A Reflection Paper on the

How Generative AI Can Augment Human Creativity

Graduate School of Business

Master’s in Business Administration (MBA)

First Semester A.Y. 2024 - 2025

Managerial Economics

Ruben M. Nayve Jr., Ph.D., DBE

Faculty-in-Charge

Submitted by:

Raiz, Samuel Jr. A.

MBA Cohort 9

15 March 2024

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Discuss AI to augment the creativity of employees and customers in relation to the

demand and supply of the labor force.

As someone deeply involved in the operations of our organization, I firmly believe that AI

tools can revolutionize how our staff members approach their tasks. These tools are not just

about automation; they're about unlocking the full potential of our workforce by assisting

them in tasks like idea generation, brainstorming, and problem-solving. By automating

repetitive tasks and offering innovative suggestions, AI frees up our employees' time and

mental energy, allowing them to focus on the more creative aspects of their work. This

enhancement of creativity is not just a luxury—it's a necessity in today's competitive market.

AI tools can help staff members with duties like idea generation, brainstorming, and

problem-solving. Artificial intelligence (AI) frees up employees' time and mental energy to

concentrate on more creative parts of their work by automating tedious activities and making

inventive ideas. The enhancement of creativity has the potential to result in higher levels of

productivity and job satisfaction among workers. Organizations may use AI to make sure

their staff stays competitive in the market as the need for talented and innovative workers

grows.

Furthermore, AI-powered creative tools aren't just beneficial internally; they also greatly

enhance the client experience. These tools can analyze client preferences and behaviors to

provide personalized and inventive solutions, fostering loyalty and repeat business. As the

demand for unique and tailored experiences continues to grow, AI becomes an invaluable

asset in meeting these expectations efficiently.

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Moreover, AI-driven creativity enhancement plays a crucial role in dealing with labor market

volatility. Whether facing high demand or talent shortages, AI solutions can assist existing

staff in managing increased workloads or filling skill gaps. Conversely, during periods of low

demand or surplus worker capacity, AI aids in optimizing resource allocation, allowing

employees to focus on more creative and value-added tasks. This flexibility in personnel

management ultimately strengthens organizational resilience and agility in response to market

changes.

Recognizing the importance of AI skills in today's workforce, organizations must invest in

training programs to upskill existing employees and attract individuals with AI and creativity

competencies. Cultivating a culture of continuous learning and innovation ensures that

organizations remain competitive in the labor market and are prepared to leverage AI

effectively.

In conclusion, AI-driven creativity augmentation presents a transformative opportunity for

businesses. By enhancing both employee innovation and customer experience, organizations

can maintain a competitive edge in an ever-evolving labor landscape. However, it's crucial to

strike a balance between automation and human interaction, ensuring that AI complements

rather than replaces human creativity and expertise.

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What is your AI demand forecast among the various organizations such as companies,

academic institutions, governments, and militaries? Discuss in terms of overcoming the

four challenges as described in the article.

Based on the challenges outlined in the article "How Generative AI Can Augment Human

Creativity," and considering the various types of organizations such as companies, academic

institutions, governments, and militaries, here's a forecast of AI demand:

Data Quantity and Quality: Businesses in all industries will look more and more for AI

solutions that can solve the problem of both high and low data quality. Companies will

require AI systems that can analyze large volumes of diverse data to uncover insights and

drive innovation in product development, marketing, and customer experience. Universities

will spend money on AI research to create algorithms that can draw conclusions from

massive volumes of scientific data. AI will be used by governments to perform public

services and make data-driven policy decisions. AI will be used by militaries for intelligence

collection and strategic

Complexity and Uncertainty: Organizations will need AI solutions that can adapt and learn in

dynamic situations in order to deal with complexity and uncertainty. Companies who want to

stay ahead of the competition will look for AI systems that can recognize new trends and

forecast changes in the market. Academic establishments will concentrate on creating

artificial intelligence systems that can manage ambiguity and draw probabilistic conclusions

from scientific data. AI will be used by governments for crisis management and risk

assessment, particularly in the wake of natural disasters or public health crises. AI technology

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will be necessary for militaries to design scenarios and provide adaptive decision assistance

in ever-changing operational contexts.

Creativity and Innovation: Organizations will prioritize AI tools that can augment human

creativity and foster innovation. Companies will invest in AI-driven design platforms and

collaborative creativity tools to streamline product development and enhance user experience.

Academic institutions will explore AI-powered creativity augmentation in fields such as art,

music, and literature to push the boundaries of human expression and knowledge.

Governments will leverage AI to crowdsource innovative solutions to societal challenges

through platforms like hackathons and citizen science initiatives. Militaries will harness AI

for creative problem-solving and scenario simulation to develop novel strategies and tactics.

Innovation and Creativity: AI tools that support and enhance human creativity will be given

top priority by organizations. Businesses will spend money on AI-powered design platforms

and tools for group creation in order to improve user experience and expedite product

development. To push the limits of human expression and knowledge, academic institutions

will investigate AI-powered creativity augmentation in disciplines like music, literature, and

the arts. Governments will use AI to crowdsource creative answers to pressing social issues

via events like hackathons and citizen science projects. AI will be used by militaries to

simulate scenarios and solve problems creatively in order to create new tactics and plans.

All things considered, the need to overcome obstacles pertaining to data, complexity,

innovation, and trust will fuel the continued growth of the market for AI solutions across a

variety of industries. Businesses who successfully use AI to support human innovation and

tackle these issues will have an advantage in the global economy and advance society.

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References:

How Generative AI Can Augment Human Creativity. (2023, July 1). Harvard Business Review.
https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity