Everyone "writes"

on LinkedIn
But...

How do you stand out?

The evergreen
techniques:
Writing better hooks
Write more clearly
More concisely
White space
One-liners
Emojis
...
Only one problem...
People don't "read"
posts anymore.

They scan

They skim

They skip
 Unless...

You make it
super easy to read
It's true...

Uniquely formatted
text posts make
everything you
say unique.
Here are 7
formatting
tricks I use
to make my
copy unique
(and super-attention-grabbing)
Descending copy
Shorten every next line as you write

Keep readers' attention until the end

1
It works in long-form too
 Ascending copy
Write every next line slightly longer
Increase readers' interest as they read

2
Try it many times in 1 post too
Arrows for examples
1st line advice → 2nd line explanation

Make every example easily noticeable

I mostly use
these 2 arrows:

→ ↳
 Use looong lists
Min. 5 lines of text. No white space.

Creates perceived value in any list

4
Looks 2x better
if all the lines in
the list are the
same length
 Emoji combo: Pairs
List positives + negatives in 'twos'
Make your comparisons stronger

5
a
b
a
b
a
b
a
b
a
b
Pairs = direct
comparison
Or list positives + negatives separately

Ideal for "pros vs. cons" type of posts

Groups = evaluate
pros vs. cons
separately
Add some rhythm
Follow a textual pattern as you write

1-2-1-2 and 1-3-1-3 works best

6
1 line of text

3 lines of text
repeat
1 line of text

3 lines of text
repeat
Follow the rhythm
as you write along
I actually use 1-3-1 in 90% of my posts
 " Traffic lights "
Problem + Aggravation + Solution
"Signal" the journey. I use , , and

7
 Or... Mix it all up!
Descending copy + Lists + Arrows
Keep readers "hooked" until the end
Your favorite
LinkedIn creators
agree

Formatting matters.
Formatting matters.
Formatting matters.
Formatting matters.
Remember...
After a while...
all text starts
to look a bit
repetitive (no matter how good)

Unless...
You make it
impossible for
your readers to
look away or get
bored that easily.
Bonus #1
derrate d be n e fits
Un
orm attin g
of good f

Write more concisely

"Focus" your writing
Use simpler words
Use fewer words
Catch attention
Keep attention
Bonus #2
nload AuthoredUp
Dow

Preview your
LinkedIn posts
Check your readability for every device
score, character count,
. Check my
(and so much more) P.S
omments
c
Bonus #3
Arrow magic!

Use arrow symbols to guide your reader

I use these 2
arrow s the mo st

→ ↳

You can e asily

Google these
USEFUL? RESHARE
It's the best thing you can do to help
others write better on LinkedIn :)

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