UNIT-IV: Syllabus:

Crafting business models and Lean Start-ups: Introduction to business models; Creating value propositions-
conventional industry logic, value innovation logic; customer focused innovation; building and analyzing business
models; Business model canvas, Introduction to lean startups, Business Pitching

PART – A (SHORT ANSWER QUESTIONS): Lower Order Thinking Level: Remembering

Blooms Course
Q. No. Questions
Taxonomy Level Outcome

1 _______________ is an essential component in the crafting of business Remembering CO1

models.

2 The process of _______________ involves identifying and creating Remembering CO1

offerings that provide value to customers.

3 Business models can be analyzed and visualized using tools such as the Remembering CO5
_______________.

4 Lean startups emphasize the importance of _______________ and rapid Remembering CO4
experimentation.

5 Customer-focused innovation prioritizes understanding and meeting the Remembering CO2

needs and desires of _______________.

6 Value innovation logic seeks to differentiate a company's offerings by Remembering CO2

simultaneously _______________ and _______________.

7 Crafting business models involves considering various elements such as Remembering CO1
_______________, _______________, and _______________.

Business pitching is a crucial skill for entrepreneurs to effectively

8 Remembering CO5
communicate their _______________ and _______________ to
potential investors or partners.

9 The _______________ provides a framework for systematically Remembering CO4

iterating and improving business models based on customer feedback.

10 Conventional industry logic often focuses on _______________ and Remembering CO2

_______________.
 PART – B (LONGANSWER QUESTIONS): Lower Order Thinking Level: Understanding

Blooms Course
Taxonomy Outcom
S. No Question Level e

Explain the concept of a business model and its significance in

1 Understand CO1
entrepreneurial ventures. Provide examples to illustrate different types
of business models commonly employed by startups.

Describe the process of creating value propositions in the context of

2 business model development. Discuss the differences between Understand CO2
conventional industry logic and value innovation logic in shaping value
propositions.

Discuss the importance of customer-focused innovation in crafting

3 Understand CO3
successful business models. Provide examples of companies that have
achieved competitive advantage through customer-centric approaches.

Explain the key components of the business model canvas and how it
4 Understand CO5
can be used to analyze and design business models. Provide a step-by-
step explanation of how to fill out each section of the canvas.

Define lean startups and discuss the principles behind this methodology.
5 Understand CO4
Explain how lean startup principles differ from traditional approaches to
entrepreneurship and business development.

Analyze the role of rapid experimentation in lean startup methodology.

6 Understand CO4
Discuss how experimentation helps startups validate assumptions,
identify customer needs, and iterate on their business models.

Discuss the significance of business pitching in the context of lean

7 startups. Explain the key elements of an effective pitch and provide tips Understand CO5
for entrepreneurs on delivering compelling pitches to potential
investors.

Explain the concept of value innovation and its relevance to business

8 model innovation. Provide examples of companies that have Understand CO2
successfully implemented value innovation strategies to disrupt
traditional industries.
9 Understand CO1
Discuss the challenges and limitations associated with crafting business
 models for startup ventures. Identify common pitfalls that entrepreneurs
may encounter during the business model development process and
suggest strategies for overcoming them.

Compare and contrast different approaches to business model

10 innovation, such as design thinking, lean startup methodology, and Understand CO1
effectuation. Discuss the strengths and weaknesses of each approach
and their suitability for different entrepreneurial contexts.

PART – C (PROBLEM SOLVING – Similar): Lower Order Thinking Level: Applying

Blooms Course
S. No Question Taxonomy Outcom
Level e
1 Utilizing the principles of lean start-up methodology, devise a
strategy for testing the feasibility of a new mobile app designed Apply CO1
to improve productivity in the workplace.
Apply your understanding of different organizational structures to
2 recommend the most suitable structure for a technology start-up aiming Apply CO2
to disrupt the traditional taxi industry.

Apply financial analysis techniques to estimate start-up costs, projected

3 revenues, and potential profitability over the first year of operations of Apply CO3
launching a subscription-based meal delivery service targeting health-
conscious consumers.

Suppose you are presented with two investment opportunities: one in

4 the e-commerce sector and the other in renewable energy. Apply your Apply CO4
knowledge of venture finance principles to compare the risks and
potential returns of each opportunity.

Develop a business model canvas for a social enterprise aiming to

5 reduce plastic waste in coastal communities. Apply design system Apply CO5
components to address societal and environmental considerations in
each aspect of the canvas.

PART – D (Problem Solving and Critical Thinking: Different- Not in Text Book): Higher Order Thinking
Level: Analyze
 Blooms
S. No Question Taxonomy Course
Level Outcome
Analyze the potential implications of incorporating value innovation
1
logic into the creation of a business model for a traditional brick-and- Analyze CO3
mortar retail store.

Critically analyze the role of the Business Model Canvas in the Analyze
2 CO5
development of a lean start-up.

PART – E (Problem Solving and Critical Thinking: Different- Not in Text Book): Higher Order Thinking
Level: Evaluate
Blooms
S. No Question Taxonomy Course
Level Outcome

Evaluate the effectiveness of incorporating lean start-up principles

Evaluate
1 into the business model development process for a tech start-up
CO1
aiming to disrupt the transportation industry. Consider factors such as
the speed of iteration, responsiveness to market feedback, and
resource utilization.

Critically evaluate the impact of societal and environmental

2 considerations on the long-term viability of a business model. CO1
Evaluate
Consider a case study of a company operating in the fast-fashion
industry.