International

Marketing

ENGLISH V
Teacher: Mercy Pérez
March 9, 2022.
 OBJECTIVES
1. To identify the most common types of
questions in marketing surveys
2. To create a survey related to a specific
product.
Idea Evaluation Methods
Idea evaluation methods often involve
conventional questionnaires using personal,
mail, telephone, fax, and online surveys of
a large sample of past, present or
prospective consumers.
1. Personal interviews surveys
2. Mail surveys
3. Telephone interviews
4. Online surveys
5. Questionnaires
When testing or researching your product,
ask your target market the following
questions:
 How well is your product performing in
comparison to what your customers
expect?
 How reliable is your product to customers?
 Does your product’s marketing message
make sense?
 How is your customer service for that
specific product?
When testing your product…
 Do consumers have an appetite for a new
product?
 Where do customers buy the product or
service?
 What are the prices customers prefer?
 What product characteristics do your
consumers like best?
A survey
 It is a combination of questions, process
and methodology to analyze data about
others.
 To obtain the most valuable information is
necessary to utilize different types of
questions.
 Example page 172.
#1 Open-
ended
question

#2 Closed-
ended
question

#5 Scale
response
question
Rating scale questions
 PRACTICE
 In your notebooks write one example
of each type of question.
 Send the picture to the Whatsaap
group to check your work.
 HOMEWORK 2
 Group work.
 Create a 10 questions survey
 The teacher will assign an specific product
for your survey.