18/03/2024, 16:04 Hershey's Chocolate Survey

Hershey's Chocolate Survey

Thank you for taking the time to complete this survey on chocolate preferences
conducted by IFMR students. Your responses will help us gain valuable insights into
consumer behavior.

1. Email *

2. 1. Chocolate Preferences- Who typically buys chocolate for you?

Mark only one oval.

Friends

Partner/ Date

Family

Myself

3. 2. On a scale of 1 (not at all) to 5 (extremely), how much do you love chocolate?

Mark only one oval.

1 2 3 4 5

Not at all Extremely

4. 3(a). Do you associate chocolate with any specific occasions?

Mark only one oval.

Yes

No

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5. 3. (b)If yes, please specify.

6. 4. How often do you eat chocolate?

Mark only one oval.

Daily

Several times a week

Once a week

A few times a month

Rarely or never

7. 5.(a) Where do you usually buy chocolate?

Mark only one oval.

Local shops

Supermarkets

Shops for imported chocolates

Malls/Wholesale dealers

Other

8. 5. (b)If others- please specify

9. 6. Do you have family or friends who bring you chocolate from abroad?

Mark only one oval.

Yes

No

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10. 7.When choosing between Indian sweets, desserts, fruits, and chocolate, which one
do you typically prefer?

Mark only one oval.

Indian Sweets

Desserts

Fruits

Chocolate

None

How Do You Buy Your Chocolates

11. 8. What factors do you consider when choosing chocolate?

Mark only one oval.

Brand

Taste

Packaging

Flavor and texture

Price

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12. 9. Please rate the importance of the following attributes when choosing chocolate:

Mark only one oval per row.

Not at all Somewhat Very Most

Important
important important Important Important

Taste

Love for
chocolate

Mood
booster

Variety

Health
benefits(
Dark
chocolate)

Quick
energy
source

Price

Brand

Packaging

13. 10. If you could design your ideal chocolate, what would it be like?

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14. 11. (a)Which brand of chocolate do you typically choose?

Mark only one oval.

Cadbury

Nestle

Homemade

Other

15. 11. (b) If others please specify

16. 12. Have you ever tried Hershey's chocolate?

Mark only one oval.

Yes

No Skip to question 19

Attributes

If yes

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17. 13. Please rate Hershey's chocolate on the following attributes:

Mark only one oval per row.

Very
Poor Somewhat Good Excellent
good

Taste

Love for
chocolate

Mood
booster

Variety

Health
benefits
(dark
chocolate)

Quick
energy
source

Price

Brand

Packaging

Overall
Rating

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18. 14. Please rate Nestle's chocolate on the following attributes:

Mark only one oval per row.

Very
Poor Somewhat Good Excellent
good

Taste

Love for
chocolate

Mood
booster

Variety

Health
benefits
(dark
chocolate)

Quick
energy
source

Price

Brand

Packaging

Overall
Rating

Finale

Can you tell us a bit about you?

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19. 15. Please check all the traits that can be associated with each of the chocolate
brands.

Check all that apply.

Ferro
Nestle's Cadbury's Hershey's
Rocher's

Reliable

Trendy

Innovative

Convenient

Friendly

Efficient

Trustworthy

Innocent

Leader

Magical

Outdated

Popular

Professional

Recommended

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20. 16. Age

Mark only one oval.

18-24 years

25-34 years

35-44 years

45+ years

21. 17. Gender

Mark only one oval.

Male

Female

Other

Prefer not to say

Thank You !!!

Thank you for your time and honest responses.

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Forms

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