Neolife Basic

MONDAY FACT ABOUT LIFE

TUESDAY TELL YOUR STORY
WITH 2 QUOTES
WEDNESDAY LIFESTYLE
PRESENTATION
THURSDAY ONLINE BUSINESS
EXPLANATION
FRIDAY HEALTH AND
WEALTH
EXPLANATION
SATURDAY DISTRIBUTORS
TRAINING.

OFFICE RESUME LATEST BY 9;00

AM
Course Outline:

Neolife Basic
Email Marketing Theory and Pratical
Fiverr Basic
Social Media Marketing Theory And Pratical
Shopify Store Design and Marketing
Wordpress Website Design and Marketing

NEWBIE TRAINING PLAN AND NOTE:

WEEK1

• FACTS ABOUT LIFE

• OFFLINE BUSINESS EXPLANATION

• ONLINE BUSINESS EXPLANATION

• RULES AND REGULATION & VOWS

• 20 REASONS WHY YOU ARE IN BUSINESS {ASSIGNMENT}

• EMAIL MARKETING NOTE WRITING

WEEK 2

• WHAT IS EMAIL MARKETING

• EMAIL MARKTING FEATURES

• EMAIL MARKETING PLATFORM

• ACCOUNT CREATION AFTER TEST

WEEK 3&4

• EMAIL MARKETING PRATICAL

• HOT SEAT & PRATICAL TEST

 • FIVERR BASIC THEORY

WEEK 5&6

• HOW TO CREATE PROESSIONAL ACOUNT

• HOW TO CREATE EXCELLENT GIG

• HOW TO SEND CONVERTIBLE OFFER

• HOW TO REPLY MESSAGE PROFESSIONALLY

FACTS ABOUT LIFE

Based on the facts in this universe we have three categories of people related to success

• People who watch things happen

• People who wander how things happen

• People who make things happen

Based on statistics a professor pays a visit to Africa and discover that

95% of people are poor while 5% are wealthy

This leads us to what we know as law of finance

Law Of Finance

Law of poverty Law of finance

• Doing nothing Leverage
• Working alone Leverage A
• Working under someone Leverage B
CASH FLOW QUADRANT

POOR ZONE WEALTH ZONE

SELF EMPLOYED PERSONEL BIG BUSINESS BUILDER

EMPLOYEE INVESTOR

8 THINGS WE NEED TO MIGRATE FROM POOR ZONE TO WEALTH ZONE

• GOD

• BIG DREAM

• KNOWLEDGE

• CAPITAL
 • COMPANY

• TEAM

• PRODUCT

• TIME LIMIT (THIS DEPEND ON YOUR PASSION AND COMMITMENT)

OFFLINE BUSINESS NOTE:

Our offline business is Network Marketing and we are in partnership with GOLDEN NEOLIFE DIAMITE
INTERNATIONAL.WHICH WAS CREATED IN UNITED STATE OF AMERICA SINCE 1958 AND IT WAS IN
NIGERIA SINCE 2001 AND IT AS CREATE A LOT OF MILLIONAIRES IN NIGERIAL.

PROOF AND EVIDIENCE WILL BE SHOW IN LIFESTYLE

This company promise us three essential things

• Sound health

• Cool wealth

• Freedom and lifestyle.

SOUND HEALTH

ALAFIA

There are three pillars that holds our health.

1. Exercise and this carry 10%

2. Rest: This also carry 10%

3. The last one is Diet and it carry’s 80%

The diet aspect is what this company promise to help us to take care of.

And diet is whatever things we eat and what is most important in diet is what our body cells needs
which is Nutrition.

The food pyramid below shows how our body cells need to be feed.
THIS IS HOW OUR BODY CELLS NEEDS TO BE FEED BUT WE ARE FEEDING IT UPSIDE DOWN.

And this feeding leads to cell deformation in the body and later results to chronic diseases.
This company has help us to find solution to this cell deformation by providing us with food
supplement like:

TRE EN EN, PRO VITALITY, OMEGA 3, SALMON OIL, NUTRISHAKE E.T.C.

CONSUMING THIS FOOD SUPPLEMENT WILL MAKE OUR CELL AND BODY AS A WHLE TO BE HEALTHY.

COOL WEALTH

This company promises us three things and thus ask us for three things in return

The three things he asked us to do are as follows

1. Use the products (10%)

2. Share the products (10%)

3. Share the opportunity (80%)

Using products and sharing products carry’s 20% while sharing the opportunity carry’s 80 %

The opportunity sharing is the most important thing that fetch us wealth in this company.

There are 15 stages in the company:

• Manager

• Senior manager

• Director
 • Emerald director

• Sapphire director

• 1 ruby to 5 ruby

• 1 diamond to 5 diamond

Life begins at director in this company. As a director in a month you will earn nothing less than eighty
thousand Naira.

As a Director you will earn a lot of bonuses like

• LDB = Leadership Development in form of cash

• NDB = Network Development Bonus In form cash

• CAB = Consistency Achievement bonus also in form of cash

• TI = Travel Incentives also in cash

• DDB = Diamond Development Bonus in form of cash as well.

All what you need is to register and start sharing the opportunity. And start stepping up as fast as you
can.

Freedom And Lifestyle

This company give you the freedom and access you need as you can work as a full timer or part timer
and if you have reach the fifth stage of this company, You are qualified to travel with the company
also if you become one of the president team member you are going to be earning 6 figures as
income.

ONLINE BUSINESS

ONLINE can simply be define as the connection of electronics devices to a data connection or internet.

BUSINESS: can be define as the transaction between two major people known as buyer and seller for
the purpose of making profit (either in cash or kind).

Online Business can be define as a transaction that was performed with one another through a virtual
means of communication using internet aid.

There are different types of online business.

E commerce business: this deals with selling and buying of products e.g Konga, Jumia.

Affiliate business: opening store under a company e.g shopify , amazon

Freelancing: Rendering services online E.g Graphics design, Digital marketing, Writing& translation
e.t.c

Our aspect of specialization is FREELANCING we are a freelancer and to become a freelancer you need
a third party site just like you using social you have different type of social media so do we have
different type of freelancing site.

We have Truelancer, Freelancer, Upwork, Maharathi, FIVERR. ETC..

In this organization we are using fiverr because its terms and conditions as well as privacy policy is
preferable to any other freelancing third party website.

Working on fiverr, there are are two categories of people on fiverr which are buyer and seller.

You are working there as a seller and thus you need to create a standard account and also what we
known as gig.

After of which you will be able to send offer or a buyer contact your gig and you agree on what you
want to do you will get to work immediately you reach an agreement with your buyer.

And after you have deliver a successful job, if the buyer is online he / she will mark it as complete or
the job mark automatically as complete after three days of delivery if the buyer is not online, If the
buyer is highly satisfied with your job he / she will rate you 5 star.

This means you have earn on this platform and the platform will deduct 20% of the amount you earn,
remember you didn’t pay a dime while joining the platform.
Your money will pend for 14 days and after this 14 days your earning will show on your dashboard and
you can get it withdraw through the use of online bank. This will be handle by office team leader ,But
your money is save and it will be tranfer to your bank account base on the plan they set for you.

NOTE: don’t violate any the platform rules and regulations as this may leads to account termination.

VOWS:

20 vows I make for myself and FHG

• I choose to be pro-active

• I choose to lead excellent personal life

• I choose to be providing outstanding services for my buyer

• I choose to be successful in NEOLIFE business

• I choose to sacrifice my time, effort, money for helping other to succeed

• I choose to be a star
 • I choose to change my family, Street, City, country, and the whole world for positive.

