6 Figure Drop Servicing

Six Figure Drop Servicing:
My Unconventional Approach To Starting And Scaling A Drop
Servicing Business That Generates $350k A Year With Just 3 Hours A
Week Of Work
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Sean Anthony
Copyright © SAP Ventures, LLC
All rights reserved.
Click Here To Book Your Free Scaling Session
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How to work With Me To Personally
Help You Start And Scale Your Drop
Servicing Business Today!

What’s going on, reader!

Sean Anthony here ..

I have one goal with this book: to give you everything I believe you need to start and scale a
$100k/yr+ drop servicing business.

My best strategies, tactics, and learnings over the past 4 years are in this book.

And even though that’s the case .. I still tend to get quite a few people asking how they can get
more personal help when it comes to starting and scaling their online business ..

.. And that’s why I’m now offering a FREE Scaling Session to all Productized Profits book readers.

All you have to do is:

Click here to book your FREE Scaling Session today.

To your success,

Sean Anthony

P.S. - Due to high demand, the spots for free Scaling Sessions is extremely limited.

P.P.S. - Don’t forget to join the free Productized Profits Facebook group!

Click here to join the Facebook group.
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Introduction

In this book I want to show you how to start and scale a wildly profitable drop servicing business
from anywhere in the world, that you can eventually run with just a few hours per week.

There are 3 goals with this model, which I call VIP:
1. Create Value
2. Make An Impact
3. Collect a Profit

.. And I want you to do this all while loving your life and enjoying the freedom that a lean, green,
profitable machine like this can give you.

If that doesn’t sound awesome to you, this book probably isn’t for you.

If that sounds freaking amazing, then keep reading and let’s get started.

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content

MY $350K THREE HOURS PER WEEK DROP SERVICING AGENCY
● HOW I FELL INTO THIS
● THE OPPORTUNITY
● THE SACRIFICE
● DROP SERVICING EXPLAINED
● SERVICE BUSINESS 1.0 - 50-70 HOURS PER WEEK, BARELY SCRAPING BY, BULLIED BY
CLIENTS, GLORIFIED FREELANCER
● SERVICE BUSINESS 2.0 - 2-10 HOURS PER WEEK, WILDLY PROFITABLE, HIGHLY
SYSTEMIZED, SCALABLE MACHINE

3 CORE BELIEFS
● EVERY CLIENT IS THE SAME
● CHARGE LESS TO MAKE MORE
● YOUR BUSINESS CAN BE PRODUCTIZED

DESIGNING YOUR LEAN, GREEN, DROP SERVICE MACHINE
● THE POWER OF THE FIVE ONES
● HOW TO PICK A KILLER NICHE
● SOLVING ‘HOUSE ON FIRE’ PROBLEMS
● HOW TO PICK WHAT SERVICE TO DELIVER

CRAFTING YOUR ENTICING OFFER
● LETTUCE HEAD VS. SALAD KIT

● HOW TO BE THE SALAD KIT
● MAPPING OUT YOUR MVPS 1.0
● HOW TO PRICE YOUR OFFER

THE ONLY ASSETS YOU NEED
● CREATE A HIGH-CONVERTING LANDING PAGE IN 3 DAYS OR LESS
● OPTIMIZE YOUR SOCIAL PROFILES IN 1 DAY OR LESS
● KEYSTONE AUTHORITY CONTENT

GETTING YOUR FIRST 3-5 CLIENTS
● PQC CLIENT ACQUISITION STRATEGY
● PROSPECT - HOW TO GET A COLD MARKET INTERESTED IN YOUR OFFER
● QUALIFY - HOW TO QUALIFY LEADS IN 15MINS OR LESS
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● CLOSE - HOW TO CONVERT LEADS INTO CLIENTS AND COLLECT PAYMENT
UPFRONT

DELIVERING INCREDIBLE SERVICE
● THE #1 SOURCE OF ALL CLIENT ISSUES
● HOW TO ONBOARD NEW CLIENTS
● TWO WAYS TO DELIVER YOUR SERVICE

REMOVING YOURSELF (ELIMINATE, AUTOMATE, DELEGATE)
● GATHER CLIENT FEEDBACK
● ELIMINATE - HOW TO TRIM THE FAT FROM YOUR OFFER AND CREATE VERSION 2.0
● AUTOMATE - HOW TO SETUP AUTOMATED SYSTEMS FOR REPETITIVE TASKS
● DELEGATE - HOW TO CREATE SOPS AND HIRE OVERSEAS EMPLOYEES FOR AS LOW
AS $2.50/HR

SCALING YOUR BUSINESS
● BUILD THE MACHINE
● THE SALESMAN THAT NEVER SLEEPS
● HOW TO SCALE EVEN FASTER WITH FACEBOOK ADS

3 GROWTH STRATEGIES TO TRIPLE YOUR BUSINESS
● MORE CLIENTS
● MORE REVENUE
● MORE OFTEN

MASTERING YOUR PRODUCTIVITY
● THE 3 KEYS TO UNLOCKING PEAK PRODUCTIVITY
● SLOW DOWN TO GO FAST

GETTING STUFF FOR FREE
● HOW I LEVERAGE MY BUSINESS FOR FREE TRAVEL AND HOTEL STAYS
● HOW I GET FREE DINNERS, SHOPPING, AND EVENT TICKETS USING GIFT CARDS

RESOURCES
● THE ULTIMATE PRODUCTIZED PROFITS SOFTWARE & TOOLS LIST
● THE ULTIMATE PRODUCTIZED PROFITS BOOK LIST

WHATS NEXT

ALL PRODUCTIZED PROFITS PRODUCTS
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350k Three HourS PER WEEK
DROP SERVICING AGENCY
How I Fell Into This

About 2.5 years ago I was getting ready to sell a couple businesses I had in the e-commerce space
and was looking for my next venture.

Service-based businesses were attractive to me because I loved working with people and wanted
to help clients grow their businesses.

I started off as a full-service local marketing agency .. offering everything from SEO, to Facebook
Ads, to Google Ads, copywriting, and web design.

It was a nightmare because every time I brought on a new client they wanted something different!

Around mid-2018 I made a change to offer only ONE core service (LinkedIn lead gen) to ONE
vertical industry (B2B SaaS).

My income went from this when launching the new service:

To this just 5 months later:
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I nearly 10x’d my business in 5 months!

The best part was that I didn’t do any of the service delivery myself .. and I was working only 3-4
hours a week.

Of course, I don’t say this to brag, but to show you that by following the simple steps in this book
and executing every day .. I was able to build a multi 6 figure business in a matter of months from
scratch.

If I was able to make drop servicing work with zero guidance .. I’m confident that with the right
blueprint you can smash it out of the park.

Let’s talk about the massive opportunity in this industry.

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opportunity

I believe there’s no better business opportunity in 2020 and beyond than a drop servicing
business.

A business where you can sell and deliver digital services to clients all over the world, help them
get incredible results, make a handsome profit, and do it all remotely.

A business you can start with literally $0, no experience, no ‘techy’ skills, and without having to
deliver the service yourself.

I’ve been doing this internet business thing since 2014.

I’ve been in e-commerce, dropshipping, coaching, affiliate marketing, sales funnel building, SEO,
marketing agency, Amazon selling ..
Through all that, there is nothing that has been more profitable and rewarding than a scalable drop
servicing business.

There were 2 books that served as the catalyst to my online business career:
1. 4-Hour Workweek (4HWW) by Tim Ferris
2. Built to Sell by John Warrillow

This book you’re reading now will teach you how to create your own 4HWW .. making a
$100K/yr+ income while changing the lives of your clients and living your dream lifestyle.

It will also teach you how to build your business the right way .. into a money-making machine that
can be scaled and eventually sold (if you want to).

You’ll be able to build a business that gives you the opportunity to quit your job, travel the world,
and spend more time with friends and family.

You’ll learn and develop evergreen high income skills that will ensure you never go hungry again.

You’ll also learn about the only things that matter to building a 6-figure online business, so that
you can finally say goodbye to “shiny object syndrome”.

If you already own a service business you’ll find strategies in here on how to create better offers,
get more clients, remove yourself from the business, and scale to the next level.
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Reading this book will give you the tools and guidance to
.
● Start your drop servicing business and scale it to 6-figures (the right way)
● Scale your business from 6-figures to multiple 6-7 figures

I manage my LinkedIn drop servicing agency, Growth Response, with 3 hours or less per week. It
makes roughly $350k/yr with just a lean team of 5 part-time virtual assistants getting paid
$2.50-$3.00/hr.

This is not an exaggeration, but the result of designing my business the right way, then automating
and delegating the work that I hate doing.

I’m not special, gifted, or extraordinarily smart.

In fact I’m quite the opposite.
I’m incredibly ‘lazy’ and because of that had to develop a model that allowed me to live that laid
back sort of lifestyle.

This is the step-by-step process you’ll be following in this book:
Let’s jump into it shall we?
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The
Sacrifice
Before we continue, I want to clarify again that this business model has 3 goals:
1. Create VALUE
2. Make an IMPACT
3. Make a PROFIT

We are simply delivering massive value through services in exchange for money.

We’re not in this to be creative geniuses or the next Picasso.

We’re not here to do free or charity work.

We’re here to create value and impact for our clients at scale .. making buckets of money doing it
and enjoying our lives.

If you are a creative entrepreneur who cares more about becoming the best practitioner in your
field over making a ton of money and living a great lifestyle, this likely won’t be the book for you.

There’s no way around it. You’ll have to sacrifice some of your creative desires in order to build a
wildly profitable and scalable business that can run largely without you.

Just wanted to get that off my chest in case you were one of those people who cares more about
“being” the business rather than “growing” the business.

