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com
 Swot Analysis

Highly un-organized
Strength Lack of awarness of real demand
Inconsistent Demand
Huge local and global competition
Carrying real Indian Legacy Unidentied grassroot issues
Huge Emotional Connect Lack of education
Extraordinary Skillset Huge communication gap
Huge Customer Demand Non IT enabled product line
Govt. and NGO Support Lack of interest among customers
National and International Demand Lack of local and state level support
Never ending demand
Falls under CSR and ESG
Abundant raw materials & resources
Weakness

Opportunity

Threat
Easily sync in with Vocal for Local
Gain attraction for Govt. support
Awarness among customers on Local products Local vs. Foreign Competition
Many govt. schemes have been launched Lack of interest among customers
GI specic exhibitions and participation in fairs Technology Development
Various Clusters and CFCs have been started Huge competition with other segments
Many NGOs have started working in this area Lack of interest among new generation to
Huge Customer Base carry forward the legacy
Lack of education and awareness in
this segment

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