Organizational Concepts:

Business processes are interrelated like the function of human body. So as an organization
Unilever drives many efficient business operations. Quality management, marketing, production,
and marketing processes all the operations of Unilever has own strategies. These operations are
changed by the changing of human lives. Helping people in their daily lives is the main motive
of Unilever. The simplest statement of Unilever is Values of their Integrity, Respect,
Responsibility and Pioneering. They are directed by these.

Reality Principle:
According to Unilever they expect everyone at Unilever to be an ambassador for their high
ethical standards. The reality notion states that although while operations trends, tools, and
methods have several applications, operations managers still need to concentrate on the current
problem. Unilever manager sometimes use rational approach to solve problem. Besides they
follow some process or methods. Defining the problem the administration collects the
information to concern the problem from the middle and low-level managers of the company and
also preview the previous records. By this they determine the cause of problems and find
alternative solution. Then select the solution and apply it. Monitoring and evaluation are very
important steps.

Concepts of change:

Lives are changing rapidly. Because of the development of technology, change is unavoidable.
The ability to adapt is necessary for the operations manager to comprehend the idea of change.
For quickly changing people’s lives our tastes, needs, using styles are also change. Considering
all these Unilever keep developing its new products, innovate new promotional and marketing
strategies, improving the products that make the work easy. Everyday around the world 2.5
billion people use Unilever products and every product is improved using the science and
technology. For example they have been innovating for over 100 years to pioneering sustainable
living today from re-inventing soap in the late 19th century.

Concepts of managed passion:

Employee morale has an impact on a company's development and success. The support of
operations managers may improve the attitudes and morale of workers. To increase employee
morale Unilever take the responsibility of worker’s wellbeing. They believe that for the
realization of abilities, and cope with the stresses of life promoting and protecting people’s
health and wellbeing is crucial. Unilever makes a positive working environment to support
worker’s mental, social, physical and emotional wellbeing. By empowering and motivating them
Unilever boost its productivity, competitive advantage, profitability, technical innovation,
customer service and improve product quality.