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Drop
Servicing Explained
As a Drop Servicer, think of yourself as the middleman or “Online General Contractor”.

You are the orchestrator .. selling services to clients and outsourcing the actual work to highly
skilled, cost-effective laborers.

Let’s walk through an example ..

1. You sell a productized/packaged service to a client for a certain price. For example -
LinkedIn lead generation for $1,500/month.
2. You find people to perform the job for a certain price. For example - $200/month.
3. You collect the difference between what you sold it at and what it costs to fulfill.

In this example you’d profit $1,300/month per client.

Simple enough, right?
In the next section I’ll compare Service Business 1.0 vs. 2.0 .. and what separates the winners from
the losers.

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Service Business (SB) 1.0 - 50-70 Hours Per Week, Barely
Scraping By, Bullied By Clients, Glorified Freelancer
Let’s talk about SB 1.0. To illustrate this, I’ll use plumbers as an example.

What happens when you order plumbing services?
1. Plumber comes to your house to see what’s wrong
2. Plumber then says “X is wrong, it’ll cost somewhere in this range”
3. Plumber performs the work, then bills you at the end
4. Bill is higher than what you expected
5. Both parties have poor experience

Most service providers operate this way.

Every client is a different project. Every client gets different pricing. Every client gets different
deliverables. Billing happens after work is performed.
Both parties are left feeling friction and discomfort.

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The plumber in this example is working 50-70 hours a week .. feeling burnt out, frustrated, bullied,
and unappreciated because he has to clean shit all day and battle on price with every client.

The client on the other hand is feeling cheated and deceived, because the expectation was not set
correctly and the price is not what was expected.

Now .. take this scenario and apply to an agency, a freelancer, a consultant, or any type of online
service provider.

The SAME thing happens.

They end up working 50-70+ hours a week, barely scraping by, getting burnt out and bullied by
clients.

How do you escape this hell?

That’s where SB 2.0 comes in ..

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Service Business 2.0 - 2-10 Hours Per Week, Wildly
Profitable, Highly Systemized, Scalable Machine

Now .. let’s talk about products.

When you think of products, you likely think of Amazon.

What happens when you order a product on Amazon?
1. You find the product, read the description, see the price and what’s included
2. You like the product so you click “Buy Now” and pay it
3. The product gets shipped out to you in 2-7 days
4. Yay, you receive the product and it’s what you expected

In SB 2.0, there is ..
● Set pricing
● Set features
● Set deliverables
● Set timeframe
Every client gets the same thing, at the same price, in the same timeframe.

When you have these things in order ..

You can build repeatable systems around marketing, sales, and delivery that allow you to remove
yourself from the business while it continues to grow month over month.

The lesson here is to sell and deliver your services like products.

It is so crucial that you adopt this ‘productized’ mindset and make the shift in your business.

Once you productize your services, everything else will fall in line.

You’ll be able to build a profitable, scalable, and sellable asset.

Your working hours drop from 50-70 per week, to 2-10 per week and you have a highly
systemized machine that continues to pump out cash every single month.

Most service providers are glorified freelancers because they do EVERYTHING themselves.
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t’s impossible to step back from the business because they haven’t productized their offerings to
make everything systemized where it runs without them pulling all the strings.

This book is going to go over how to do just that.

Chapter Summary:

● You have to make a choice. Are you in it to be a low-paid, worked to death, glorified
creative freelancer who does every task in the business? Or do you want to make
$100k/yr+ in profits, living a life of freedom, while impacting the lives of hundreds or even

thousands of clients? You can’t do both.
● You need to think of your service business like a product business. Selling and delivering
your services like products is the key to being able to systemize, automate, and scale.

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3 course table

Every Client Is The Same
First off .. I’m by no means implying that your clients aren’t special or important. They are.
Extremely important.

What I’m saying is that every client should NOT be receiving a completely different service.

Client A should be getting the same core service as Client B .. and so on and so forth.

If each client were to have completely different work done, how are you supposed to build
systems and processes?

How are you supposed to remove yourself from the business?

You can’t.

So you must make sure that every client receives the same core thing.

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charge less to make more

“Want to make more money? Double your prices.”

I bet you’ve heard that many times before, hey?

There’s a time and a place for that, but if you’re under 6-figures there’s a few problems here ..
1. You don’t have a solid track record and confidence yet so you haven’t earned the right to
charge a premium price
2. You cause more friction during the sales process because higher prices means higher
expectations and more involvement
3. Your sales volume decreases and your revenue relies too heavily on a small number of
clients, meaning if one leaves so does a giant chunk of your income

The answer here is to LOWER your prices.

This reduces friction during the sales process, gets you more clients, and gives you the opportunity
to build up your portfolio of case studies and testimonials.

“But Sean .. I don’t want a lot of clients! I just want a handful of super high-paying clients who stay
forever!”
Here’s the reality .. with higher prices come higher expectations.

If you are charging a premium price .. you better be damn good at delivering a premium result
consistently.

Remember .. the goal is value, freedom, and profits .. NOT higher prices.

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tized Your Business CAN Be Productized
“But Sean .. my business is DIFFERENT! There’s no way I could apply this.”

Everyone wants to think their business is that special little snowflake different from all the others.

This couldn’t be further from the truth.

EVERY business can be productized and systemized.

If you do a series of steps for a particular task more than once, it can be systemized.

Now if you don’t ever do a set of tasks more than once that’s a different issue (see “Every Client Is
The Same” above).

But once you’ve fixed that, your business can be converted into a systemized, scalable machine.

Chapter Summary:

● Every client should be getting the same service. Client A should get the same thing as
Client B, C, D, etc. This is a crucial first step to productizing your services.
● Lower your prices to reduce friction during the sales process, get more clients, and build a
portfolio of testimonials and case studies. You can raise your prices once you have a track
record to demand premium prices.
● Your business CAN be systemized and productized. Any time you do a series of steps more
than once, it can be systemized.

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Desiging YOUR LEAN, GREEN,
DROP SERVICE MACHINE

The Power Of The Five Ones

Many of you will be triggered by this section.

Tell me if this sounds familiar ..

“We are a full-service agency that helps small businesses with their marketing needs! SEO, web design,
copywriting, Facebook Ads, Google Ads, Landing Pages, Sales Funnels, Email Marketing .. we are your
one-stop shop!”

Ringing any bells?

Don’t worry .. if this is you, you’re not alone.

Here’s the problem with that ..

You are basically telling your prospect, “I’m desperate for business and mediocre at 20 different
things.”

As a result you struggle to generate leads, get haggled on price, and attract pain in the ass clients
who have unrealistic expectations and work you to the bone.

If you focus on the power of the five ones, you’ll never have this problem again.

Here are the five ones:
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The five ones are probably the simplest, easiest shift you can make to skyrocket your business past
the 6-figure mark.

You know exactly who you’re targeting ..

Your message becomes crystal clear ..

You know precisely what to say to get prospects interested in your offer ..

.. and your sales increase because your prospects can finally understand what the hell you do!

“But Sean .. why would I limit myself to one when there’s such a big pool out there?!”

Salesforce, PayPal, Tesla .. some of the biggest companies in the world all started with the five
ones. Look where it got them.

So don’t talk to me about missing opportunities.

ALWAYS start small and laser-focused .. then add on to that later if you need to.
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How
to pick a killer vertical niche
“What’s the best niche for X?”

Join any Facebook group and you’ll see hundreds if not thousands of variations of this question.

People get so hung up on this, and the answer is no one knows.

You just have to get out there and test it out.

There are, however, ways to give you the highest likelihood of success.

I created a method called the 3 Question Test (3QT).

When trying to pick a vertical niche (VN), ask yourself these 3 questions:
1. Are they clearly defined?
a. Realtors, SaaS companies, Roofers, Restaurants .. these are examples of clearly
defined niches.
2. Are they accessible to you?
a. Stick to niches where you can get a hold of the decision maker. Avoid targeting
large or enterprise companies unless you can get a hold of Bill Gates.
3. Can they pay you?
a. Stay away from niches like “college students” who can’t rub two nickels together.

The bottom line is make sure to pick one that passes the 3QT.

Ideally it’s a niche you have experience in or are at least interested in working with.

Niching down is crucial because it positions you as the specialist rather than the generalist.

Being the specialist positions you as the top choice for your niche .. making your messaging
stronger, sales process easier, and paycheck larger.
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Be the specialist that earns 4-10x more.

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HOF

You’ve picked your VN, now it’s time to pick a problem to solve.

The goal is to be solving ONE specific ‘house on fire’ (HOF) problem for ONE specific person.

For reference - a HOF problem is one that your niche needs to solve immediately .. or else they
face dire consequences.

Like their house burning down lol.

Take a look at the graphic below ..
On the left you have the generalist who does everything for everyone and their grandmother.

On the right you have the specialist who focuses on solving a specific HOF problem, lead
generation in this case.

Let’s say you went to a business owner who needs leads, like, yesterday ..

What message do you think will resonate more? Left or Right?

You need to get clear on ONE HOF problem your niche has that you want to solve.

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A pro tip is to make sure that the HOF problem you choose is something that’s recurring. This
means you can charge for it over and over again because it can’t be solved by a one-time solution.

Lead generation is a great example because businesses need leads every single
day/week/month/year.

Without leads, you don’t have sales ..

And without sales .. well, you don’t have a business.

If you don’t know where to start, anything related to “Growth” is a winner.

Also keep in mind, even if it’s not clear, you can position something to solve a problem.
For example - bookkeeping services can be positioned as a growth solution for business owners
who are wasting time doing their books rather than growing their business.
See how that works?
Let’s talk about what you should sell now.
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WHATS BEING SOLD

A quick note before you pick what service to deliver ..

One of the biggest mistakes I see entrepreneurs making is they try to reinvent the wheel.