• I choose to provide help for everybody who ask from me which am capable of

• I choose to be a team player

• I choose to help people around me even if they don’t ask or in my opinion I think they don’t
deserve it, I will still help them

• I choose to see positive side of every situation and handle every circumstances with positive
mind

• I choose to have smooth relationship with people I found around me or come to my life

• I choose to live life of integrity

• I choose to be doing what is right without been monitored

• I choose to treat every team member, stranger, friends like I want them to treat me

• I choose to try and understand people who don’t like me and convince them with my attitude
that I am not a bad fellow

• I choose to emulate people who do good and educate people who do bad

• I choose to make helping other part of my life without expecting anything in return and
remind them to return the favour to someone else

• I choose to count my success not with my monthly income but or material possession but base
on the number of people I help directly or indirectly.

• I choose to love myself, I choose to love my family, everybody unconditionally either they
return the favour or not.

Hashtag 1 I choose to be part of FHG and live the kind of live the organization preaches

Hashtag 2 Never use an eye for an eye. i.e you do me I do you.

Assignment.

Write 20 reasons why you intend to join this business.

Email Marketing

What is Email marketing?

E -- means electronics

Mail-- means Message

Marketing means ways of showing or displaying a products or services to the general public in order
to convince them to buy.

Email marketing can be simply define as a way of showing or displaying or advertising our products or
business through email to a group of people in order or audience in order to convince them to buy.

It is also a means the act of sending commercial message with aim of turning prospects into a loyal
customers using email.

HOW EMAIL MARKETING WORKS:

You can market your product or services through email by sending campaign, newsletter, or auto
responder which is automatically sent message to subscriber.

EMAIL MARKETING TERMINOLOGIES:

Who is a subscriber? A subscriber is someone who choose to opt in for your mailing list that’s
to say someone that is interested in your business and drop their requirement so as to reach
them.

What is a campaign? Campaign means sending a message to about your product or service to
the people in order to convince them to buy your products or use your service.

What is Solo Ads? Solo ads is a message we send to our subscriber in order to promote offers.

It’s also known as email ads used to get traffic and eventually makes sales.

What is analytics? Analytics is simply known as the number of clicks, open rate spam rate
bounce rate of the campaign you send.

It is simply the statistical behaviour of your campaign send.

What are the things you need to set up email marketing? You need the following to set up a
complete email marketing:

• Email list or leads

• Email marketing platform or CRM platform

 • Offer link ( website, product, service etc)

What is a list? List are email in excel file doc formats and it always contain one field which is
the email.

What is a Leads? Leads are also emails doc but they contain more than emails they contain
various fields apart from emails like name, gender, address, mobile number etc.

How to generate leads or list : you can generate leads or list by

• Web scraping

• You can buy it

• You can use email generator

• You can use email extractor

• Or any software you wish to use

But the best and the most quality list or leads are the one you generate through form page.

Benefit or uses of email marketing:

• It help to convince people easily

• It increase brand awareness

• It increases web traffic

• It is retargeting

• It is easy to track and its measurable

• It is flexible and cost effective

• It helps in driving more conversion

• It aids better communication

Email marketing Features: email marketing features consist of the following but it’s not limited to it.

• Form page

• Landing page

• List building
 • Leads veryfication

• List segmentation

• SUBSCRIBERS MANAGEMENT

• CUSTOM HTML EDITOR

• MARKETING AUTOMATION/WORKFLOW

• CRM

• CONTENT WRITING

• Campaign

• Newsletter

• Autoresponder

• RSS

• A/B split message or text

• Analysis

• Solo ads

• Contact importing and exporting

• Webinar

• Survey

• Integration ETC

15 Email marketing platform or CRM platforms: we have different type of CRM platform and they
have different functionality and peculiarity

• Mail chimp

• Getresponse

• Mailkitchen

• I contact

• Constant constant

• Aweber

• Mailerlite

• Salesforce

• Campaign monitor
 • Leadspage

• Instapage

• Click funnel

• Zoho

• Mail jet

• Sendgrid to mention a few.

What is a form page? A form page is a webpage or HTML form on a web page that allows user to enter
their information. It is design in order to get people information with the aim of marketing to them.

We can as well design form page and integrate it to our website.

Importance of form page

• It is used to generate people information ‘

• It makes us to get more sales through the people we get there information

Synonyms of form page

• Opt in page

• Sign up form

• capture page etc

What is a landing page? Landing page is any web page that a visitors can arrive on or land on when
visiting a website for a purpose of advertising.

This page is use to show case our product or good and services as well as getting leads.

Uses of landing page

• It is use to display a product or service

• It is use generate lists or leads

• It help us to give more information about our business more than form page

Advantage of landing page

• It direct your website visitors to take a given action

• It converts visitors into leads

• It enable you to qualify a leads E.TC

Synonyms of landing page

• Squeeze page

• Sales page

• Lead magnet page

• Lander

• Single web page

• Product page

• Upsell page

• Downsell page

• Mini web page

• Free offer page

Types or category of landing page

• Click through landing page : this type of landing page persuade visitors to click through to
another page

• Leads generation landing page : the main purpose of this page is to generate or capture
people information.

Others include:

Stand alone landing page

Viral landing page

Mini website landing page.

What is email campaign? Email campaign is a message send to people in order to advertise or
promote our product and services. Email campaign helps to know unknown people.

Types of Campaign

1. Online campaign : this campaign can be send out by using email marketing platform like
Getresponse, mailchimp etc. to send online campaign we are going to need a connection
2. Offline campaign : This can be sent out using email software to send message to the email
list generated.

Different between online and offline campaign

1. Online campaign uses website while offline campaign uses software

 2. Online campaign generate slow and steady results but offline campaign is fast
3. We cannot download online campaign but we can download offline campaign.

Importance of email marketing campaign

1. Email campaign makes it easier to promote our product to many people at a time
2. It enable us to get more visitors
3. It makes us to get more sales
4. It makes our product to be more popular.

What is newsletter?

Newsletter is a continuous message sent to our subscriber which describe the benefit of our products
or service so they can have intention to buy. This is sometimes known As SALES LETTER

Types of Newsletter;

• Informative Newsletter: This is a message sent to your subscribers in order to boost

relationship with them.

• Sales / pitch newsletter: This newsletter is sent to subscriber with the intention of making
sales by showing the benefits and features of your offers.

• RSS to email or blog newsletter: This is the type of newsletter sent to your subscriber who sign
up for your newsletter through your blog, and this is after you have integrated your email
service provider with your website.

To write an incredible sales letter or Newsletter the following must be put into consideration.

• The subject must be great

• The content which is the body must describe the benefit of the offer

• The call to action must be powerful

What is Auto responder?

Auto means something that can start itself without been monitored after planning.

Responder: Means giving reply to message or conversation

Auto Responder simply means a message sent to our subscriber which has already been schedule and
can start itself without been monitored or control .

This is quite different from a scheduled newsletter because whenever anyone opt in it starts form the
beginning for the new subscriber.
How to set it up

• Email marketing platform or email sender software who has this feature

• Unlimited series of content

• Plan and strategy on how you want the message be sending.

Benefit of Auto responder

• It turn prospect into loyal customers

• It helps to build long term relationship with subscribers with little effort

• It enables continuous marketing without hiring people

• It aid follow up flawlessly without missing a single customer

• It helps to generate repeat sales due to constant communication

• It help to obtain measurable results

• It ensure better email delivery

• It allows duplication of efforts to be easy.

