4/24/2019 Hrvatska znanstvena bibliografija - Prikaz rada

Hrvatska znanstvena bibliografija (CROSBI)

ODJAVA

Pregled bibliografske jedinice broj: 951779

Zbornik radova

Autori: Meštrović, Dunja; Bagarić, Lidija; Jakominić Marot, Nataša

Naslov: Acceptance of e-book reading applications – scale development and validation
Izvornik: 24th Biennial International Congress: Tourism & Hospitality Industry 2018, Congress
Proceedings / Milohnić, Ines ; Smolčić Jurdana, Dora (ur.). - Opatija : University of
Rijeka Faculty of Tourism and Hospitality Management Opatija, Croatia , 2018. 246-
259.
Skup: 24th Biennial International Congress: Tourism & Hospitality Industry 2018.
Mjesto i datum: Opatija, Hrvatska, 26-27. 04. 2018.
Ključne riječi: e-book, mobile reading applications, mobile devices, scale development, quantitative
research
Sažetak: Purpose – The paper develops and validates an instrument that explores users’
attitudes and intentions to use mobile e-book reading applications (Apps) on
smartphones and tablets and appraises users’ perceptions of such Apps as a value-
added service complementing travel experience. Design/Methodology/Approach – The
process of development, purification and psychometric validation of the proposed
measurement scale is presented. The scale is an extension of the Technology
Adoption Model integrating the Innovation Diffusion Theory, Theory of Planned
Behaviour and value-added service. After the pilot testing and scale purification,
quantitative data were collected using an online highly structured self- administered
questionnaire. Statistical tests were applied to analyse the proposed measurement
scale's validity, reliability and dimensionality. Findings – The applied confirmatory factor
analyses yielded in 15 innovation attributes items, categorised under different
dimensions, confirming the scale’s psychometric characteristics. Given that it is an
exclusively student-centred study, its application and interpretation of the obtained
results should be treated within its limitations. Originality of the research - The study
proposes a useful measurement instrument assessing users’ attitudes and intentions
to use e-book reading Apps on mobile devices. This study is intended to stimulate
further research which should include larger samples and further develop and validate
the proposed measurement instrument by including the relevant aspects that were not
administered within this study, but might be useful to provide deeper understanding of
the multiple contributions of mobile Apps, which could benefit Croatia as a tourist
destination and all its stakeholders.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u Cjeloviti rad (više od 1500 riječi)
zborniku:
Vrsta recenzije: Međunarodna recenzija
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja: Ekonomija
Puni text rada: 951779.THI2018_Mestrovic_Bagaric_JakominicMarot.pdf (tekst priložen 7. Vel. 2019.
u 10:41 sati)
URL Internet adrese: https://thi.fthm.hr/congress-proceedings/category/5-2018
Upisao u CROSBI: Lidija Bagarić (lidijab@fthm.hr), 30. Kol. 2018. u 10:24 sati

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