They get caught up on sexy new ‘ideas’.

Try to invent and sell things that have never been sold before.

If you’re new to entrepreneurship (i.e. not making $100k/yr+), this is a death sentence.

You will end up spending most of your money and time educating your market on what it is you’re
selling.

Unless you’re Elon Musk and have deep pockets to spend on educating your market .. you should
always sell what’s already being sold.

Find a starving crowd (your VN), find a specific HOF problem they have, look at what they are
already buying to solve that HOF problem, and sell them more of that with your own twist.

There’s a reason that weight loss and diet stuff continues to sell year after year after year.

Got it?

Let’s talk about how to pick what service to deliver.

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So you’ve picked your one VN and your one HOF problem to solve.

Now it’s time to pick a service that’s going to solve that HOF problem for your VN.

I’ll be referring to your service as the “Horizontal Niche” (HN).

The best place to start is with the HOF problem and work backwards.

Look at what your VN is already paying for to solve that HOF problem and make a list of things
that you have interest in delivering.

I’ll use the earlier example of “Lead Generation”.

Let’s also say my VN is “SaaS companies”.

I would then research competitors using simple Google searches like “best lead generation
companies for SaaS”.

I would also research marketplaces like Fiverr and Upwork for lead generation services and sort
by “best-selling” to see the services that are already hot sellers.

As you do this, create a list of the different HNs you find being offered as well as the price points.

Remember .. you NEVER want to try and create demand by “inventing” a new service!

Once you’ve done your research and created a list of 5-10 potential HNs, you’ll want to run each of
them through these 4 questions:
1. Is it tied to growth/revenue?
a. Does the HN help the business owner grow or make more money? This is the
easiest to sell because everyone wants growth
2. Is it recurring?
a. Can you deliver and charge for it month over month?
3. Is there demand?
a. Have you found at least 3 other competitors selling a similar service?
4. Is it scalable?
a. Can you systemize the service and create SOPs to hand off?

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Once you’ve run each through the test, decide on one final HN that you’re going to roll with.
Keyword here is ONE by the way :-)

Pro tip: if you’re already delivering services, just isolate a VN and HN that you’re already working
with and focus on that!

In the next chapter we’ll talk about crafting an Enticing Offer and mapping out service delivery.

Chapter Summary:

● Abide by the five ones until you get to at least $100k/yr+. One niche, problem, service,
price point, set of deliverables.
● Become the specialist by picking a vertical niche that passes the 3QT.
● Focus on solving ONE specific ‘house on fire’ problem for ONE specific person. Any
problem positioned around growth is a winner.
● Pick a service that solves the HOF problem for your VN. Ensure that it is high-value/ROI,
in demand, scalable, and recurring.
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(EO)

Lettuce Head vs. Salad Kit

Go to the produce section of any grocery store. Find a lettuce head and a salad kit.

Compare the prices on those two items.

Often times you can find a lettuce head for $0.50, while a salad kit is in the range of $3-8.

The salad kit contains roughly 5x less lettuce but costs 6-16x more.

Why is that?

Well, for $5 the salad kit takes all the headache and prep time out of cutting the lettuce, putting
dressing, adding toppings, and dumping it into a Ziploc bag.

They put it into one complete and easy to eat salad that you can take on the go.

That is what you call an ‘Enticing Offer’.

The lettuce head is raw materials .. while the salad kit is a packaged product with clear, enticing
benefits.

Affordable, convenient, portable, full healthy meal in a bag.

When service providers offer a menu of different options and claim to do everything for everyone,
they end up looking like the lettuce head.

The value of their services drops and this is why prospects battle with them on price.

They attract the wrong people who are only looking for the cheapest option.

Trust me, you don’t want to be the lettuce head.

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By productizing your services and having a core “Enticing Offer”, you go from selling lettuce heads
to salad kits. In this chapter we’ll discuss how to be the salad kit instead of the lettuce head.
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ad Kit SALAD
KIT
Being the salad kit comes down to crafting an enticing offer that solves a HOF problem for your
VN.

An enticing offer has 3 elements ..
● High ROI
● Answers 3 main purchasing questions
● Believable

Let's take a closer look at each of these elements now ..

1. High ROI

The return on investment must be crystal clear or easily perceived.

This could be in terms of price, results, timeframe, time saved, etc.

2. Answers 3 main purchasing questions

Your offer and supporting info needs to answer the following questions ..

#1 - What are you selling?
#2 - What's in it for me? (WIIFM)
#3 - Why should I buy from you?

3. Believable

The offer can't be too good to be true.

If you told someone, "make $1M in 1 day while doing nothing!" ..

You’d likely get slapped in the face and be called a scam.

Social proof, risk reversal, data/statistics, brand recognition, testimonials/case studies will help
with this.

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Example #1: Dominos

Dominos had an incredibly enticing offer a few years back.

They were struggling to get sales and the business was tanking until they rolled out the following
offer ..

"Pizza hot and fresh to your door in 30 minutes or it's free"

#1 - It has a high ROI. You get a tasty pizza that satisfies your hunger.

#2 - You know what they're selling (pizza), what's in it for you (satisfy your hunger craving), and
why you should buy from them (30 minutes or less or it's free).

#3 - It's believable, and if you don't get the pizza in 30 minutes or less it's free (risk reversal).

Example #2: Design Pickle

This company turned a huge problem in the graphic design market into a super profitable business.

"Unlimited graphic design for $399/month."

#1 - It has a high ROI. You get unlimited graphic design at a steal of a price that people are used to
paying more than quadruple for.

#2 - You know what they're selling (graphic design), what's in it for you (unlimited design work),
and why you should buy from them ($399/month when people are used to paying
$3,000/month+).

#3 - It's believable. They have buckets of social proof and a 14-day free trial.

Example #3: Bench.co

This company has solved the problem of keeping your books up to date .. without the $40,000/yr+
cost of hiring someone in-house.

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"Get a professional bookkeeper starting at $119/month."

#1 - It has a high ROI. You get your books done by a team of professional bookkeepers so you can
focus on running your business.

#2 - You know what they're selling (bookkeeping), what's in it for you (never have to hire an
in-house bookkeeper or do it yourself), and why you should buy from them ($119-$299/month
when people are used to paying $3,000/month+).

#3 - It's believable. More social proof, reputable partners, and a free trial.

---

There are tons of other great examples that I can share ..

But I want you to notice something here.

Can you see what makes these enticing offers stand out?

Take a guess .. I'll wait.

.

.

Here's the answer.

They focus on the power of ONE.

They solve ONE specific problem for ONE specific person.

Dominos offers pizza to those who are hungry for pizza and want it quickly for a great price.

Design Pickle sells unlimited graphic design to business owners who are tired of paying too much
for their existing designer and want a cost-effective solution.

Bench Accounting sells bookkeeping services to small business owners who don't want to pay
$40,000+ a year to hire someone in-house.

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An EO is one that .. in addition to the 3 elements above .. focuses on solving ONE specific problem
for ONE specific person.

If you're an agency, your original message might sound like this ..

“We offer digital marketing services. Every client has different needs, so every project has a different
scope.”

Now, compare that with the below ..

"Helping restaurants get more customers through done-for-you Instagram marketing starting at
$299/mo."

Can you see the difference?

In the first example you have no idea what the offer is. No idea what the VN, HOF problem, or HN
is.

In the second example it’s clear as day.

Your homework is to craft your EO and a value proposition statement that explains it.

Once you’ve done that, we can map out your MVS 1.0.
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MVS
1.0
At this point you should have picked a service to deliver (your HN) and crafted an EO.

Now, let’s map out service delivery on version 1.0 of your HN. I call this the MVS, minimum viable
service.

MVS 1.0 is the minimum service you need to offer to solve the HOF problem for your VN.

The goal of version 1.0 is to get you launched as quickly as possible instead of wasting months or
years trying to get it perfect.

To create your MVS 1.0 you need to determine:
● What your HN is
● What gets done
● Who/what does it
● Time to complete
● Labor cost
● Tools cost

Here’s an example from our agency Growth Response - our HN of done-for-you LinkedIn
prospecting ..

If you don’t know what steps are involved, you have 2 options:
● Hire a whitelabel provider, freelancer, virtual assistant, or software who can do the entire
service for you in exchange for a fee
● Educate yourself through courses, coaching etc, learn a service/system that will get a
result, then map it out and provide that to others

We’ll go more into detail with these two later in the book.

Both of these are valid options, you just have to choose what’s best for your situation.
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you’ve mapped out your MVS 1.0 you also want to give it a name.

This adds value to it when you pitch it to prospects.

Tell me what sounds better ..

A:
LinkedIn lead generation

B:
LinkedIn Sales Acceleration System

Can you see the difference here?

Small details like this can go a long way.

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HOW TO PRICE YOUR OFFER
Pricing is one of those hotly debated topics with no correct answer.

You’ll have to experiment with this, but we like to start with something called the “3X Rule”.

The 3X Rule is the simplest way to have 66%+ profit margins from the start.

What is it?

You simply take the costs of delivering your service, determined in the MVS 1.0 section above,
then multiply that by 3.

That’s your starting price.

Let’s say your HN is Facebook Ads and you’re working with a whitelabel provider for delivery.

The whitelabel provider charges you $500 to do the entire service for you.

Using the 3X Rule, you would charge your client $1,500.

This won’t always work, but it’s one of the easiest places to start.

If you’re stuck trying to figure out what to price your services, start with the 3X Rule and adjust as
you go along.