What is a survey?

Survey is one of the method use in generating information from individuals. Surveys have variety of
purpose and can be conducted in different ways just as questionnaire and electronic devices.

Importance of survey

• Its use to gather information

• Its use to make decision

• Its use to measure and establish the performance of an existing organization

• Its helps to know people opinion

What is a webinar?

Webinar also known as web based seminar is a presentation lecture or seminar transmitted over the
web using video conferences software, a key feature of a webinar is an interactive element.

It is similar to a chatting platform like skype.

Why is webinar so powerful to our business?

It provides upfront value calling, because people buy from the company they knows and have trust
and because you are providing them valuable services and doing it consistently.

TEST , PRATICAL AND ACCOUNT CREATION

FIVERR BASIC

WHAT IS FIVERR?

Fiverr is one of the best freelancing site which a freelancer can start working there without spending
any penny and it was a secure platform to work base on the service you are knowledgeable on such
as;

• Digital marketing

• Email marketing

• Sales funnel

• Content writing

• Social media marketing etc

You can start earning on fiverr within short period of time if you have already has an idea on what you
intend to render.

Fiverr benefit:

• It is easy to start with basic materials

• You can sign up to fiverr without spending any money

• It allow upfront payment

• It guarantee money back for unsatisfied project

• It gives awesome support to a starter or learner.

How to work on fiverr:

• Register as a seller

• Complete your profile successfully

• Find trending service that you want to render which you have idea about

• Create effective gig

• You can share it on social media by linking your social media account but do not share or link
same accounts with two fiverr accounts as that will leads to account blocking

How to create professional account.

• Log in to fiverr.com on your browser and click on join

 • Enter your email and click on continue

• You will then choose a username and a password

Proceed to profile creation and complete your profile by adding images and also description.

How to create an excellent gig, send convertible offer, and how to reply messages will be treated in
training stay connected and always utilize pro training effectively.

Note everything here is just a basic as the details will be buttress in class. And always ask question
where necessary.

SOCIAL MEDIA MARKETING

● Definition Of Social Media

● Definition Of Social Media Marketing

● Advantages Of Social Media Marketing

● Facebook Marketing

● Instagram Marketing

What is Social? Social can be define as the means relating to society or to the way society is
organized

What is Media ? Media are the communication outlets or tools used to store and deliver information
or data. The term refers to components of the mass media communications industry, such as print
media, publishing, the news media, photography, cinema, broadcasting, and advertising

What is Social Media? Social media are interactive computer-mediated technologies that facilitate the
creation or sharing of information, ideas, career interests and other forms of expression via
virtual communities and networks
What is Social Media Marketing? Social media marketing is the use of social media platforms
and websites like ( Facebook, Instagram, Linkedin, Twitter, Youtube, ETC) to promote a product or
service in order to boost productivity

We are going to be focusing on 2 platforms which is FACEBOOK AND INSTAGRAM

Advantage Of Social Media Marketing To Business

1. Increased Brand Awareness: Social media is one of the most cost-
efficient digital marketing methods used to syndicate content and
increase your business' visibility. Implementing a social media
strategy will greatly increase your brand recognition since you will
be engaging with a broad audience of consumers
2. More Inbound Traffic: Without marketing your business on social
media, your inbound traffic is limited to your usual customers.
The people familiar with your brand are likely searching for the
same keywords you already rank for. Without utilizing social
media as part of your marketing strategy, you'll have much more
difficulty reaching anyone outside of your loyal customer circle.
3. Improves Search Engine Rankings: To give yourself the best
chance of ranking better through social media, create high quality
content that integrates your targeted keywords. Content such as
blogs, infographics, case studies, business information, and
employee photos will make your business's social media profile
intriguing and credible. Once you begin posting quality content,
you'll begin to build a social media community where followers
will "like" and "share" your content. Most importantly, it gives you
more opportunities to get in front of industry influencers who will
write about your business and provide links back - which will help
to directly increase search engine rankings.
4. Higher Conversion Rates: With increased visibility, your business
gains more opportunities for conversion. Every blog post, image,
 video, or comment may lead viewers to your company's website
and increase traffic. Social media marketing allows your business
to give a positive impression through a humanization factor.
When brands are interactive by sharing content, commenting, and
posting statuses on social media, it personifies a brand. People
prefer to do business with other people, rather than companies.
5. Better Customer Satisfaction: Social media is a networking and
communication platform. Creating a voice for your company
through these platforms is important in humanizing your
company. Customers appreciate knowing that when they post
comments on your pages, they will receive a personalized
response rather than an automated message. Being able to
acknowledge each comment shows that you are attentive of your
visitors' needs and aim to provide the best experience
6. Improved Brand Loyalty: One of the main goals of almost all
businesses is developing a loyal customer base. Considering that
customer satisfaction and brand loyalty typically go hand in hand,
it is important to regularly engage with consumers and begin
developing a bond with them. Social media is not just limited to
introducing your brand's products and promotional campaigns.
Customers see these platforms as a service channel where they
can communicate directly with the business.
7. More Brand Authority: Customer satisfaction and brand loyalty
both play a part in making your business more authoritative, but it
all comes down to communication. When consumers see your
company posting on social media, especially replying to customers
and posting original content, it makes you appear more credible.
Regularly interacting with customers demonstrates that your
business cares about customer satisfaction, and is available to
answer any questions that they might have. Satisfied customers
 are eager to spread the word about a great product or service and
they usually turn to social media to express their opinion. Having
customers mention your business on social media will advertise
your business, and show new visitors your value and brand
authority. Once you obtain a few satisfied customers who are
vocal about their positive purchase experience, you can let the
advertising be done for you by actual customers who enjoyed
your product or service.
8. Cost Effective: Social media marketing is possibly the most cost-
efficient part of an advertising strategy. Signing up and creating a
profile is free for almost all social networking platforms, and any
paid promotions you decide to invest in are a relatively low cost
compared to other marketing tactics. Being cost-effective is such
an advantage because you can see a greater return on investment
and retain a bigger budget for other marketing and business
expenses. If you decide to use paid advertising on social media,
always start small to see what you should expect. As you become
more comfortable, fine tune your strategy and try increasing your
budget. Just by spending a small amount of time and money you
can significantly increase your conversion rates and eventually get
return on investment on the money you initially invested.
9. Gain Marketplace Insight: One of the most valuable advantages of
social media is marketplace insight. What better way to know the
thoughts and needs of your consumers than by directly talking to
them? By monitoring the activity on your profiles,, you can see
customer' interests and opinions that you might not otherwise be
aware of if your business didn't have a social media presence.
Using social media as a complementary research tool can help
gain information that will aid you in understanding your industry.
Once you gain a large following, you can use additional tools to
 analyze the demographics of your consumers. Another insightful
aspect of social media marketing is the ability to segment your
content syndication lists based on topic, and identify which types
of content generate the most impressions. These tools give you
the ability to measure conversions based on posts on various
social media platforms to find the perfect combination for
generating revenue.
10. Thought Leadership: Posting insightful and well-written
content on your social media is a great way to become an expert
and leader in your field. There is no one way to become a thought
leader - it requires work that can be supported by online
networking tools. To establish yourself as an expert, be sure to
utilize social media platforms and build your presence. Be
communicative, connect with your audience, share content, and
promote your authority. When your social media campaign is
aligned with other marketing efforts, your skills will be highlighted
and followers will look up to you. Being able to directly connect
with your customers creates a relationship that they will value,
allowing you to become a notable influencer in your field.

FACEBOOK MAREKTING

What is Facebook? Facebook is a social networking website where users can post comments,
share photographs and post links to news or other interesting content on the web, chat live, and
watch short-form video.
You can even order food on Facebook if that's what you want to do. Shared content can be made
publicly accessible, or it can be shared only among a select group of friends or family, or with a
single person.

Key Features of Facebook

Here are a few features that make Facebook so popular:

● Facebook allows you to maintain a friends list and choose privacy settings
to tailor who can see content on your profile.
● Facebook allows you to upload photos and maintain photo albums that can
be shared with your friends.
● Facebook supports interactive online chat and the ability to comment on
your friend's profile pages to keep in touch, share information or to say
"hi."
● Facebook supports group pages, fan pages, and business pages that let
businesses use Facebook as a vehicle for social media marketing.
● Facebook's developer network delivers advanced functionality and
monetization options.
● You can stream video live using Facebook Live.
● Chat with Facebook friends and family members, or auto-display Facebook
pictures with the Facebook Portal device.

To get started with FACEBOOK MAREKTING YOU WILL NEED THE FOLLOWING:
1. FACEBOOK PAGE
2. FACEBOOK PIXEL INEGRATION
3. FACEBOOK ADS MANAGER

What is Facebook Page? A Facebook business page is a free public profile you can create for
your local business, brand or product. Similar to your personal Facebook account, you can use
the Page to promote your business or products by posting status updates, links, event
announcements, comments or photos and videos.

How To Create a Facebook Page:

Creating a Facebook business page doesn’t have to be difficult. You likely already have all the
photos, text, and ideas you need to build your Facebook business page. You just need to sit down
and work through a few simple steps to get your page up and running.

Before you can sign up for your Facebook business page, you need to log into your personal
Facebook account. But don’t worry—the information from your personal account will not be
publicly visible on your business page.
So, if you’re not already logged into your personal account, log in now, then dive into the Page
creation steps.
Step 1: Sign up
Go to facebook.com/pages/create.
Select the type of page you want to create: business/brand or community/public figure. In this
post, we’ll assume you’re creating a page for a business or brand, so click the Get
Started button for that option.
Next, enter your business information. For your page name, use your business name or the name
people are likely to search for when trying to find your business.
For category, type a word or two that describes your business and Facebook will suggest some
options. If your business falls into more than one of the category options, choose the one your
customers are most likely to think of when they think about your business. We’ll show you how
to add more categories later.

Once you choose your category, the box will expand to ask for a few further details, like your
address and phone number. You can choose whether to make this information public, or to show
only your city and state.
When you’re ready, click Continue. Note that doing so indicates your acceptance of
Facebook’s Pages, Groups and Events Policies, so you might want to check those out before you
proceed.
Step 2. Add Pictures
Next, you’ll upload profile and cover images for your Facebook page. It’s important to create a
good visual first impression, so choose wisely here. Make sure the photos you choose align with
your brand and are easily identifiable with your business.
You’ll upload your profile image first. This image accompanies your business name in search
results and when you interact with users. It also appears on the top left of your Facebook page.
If you have a recognizable brand, using your logo is probably a safe way to go. If you’re a
celebrity or public figure, a picture of your face will work like a charm. And if you’re a local
business, try a well-shot image of your signature offering. The important thing is to help a
potential follower or customer to recognize your page immediately.
As we explain in our post on the best image sizes for all social networks, your Facebook profile
picture displays at 170 x 170 pixels on desktop and 128 x 128 pixels on mobile. It will be
cropped to a circle, so don’t put any critical details in the corners.
Once you’ve chosen a great photo, click Upload Profile Picture.
Now it’s time to choose your cover image, the most prominent image on your Facebook business
page.
This image should capture the essence of your brand and convey your brand personality. It will
display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least
400 pixels wide and 150 pixels tall, but the recommended size to upload is 720 x 315 pixels.
Once you’ve selected an appropriate image, click Upload a Cover Photo.

Ta-da! You have a Facebook business page, although it is extremely sparse.

Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve
still got some work to do before you share it with your audience. Don’t worry—your page is not
yet visible to the public. (We’ll make that happen later in this post.) What you see now is a
preview.
Step 3: Create your username
Your username, also called your vanity URL, is how you tell people where to find you on
Facebook.
Your username can be up to 50 characters long, but don’t use extra characters just because you
can. You want it to be easy to type and easy to remember. Your business name or some obvious
variation of it is a safe bet.
Click Create Page @Username in the left menu to set up your vanity URL.

Click Create Username when you’re done. A box will pop up showing you the links people can
use to connect with your business on Facebook and Messenger.
Step 4: Add your business details
While you might be tempted to leave the details for later, it’s important to fill out all of the fields
in your Facebook Page’s About section right from the start.
As Facebook is often the very first place a customer goes to get information about you, having it
all there is important. For example, if someone is looking for a business that’s open till 9, they
want to confirm this information on your page. If they can’t find it, they’ll surely keep looking
until they find another place that’s more forthcoming.
To start filling out your business details, click Edit Page Info in the top menu. From this screen
you can share all the important information about your business.
Description
This is a short description that appears in search results. It should be just a couple of sentences
(maximum 255 characters), so there’s no need to get too elaborate here. We’ll show you where
to add a longer description later.
Categories
Here you’ll see the category you entered in Step 1. If you like, you can add additional categories
here to make sure Facebook shows your page to all the right people.
Contact
Add all the contact details you want to make public, including your phone number, website, and
email.
Location
If you have a physical storefront or office, check to make sure that your location is marked
correctly on the map. You can also add details about your service area, so people know, for
example, which neighborhoods you deliver to.
Hours
If your business is open to the public during specific hours, enter those here. This information
appears in search results.
Extra options
If relevant, enter your impressum, price range, and privacy policy link. An impressum is a legal
statement of ownership, and it is generally only required in some European countries.
Click Save Changes under each section to implement your changes as you go.
Step 5. Tell your story
You’ve filled in all the simple details about your business, but there’s not much here yet to tell
people why they should engage with your business on Facebook.
Fortunately, there’s a section of your Facebook business page where you can add a longer
description of your business. To access it, click See more in the left menu, then click About, and
then click Our Story on the right-hand side.
In this section, you can add a detailed description of what your business offers customers and
why they should Like or Follow your Page. This is a great place to set expectations. How will
you interact with fans through your Facebook Page? Offer a compelling reason for them to stick
around.
Enter a headline and text for your story, then upload a relevant photo. When you’re finished,
click Publish.

Step 6. Create your first post

Before you start inviting people to like the Facebook Page for your business, you should post
some valuable content. You can create some of your own posts, or share relevant content from
thought leaders in your industry.
You could also create a specific type of post like an event or product offer—just click one of the
options in the Create box at the top of your page.

Make sure that whatever you post offers value for your visitors when they arrive at your
Facebook page, so they’ll be inclined to stick around.
Step 7: Publish your page and invite an audience
Your Facebook business page now represents a robust online presence that will make potential
customers and fans feel comfortable interacting with you. It’s time to hit that big green Publish
Page button in the left-hand menu.
That’s it! Your page is live and visible to the world. Now you need to get some fans!
Start by inviting your existing Facebook friends to like your page. Use your other channels, like
your website and Twitter, to promote it. Add “follow us” logos on your promotional materials
and email signature. If you’re comfortable doing so, you can ask your customers review you on
Facebook, too.

