JESUS IS LORD COLLEGES FOUNDATION, INC.

101 Bunlo, Bocaue, Bulacan

COLLEGE DEPARTMENT

COURSE SYLLABUS IN MARKETING MANAGEMENT

INSTITUTIONAL VISION

Become one of the most sought-after educational institutions for its character-building and competency-
based curriculum

INSTITUTIONAL MISSION

Educate individuals to become character-driver leaders for nation-building ready for global challenges.

INSTITUTIONAL LEARNING OUTCOMES

Jesus is Lord Colleges Foundation, Inc. shall produce: Vision Mission

1. Character-Driven Leaders

Graduates that are epitome of godliness, self-management and integrity, √ √

occupying leadership positions in their chosen professions.

2. Locally and Globally Competent Professionals

Graduates that possess knowledge, skills and abilities relevant and √ √

desired in the chosen fields, moved with love of one’s country and apt to
meet global challenges.

PROGRAM OUTCOMES

Graduates of Bachelor of Science in Business Administration must be able to:

a. Show understanding of the philosophies, principles, concepts and theories in marketing, business and
management.

b. Demonstrate marketing skills through critical analyses of marketing, business and management
issues and concerns.

c. Demonstrate and practice the professional and ethical requirements of the business profession by
being aware and responsive to present economic issues affecting the business environment.

d. Show competencies and skills in addressing contemporary marketing business/management issues

and concerns.

COURSE TITLE: Marketing Management

COURSE CODE: MM 101

UNIT CREDIT: 3 UNITS

PREREQUISITES: Introduction to Marketing

COREQUISITES:

COURSE LEARNING OUTCOMES

By the end of the course, students must be able to: PROGRAM OUTCOMES

a b c d
1. Establish a clear judgment on marketing cases by √
applying the philosophies, principles, concepts and
theories in marketing management.

2. Establish a concrete marketing paradigm integrated √

with diverse marketing concepts that can be used for
organizations and institutions development.
3. Determine the marketing trends affecting the local and √
international market decision makers.

4. Recommend new approaches that can be utilized in the √

production of green products as the new source of basic
needs.
5. Establish guidelines for environmental marketing √
innovation that will promote the care of the earth and
the natural resources used in production.

COURSE COVERAGE
Week Topic Course Teaching and Learning Assessment Tasks
Learning Activities (TLA) (AT)
Outcome
(CLO)

1 Orientation  Collaborative
Discussion
Sept Syllabus
13
CLO1 &

Part I Understanding Marketing CLO2

Management

Chapter 1: Marketing for the 21st Century

2 Chapter 2: Developing Marketing CLO1 &  Collaborative Groupings

Strategies and Plans Discussion
Sept CLO2
20

3 Part II Capturing Marketing Insights CLO1 &  Collaborative Quiz

Discussion
Sept Chapter 3: Gathering Market Information CLO2
27 and Understanding the Environment

4 Chapter 4: Marketing Research and CLO3  Collaborative

Demand Forecast Discussion
Oct  Group 1
Presentation
4
 5 Part III Connecting with Customers CL03  Collaborative Quiz
Discussion
Oct Chapter 5: Growing Customer Value,  Group 2
Satisfaction and Loyalty Presentation
11
Chapter 6: Examining Customer Markets

6 PRELIM EXAMINATION

Oct

18

7 Chapter 7: Examining Business Markets CLO1 &  Collaborative

Chapter 8: Identifying Market Segments Discussion
Oct CLO2  Group 3
and Targets
Presentation
25

8 Part IV Building Strong Brands CLO1 &  Collaborative

Discussion
Nov Chapter 9: Understanding and Developing CLO2  Group 4
Brand Equity Presentation
8

9 Chapter 10: Crafting Brand Positioning CLO4 &  Collaborative  Quiz

Discussion
Nov Chapter 11: Dealing with Competition CLO5  Group 5
Presentation
15

10 Part V Shaping the Market Offerings CLO1 &  Collaborative

Discussion
Nov Chapter 12: Developing Product Strategy CLO2  Group 6
Presentation
22 Chapter 13: Deciding on Pricing Strategies
and Programs

11 Part VI Delivering Value CLO4  Collaborative  Quiz

Discussion
Nov Chapter 14: Designing and Managing  Group 7
Marketing Channels and Value Networks Presentation
29

12 MIDTERM EXAMINATION

Dec 6

13 Chapter 15: Retail, Wholesale and CLO1 &  Collaborative

Logistics Management Discussion
Dec CLO2  Group 8
13 Presentation

14 Chapter 16: Managing Mass CLO1 &  Collaborative

Communications: Advertising, Sales Discussion
Dec CLO2  Group 9
Promotions, Events and Public Relations
20 Presentation

15 Part VIII Creating Successful Long-Term CLO1 &  Collaborative Quiz

Growth Discussion
 Jan 3 Chapter 17: New Market Offerings CLO2  Group 10
Presentation

16 Chapter 18: Reaching into Global Markets CLO4  Collaborative

Discussion
Jan  Group 11
10 Presentation

17 Chapter 19: Managing a Holistic Marketing CLO4  Group 12 Quiz

Organizations Presentation
Jan 17

18 FINAL EXAMINATION

Jan
24

COURSE REQUIREMENTS
1. Major Exams (Prelim, Midterm, and Final Examinations)
2. Quizzes
3. Group Presentation

GUIDE FOR GROUP PRESENTATION

1. Prepare. Prepare. Prepare. The reporters must be ready with their report one week before the day of
presentation.
2. Use ppt and videos.
3. Each group must present a case study that is relevant to their report. Case study will include the following:
Problem, Solution and Result

REFERENCES
Ang, Swee Hoon, Keller, Kevin Lane, Kotler, Philip, Leong, Siew Meng, and Tan, Chin Tiong. (2009).
Marketing Management: An Asian Perspective. Pearson Education South Asia Pte. Ltd.Philippines.

GRADING SYSTEM:

Major Examination 35%

Quizzes 20%
Group Presentation 25%
Attendance 10%
Class Participation 10%
100%

RANGE GRADE
98-100 1.0
95-97 1.25
92-94 1.50
89-91 1.75
86-88 2.0
83-85 2.25
80-82 2.50
77-79 2.75
75-76 3.0

PREPARED BY: APPROVED BY:

___________________ _____________________
Edgardo Castro, Jr. DBA, MBA, MDiv Engr. Wenifreda R. Templonuevo, PhD.
Professor College Dean