Chapter Summary:

● Be the salad kit, not the lettuce head. Sell packaged/productized services rather than raw
materials.
● Craft an Enticing Offer that is high ROI, answers the 3 purchasing questions, and is
believable. Create an enticing offer and value proposition statement that focuses on the
one problem you solve for one specific person.
● Map out version 1.0 of your service (MVS) by specifying what gets done, who/what does it,
time to complete, labor cost, and tools cost. Then give it a name. It’s OK if you don’t have
this finalized yet, you just want to have an outline.
● Price your service using the 3X Rule if you are just starting out. Do this by taking the total
service delivery cost and multiplying it by 3. This starts you out on 66%+ profit margins
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The Only Asset You Need
Create A High-Converting Landing Page

Want me to let you in on a little secret?

You don’t need to be a ‘funnel-hacker’ to get to 6-figures in your business.

*Gasp!*

“But Russell Brunson said I’m only one funnel away from building a 6-7 figure business!

I love Russell Brunson and Clickfunnels .. but I call BS!

Listen .. for Growth Response, we got to nearly $20k/mo in 3 months without a website.

Yes, really.

All we had were an EO, a message, a demo/pitch deck, and a Stripe account to take payments.

Now I’m not recommending you do a bare bones launch like that, but all you really need is a simple
landing page which should take you 2-3 days max to setup.

Your landing page should have the following elements:

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1. Headline
This should be your 1-2 sentence value proposition or EO statement.

When a prospect lands on your page they should know exactly who you are, who you help, annd
how you help them.

2. Explain the problem

Dig deep into the primary pain points of your market related to the HOF problem.

You want to explain it in a way that gets your prospect thinking, “this guy/gal gets me, he must
have the solution.”
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3. Introduce your solution
Introduce your solution at a high-level and how it helps to solve the HOF problem.

Talk about the benefits and future-pace your prospect on what life would be like once they solve
the problem.

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If you have testimonials or case studies, you can put them here.

You can also leverage the portfolio of your freelancer/whitelabel provider if they are doing the
service for you.

The format should be to intro the client, their situation before using your service, and their
situation after using it.

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Talk about your service and how it works to solve the HOF problem.

These should be specific deliverables and features.

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This should be the specific packages with deliverables laid out.

You can also include a buy button, but we recommend you don’t do that right away. You’ll see the
reason why next.
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7. Call-to-action
Under your packages you need to have a call-to-action telling your prospect what to do next.

I highly recommend you have this be a “Book A Call” button that leads to your Calendly at first.

Why book a call instead of buy now?

In the beginning you want to get to know your potential clients by talking to them.

You’ll also be able to close more deals over the phone rather than just sending people to a landing
page.

By the way - don’t worry if you’re not a phone sales expert, we’ll cover that in the following
chapters.

For landing page tech, I recommend you start with Clickfunnels.

It has an easy-to-use drag and drop builder to create landing pages in minutes.

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Optimized your social profile

If you’re anything like me .. the first thing you do when you hear about a company, product, or
person is you pull up Google, Facebook, LinkedIn, and Instagram to do a bit of snooping.

You try to get a feel about what they’re about, what they do, who they help, and what they offer.

This is why you want to have optimized social media profiles that are like salespages tailored to
your ideal client.
Your message should be consistent across all of your social media profiles so that when a prospect
does research on you, it leads them all back to the same place.

If you run a service-based business, the main 3 platforms you should focus on optimizing are
LinkedIn, Facebook, and Instagram.

Here are some guidelines you can use to optimize each platform.

LinkedIn Optimization Guidelines
● Use a professional profile photo where you are smiling
● Use a cover photo that shows your authority or directs your niche to some kind of opt-in
● Change your headline to attract and convert your ideal client using the following format
○ Helping {VN} to {solve HOF problem} through/by {HN}
● Change your profile summary to read like a mini sales pitch
○ Check out mine here for ideas

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● Use a profile photo where you are smiling
● Use a cover photo that shows your authority or directs your niche to some kind of opt-in
● Remove any distasteful posts or photos from your timeline. This includes photos of you
drunk, political rants, controversial debates, etc.
● Add your “Helping {VN} to {solve HOF problem} through/by {HN}” headline to your profile
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● Use a profile photo where you are smiling
● Remove any distasteful posts or photos from your feed. This includes photos of you drunk,
political rants, controversial debates, etc.
● Add your “Helping {VN} to {solve HOF problem} through/by {HN}” headline to your profile
● Add a CTA with a link to an opt-in

There are of course tons of other little things you can optimize.

What I’ve written above is the 80/20 of what you need in order to get clients and grow your
business from your social profiles..

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KAC) KAC

Keystone Authority Content (KAC) is used to quickly establish trust and position you as an
authority for your VN on a certain topic related to your EO.

You don’t need to do this before launching, but it can definitely help.

This could be in the form of a:
● Webinar
● Video
● Article
● Guide
● Whitepaper

It should have these 2 attributes:
1. Relevant to your VN where they can take action and get a result on their own
2. Ties back to your EO without aggressively pitching them

A successful KAC piece should leave your prospect thinking ..

“Damn, this is incredibly valuable stuff related to X! I can do it myself but I think I’d rather hire Sean to do
it.”

You want your prospect to feel empowered to do it themselves, yet offer up a done-for-you
solution (your offer) in case they’d like you to handle it all for them.

Here’s an example from Growth Response that has led to $100k+ in deals closed.

Chapter Summary:
● Create a landing page in 2-3 days or less using a software like Clickfunnels. Include the
elements listed in this chapter.
● Optimize your Facebook, Instagram, and LinkedIn in 1 day or less using the guidelines
above. These are the Big 3 for service-based businesses.
● Optional: Create a Keystone Authority Content piece that provides value to your niche
while positioning your service as the solution to their problem.
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First 3-5 CLIENTS
PQC Client Acquisition Strategy

The easiest way to get your first 3-5 clients is through a strategy I call PQC.

Prospect, Qualify, Close.

Yes this will require you to talk to your prospects.

Yes this will require you to sell yourself and your services.

I can hear the moaning and groaning already, but here’s the reality ..

If you want to scale your service business to $100k/yr+ in the fastest time possible, it’s not going
to happen from sitting around waiting for referrals or creating content all day everyday.

There are only 2 things that matter until you hit 6-figures+:
1. Generating appointments
2. Taking appointments

In the Prospect section, you will learn #1. How to get a cold market interested in your offer and
set an appointment with them.

In the Qualify and Close sections, you will learn #2. How to qualify leads in 15mins or less, then
how to convert leads into clients and collect payment upfront.

This chapter alone is worth thousands upon thousands of dollars.

If you learn these skills, you can build any business you want with blazing speed and never go
hungry again.

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How to get people interest In Your Offer

How do you go out to a cold audience who has never heard about you before and get them to raise
their hand with interest in your EO?

This is done through a strategy called “Outbound Prospecting”.

There is a misconception out there that if you "build a great product/service, the customers will
come."

Nope.

Not true.

Build it and they will most likely not come.

Buying into that lie is the fastest way to run your business into the ground.

It is YOUR responsibility to go out to your market, grab their attention, and get them interested in
what you have to offer.

And that is what outbound prospecting is.

For brevity .. I'll refer to it as "Hunting" :-)

Hunting is the act of identifying your ideal target clients and directly reaching out to drum up
interest for your solution.

My preferred channels for doing this are:

● Cold email
● LinkedIn DMs
● Facebook DMs
● Instagram DMs

What you'll be doing with these channels is testing your message with your market to validate
your EO and gauge interest.

This is easier said than done.
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Where most people go wrong is they write something like the below ..

---

"Dear Sir,

I have a marketing agency, 10+ years in business and many happy clients. We are best-in-class and have
proven solutions for any industry.

We provide the following services:
-SEO
-Website optimization
-Facebook advertising
-Google advertising
-Youtube advertising
-Instagram marketing
-Copywriting
-Reputation management
-Email marketing
-Social media posting
-.. And much more

Please let me know if you would be interested in one of our marketing solutions to grow your business."

---

Yes .. that is an actual message I received.

And unfortunately, I receive 3-4 of these every week.

You know what I do when I get these?

"Click" → "Mark as SPAM"

The trick is to, again .. focus on solving ONE specific problem for ONE specific person.

Make the message about THEM .. not about you.
That is the only way to be relevant to your market.
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And being relevant is one of the best ways to build trust and attention from the ground up.

If you're selling Facebook Ads for eCommerce stores and prospecting on LinkedIn, you might say
something along the lines of ..

---

"Hey Sean .. I noticed you run an eCommerce store and thought I'd reach out.

My company, X, specializes in helping eCommerce stores like yours to generate more sales using Facebook
Ads.

Here's a [case study/article/video/etc] on how we've helped [other ecommerce store] to [get result/solve
problem].

Would you be interested in a quick call to see if there's any way we could help you?"

---

Notice how it's all about how we can help THEM?

People loveee talking about themselves and their business. It’s human nature.

That’s the trick to avoid sounding spammy, salesy, or scummy. Make it about them.

Most people won't respond on that first message so we typically send a few follow ups.

They could be as simple as ..

"Hey Sean .. just quickly following up on my last message. Any thoughts on having a quick brainstorm
call?"

Now it's important to remember ..

The goal of this is to start a conversation and get an appointment .. NOT to get a sale right away.

Once a prospect responds with interest, you want to book time with them for a 15min discovery
call.

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(We'll talk about how to do that in the next section.)

At Growth Response, we used messages like these to get to $20k/mo in just 3 months .. WITHOUT
a website!

Crazy how powerful a good offer paired with a good message is, hey?

Get your EO and messaging right, master 1-2 of these hunting channels, and you'll never have a
short supply of leads again.

Let’s talk about what to do once you’ve got an interested lead who wants to learn more.
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Qualify - How To Qualify Leads In 15mins Or Less

Before we attempt to close a lead into a client, we need to first determine if they are a fit for our
EO.

We do that through a 15min Discovery Call.