To make your Facebook Marketing Superb you need and analytics tools known as
FACEBOOK PIXEL

What is Facebook Pixel: The Facebook pixel is a snippet of JavaScript code that allows you to
track visitor activity on your website. It works by loading a small library of functions which you
can use whenever a site visitor takes an action (called an event) that you want to track (called
a conversion). Tracked conversions appear in the Facebook Ads Manager and in the Facebook
Analytics dashboard, where they can be used to measure the effectiveness of your ads, to
define custom audiences for ad targeting, for dynamic ads campaigns, and to analyze that
effectiveness of your website's conversion funnels.

Requirements
In order to implement the pixel, you will need:
 ● access to your website's code base

● your pixel's base code or its ID

● access to the Facebook Ads Manager

AN INTRODUCTION TO FACEBOOK ADS

All the basics you need to get up and running with Facebook Ads;
WHY USE FACEBOOK ADS? Facebook Advertising is now one of the most effective tools
out there to grow your business, create loyal customers, and generate leads and sales. There are
now over 3 million businesses advertising on Facebook and there’s never been a better time to
start than now. Here are just a few reasons why Facebook Advertising is hugely exciting for
marketers:
• Audience size: Facebook now boasts over 1.13 billion daily active users on – 1.03 billion of
which access the social network via mobile devices.
• Attention: People spend a lot of time on social networks. The average user spends about 50
minutes just on Facebook, Instagram, and Messenger every day.
• Oragnic reach decline: Organic reach on Facebook has been in decline for a few years now and
has almost hit zero. If you want to break through now, Facebook is all but a pay-to-play network.
• Targeting: The targeting options within Facebook Ads is incredible. Business can target users
with by location, demographics, age, gender, interests, behavior, and much more.

. GETTING STARTED

To get to your Facebook Ads dashboard, you can head to https://www.facebook.com/ads/

manager or click the dropdown arrow in the upper-right corner of Facebook and choose “Manage
Ads” from the drop-down.

THE 11 DIFFERENT TYPES OF FACEBOOK AD

And how to set each one up

THE DIFFERENT TYPES OF FACBOOK ADS Facebook Ads are extremely versatile and
there are now 11 different variations you can use to solve a whole host of business problems
from driving traffic to your website to reaching people in your local area. Below is a list of the
various Ads available to Facebook advertisers and throughout this chapter, we’ll walk you
through each type individually.
1. Boost your posts
2. Promote your Page
3. Send people to your website
4. Increase conversions on your website
5. Get installs of your app
6. Increase engagement in your app
7. Reach people near your business
8. Raise attendance at your event
9. Get people to claim your offer
10.Get video views
11.Collect leads for your business
HOW TO CHOOSE YOUR AD TYPE When you go to create a new Facebook ad (by
clicking the green button on your ads dashboard), you’ll get to choose among these 11 different
options, all of which with a unique focus for growing your business or your page. The general
setup for each will be similar: You’ll go from choosing the type of ad (the objective), to choosing
the audience and the budget (the ad set), to making the ad itself (the ad). In the following pages
we‘ll share a quick run down of each of the 11.

1. BOOST YOUR POSTS What’s involved: After you click to create a new ad and choose
“Boost your posts,” the next steps are: 1. Choose one of your Facebook Pages or enter its URL 2.
Select a previous update that you’ve published to your page (or create a new update) 3. Give this
campaign a name At the next step, you can set your audience and budget. After setting audience
and budget, you can move ahead into the ad creative. The good news with boosted post
campaigns: The ad creative is already set for you! The creative is the post! From this screen, you
can change the post you’d like to boost, and (here’s the most hands-on part of this step) you can
view how your boosted posts will look in three different locations within Facebook:
1. Desktop News Feed
2. Mobile News Feed Desktop right column
3. Within the Ad Preview, you can click to view each location:
2. PROMOTE YOUR PAGE What’s involved: After you click to create a new ad and choose
“Promote your Page,” the next steps are:
1. Choose one of your Facebook Pages or enter its URL
2. Give this campaign a name At the next step, you can set your audience and budget. After
setting audience and budget, you get to set the creative elements of the ad: photo, text, and more.
First off, you’ll be asked to select an image to use; you can choose to upload your own, select
from a collection of searchable stock photos from Shutterstock, or pick from a library of images
you’ve used on previous ads. To easily create variations of your ad and test how different images
perform, you can create up to 6 ads at once by uploading multiple images from this one screen.
For choosing images, Facebook offers these guidelines: 1. 1,200 x 444 pixels (width and height)
2. Image ratio: 8:3 (basically, if you divide the width of your image by 8 and the height by 3, the
result should be the same) 3. Your image may not include more than 20% text. This last
guideline is an interesting one! Up until a few weeks ago, this was a rule, rather than a guideline.
Ads would be rejected if the image exceeded 20% text. And if you have a video that you’d prefer
to use for the page promotion, you can add it here also. After selecting an image, slideshow, or
video, you can customize the text that appears as the update above the ad. Click in the “Text”
box to edit. You have an upper limit of 90 characters to use. From the right-hand panel of the Ad
Editor, you can preview your ad and select which locations you want it to appear. By default,
Facebook will show the ad on the desktop News Feed, mobile News Feed, and the desktop right
column. Click to remove any of these options. Under “Show Advanced Options,” there are three
additional places to customize. 1. Add a headline (this only appears in the desktop right column).
2. Choose where the visitor ends up should they click through to your page. By default, people
will arrive at your Timeline. You can also select any other page that you have linked to from
your Facebook Page menu, like Video, Photos, Events, or custom pages. 3. You can also track
conversions. Conversion tracking with Facebook involves the installation of a conversion pixel,
which I’ll cover in a section below
3. SEND PEOPLE TO YOUR WEBSITE What’s involved: After you click to create a new ad
and choose “Send people to your website,” the next steps are:
1. Enter the URL of the page you’d like to promote (e.g., https://buffer.com/agency)
2. (Optional) Choose a conversion pixel to further track the performance of the ad
3. Give this campaign a name At the next step, you can set your audience and budget. After
setting audience and budget, you get to build the creative. The first customization option for
website traffic ads is choosing if you’d like to show a single image or video in the ad or show
multiple images in the ad (up to five). For choosing a single image or video, you’ll see the same
image options that you had for the “Promote your Page” ad: single image, slideshow, or video.
For the multiple image option, you get to build a carousel of pictures, each with their own
headlines and descriptions.
With multiple images, you’ll have the choice to customize four different aspects of the carousel
images:
1. Image: Upload a new image or choose one from your library. You can crop the image from
within the editor so you get just the right parts showing.
 2. Headline
3. Description (optional)
4. Call to Action: Changes to the call-to-action are reflected on all your carousel slides. You
can choose among Apply Now, Book Now, Contact Us, Donate Now, Download, Learn
More, Shop Now, Sign Up, Watch More, or no button. (Bonus: You can change the
destination URL for each image also, if for instance you might have special landing pages for
each unique feature that you’re pitching.)
Additionally, for the multiple image option, you can choose to have Facebook show the best-
performing image first (the one that the most people are clicking on), and at the end of your
carousel, you can opt for Facebook to add an additional slide with your Page’s profile picture
and a call-to-action to “See more at [your website].

