- The term "perfume" describes an intricate mixture of aromatic chemicals, fixatives, solvents,

and fragrant essential oils that are used to fragrance objects, people, and living areas. Ingredients
for perfume can include plant-based components, animal-derived materials like musk, and
artificial substances that imitate aromas found in nature.
- Growing earnings and increased per capita grooming expenditures are driving the global market
for natural perfumes. The growing demand for perfumes in developing nations and shifting
consumer preferences are driving the industry's expansion. With a compound annual growth rate
(CAGR) of 9.3% from 2022 to 2029, the global market for natural perfume is predicted to grow
from USD 2.96 billion in 2020 to USD 6.17 billion (ExactitudeConsultancy, 2023). In order to
satisfy customer demand A number of developments are being introduced by the industry into its
products in terms of fresh and fascinating scents. Natural smells have positive benefits on health,
which is why the global community of health-conscious individuals is growing.
- One of the most active markets in the area right now is the cosmetics industry in Vietnam.
Statistics show that between 2018 and 2022, the percentage of Vietnamese women who routinely
use beauty products rose from 76% to 86% (CafeF, 2024). The key driver of the market growth
is the increased disposable income of consumers, which leads to a rise in spending on luxury
items like perfumes. In addition, the Vietnamese middle class is expanding and becoming more
brand aware, which is helping the market expand. Vietnam would import perfume for more than
1.2 billion USD in 2023 (CafeF, 2024). In addition, young generations' growing preference for
fashion and personal grooming goods is contributing to the expansion of the industry.
Additionally, the market is growing because of the rise in foreign travel, which exposes
Vietnamese consumers to worldwide trends in perfumery. In addition, the industry is expanding
due to the quick development of e-commerce platforms, which increase accessibility to global
brands. The market is expanding because of the growing urbanization as well as the rising
awareness and demand for premium perfumes. In addition, the market is expanding as a result of
growing seasonal sales and marketing initiatives during festivals and holidays that increase
product sales. Additionally, the emergence of new competitors and a wider range of products is
boosting the market's expansion. Nonetheless, it is evident that there are now more Vietnamese
perfume and cosmetic companies available on the market, offering distinctive and varied product
lines that are on par with those of international brands while still being reasonably priced. In
addition, this is a benefit that enables Vietnamese cosmetic brands to compete in and take the
lead in the industry due to their expertise of the Vietnamese consumer base and the market. In
addition, the market is expanding more quickly because to the rise in celebrity-endorsed and
trademark scents that draw sizable fan bases. Accordingly, the market is expanding as a result of
the growing collaborations with regional distributors that make international goods easily
accessible throughout the nation. Furthermore, the product appeal of the product is being
improved by recent developments in atomizer and packaging technology, which is positively
impacting market growth. Vietnam, on the other hand, has abundant resources of therapeutic
herbs that have not yet been properly utilized. Vietnamese pharmaceutical and cosmetic
companies also need to meet international standards for product safety and efficacy, develop a
credible and distinctive brand, and enhance the quality of their products. In addition, the nation's
market growth is being bolstered by the burgeoning trends of personalization and niche
perfumes, which are attracting consumer attention. (Market.us, 2023)
CafeF. (2024, January 29). Không phải Hàn Quốc, Nhật Bản hay châu Âu, mỹ phẩm, nước hoa về Việt Nam
được nhập từ quốc gia nào nhiều nhất? Retrieved 28 March 2024, from CafeF.vn website:
https://cafef.vn/khong-phai-han-quoc-nhat-ban-hay-chau-au-my-pham-nuoc-hoa-ve-viet-nam-duoc-nhap-
tu-quoc-gia-nao-nhieu-nhat-188240129092632918.chn
ExactitudeConsultancy. (2023). Natural Fragrance Market by Source (Flower-based, Fruit-based, Spices,
Wood, Others), Ingredient (Essential Oils, Natural Extracts), Application (Fine Fragrances, Personal
Care & Cosmetics, Household Care, Soap & Detergents, Other Fragrances), Distribution Channel
(Conventional Retail, Online Sales, B2B, B2B – TP) and by Region Global Trends and Forecast from
2022 to 2029.
Market.us. (2023). Global Fragrances Market By Type (Natural and Synthetic), By Application (Food &
Beverages, Cosmetic & Personal care, and Others), By Distribution Channel, By End-User, By Region
and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and
Forecast 2023-2032. Retrieved from https://market.us/report/fragrances-market/

Hanamic: A Fragrant Journey Inspired by Nature

Hanamic, born from a love of nature's bounty, captures the essence of tranquility and vitality in
its perfumes. We craft exquisite scents using natural ingredients and innovative technology,
ensuring safety and exclusivity.

Our fragrances go beyond scent. They enrich experiences and empower individuals with
confidence. We source ethically and produce consciously, honoring the earth.

Hanamic aspires to be the pinnacle of fragrance - sophisticated, sustainable, and unforgettable.

With every bottle, we bring joy and confidence, becoming the choice for those who cherish
nature's beauty.
Hanamic: Where Natural Beauty Meets Delicate Fragrance.