Winning Upwork Proposals

Grab attention

 Repeat the job requirement

 Compliment the client
 Address a key objection immediately

Prove yourself

 Send a sample
 Show off a Testimonial
 Talk about a similar project
 Talk about any project
 Share an idea
 Talk about possible problems
 Describe your approach to the job

Ask a question

 Ask for a call

 Ask an easy-to-answer but professional question

Proposal Samples
1.

Hey Emmelie,

Your job post got me intrigued and that's because I "live and breathe"
conversion-based copy...literally

I do ongoing Facebook Ads Copywriting for Mindvalley & Designrr...and

every copy I write is...you guessed it...conversion-focused!

Let’s talk about how I can help you.

I’ve worked as a copywriter for course creators, coaches, and agency
owners.

Amongst them, the result that stood out for me is helping Sabrina get
17 enrollments for her high-ticket course in less than 24 hours.

Sabrina presently thinks I’m the most excellent copywriter alive and
brings all her copy projects to me.

I’m pretty sure I could bring similar or even better results for you
when we start working together.

With 5 years of experience and mind-blowing results under my belt,

I’m pretty confident that I’m the best fit for this job.

I hope you think so too and I can’t wait to hear back from you.

Best
Jamiu B.

2.

Hi Vahur,

First, I must applaud your selflessness. Taking it upon yourself to

share what you know, so as to help other people transform their lives
is the highest level of selflessness and you should be celebrated.

So essentially, you need the service of an experienced copywriter -

who's particularly good at writing compelling stories - to help with an
email sequence and sales page.

And here's where I come in!😊

I'm a 5+ years experienced copywriter who has worked with and has
gotten amazing results for coaches and course creators like YOU.

I've worked on several marketing messages from sales copy, ad copy,

email copy, upsell copy, and even VSL.
Quickly I'd like to invite you to run your eyes over a sales copy I
worked on for a business coach that performed really well (you'll love
the infusion of good storytelling in the copy)

(link retracted)

If you'd like, I'm happy to jump on a quick 5-10 minutes call. You can
ask me some questions, and we'll see if we're a good fit.

Oh, one last thing Vahur, do you already have an engaged list of email
subscribers, or you're just going to start building one?

Looking forward to hearing from you again.

Thanks!

-Jamiu B.

P.S: I think it's really great that you're building out your team so early
on, most people ignore this until the last possible moment which ends
up causing a lot of drawbacks.

3.

Hi Bogdan,

You'll agree with me here that, writing captivating facebook ad copies

that actually does it work (convert ideal prospects into action takers) is
a result of good research, understanding the Facebook compliance
policy, and excellent writing skills.

Fortunately, this is where my expertise shines!

Here's proof to back up my really big claim:

Earlier this year, I worked as the Facebook ads copywriter for an

advertising agency, and one of the brands we worked with - Designrr -
was able to generate 2000+ new customers in 30 days. I am not
taking full credit for this result (the advertising team did a fantastic
job), however, I wrote all the copy, and that's a very important role to
play.
You should check out this direct response Facebook ad copy I wrote for
a past client that reduced the client's cost per click:

(Link retracted)

And here are a few copies I wrote for Designrr (the brand I talked
about earlier):

(Link retracted)

As you can see, writing Facebook ad copy that generates results is my

thing.

If you'd like, I'm happy to hop on a quick 5-10 minutes call. You can
ask me some questions and we'll see if we're a good fit.

Looking forward to hearing from you again.

Thank you!

- Jamiu B.

4.

It usually takes me around 2-3 hours to complete an ad copywriting

task.

This is for a Facebook ad copy by the way and here's why:

You'll agree with me that there's no copy without good research, and
good research definitely takes time.

I spend 3/4 of whatever time I have on research and use the left over
time to write.

And that's why it takes me 2-3 hours to get a good conversion-focused

and copy.
My name is Jamiu, I'm a direct response copywriter with great results
to show for it.

I recently worked with an advertising agency and we worked with

brands across several niches.

We helped brands like Designrr and Keranique double their income.

During the last black Friday, we helped one brand, my-happy feet do
over $50k in a single day.

Now, I won't take all the credit for this result, but I'm the copywriter
responsible for all the copy so I also played a huge role.

I am not just willing to work with your agency, I'm experienced and
capable too.

Below are links to some of the best performing ad copies I've worked
on.

(Link retracted)

I really look forward to joining and bringing value to the team.

Kindly reply me and I'll get back to you as soon as possible.

Cheers

Jamiu.

5.

Hi,

As someone who was once depressed myself, I have to first applaud

you for creating such a course. I was lucky to have a good support
system ( my best friend and mum) to bring me out of it. So kudos for
creating this course.

My name is Jamiu, I'm a direct response copywriter, with experience

writing converting sales copy.
But this doesn't matter, what really matters is how I can turn your
already created VSL into a sales copy.

I can do this and I can get to it right away.

With my experience and expertise as a copywriter, I won't transcribe

the VSL, but I'll write the sales copy so that it's easy to read and does
it's job (converting the readers).

Below is a link to one of the sales copy I've worked on in the past.

(Link retracted)

I look forward to working on this with you.

P.S: Do you have a funnel set in place to sell the course already?

I believe having a funnel helps raise the chances of sales.

Cheers

Jamiu