There are 4 main things you are trying to determine on the discovery call.

1. What is their current situation (i.e. problems/pain points)?
2. What is their desired situation (i.e. goals)?
3. Can your service help them bridge the gap between their current situation and desired
situation?
4. Does the prospect have the budget and need to solve their problem now?

We use strategic questioning to answer this and determine if there's a fit to proceed to the next
step in the sales process.

The keyword here is "strategic".

You do not want to be asking straight up "Hey, what is your current and desired situation?"

Here is an example of some of the questions we ask on a discovery call at GrowthResponse.io:

—

"Tell me a bit more about your business .. what is your product/service? Who is your ideal customer?"

"On average, what is a typical customer worth to you over 12 months? Ballpark number is fine .."

"How are you currently generating leads of your ideal customers? How's that working out so far?

"In terms of lead generation, what does success look like for you?"

"Just curious .. what's stopping you from doing this on your own or in-house?"
"If we could help you to generate 10-20 new sales appointments a month, can you afford to pay
$X,xxx a month?"
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perfect fit. I'd love to setup a time to walk you through our entire system so you have a clear idea of how it
works. How does [date/time] work for you?"

—

As you can see, we've used strategic questioning related to both the prospect and our solution to
determine their current situation, desired situation, our ability to help them, and their ability to
pay.

Once you determine a fit, it's very important that you put time on the calendar for a 30min demo.

Do this while on the call!

Once you have the demo booked, it's on to the Close step ..
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Payment Upfront

In this step, you will be giving a demo of your solution and making an offer to the prospect at the
end to get started with you.

You do this using a simple slide presentation that you create on Powerpoint, Google Slides, or
Keynote.

By this step, you should have ample information through the mixture of your own research and
what was collected on the discovery call to make a compelling pitch on why the prospect should
use your service.

Here is a framework to give you an idea of the flow of our demo:

—

1. Introduce your EO

● Use your MVPS name
○ "Today we'll be demoing our LinkedIn Sales Acceleration Program"

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● Talk about the
● Paint a mental
○ "The gobiggest goals/objectives of the service
of Shoppicture by future-pacing
you get al of this program is to help you generate qualified leads and appointments
target o ify users who want to prevent bot fraud using your SaaS. We want to help
20 more appointments a month so that you can hit your monthly revenue
f $xx,xxx in the next 3-6 months."
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● Dig into th
Productiz
○ "A e 3 biggest pain points of your prospect that can be solved with your
eved Service
○ Yos discussed on our last call, your current strategy of referrals and networking
coents is not setting you up to reach your goals.
yo u have 1) no predictable lead gen system in place, 2) a lack of quality
nversations with your ideal customers, and 3) losing high-value opportunities to
ur competitors who have a LinkedIn prospecting strategy in place
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● Demo how
● Only show
● Map each your service works to solve their problem
○ [P features that are relevant to the prospect
○ [Fefeature back to the benefit that solves the pain
suain] – Not generating enough leads and customers
○ [B ature] – "This is where we optimize your LinkedIn headline and profile
higmmary."
cuenefit] – "By doing this, you transform your profile from a resume into a
h-converting sales letter designed to attract and convert your highest value
stomers
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Seal the deal

● Recap the offer + past results
○ "You get everything discussed today, as well as unlimited support and one monthly
strategy call to ensure your success .."
○ "Our goal is to make this FREE for you where it pays for itself. We've helped
companies like [show case studies] to get similar results .."

● Compare to their alternatives
○ "The salary to hire a sales rep in-house would be $4,000/mo, not including training,
office equipment, and commissions .."

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● Give price
○ "For our Sales Acceleration Program, we only charge $1,500/mo for our Basic plan,
and $2,000 for our Pro plan .."

● Give incentive to start now
○ "We normally charge a $500 scripting and strategy setup fee on top of that, but if
you get started with us today we'll waive that fee .."

● Risk reversal (optional, but especially helpful for new offers)
○ “We also offer a 30-day money back guarantee. We’re picky with who we take on
as clients, so if you feel that you have not received value from this service within 30
days simply let us know and we’ll offer you a full-refund.”

● Ask for the sale
○ "So what do you say [name].. do you want to give this a shot?"
—

When a prospect to say "yes", you just need to send over a service agreement and collect payment
on the call using a payment processor like Stripe.

Once you've done that .. BOOM!

You have a new client! :-)

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some cases, the entire demo step can be grouped in with the discovery call if the prospect is
"hot" and ready to buy.

You can also automate the demo using a video sales letter, but that's a separate conversation for
later in this book.

I recommend using this PQC process to close at least your first 3-5 clients before you try to
automate anything.

This way you can collect feedback, hear common objections, and make changes as needed.

Chapter Summary:

● Use the PQC client acquisition strategy to get your first 3-5 clients at a minimum.
● The only 2 things that matter to getting to $100k/yr+ is setting appointments and taking
appointments. Anything else is a distraction.
● Outbound prospecting aka “Hunting” is going out to a cold audience to drum up interest
for your offer. Use it on channels like Facebook, LinkedIn, Instagram, and cold email to
generate leads and discovery calls.
● Qualify leads in 15mins using the 4 questions on a discovery call. Schedule qualified leads
for a demo to close them while you’re on the discovery call.
● Use the demo framework to close qualified leads into clients.
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INCREDIBLE SERVICE
The #1 Source Of All Client Issues

Before we switched to productized drop servicing, we had a local marketing agency where we did
all the work ourselves.

Here’s how the onboarding used to go ..

1. New client signs up for our “Facebook advertising services” and we started working right
away
2. Client calls after 1 week pissed off, asking why their Facebook ads aren’t running yet, so we

explain “oh it actually takes 10 business days to launch”
3. Client requests changes to their copy, images, etc every few days after launch
4. Client asks for an updated report on performance every day
5. Client asks if we could add Google Ads, tweak their SEO and website too
6. Client demands the world .. tells us to jump and we say “how high”
7. Client becomes upset and cancels service because “nothing worked as expected”

Now, most people will say this a bad client.

I disagree.

It was OUR fault because we failed to set expectations from the start.

Failing to set expectations is the #1 source of ALL client issues.

If you don’t set expectations, your clients will set unrealistic ones of their own.

They will push the boundaries of your service because they weren’t aware there were any to begin
with.

This will lead to client dissatisfaction, countless emails and support tickets, and eventually the
client leaving you.

Even worse .. they might tell others not to do business with you and leave bad reviews because
they were so unhappy.
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we switched to productized services in our business, we were literally slaves to our clients.

Instead of having 1 boss like in a corporate job .. we had 20.

So .. how do avoid becoming a slave to your clients? How do you prevent them from making
unrealistic demands?

Here’s how:
● Set clear expectations with your client upfront before the work begins. Doing so will tell
your clients exactly what you CAN do and CAN’T do. You do this via an agreement,
onboarding questionnaire, and kickoff call
● All clients care about is getting what was promised. When you set expectations up front
the client is able to get better results because they’ll be happier knowing that you’re giving
them what you promised, and you can focus on delivering
● By productizing your services, being crystal clear on the deliverables, and taking the
prospect through your sales process, most of the heavy lifting will already be done

This is one of the best parts about productized services. Expectations are often set upfront
because the client knows exactly what’s being delivered as part of working with you.

Now, let’s talk about how to onboard your new clients properly.
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Once a prospect says “Yes, I’d like to move forward”, you need to make sure that things get off on
the right foot.

That’s where a “New Client Onboarding” (NCO) process comes in.

The NCO process has 3 primary goals:
1. Set expectations
2. Get you paid
3. Gather required client info

I won’t dive into the nitty-gritty details, but here’s an overview of what our NCO looks like:

In the questionnaire, we gather info from the client that’s required to run a successful service.

For example, at Growth Response we ask things like:
● Who is your ideal client? (Industry, company size, decision maker)
● Where are they located?
● What problems do they have that your product/service solves?

On the kickoff call, we simply set expectations on the timeline of the service, expected results, and
give them another overview of what exactly we’ll be doing.

The tools we use for this are:
● PandaDoc - for agreements

● Stripe - for collecting payment
● ActiveCampaign - for sending email campaigns
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● Calendly - for call scheduling

There are many different ways you can run your NCO process, but this is a solid place to start.

Just remember to create your process so that it meets the 3 goals mentioned above.
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vice
As I mentioned in an earlier chapter, there are two ways you can deliver your service
1. Hire a whitelabel provider, freelancer, agency, or use a software that can do the entire
service for you in exchange for a fee
2. Educate yourself through courses, coaching etc, learn a service/system that will get a
result. Then map it out, deliver it, validate it, and outsource it

For strategy #1 - here’s how that works:
1. You decide to sell Instagram Marketing to restaurants
2. You search UpWork and Google for “Instagram Marketing”, “Instagram whitelabel”,
“Instagram reseller”, and similar terms
3. You research different providers and contact those who have a service similar to what
you’re looking for
4. You decide on a provider who costs $100/mo
5. You now go out and sell it to prospects for $300/mo (3X pricing rule) and the provider
handles service delivery behind the scenes once you onboard a new client

While this strategy can be a solid one, it has its limitations.

First, it can take some trial and error to find the right provider who delivers the service
successfully and to your standards.

Second, it can be hard to scale a business this way since the provider may have limitations on the
volume of clients they can take on. They can also make changes or go out of business which would
leave you scrambling.

Third, communication can be tricky since you would be the client-facing person but not the one
with in-depth knowledge on the service.

This is a solid place to start if you want to get your drop servicing business going quickly.

Eventually I recommend you move to strategy #2.

Here’s how strategy #2 works:
1. You decide you want to sell Instagram Marketing to restaurants
2. You educate yourself (videos, courses, coaching, etc) and learn a system on how to grow a
business using Instagram
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3. You implement it on your own account to get some results, then you map out the system as
your MVS 1.0
4. You now go out and sell it to prospects for $500/mo and do delivery yourself for the first
couple clients to ensure it gets them a successful result
5. You create an SOP (standard operating procedure) for the steps involved in service
delivery
6. You hire a virtual assistant (VA) for $2.50-3.50/hr to follow the SOP and manage your
clients (you’ll learn how to do this in the next chapter)

Strategy #2 is what my drop servicing agency Growth Response is built on.

I found a VN I wanted to serve (SaaS), found their HOF problem (lead gen), and decided on a HN to
solve that problem (LinkedIn prospecting).

I took a course to learn how to prospect on LinkedIn, did it successfully myself to get clients,
delivered it myself for the first few clients, then systemized everything by using software, creating
SOPs, and hiring VAs to manage service delivery.

The beauty of this strategy is that you’re not building your business based on someone else’s
limitations and standards.

You are designing and building it your way.

Also, if you’re a freelancer or someone already delivering services, you likely already have
experience and a system that works!

Chapter Summary:

● The #1 source of all client issues is failing to set expectations. You can properly set
expectations by developing a New Client Onboarding (NCO) process.
● Your NCO process has 3 goals: 1. Set expectations, 2. Get you paid, 3. Gather required
client info. Review our NCO process above for a solid starting point.
● There are 2 ways you can deliver your service. 1. Hire a whitelabel provider, freelancer, or
agency who can do the entire service for you in exchange for a fee. 2. Educate yourself
through courses, coaching etc, learn a service/system that will get a result, then map it out
and deliver it. #1 is a solid place to start, but I personally recommend moving to #2
eventually so your business isn’t dependent on the provider’s business.
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(ELIMINATE, AUTOMATE, DELEGATE)

Gather Client Feedback

At this point you should have at least 3-5 clients.

You should be successfully delivering your MVS 1.0 and getting them results.

You should also be keeping your ears open, listening to your clients, and getting feedback when it
comes to your service.

What other things are they asking for?

What are things that they are confused about or need further clarification on?

Are they finding anything that’s not valuable?

Are you finding things that are cumbersome and not essential to getting the desired result?

Keep your eyes and ears open for these things, then take note of it.

Your MVS 1.0 will not be perfect and you’ll have to make improvements over time.

Gathering feedback from your clients is how you determine what changes to make.

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Create Version 2.0

When delivering MVS version 1.0, most people will people will begin adding things here and there
to it.

An extra niche here, an extra service or custom tweak there.

Eventually the service offering becomes bloated, inefficient, and so complex that running the
business becomes a nightmare.

After enough “extra add-ons”, the service offering becomes so convoluted that it fails to deliver
value and solve the original problem for the niche.

The business goes from solving one specific problem for one specific person .. to solving no
problems for anyone.

The key to avoiding this is to trim the fat, and ONLY focus on what gets your customers their
desired result.

Check out our transition below from 1.0 to 2.0:

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you can see, we eliminated more than half of the deliverables from version 1.0!

How did we know what to cut?

We talked to our clients and determined what was absolutely essential to getting them their
desired result (more leads).

We also noticed that 90% of their leads were coming from the outbound messages on LinkedIn, so
we decided to cut everything else that was distracting us and just focus on that.

Here are 5 questions to ask yourself, after gathering client feedback, to determine what to keep or
eliminate:
1. Is it required to get the client to their desired state?
2. Is it high-value/high-ROI?
3. Is it scalable?
4. Is there a lot of positive feedback from clients?
5. Is it cost-effective?

If I can’t answer “Yes” to 4 of those questions, I cut that feature.
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omated SyRsetemtsitFivoer Tasks
pe

When I first started my agency I did everything manually.

I sent the prospecting messages, booked the calls on my calendar, sent the sales agreement, the
welcome email, the onboarding questionnaire .. pretty much everything in my business.

There’s nothing wrong with this when you’re just getting started.

After all, you need to learn the flow of things before you can automate.

Nowadays though I have a rule in place that I’m never allowed to do a task more than twice.

If I’m about to do a task for the 3rd time, I ask myself ..

1. “Can I eliminate this?” ← if answer is “No”, move to question 2
2. “Can I automate this with tools or software?” ← if answer is “No”, move to question 3
3. “Can I delegate this?”

We talked about how to eliminate in the last section, so this one will be about how to Automate.

I won’t go too deep into automation because that could be an entire library books on its own, so I’ll
talk about the 1 tool that can help you become a master at automation.

It’s called “Zapier”.

Zapier is an “if this then that” automation tool that helps different apps talk to each other.

For example, here’s one of our simple automation flows using Zapier:
1. Prospect books a discovery call on Calendly

2. Prospect gets tagged and inserted into our ActiveCampaign CRM as “Booked DC”
3. Prospect gets call reminder emails and SMS texts

Now, imagine doing those steps manually for every single prospect.

I’d imagine it’d take at least 2-3 hours to do for each one.

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Instead, we use Zapier to take care of that automatically without us lifting a finger.

Pretty cool hey?

Automation can be used for marketing, lead gen, sales, customer support, even service delivery in
some cases.

You want to first search for a software that can take care of the entire process for you.

If you can’t find one that does that, Zapier is your next best bet to help multiple apps talk to each
other.

There are certain things, however, that you can’t eliminate or Automate.

Let’s talk about what to do with those now.
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Delegate - How To Create SOPs And Hire Overseas
Employees For As Low As $2.50/Hr

You won’t be able to eliminate and automate every single thing in your business.

The reality is that there are some tasks that just need human attention in order to fulfill correctly.

That’s where the Delegate step comes in handy.

Once you’ve determined that something can’t be eliminated or automated with tools, you want to
start by creating an SOP.

An SOP is a “standard operating procedure”.

Basically, it’s a detailed set of instructions/steps to complete a certain task.

You can create your SOP in something as simple as a Google Doc.

Here’s how you create an SOP:
1. When you’re about to do a task for the 3rd time, get your Google Doc ready
2. Write out every single step in detail as you complete it (click this button, use this option,
etc.)
3. Use a free tool called Loom.com to record a video of you completing the task following
your SOP

Your SOP needs to be detailed enough where a 6th grader can take it and complete it.

This seems like a ton of work in the beginning, and it can be.

However think of it this way .. you are using this SOP to buy yourself TIME.

Your SOPs will ensure that you never do another $3/hr task again.

Once you’ve got your SOPs completed, it’s time to hire your first VA.

My favorite platform to do this is OnlineJobs.ph.

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As from the Philippines, my preferred hiring
location.

Why?

Few reasons:
1. They speak English
2. They are excellent at completing tasks if you give them a clear SOP to follow
3. They are cheap!

You might think that $2.50/hr is criminal .. but in the Philippines that’s a full-time salary that can
help them support their family.

An additional benefit is that I’ve found my filipino VAs to be incredibly loyal.

Most of my current VAs have been with me for years now, and when I add a new team member it’s
typically a friend/family of an existing VA.

So don’t think twice about it.

Create your SOPs, head to OnlineJobs.ph, and make a job posting to hire your first VA.

I promise it will be a game changer for you.

It’s the key to transitioning from SB 1.0 working 50-70 hours a week, to SB 2.0 working 2-10 hours
a week.

Chapter Summary:

● Listen to your clients and gather feedback from them about your service. Find out what
they like/don’t like, what provides the most value, what gets the desired result.
● Eliminate tasks from your business that aren’t creating value and getting your client’s
results.
● Create version 2.0 of your MVS by trimming the fat from your service offering. Ask
yourself the 5 questions and remove any feature that doesn’t get 4 or more “Yes”.
● Automate repetitive tasks by first searching for a tool/software that can handle your
entire task in one. If you can’t find a tool that does this, use Zapier to create “if this than
that” automations between multiple tools.
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● If you can’t eliminate or automate a task, you’ll need to delegate it. Do this by creating
SOPs using a simple Google Doc and Loom to film a video of you doing a walkthrough.
● Hire a filipino VA from OnlineJobs.ph to perform the SOP for $2.50-$3.50/hr. Stop doing
low-level tasks. Do it twice, then create an SOP and delegate it!
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SCALING YOUR BUSINESS

Build The Machine

At this point you are cruising along.

You have your EO dialed in.

You are ‘Hunting’ consistently, generating leads and appointments like clockwork.

You are getting on the phone and converting these leads into paying clients predictably.

You have an optimized 2.0 service offering that focuses only on getting the result.

You have automation, SOPs, and VAs handling most of the low-level repetitive tasks.

You are likely already at the $100k/yr+ mark or more.

Yes?

If you don’t have these things dialed in, don’t think about scaling just yet.

You’re not ready for scale until you have a solid foundation.

Once you do though .. the next step is building a sales funnel that can automate customer
acquisition.

I call this automated sales funnel “The Machine”.

A sales funnel is just a series of steps your website visitors take on the way to buying your product
or service.

We use it to automate parts of our sales process.

An automated sales funnel works for you 24/7 and can take a prospect from ice cold to a
conversion event (book a call, free trial sign up, purchase) without you lifting a finger.

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now, you should ONLY be setting up a funnel once you’ve validated your EO by getting 3-5+
clients and delivered your service successfully to them.

Don’t listen to that “Funnel Hacker” bologna.

If you try to setup a funnel before you’ve validated your EO, you’ll just end up frustrated from
wasting your time and money.

There are many different ways you can set this up. This is the 5-step process we use:

Here’s how it works:
1. Prospect lands on our website organically or from an ad
2. Prospect opts in to watch a Video Sales Letter (VSL) that’s positioned as a free tutorial
3. Prospect watches VSL and if it sounds interesting, they fill out a qualifying quiz
4. Prospect books a time for a demo
5. Prospect gets tagged into our system as a hot lead where we follow up with email
marketing automation

This all happens without me lifting a finger.