Similar to the previous ad types, with the “Send people to your website” ad, you can choose
to show it in the News Feed on desktop and/or mobile and in the right column on desktop.
Additionally, you can choose a couple more options:
1. Showing your ad on Facebook’s Audience Network, other mobile apps and networks
owned by Facebook.
2. Showing your ad on Instagram. Each option comes with previews within the ads editor so
you can see your ads in action.

5. INCREASE CONVERSIONS ON YOUR WEBSITE : What’s involved: After

you click to create a new ad and choose “Increase conversions,” the next steps are:
1. Enter the URL that you’d like to promote
2. Important: Choose a conversion pixel to track the conversions of the ad
3. Give this campaign a name At the next step, you can set your audience and budget.
After setting audience and budget, you can build the creative for your ad. This works
the same way as it does for the “Send people to my website” ad type, mentioned
above. You can choose among a single image, a single video, or multiple images. All
the same options are present here:
• Connect a Facebook page
• Write a headline that appears under your chosen images/video
• Add description text to go above the images/video
• Choose a call-to-action
• Choose where you’d like the ad to appear: In the News Feed (desktop and/or
mobile), on Facebook’s Ad Network, on Instagram, and in the Right Column
(desktop only)
You can stretch out on the remaining 6 and if time permit we will discuss more on it later on

Now let move to INSTAGRAM MARKETING

What is INSTAGRAM? Instagram is a free, online photo-sharing application and social
network platform that allows users to edit and upload photos and short videos through a mobile
app. ... Users also have the option of making their profile private so that only their followers can
view their posts.

We have majorly two types of instagram handles:

1. Personal instagram Account
2. Business Instagram Account
Uniqueness Of Instagram platform:

It’s clear that Instagram isn’t just for personal use anymore — whether for you or your dog. It’s
now a global platform that allows brands to humanize their content, recruit new talent,
showcase products, and inspire their audience.
Moreover, Instagram users aren’t just active — they’re engaged. More than half of the
platform’s active users visit the site daily, and 35% say they check it multiple times a day.
Instagram can also help you grow your brand awareness and introduce new products. 70% of
Instagram users have spent time searching for a brand on the platform. Instagram allows you to
promote your brand and product in a friendly, authentic way without hard selling to your
customers.

How to Create an Instagram Business Account

Setting Up Your Instagram Account:

When you open the Instagram app, you’ll have two choices for creating your account — Log In
With Facebook or Sign Up With Phone or Email. Be sure to sign up with a business email so
your Instagram profile isn’t linked to your personal Facebook account.
Next, enter your account details. Under Full Name, enter your actual business name so your
profile is recognizable to visitors. This name is what’s displayed on your profile; it isn’t your
account username (or handle, for those Twitter folks).
The Username is a name unique to your profile and allows other accounts to engage with your
brand. username is
Pick a username that is recognizable and easy to find. If your business name is taken, try to keep
the first part of your business name in your username. Note: You can update your username later
in your account settings, so don’t worry if you want to change it in the future.
Optimizing Your Instagram Account:

Now it’s time to choose the right profile picture. Your profile picture is your first impression on
new visitors. For this reason, keep your image consistent with your branding and visual markers.
Consider using your logo or another familiar image. Instagram profile pictures are automatically
cropped into a circle, so leave room around the corners of your image.
Next up — your Instagram bio. Instagram bios have a 150-character maximum, so your goal
here is a direct, concise summary of who you are and why people should follow you. Tell your
audience about your business using a hint of personality. Instagram bios aren’t searchable, so
don’t worry about keywords or hashtags (which we cover more below).
In your bio, you can encourage users to take a specific action, such as using a certain hashtag or
visiting your website. Your bio is the only place where you can feature a clickable URL and
drive traffic to an external site.
For this reason, it’s common for businesses to update their featured URL to align with their most
recent post. If you decide to add a link, be sure use a link shortener like Bitly, Goo.gl,
or Linktr.ee to keep your profile from looking cluttered. Tracked URLs also help you better
understand the amount of traffic Instagram is driving to your website.
For future edits, click on the Edit Profile button on your profile to change your photo, name,
username, bio, and URL.
Managing Your Instagram Settings
Lastly, let’s review your account settings. Click on the three stacked lines in the upper right-hand
corner of your profile, then click on Settings at the bottom of the window. (Under your
username, you’ll see a few links that we’ll cover below.)
Within your settings, you’ll be able to do things like change your password, see posts you’ve
liked, enable notifications, and much more. Here are a few things you should check out right
away.
Story Settings, where you can manage who can see and reply to your Instagram Stories (which
we discuss below). We recommend allowing all your followers to see and reply to your Stories
to increase brand engagement. From your settings, click Privacy > Story to access your Story
Controls. (You can also access this by clicking the gear icon in the top left corner when posting a
story.)
Switch to a Professional Account, which allows you to identify your profile as a business profile.
Instagram’s Business Tools feature makes it easy for users to contact you, provides you with in-
depth insights, and allows you to promote your content. Your business must have a Facebook
business page to switch to an Instagram business profile. From your settings,
click Account > Switch to Professional Account to access these features.
To switch to a business profile, choose this setting, log into Facebook, and allow Instagram to
manage your Pages. Select a Facebook Page to connect to your Instagram profile. (You must be
a Facebook page admin to connect the two platforms.)
Instagram will automatically import relevant information from your Facebook page for you to
edit. You now have an Instagram business profile. Be sure to check out your profile insights and
account settings

Private Account, where you can change your profile from public to private. Instagram will
automatically set your profile to public — we don’t recommend changing it! As a business,
you’ll want users to see your posts and follow your business without any obstacles. From your
settings, click Privacy > Account Privacy, and make sure that's turned off.
Comments, which allows you to hide comments with certain keywords or phrases. To do this,
you must enter the specific words and phrases into your Instagram settings and turn on the
feature. Receiving comments is exciting and encouraging, but certain comments may go against
brand values or offend your audience. From your settings, click Privacy > Comments to update
these.
Adding Additional Instagram Accounts, where you can add up to five accounts and switch
between them without logging in and out. This feature also allows you to have multiple people
logged into an account at one time. To add an account, click Add Account at the bottom of your
settings. Enter the username and password of the account you’d like to add. To switch between
accounts, go to your profile and tap your username at the top of the screen. Choose the account
you’d like to switch to.
 Getting Started With Instagram Advertising

Instagram advertising offers a unique opportunity for brands to engage with their audience.
Since Instagram ads appear in feeds like any other post, they aren’t as obvious or disruptive as
typical ads. They provide a natural way to encourage users to learn more about your business or
product.

How Create an Instagram Ad

If you’ve ever set up a Facebook ad, you know the drill — setting up Instagram ads is done
through Facebook’s ad platform.
To create your ad, select a current Instagram post you’d like to boost or create a new one in
Facebook Ad Manager. If you haven’t run ads through Facebook before, you’ll first need to set
up an account. You’ll also need to claim your Instagram Business account to link it to your
Facebook page.
To claim your Instagram account, go to your Business Manager and, on the left side of the page,
hover over the menu to click Instagram Accounts. Then click on Claim Instagram Account. Add
your account information and click Next.
Pick an objective and name your campaign. While Facebook offers many different choices, only
a few include Instagram advertising as an option. To ensure you’re on the right track, pick from
any of the following options:

● Brand Awareness

● Reach

● Traffic

● App Installs

● Engagement

● Video Views

● Conversions
Once you’ve selected your objective, you’ll be prompted to name your ad set.

