MONTES, ELEAZAR JUNIOR L.

2102967
BSIE 3A
TECHNOPRENUERSHIP

Homework:
Define the following types of Market Segmentation and enumerate its benefits.
1. Firmographic Segmentation: This divides customers based on attributes of their
organization, such as industry, company size, location, or revenue.
Benefits include targeted marketing to specific industries or company types,
customization of products or services to meet industry needs, and better understanding
of business-specific challenges and opportunities.
2. Generational Segmentation: This categorizes customers based on their age group,
such as Baby Boomers, Generation X, Millennials, or Generation Z.
Benefits include tailoring marketing messages and products to resonate with specific
age groups, understanding unique preferences and behaviors of different generations,
and effectively reaching target audiences across various age demographics.
3. Benefit or Value Segmentation: This segments customers based on the benefits they
seek or the values they prioritize when making purchasing decisions.
Benefits include creating personalized marketing campaigns that highlight specific
benefits or values, delivering products or services that align with customer
preferences, and building stronger connections with customers based on shared
values.
4. Life Stage Segmentation: This divides customers based on their stage in life, such as
young adults, parents, empty nesters, or retirees.
Benefits include understanding changing needs and priorities as customers progress
through different life stages, offering relevant products or services tailored to specific
life circumstances, and building long-term relationships with customers by addressing
their evolving needs.
5. Seasonal Segmentation: This categorizes customers based on their purchasing
behavior or preferences during different seasons or times of the year.
Benefits include capitalizing on seasonal trends or holidays with targeted promotions,
optimizing inventory and marketing strategies for peak seasons, and maximizing sales
opportunities throughout the year by catering to seasonal fluctuations in demand.
6. Technographic Segmentation: This segments customers based on their technology
usage, preferences, or adoption of specific technologies.
Benefits include targeting customers who are more likely to embrace new
technologies or digital solutions, customizing digital experiences based on preferred
platforms or devices, and staying ahead of technological trends to meet evolving
customer expectations.
7. Transactional Segmentation: This divides customers based on their purchasing
behavior, such as frequency of purchases, average order value, or types of products
purchased.
Benefits include identifying high-value customers for targeted marketing efforts,
creating personalized offers or rewards based on past purchase history, and optimizing
pricing and promotions to drive sales and customer loyalty.