ALAS KA AI R L IN ES

RESEARCH
AND ANALYSIS
 Key
Issue

The ongoing concerns surrounding our transparency

with the safety of our aircrafts to our stakeholders

Cameron Hirschhaut
Greeting & Agenda

Key
Intros Issue/Bottom- Stakeholders
Line

Communication
Benchmark Conclusion
Plan

Cameron Hirschhaut
3 Key Stakeholders

Customer Management Employees

s

Alejandro Barcenas
Identifying Management’s Role through the Salience Model

POWER

Management Definitive

URGENCY LEGITIMACY

Mario Weihs
Addressing Boeing Quality Concern to the public

Mario Weihs
Management Plays a Vital Role to Alaska’s Success
Company Rep.

Decision Making Quality Control Long term Responsibility

Mario Weihs
Identifying Customers’ Role through the Salience Model

POWER

Management Definitive

Dependent

URGENCY LEGITIMACY

Customers Mario Weihs

 Customers Serve as Alaska’s Foundation
Transparency

Profits Significance Public Perception

Osamah Ba Hamid
Amplifying Transparency through Customer Feedback

Osamah Ba Hamid
Identifying Employees' Role through the Salience Model

POWER

Management Definitive Employees

Dependent

LEGITIMACY
URGENCY
Customer Osamah Ba Hamid
Assessing Disconnect's Toll on Employee Morale and
Safety

“After the incident, the need for clearer,

more frequent updates became apparent.
It's crucial for our safety and confidence
on the job.” - Technician

“We're on the front lines, and feeling

Frequent Updates
informed means feeling supported” -
Technician

Osamah Ba Hamid
Bridging Gaps: Enhancing Dialogue with Our Team

Indee Glassdoor
d
Osamah Ba Hamid
Southwest Airlines Faces Similar Situation
“The entire Southwest Airlines Family is
devastated and extends its deepest,
heartfelt sympathy to the Customers,
employees, family members and loved ones
affected by this tragic event.” -Southwest
“
Airlines

“The accelerated inspections are

being performed out of an
abundance of caution and are
expected to be completed over the
next 30 days.” -Southwest Airlines

Southwest Airlines Stock

Cierra Morris
Taking Action Before Take-Off

Transparency & Consistency are keys to

reestablishing positive communication with
stakeholders

Alec Thach
Bridging the Gap

We strive to reestablish a transparent line of

communication with our stakeholders to get
back to owning safety

Alec Thach