KANO MODEL

ANALYSIS
BY-VEDA PRASAD R(189401026)
ADITYA GHOSH
JASKARANSINGH KANG
 KANO MODEL

• The Kano Model is an approach to prioritizing features for a product based on the degree to which they are
likely to satisfy customers. Product teams can weigh a high-satisfaction feature against its costs to
implement, to determine whether or not adding it to the roadmap is a strategically sound decision.
• The Kano Model is used to visually model the customer provided characteristics versus the level of
satisfaction each characteristic delivers.
• The model identifies five categories of potential customer reactions to a new feature, ranging from
dissatisfaction, to indifference, all the way up to what many call customer delight or excitement features.
• For each feature, a pair of questions(one functional and one dysfunctional)is prepared from customer’s
perspective. By combining the two responses in the Kano Evaluation Table the product features can be
classified.
KANO EVALUATION TABLE
KANE MODEL CUSTOMER SATISFACTION GRAPH
 ELECTRIC SCOOTER

• They usually have two hard small wheels, with a foldable chassis, usually aluminium. Some
kick scooters have three or four wheels, or are made of plastic, or are large, or do not fold.
High performance trickster scooters made for adults have a much larger front wheel. Electric
kick scooters differ from mobility scooter in that they also allow human propulsion, and have
no gears. Range typically varies from 5 to 50 km (3 to 31 mi), and maximum speed is around
30 km/h (19 mph). Electric scooters can pose as an environmentally friendly alternative
personal mode of transportation that has appeal in urban settings and for short distances.
However, they are not exempt from the vulnerabilities users may encounter in road traffic
injuries similar to exposures pedestrians and bicyclists have shared the roads.
 FEATURES OF THE PRODUCT

Features Functional Dysfunctional

Headlights Present Absent
Taillight Present Absent
Frame Materials Light weight metal(low cost) Heavy metal(High Cost)
Battery Use More Range More Speed
Base Size Bigger Base Smaller Base
Battery Charge Fast charging Slow Charging
Motor Drive Front Wheel Back Wheel
Terrain Rugged(Gravel, Roads, etc) & Smooth(Cement, Pavements)
Smooth
ABS Present Absent
LED Display Present Absent
 ANALYSIS OF SURVEY RESULTS

• On the basis of responses, the features are categorized according to the Kano Evaluation
Table.
• The formulas used for calculating Satisfaction Coefficient(SC) & Dissatisfaction
Coefficient(DC) are as follows:
• Satisfaction Coefficient(SC)
• Dissatisfaction Coefficient(DC) *(-1)
Features A O M I R Q Categor SC DC
y
Headlights 8 1 10 5 0 1 M 0.375 -0.45

Taillight 9 1 8 2 0 3 A 0.5 -0.45

Frame 4 2 4 9 4 2 I 0.31 -0.31

Materials

Battery Use 0 4 5 6 2 8 Q 0.266 -0.6

Base Size 3 0 2 16 4 0 I 0.14 -0.095

Battery 2 13 6 2 2 0 O 0.65 -0.82

Charge

Motor Drive 1 3 2 12 1 6 I 0.22 -0.277

Terrain 5 2 11 2 0 5 M 0.35 -0.65

ABS 7 2 6 8 0 2 I 0.39 -0.34

LED Display 12 5 3 1 2 2 A 0.81 -0.38