If you select the Traffic option, you’ll be prompted to select a destination for your traffic.
Facebook lets you pick between a website and an application.
Next, target your ad with demographic and psychographic factors, such as age, gender, location,
language, work, financial status, behaviors, and connections. You can also load previously-used
custom audiences.
Select Edit Placements under the placements options and select Instagram under the available
platforms. Don’t forget this step! Otherwise, your ad will only show up on Facebook. If you only
want to run your ad on Instagram, make sure that no other placements are selected.
After you select Instagram as your placement, you’ll be asked to set the budget and schedule for
your ad. Set a daily spend budget or a lifetime budget for the ad and indicate start and end dates
for your campaign.
If you don’t set dates or a lifetime budget, your ad will run indefinitely on the daily budget you
allocate. You can find more budget and scheduling options under the Advanced Options menu,
which allows you to schedule your ad to run during certain hours of the day or set your ad to
generate results as quickly as possible using the “Accelerated” delivery type. This option is
useful for ads focused around timely events.

Next, set up your ad content. You can boost an existing post or upload new content to run as
your ad. Instagram allows you to create Single Image or Video Ads, Carousel Ads, and Story
Ads.
To maximize ad delivery, Facebook recommends using images that are at 600 x 600px for
square format ads, 600 x 315px for landscape ads, and 600 x 750px for vertical ads. Facebook
recommends limiting your text on the image or video thumbnail.
Once your ad creative is uploaded, place your order and start running your first Instagram ad
campaign!

SHOPIFY STORE DESIGN

What is Shopify?
Shopify is one of the commerce platform that lets you create and customize an
online storefront like AMAZON, ALIEXPRESS, EBAY.
It is a complete commerce platform that lets you start, grow, Manage products,
inventory, payments, and shipping and manage a business. Shopify Sell in multiple
places: including web, mobile, social media, online marketplaces, brick-and-
mortar locations, and pop-up shops.
This features is what make it been referred to as SAAS ( Software-as-a-Service)

Shopify is based on SaaS( Software-as-a-Service) professional English e-commerce

website building system. In other words, Shopify is an e-commerce system used
to do e-commerce websites. The SaaS-based e-commerce system means that
Shopify provides all the infrastructure conditions and software maintenance
management that guarantee the smooth operation of Shopify, the e-commerce
software. And you only need to specialize in your core business – sell more
products or services.

Shopify can directly create a professional foreign trade B2C (Business to

Customer) website by uploading a login account and simple configuration,
uploading and selling products to start a brand-building journey, without
requiring you to have any website construction background.

This shopify was founded in the year 2004 and since then it has been one of the
best ecommerce website that enable anyone irrespective of your location to set
up business easily unlike AMAZON.

Advantage of Shopify

Apart from been a SAAS website, the advantage of shopify over other E
commerce platform are numerous.
1. It is easy to set up for any continent or country: Shopify offers an easy way to
quickly launch an online store without the fuss over servers and development
costs
2. No tech worries: You don’t need any technical expertise to launch a basic
Shopify store; all software and hosting is provided by Shopify
3. Secure & reliable: One of the big advantages of a hosted solution is the
reliability it provides. Shopify will take care of all server maintenance and
upgrades to keep your store and shopping cart available at all times, and ensure
that pages load quickly.
4. Mobile ready; With mobile visits to websites now higher than desktop, it’s
essential, not optional, to have a mobile optimised site. Luckily Shopify know this.
All of Shopify’s themes are mobile responsive and the platform includes a free
built-in mobile commerce shopping cart, meaning your store looks great on all
devices and your customers can shop freely wherever they are.
5. Customisable: There are 160 themes to choose from (free and paid) in the
Shopify Theme Store, all of which are mobile responsive, plus hundreds available
on sites such as ThemeForest. Each theme is also fully customisable by editing the
code. So creating a beautiful and unique online shop that fits with your brand
identity is simple!
6. There’s an app for that: shopify’s app store is a treasure trove of functionality
that you can add to your shop. You can add reviews, loyalty programmes,
customer wishlists, get in-depth analytics, print labels and packing slips, integrate
with accounting software, shipping programs and social media sites, not to
mention all the marketing apps available
7. Own payment gateway; Shopify has integrated with dozens of payment
gateways, but also offers its own which is powered by Stripe. If you choose to use
this you will not incur any transaction fees plus you will benefit from lower credit
card fees. It also doesn’t require a merchant account to use.
8. Abandoned cart recovery: According to statistics, over two thirds of potential
customers will do this. Shopify offers an abandoned checkout cart recovery
service which automatically tracks and emails these potential customers to
remind them to complete their purchase; an easy way to potentially generate
more revenue.
9. SEO & Marketing tools: Another of Shopify’s big selling points is its powerful
Search Engine Optimisation (SEO) features that will help your website rank higher
in search results so customers can find you.
10. 24/7 customer support: Shopify are big on customer support. They are
available 24 hours a day, 7 days a week, and the response time is fairly instant,
meaning your business is never on its own. You can get in touch via phone, email
or web chat. In addition there are a number of community forums, extensive
documentation in the Shopify Help Centre plus a range of advanced Shopify
University guides.

NOTE: Despite all this advantage you might be deprive of it if you go against there
policy and term of service so take your time to read that later!!!
One of which include not supporting illegal or war products.

How does Shopify work?

Whether you’re a budding jewelry designer and want to start selling your
products, or a musician and want to sell your latest mixtape, or if you have an
established business and want to grow, Shopify can help you. Hundreds of
thousands of entrepreneurs from over 175 countries trust Shopify to help sell
their products.
Below you’ll find the different products or services that you can sell on Shopify.
Even if you know what you’re selling already, it may give you some ideas for other
services you could sell to grow your business.
Physical products: A physical product could be something you make by hand,
something you have manufactured, or something you dropship to customers.
Examples include jewelry, bath bombs, t-shirts, gift boxes, beef jerky, or pins to
name a few.
Digital products: This could include ebooks, email templates, audio downloads,
Lightroom presets for photographers, e-courses, or clothing patterns.
Services and consultations: Whether you’re an interior designer, dentist or a life
coach, your customers can book online and sell online or in-person consultations.
Memberships: If you want to sell subscription boxes or if you’re a yoga studio
owner you can use Shopify to sell your memberships and create member-only
access to your content on your website.
Ticketed experiences: Experience-based businesses can range from travel and
adventure to wine tastings and hands-on workshops. If you’re an artist or running
a networking event, you can use Shopify to sell those tickets.
Classes and lessons: Customers can purchase, rent, and book lessons from you all
through the online store.
Rentals: Rental businesses are technically service-based, even though a physical
product is involved. So if you’d like to rent dresses or props, for example, you can
use the Shopify platform.

How to Set up Your Shopify

Signing up with Shopify and starting your store couldn’t be any easier and they
even offer a 14-day free trial to get you going.
1.create an account: Visit Shopify.com. Use the signup form to create an account.

Enter the required details and click the ‘Start free trial’ button.
Your store name needs to be unique or Shopify will ask you to choose something
else.
After this initial screen, you’ll be asked for a few more details, including your
name, address, country, and contact number.
You will also be asked if you have products and, if so, what you aim to sell. If
you’re just trying out Shopify to see if it works for you, you can select ‘I’m just
playing around’ in the ‘Do you have products?’ dropdown, and ‘I’m not sure’ in
the ‘What will you sell?’ section.
Once complete, click ‘I’m done’.
2. Setting Up Your Online Shop: After you’ve signed up, you’ll be directed straight
to your store admin screen. Now you are ready to start customizing your store,
uploading products and setting up payments and shipping.
3.Choose a “Theme” or a “Layout”: Shopify has its own official theme store. These
themes are all guaranteed to have full support from the designers so you know
that your store is in good hands.
All themes come with a comprehensive list of modifications you can make
without having to touch a line of code. The premium themes come with more
modifications, but you can also achieve a great looking site with a free one. These
changes are outlined in the next section.