I could be sleeping, sitting on a beach, petting my dog, and a hot lead could show up on my
calendar, ready to chat about buying my EO.

Pretty sweet huh?

This is ‘The Machine’.

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ve reserved the in-depth training on how to set this up for students only, but if you want to see
one live in action just head over to ProductizedProfits.com and go through it.

In the next section we’ll talk about your best salesman that never sleeps.
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ps
Wouldn’t it be nice if you had an amazing salesperson who would work for you free of charge,
24/7/365?

Well good news!

You can :-)

That salesperson is YOU!

“Are you crazy Sean? .. I’m not working 24/7/365 without pay!”

Don’t worry .. you don’t have to.

That’s because you can use a Video Sales Letter (VSL).

A VSL is a video sales presentation that explores a HOF problem and introduces your EO as the
solution.

We use it once we’ve validated our offer by getting 3-5+ clients and delivered the service
successfully.

Ideally you want to have testimonials / case studies as well to strengthen your VSL pitch.

It can persuade a prospect to sign up for your service or book a call without you lifting a finger.

It also has the potential to automate the discovery and demo process.

Your VSL will resemble your demo deck with some added social proof, features and benefits.

Here are the steps to creating a VSL:
● Create your VSL presentation using Powerpoint, Google Slides, or Keynote
● Record your VSL using a microphone and a screen recording software like Screenflow
● Upload your VSL to a platform like Wistia, Vimeo, or even YouTube
● Embed it on a landing page within your “Machine”

Again, I’ve reserved the in-depth training on creating a VSL from scratch for students only .. but if
you join my Facebook group you may see one in action :-)
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once you create your VSL and set it live, you’ll have your best salesman ready to work for you
24/7/365.

In the next section we’ll talk about driving traffic to your Machine and scaling your business even
faster using Facebook ads.
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How
To Scale Even Faster With Facebook Ads
Like many of the concepts in this book, this could be a separate book of its own.

There are entire courses, coaching, mentorship programs, and mastermind groups out there
specifically for Facebook ads.

In this section I’m going to give you the high-level strategy on how we use it to get clients and scale
our business.

Before we begin .. I need to make a disclaimer.

Do NOT advertise on Facebook unless you’ve done everything else before this and have the
financial capacity to invest.

This is not required to getting to 6 or even 7-figures.

This is just for people who are willing to invest (and potentially lose) thousands of dollars to
accelerate their business.

Also, this particular strategy is only for those who have high-ticket services ($2,000+ client
lifetime value).

Anything less than that I recommend you stick to prospecting, content marketing, etc.

Paid advertising is an accelerator.

If you have an EO that converts .. you can build a 6-7 figure business very quickly.

If you are hoping for a miracle without a strong foundation and proof of concept .. you’ll only be
accelerating your path to failure.

With that said, here is what our paid traffic sales funnel looks like:

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We use Facebook ads to drive people into our Machine, so they can watch our VSL, qualify
themselves, and book a call on our calendar for a sales pitch / demo.

The only real work we’re doing is setting up the ad campaign, optimizing the campaign, and
hopping on the phone with hot leads to seal the deal.

Facebook ad campaigns have 4 key elements:
1. The Angle - the headline or ‘topic’ of your ad
2. The Copy - the body copy of your ad with a call-to-action at the end
3. The Audience - the specific people you are targeting on Facbeook
4. The Creative - the visual aspect of your ad (video or image)

Our goal with our campaign is to find the “Winning Formula” of these 4 key elements.

We do this by creating multiple variations of Angle+Copy+Audience+Creative and testing
different combinations of them.

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This can be a costly process (think $5-10k sometimes), which is why I say you need to have a solid
foundation, a high-ticket offer, and a financial cushion to even think about investing in this.

Over the last 3 years we’ve spent close to $600k on the Facebook advertising platform alone
across multiple businesses .. so we can confidently say it works.

It just requires testing, optimizing, patience, and immense discipline to get there.

Chapter Summary:

● The “Machine” is an automated sales funnel that can take a prospect from ice cold to
booked on your calendar without you lifting a finger. You set one up after you’ve validated
your offer and proof of concept by getting 3-5 clients.
● Your best salesman that works for you 24/7/365 is YOU. Just in video form. You can use a
video sales letter (VSL) to automate the majority of your sales process.
● If you want to accelerate your path to building a big business quickly, Facebook ads may be
a good option for you. Just be aware that you MUST have a solid foundation first. Be
ready to invest, and potentially lose, thousands on trying to find your “Winning Ad
Formula” of Angle, Ad, Audience, Creative.

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GROWTH STRATEGIES THAT WILL
TRIPLE YOUR BUSINESS
3 Ways To Grow Any Business

According to billionaire business strategist Jay Abraham, there are only 3 ways to grow any
business:

1. Increase the number of clients you have (more clients)
2. Increase the average transaction by getting each client to buy more (more revenue)
3. Increase the frequency that the average client buys from you (more often)

Let’s talk about how to triple our business using these 3 growth strategies.

1) More Clients

The most obvious way to grow your business is to get more clients.

There are many different ways to do this, but I’ll list out some of the best ways here:
● Social proof - gather testimonials / case studies from existing clients and use it to increase
your sales conversion rates. Let’s say out of 100 leads you are currently converting 15 of
them into paying clients, a 15% conversion rate. Now let’s say you get a few incredible
results for your clients, collect a case study, and your conversion rate increases to 30%.
You’ve just doubled your conversion rate and clients!
● Referrals - talk to existing happy clients and ask them if they know anyone else who would
benefit from your service. We offer a 10% referral commission for anyone who becomes a
client from a referral.
● Strategic Partners - reach out to other companies who serve your VN, but are not direct
competitors. For example, if I’m targeting SaaS companies with my LinkedIn service I
might reach out to lawyers or accounting firms in Silicon Valley.
● Hiring a VA to prospect - hire a VA to do all the prospecting across cold email, Instagram,
LinkedIn, and Facebook. We have multiple VAs on our team dedicated to prospecting and
appointment setting. This leads to more leads and ultimately more sales.
● Hiring a salesperson - once your sales process is dialed in, you can hire a
commission-based sales rep to close the deals. This gives you time back so you’re no
longer doing all the sales calls if you don’t want to.
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Run paid advertising campaigns to a funnel - we talked about this in the previous chapter.
You can setup your own ‘Machine’ and run paid Facebook ads to it to get more clients
without manual work.

2) More Revenue

When you get more clients your revenue will increase.

That’s obvious, but not what I’m referring to in this section.

What I’m talking about is adding more revenue per client, your average Client Lifetime Value
(CLTV).

How do you do this?

Find ways to get clients to buy more.

The best way to do this is to add an upsell or cross-sell to your core EO.

This could be a higher level of service, an add-on to your core EO, or simply adding more of the
same.

For example, at Growth Response our upsell is to add additional accounts for 15% off. We have
clients who have 5 salespeople using our service for $1k-1.5k/mo each.

A cross-sell would be our sales process course, where we teach our clients how to convert the
leads generated through our service into clients.

Important note: do not worry about this section until you have your core EO dialed in, delivered it
successfully, and have gathered feedback from your existing clients to get an idea of what else
they need.

3) More Often

There are so many service providers out there who are just one and done with their clients.

They have a one-time offer, deliver it, then say goodbye to the client forever.

The best way to get clients to buy more often is to have a continuity offer.

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If you go back to the chapter about solving HOF problems, I talk about finding recurring problems
so that you can create an EO that clients pay you over and over for.

Nearly every service business can create a continuity offer.

It all starts with finding a HOF problem that businesses need to solve over and over, and working
backward from there.

Lead generation is a great example because businesses always need leads.

If they stop generating leads, they stop making sales.

You want to find HOF problems like this so you can get paid every single month.

Chapter Summary:

● There are only 3 ways to grow your business. More clients, more revenue, more often.
● Once you’ve validated your EO by getting 3-5+ clients and put some systems/processes
into place from previous chapters, you can start to attack these 3 growth strategies. I
recommend going at them one at a time so you’re not overwhelmed.
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MASTERING YOUR PRODUCTIVITY
The 3 Keys To Unlocking Peak Productivity
The goal of this book is to help you build a VIP (Value, Impact, Profit) drop servicing business that
allows you to be your own boss while positively impacting your clients and living your ideal
lifestyle.

The problem is when you don’t have a boss, there’s no one there to tell you what to do each day.

Now I’m sure you’re aware, humans are not particularly good at managing their time and focusing
on the things that matter.

Over the last 4 years I’ve tried countless different apps, tools, software, and methods for being
more productive.

Most of them failed miserably, but I’ve found 3 simple keys to unlocking peak productivity.

3 keys that allow me to get my most important shit done day in and day out.

Here they are:
1. A meaningful life purpose
2. A clear agenda each day
3. Time blocks for deep work

Let’s talk about these a bit ..

1) A Meaningful Life Purpose

Getting clear on my purpose was the biggest game changer for me.

If you asked me just a few years ago what my purpose in life was, I would have said “to quit my job,
be free, and make a lot of money.”

There’s nothing wrong with that, but what happens once I quit my job?
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me what to do and I’m making $100-200k/yr+
(which to me was a lot of money at the time).

Would I have fulfilled my life purpose at that point?

No. Of course not.

I needed something bigger.

More meaningful.

Something that extended beyond just “Me me me”.

My life purpose now is to teach and inspire hundreds of thousands of people to build 6-figure+
online businesses that create value, make an impact, and make them a profit.

It's my mission and purpose to show those who are willing to deviate from the 'rat race' mentality
a better way to live their life.

