www.getwsodo.

com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
www.getwsodo.com
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www.getwsodo.com
A-List Copywriting Secrets 1.01

Lesson 2: What Makes Great Copy?

What makes great copy -- and how can you produce it? That’s what you’ll discover in this eye-
opening section …

• A simple checklist that tells you when you’ve written great copy.

• What your copy must do to get inside your reader’s head…and heart.

• The easiest way to make your claims instantly believable.

• How to use role-playing to make yourself a more persuasive writer.

• The mental picture you must create for your prospects to get instant enthusiasm. (Tony
Robbins is the king of this technique.)

• The 2 H’s that are criminally underestimated by most copywriters.

• Don’t embellish claims or make stories up -- do this instead!

• How trying to turn people away actually gets them to buy more.

• The “mom” secret for writing more believable copy.

• What you must confess to your prospect for the most persuasive copy possible.

(c) Deutsch & Associates, Inc.

 www.getwsodo.com
www.getwsodo.com
A-List Copywriting Secrets 1.01

Lesson 2: What Makes Great Copy?

(c) Deutsch & Associates, Inc.

www.getwsodo.com
www.getwsodo.com
A-List Copywriting Secrets 1.01

(c) Deutsch & Associates, Inc.

 www.getwsodo.com
www.getwsodo.com
A-List Copywriting Secrets 1.01

Lesson 2 Exercises

1. Pretend a parent or someone you care about desperately needs the product. Write a
simple, sincere one-page letter to persuade them to get it.

2. Identify the 3 big claims you can make.

1.

2.

3.
(c) Deutsch & Associates, Inc.
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www.getwsodo.com
A-List Copywriting Secrets 1.01

3. Add proof to support these claims. Now add MORE proof: use logic, common sense,
testimonials, media mentions, studies.

1.

2.

3.

4. Write a description of how the product will in some way change the life of your
prospect.

(c) Deutsch & Associates, Inc.