If you want to make wholesale changes to a theme, there are very few limitations
on what can be achieved by accessing the HTML and CSS. Don’t worry if you
haven’t got any coding experience. Shopify has an international team of design
agencies they call ‘Shopify Experts’ that you can hire to fully customize your site.
3.Browse the Theme Store:Log into Shopify and visit the Shopify Theme Store at
themes.shopify.com. You’ll find over 70 theme variations to choose from,
including a good selection of free ones.
You also could find Shopify themes on other Marketplaces, like TemplateMonster
one.
Just choose, category, features to pick your theme.
You can filter by paid or free, industry and by features. You can also sort themes
by price, popularity, and most recent.
To find a theme that suits your needs, we recommend the following:
[a].Browse the Theme Store:=Log into Shopify and visit the Shopify Theme Store
at themes.shopify.com. You’ll find over 70 theme variations to choose from,
including a good selection of free ones.
You also could find Shopify themes on other Marketplaces, like TemplateMonster
one.
Just choose, category, features to pick your theme.
You can filter by paid or free, industry and by features. You can also sort themes
by price, popularity, and most recent.
[B].Check the functionality and reviews:=
Once you’ve found a theme you like, click on the theme’s sample image. You’ll be
given more information about the theme, such as whether the theme is
responsive/mobile ready among other features.
[ C ]. Preview the theme:=To see the theme in action, click View Demo. You’ll see
this below the green ‘Preview Theme in your Store’ button.

If the theme comes in a range of styles, you can also view demos of the different
styles by clicking on them.
[D].Get the theme:=Once you’ve found a theme you like, click the green button.

Shopify will ask you to confirm that you want to install the theme.

Click Publish as my Shop’s Theme.

Don’t worry if you’re not 100% sure it’s the right theme for you. You can always
change your mind later.
After the theme has installed, Shopify will let you know and will give you the
option to Go to your Theme Manager.

Your theme manager shows published themes (the one you installed or activated
most recently) and unpublished themes below (previously installed themes).
4.Edit Shopify Settings: The majority of Shopify themes allow you to make simple
changes that can massively change the appearance of your store, so you can rest
assured knowing you won’t end up with a website that looks like a clone of
thousands of other stores.
On your admin screen, select ‘Themes’ from the left navigation menu. On this
page you will see your live theme in a box at the top, in the top right corner of
that box will be two buttons. The first one is of three dots, which gives you some
basic settings changes. One of these allows you to make a duplicate of the theme.
We highly recommend you do this in case you make some changes you don’t like,
you can delete the duplicate and start again.

The second button says ‘Customize Theme’. If you click it, you will be taken to a
page that controls all the basic functionality of your store. This is a great time for
you to have a thorough play with the settings and test out all the features so you
can find out what your site is capable of.
The most common features will include:

● uploading logos

● uploading slides to a homepage carousel

● adding related item functionality to product pages

● of the collection pages

● color schemes

● font choices.

5.Add Your Products to The Store: navigating the bar on the left select ‘Products’.
You will then see a blue ‘Add a product’ button in the middle of the page. Use the
following screen to add as much detail as needed about your products. Especially
look at those that will help with SEO such as name, description, and URL. Include
as many details as possible to help inform the customers about your items.
This is the screen where you upload product pictures. Once the images are
uploaded, you can rearrange them so don’t worry about uploading them in any
particular order.
Product images can make a sale so make sure you show your products off to their
best and highlight any special or unique features with close up photos. To keep
your store looking tidy, we suggest you keep all images the same dimensions.
Unless you plan to make your collection pages look like a Pinterest board.
Once everything is filled out, always remember to click the ‘Save product’ button
in the top and bottom right corners.
Set up collections (groups of products)
A collection is any group of products that have some features in common that
customers might look for when visiting your store. For example, your customers
might be shopping for:

clothes specifically for men, women, or children

items of a certain type, such as lamps, cushions, or rugs
items on sale
items in certain sizes or colors
seasonal products, such as holiday cards and decorations.
Products can appear in any number of collections. Usually, you would display your
collections on your homepage and in the navigation bar. This helps customers find
what they’re looking for without having to click through your whole catalog.
Manual and automatic collections
When you add a new collection, you can select how products should be added to
it. These are the two options:

Manually -
You add and remove products in a manual collection individually.
Automatically -
You can set up selection conditions to automatically include products that meet
certain criteria.
Payment gateways

A payment gateway allows you to take payment from your customers via your
website. The price and commission rate is important, but it’s also important to
see what features they offer. Not all payment gateways are created equal.

You need to look at the following when choosing the right payment gateway for
you.

Transaction Fees
When you take a payment, some gateways will keep a small percentage or flat fee
(or sometimes both) for letting you use their service. Compare these based on
what your anticipated sales are.

Card Types
You need to know what types of cards are accepted by your chosen Payment
Gateway. All accept VISA and Mastercard, while most accept American Express.
Paypal is also becoming more popular for online payments.
6. Get Your Online Shop “LIVE”:Make sure all your business information is filled
out in the bottom left settings area. Make sure to use the Google Analytics
feature. This can prove to be an invaluable source for tracking your store visitors.
Taxes
Go to the Products page of your admin panel.
Click on the name of a given product.
Scroll down to the section called “Variants”.
Make sure the checkboxes next to Charge taxes and Requires shipping are
checked if you need to include these with your products.
Some stores won’t need to charge taxes or shipping on products like digital goods.
On the other hand, a T-shirt store will likely need to charge both.
If you are planning to ship your product to customers, make sure to enter the
product’s weight in the appropriate field.
Shipping
If your shipping rates are too narrow, or you don’t give enough options, you may
lose out on some sales. Shopify will only calculate a shipping rate for your
customers based on the rules that you define in the Shipping page of the admin.
To make sure you won’t lose any sales:
From your store admin, go to the Settings > Shipping page.
In the “Shipping rates” section, see if you have set a weight-based shipping rate
and adjust it according to your product’s specifications.
7. Add a Domain Name
To get your site live you’ll need a domain name. You have two choices.
Firstly you can buy a domain from Shopify and it will be added to your store
automatically. This saves you time, especially if you have no knowledge about
hosting a website. These domains typically cost $9-$14 USD per year. Your second
option is to purchase a domain from a third party such as GoDaddy. These
domains start from $10.00 USD a year. The downside is that you’ll have to
redirect the DNS records yourself which can seem daunting at first.
Here are the steps to put your new Shopify store live on a third party domain
name.

Add the new domain in Shopify

In the Shopify admin, on the left navigation go to Settings and then Domains and
add your domain name using the ‘Add an existing domain’ button.

Update DNS records

Login to your domain registrar and make the following changes to the DNS
records:

Replace the @ or main A record with the following IP address: 23.227.38.32

Add or replace the www CNAME with storename.myshopify.com (i.e. your store
Shopify link without the HTTP, which you can see on the domains settings page)
Remove any storefront passwords
Otherwise, no one will be able to access your site even when it’s live.
Set as primary if relevant
Whilst in Online Store > Domains, you can choose your main domain by using the
drop-down at the top of the screen:
YOUR STORE IS LIVE