Analyses of white spaces in Poland

Available info
Analyzing the potential of enetring white spaces - using per capita es
Analyzing the potential of enetring white spaces - using share in local
Data for the slide showing potential - using the per capita method
Data for the slide showing potential - using theshare method
 ces - using per capita estimation
ces - using share in local markets
he per capita method
heshare method
Analyzing the potential of enetring white spaces - using per capita estimation

Region Total # of people Men

MAZOWIECKIE 5,349,114 2,559,241
ŚLĄSKIE 4,570,849 2,204,972
WIELKOPOLSKIE 3,475,323 1,690,930
MAŁOPOLSKIE 3,372,618 1,636,707
DOLNOŚLĄSKIE 2,904,207 1,396,318
ŁÓDZKIE 2,493,603 1,188,118
POMORSKIE 2,307,710 1,124,377
LUBELSKIE 2,139,726 1,037,052
PODKARPACKIE 2,127,657 1,041,779
KUJAWSKO-POMORSKIE 2,086,210 1,010,973
ZACHODNIOPOMORSKIE 1,710,482 832,293
WARMIŃSKO-MAZURSKIE 1,439,675 704,893
ŚWIĘTOKRZYSKIE 1,257,179 613,217
PODLASKIE 1,188,800 579,499
LUBUSKIE 1,018,075 495,674
OPOLSKIE 996,011 481,948
Total 38,437,239 18,597,991

Slide
DOLNOŚLĄSKIE 0
ŁÓDZKIE
POMORSKIE
LUBELSKIE
PODKARPACKIE
KUJAWSKO-POMORSKIE
ZACHODNIOPOMORSKIE
WARMIŃSKO-MAZURSKIE
ŚWIĘTOKRZYSKIE
PODLASKIE
LUBUSKIE
OPOLSKIE
Total
 Sales of our cosmetics - Sales per person - Sales per person -
Currently Currently Target
Women In thousands of USD In USD per Capita In USD per Capita
2,789,873 1,000 0.2 2.3
2,365,877 2,000 0.4 2.3
1,784,393 3,000 0.9 2.3
1,735,911 4,500 1.3 2.3
1,507,889 4,000 1.4 2.3
1,305,485 5,000 2.0 2.3
1,183,333 7,500 3.2 3.2
1,102,674 15,000 7.0 7.0
1,085,878 14,000 6.6 6.6
1,075,237 10,000 4.8 4.8
878,189 2,000 1.2 2.3
734,782 1,500 1.0 2.3
643,962 1,000 0.8 2.3
609,301 2,500 2.1 2.3
522,401 2,500 2.5 2.5
514,063 1,000 1.0 2.3
19,839,248 76,500 2.3 3.1
Sales of our cosmetics - Sales of our cosmetics -
Target Potential increase
In thousands of USD In thousands of USD % of potential sales Weighted distirbution
12,172 11,172 29% 30%
10,401 8,401 22% 90%
7,908 4,908 13% 50%
7,674 3,174 8% 40%
6,608 2,608 7% 40%
5,674 674 2% 50%
7,500 0 0% 95%
15,000 0 0% 80%
14,000 0 0% 76%
10,000 0 0% 70%
3,892 1,892 5% 50%
3,276 1,776 5% 30%
2,861 1,861 5% 50%
2,705 205 1% 20%
2,500 0 0% 20%
2,266 1,266 3% 20%
114,437 37,937
Analyzing the potential of enetring white spaces - using share in local markets