A way to build an impactful business around their purpose, that generates them true wealth and
financial independence without robbing them of their time and freedom, and that delivers
extraordinary value to their clients.

When I go to sleep at night and wake up every morning, THAT is what I think about.

That purpose drives me to put in the work every single day.

Before I got clear on my purpose, I would waste thousands of hours doing meaningless stuff.

My productivity would run off a cliff the moment things got tough, because I had nothing to drive
me forward.

So I want you to take a minute to really think about this.

What is your purpose in life?

What do you want to achieve?

What legacy do you want to leave behind?
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What do you want people to say about you when you’re gone?
This may change over time, but take a day or so to write down everything that comes to mind until
you found something that really hits home.

This purpose will serve as your driving force every single day.

2) A Clear Agenda Each Day

How many times have you woken up without an agenda?

Where you just coasted through your day like a zombie .. without accomplishing a single
meaningful thing?

Where you skipped the gym just because you didn’t feel like it?

Where you missed a deadline on a project by weeks, maybe months, because it just “crept up on
you out of nowhere”?

I can count literally thousands of times this has happened to me.

As Jim Rohn says ..

You need to have a clear agenda for what you will be doing and what you want to accomplish each
and everyday.

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one of the simplest ways to do this is to get a written planner and plan your entire next day the
night before.

I’ve used the Best Self Co. journal for around 2 years and its worked wonders.

Click here to pick it up from Amazon.

It acts as a journal and planner all-in-one.

I also love it because each journal is broken down into 90-day sprints.

This makes breaking down your goals much easier and manageable.

Yes, you still want to have the big-picture goals.

The life purpose, 10-year goal, 5-year goal, 1-year goal.

The key to smashing those goals is consistency, one day at a time.

Pick up the Best Self Co. planner and set a clear agenda everyday.

3) Time Blocks For Deep Work

Time blocking is crucial to getting your most challenging tasks done everyday.

I’m not talking about responding to emails, taking phone calls, dropping your kids off at school, or
whatever.

I’m talking about deep work.

Uninterrupted, highly concentrated work on the essential tasks that move your business forward.

For me that might mean creating this book, creating a product, creating new enticing offers, hiring
and training a team member, or setting up automated sales funnel machines..

These are things that move my business forward substantially, so I put time blocks on my calendar
and planner to ensure I work on it daily.

My goal is to do two deep work time blocks of two hours each everyday. Four hours in total.
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n get just four hours of focused, uninterrupted deep work in everyday .. you will be
shocked at how much you can get done over a relatively short period of time.

I recommend you read the book “Deep Work” by Cal Newport if you want to learn more about this
topic.
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Everyone wants to go fast.

They want fast results, fast money, fast feedback loop, fast responses, fast everything.

They want the “overnight success”.

Truth is, there is no such thing as an overnight success.

Understand that the key to success is not who can do everything the fastest .. it’s who can do the
RIGHT things consistently, over the longest period of time.

When you are consistent with small, meaningful daily actions .. it compounds exponentially over
time.

Take a look at this chart on Warren Buffet’s net worth:

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warren Buffet is one of the wealthiest men in the world.

It took him 42 years to reach $1B .. but only 27 years to reach $60B thanks to compound interest.

Now I’m not saying you’ll be a billionaire ..

But I want you to think of compound interest in every area of your life.

Your health, wealth, business, relationships.

That one day you go to the gym won’t have an immediate effect .. but keep at it and a year from
now you might be shredded.

That one day of prospecting might not generate any instant sales .. but a few months from then
you may have an entire pipeline of ready to buy leads.

That one date you go on might not result in you getting married .. but a few dozen more of those
and you may be engaged.

Consistent daily actions compound over time and add up to give you extraordinary results.

If you’d like an awesome read on this topic I highly recommend you pick up “The Slight Edge” by
Jeff Olson.

Chapter Summary:

● The 3 keys to unlocking your peak productivity is 1. A meaningful purpose, 2. A clear
agenda each day, 3. Time blocks for deep work.
● The key to success is not going fast .. it’s slowing down and being consistent over a long
period of time on meaningful tasks. These consistent actions compound over time and lead
to extraordinary results in every area of your life.
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GETTING STUFF FOR FREE

How I Leverage My Business For Free Travel And Hotel
Stays

Over the last 2 years I’ve traveled to 16 different places including 7 different countries nearly for
free.

I also have free WeWork access for 1 year, equivalent to $4,200 in my area.

How?

By leveraging business credit cards and accumulating rewards points.

Every expense that I have in my business, I pay with credit cards to get points.

You’ll have to do your own research based on what country you’re in, but you want to look for
cards that have a sign-up bonus for spending a certain amount from the time you sign up.

You also want to look for cards that have extra point bonuses for certain expenses.

For example, I have an American Express Business Gold credit card that gave me a 75,000 sign-up
bonus, as well as 5X points on advertising spend up to $150,000 a year.

Each point is equal to roughly $0.01.

Let’s do the math:
● 75,000 points = $750
● $150,000 * 5 = 750,000 points = $7,500

This means in the first year of signing up for the AMEX Business Gold card I accumulated $8,250
worth of points for no extra work!

All I did was pay for my normal business expenses and I got rewarded for it.

If you’re wondering what are my primary business credit cards right now, here they are:
● Chase Sapphire Preferred
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● AMEX Business Platinum (free WeWork access)

You might not be spending $150k+ in your business a year, but why not reap the benefits from
every dollar you spend?

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ing, And EUvsein
ntg TGicifkteCtas rds

Another way that I love to use points is through gift cards.

I can exchange my credit card points for gift cards at shops, bars, entertainment, and restaurants.

Over the last year I’ve taken my fiancee out for dozens of date nights at steakhouses and nice
restaurants.

I’ve used it to buy Christmas gifts for my friends and family.

I’ve used it to buy UFC event tickets at Madison Square Garden.

I’ve even used it to knock back a few drinks at the bar.

Why not turn every dollar you spend on your business into free money, gifts, and enjoying your
life?

Chapter Summary:
● Leverage business credit cards to get rewards points that you can use for free travel and
gift cards. Look for credit cards with sign-up bonuses and extra points for certain
categories.
● Every expense in your business should be generating you points. If not, you’re missing out
on free stuff that make your life fun and enjoyable.
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RESOURCES LIST
The Ultimate Productized Profits Software & Tools List

Tools
● ActiveCampaign (email marketing automation)
● Zapier (task automation)
● Google Drive (for online docs and storage)
● Google Apps / G-Suite (for email)
● Slack (team messaging)
● Zoom (for team meetings, webinars, sales calls, and demos)
● Asana (for SOPs and project management)
● Stripe (hassle-free merchant account)
● Payfunnels (simple and easy invoicing)
● Clickfunnels (best standalone funnel and landing page builder)
● Elementor Pro (for WordPress users)
● Loom (free Chrome browser extension to create screenshare videos)

Marketplaces
● Fiverr (for offer research and small jobs you need done)
● UpWork (for hiring freelancers, whitelabel agencies, or in-house contractors)
● OnlineJobs.ph (for hiring filipino VAs)
● Freeeup (for specialized and premium freelancers)

The Ultimate Productized Profits Book List

Business Strategy
● 4 Hour Work Week
● Built To Sell
● Profit First
● Work Less, Make More
● The Automatic Customer
● From Impossible To Inevitable

Marketing
● Building A Storybrand
● The Irresistible Offer
● The Boron Letters
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● Cashvertising

Sales
● Fanatical Prospecting
● SPIN Selling
● Pitch Anything
● The Sales Acceleration Formula
● Predictable Revenue
● Social Selling Mastery
● The Ultimate Sales Machine

Productivity / Personal Development
● Essentialism
● The ONE Thing
● The Slight Edge
● The Subtle Art Of Not Giving A Fuck
● How To Win Friends & Influence People
WHAT’S NEXT

Throughout this book I’ve shown you the opportunity with the Productized Profits model.

The blueprint to building a wildly profitable drop servicing business from anywhere in the world,
that you can eventually run with just a few hours per week .. and that delivers extraordinary value
to your client’s lives.

I’ve shown you how to pick your niche, find a problem to solve, and build your offer from scratch.

I’ve laid out a client acquisition strategy to get at least your first 3-5 clients quickly and for nearly
free.

I’ve taught you how to deliver incredible service to your clients, whether that’s through building a
team of VAs or hiring a whitelabel provider to take care of it for you.

I’ve revealed the #1 source of all client issues and how to keep them happy in the long run.

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business by eliminating, automating, and
delegating the $3/hr tasks.

I’ve given you strategies to grow and scale your business into the multiple 6 and 7 figures.

I even shared my simple productivity tips and how to get stuff for free by leveraging your business
expenses.

It’s up to you to take action and implement what you’ve learned here.

If you put in the work and follow what’s outlined in this book, you will build your dream business
and a life of freedom for yourself and your family.

To your success!

-Sean

If you would like my personal guidance in implementing the model laid out in this book, so that you
can build your 6-figure drop servicing business in the next 3-6 months, click here to schedule a
Scaling Session to chat with me!

We’ll get clear on your goals, your business, and map out a plan to get you there as quickly as
possible.

All Productized Profits Products

● eBook
● Ultimate Client Acquisition Playbook
● Freedom Vault
● Six-Figure Drop Servicing Accelerator (Book A Scaling Session)
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6 Figure Drop Servicing

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● LETTUCE HEAD VS. SALAD KIT

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Let’s jump into it shall we?

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Scraping By, Bullied By Clients, Glorified Freelancer

Both parties are left feeling friction and discomfort.

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Profitable, Highly Systemized, Scalable Machine

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Here’s the reality .. with higher prices come higher expectations.

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See how that works?

Let’s talk about what you should sell now.

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Keyword here is ONE by the way :-)

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