Region Total # of people Men

MAZOWIECKIE 5,349,114 2,559,241
ŚLĄSKIE 4,570,849 2,204,972
WIELKOPOLSKIE 3,475,323 1,690,930
MAŁOPOLSKIE 3,372,618 1,636,707
DOLNOŚLĄSKIE 2,904,207 1,396,318
ŁÓDZKIE 2,493,603 1,188,118
POMORSKIE 2,307,710 1,124,377
LUBELSKIE 2,139,726 1,037,052
PODKARPACKIE 2,127,657 1,041,779
KUJAWSKO-POMORSKIE 2,086,210 1,010,973
ZACHODNIOPOMORSKIE 1,710,482 832,293
WARMIŃSKO-MAZURSKIE 1,439,675 704,893
ŚWIĘTOKRZYSKIE 1,257,179 613,217
PODLASKIE 1,188,800 579,499
LUBUSKIE 1,018,075 495,674
OPOLSKIE 996,011 481,948
Total 38,437,239 18,597,991
 Sales of our cosmetics - Share in local market -
Currently Total market Currently
Women In thousands of USD In thousands of USD In %
2,789,873 1,000 74,888 1%
2,365,877 2,000 63,992 3%
1,784,393 3,000 48,655 6%
1,735,911 4,500 47,217 10%
1,507,889 4,000 40,659 10%
1,305,485 5,000 29,923 17%
1,183,333 7,500 27,693 27%
1,102,674 15,000 25,677 58%
1,085,878 14,000 25,532 55%
1,075,237 10,000 25,035 40%
878,189 2,000 17,105 12%
734,782 1,500 7,198 21%
643,962 1,000 12,572 8%
609,301 2,500 8,322 30%
522,401 2,500 10,181 25%
514,063 1,000 9,960 10%
19,839,248 76,500 474,606 21%
Share in local market - Sales of our cosmetics - Sales of our cosmetics -
Target Target Potential increase
In % In thousands of USD In thousands of USD % of potential sales
21% 15,544 14,544 30%
21% 13,283 11,283 23%
21% 10,099 7,099 15%
21% 9,801 5,301 11%
21% 8,439 4,439 9%
21% 6,211 1,211 3%
27% 7,500 0 0%
58% 15,000 0 0%
55% 14,000 0 0%
40% 10,000 0 0%
21% 3,550 1,550 3%
21% 1,500 0 0%
21% 2,609 1,609 3%
30% 2,500 0 0%
25% 2,500 0 0%
21% 2,067 1,067 2%
28% 124,604 48,104
Weighted distirbution
30%
90%
50%
40%
40%
50%
95%
80%
76%
70%
50%
30%
50%
20%
20%
20%
Data for the slide showing potential - using the per capita method

Region
R1 MAZOWIECKIE 0
R2 ŚLĄSKIE 11,172
R3 WIELKOPOLSKIE 19,572
R4 MAŁOPOLSKIE 24,480
R5 DOLNOŚLĄSKIE 27,655
R11 ZACHODNIOPOMORSKIE 30,263
R13 ŚWIĘTOKRZYSKIE 32,155
R12 WARMIŃSKO-MAZURSKIE 34,016
R16 OPOLSKIE 35,792
R6 ŁÓDZKIE 37,058
R14 PODLASKIE 37,732
R7 POMORSKIE 37,937
R8 LUBELSKIE 37,937
R9 PODKARPACKIE 37,937
R10 KUJAWSKO-POMORSKIE 37,937
R15 LUBUSKIE 37,937
Total 0

Slide
Sales of our cosmetics -
Potential increase
In thousands of USD
11,172
8,401
4,908
3,174
2,608
1,892
1,861
1,776
1,266
674
205
0
0
0
0
0
37,937
Data for the slide showing potential - using theshare method

Region Basis
R1 MAZOWIECKIE 0
R2 ŚLĄSKIE 14,544
R3 WIELKOPOLSKIE 25,827
R4 MAŁOPOLSKIE 32,926
R5 DOLNOŚLĄSKIE 38,227
R13 ŚWIĘTOKRZYSKIE 42,666
R11 ZACHODNIOPOMORSKIE 44,276
R6 ŁÓDZKIE 45,826
R16 OPOLSKIE 47,037
R7 POMORSKIE 48,104
R8 LUBELSKIE 48,104
R9 PODKARPACKIE 48,104
R10 KUJAWSKO-POMORSKIE 48,104
R12 WARMIŃSKO-MAZURSKIE 48,104
R14 PODLASKIE 48,104
R15 LUBUSKIE 48,104
Total 0

Slide
Sales of our cosmetics -
Potential increase
In thousands of USD
14,544
11,283
7,099
5,301
4,439
1,609
1,550
1,211
1,067
0
0
0
0
0
0
0
48,104