STYLE GUIDE

Version 1 • February 2022

 Comprehensive Logo

Total Rewards
Logo Usage
The full colour version of the logo may only be placed on white
or light coloured backgrounds. When the background colour
exceeds a minimum 50% opacity, the reversed version of the logo
must be used. The all-white reversed version of the logo can be
used when the logo must appear on a dark or busy background
above 50% opacity. This solid black version of the logo should
only be used when colour is unavailable such as at small sizes or
lower quality printing.

Comprehensive Logo Simplified Logo

The comprehensive logo includes the full icon set for each pillar
of the Total Rewards Program. This version is to be used when
introducing the program or on cover pages when the overall
program is the focus.

Simplified Logo
The simplified logo does not include the full icon set for each
pillar of the Total Rewards Program. This version is to be used
when space does not permit use of the comprehensive logo
or when promoting the individual pillars. See page 4 for more
information on promoting the pillars.

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 Individual Pillars
PMS 313C

There are 4 pillars within the Total Rewards program, Financial

Wellness, Physical+Mental Health, Healthy Eating and Time
Off Support. Each pillar is represented with a unique icon and
identifying colour.
PMS 1655C

The pillar logos should be used when promoting the individual

reward, the corresponding colour should be used as the
dominant colour value.

PMS 3405C

PMS 2612C

Additional Iconography - Full Colour Version

FINANCIAL PHYSICAL+MENTAL HEALTHY TIME OFF

WELLNESS HEALTH EATING SUPPORT

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Typography
Typography provides a strong unifying element and can help convey a consistent brand voice
across various marketing communications. There are four preferred upright weights in the
Montserrat font family: Light, Medium, Bold, and Black. These weights have been chosen to ensure
impact across marketing materials. While these are the preferred font weights, there are
alternative weights available for use when appropriate. When Montserrat is not available, please
use Arial.
Colour
Printing spot colour should be in accordance with the sample provided. Make adjustments to
ensure that your output is as close as possible to the colour sample. NOTE: When printing process
colour, use of the specified percentages does not guarantee results. Output may vary depending
on the paper and printing technology.
PRIMARY COLOURS

MONTSERRAT LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890
PANTONE 186C PANTONE BLACK C
C: 2 M: 100 Y: 85 K: 6 C: 0 M: 0 Y: 0 K: 100
R: 200 G: 16 B: 46 R: 30 G: 30 B: 30
HEX: C8102E HEX: 1E1E1E
MONTSERRAT MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

PANTONE 7545C
C: 78 M: 62 Y: 42 K: 23
MONTSERRAT BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ R: 66 G: 85 B: 99
HEX: 425563
abcdefghijklmnopqrstuvwxyz 1234567890

SECONDARY PILLAR COLOURS

MONTSERRAT BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 Physical+Mental Health Healthy Eating

PANTONE 1655C PANTONE 3405C

C: 0 M: 73 Y: 98 K: 0 C: 88 M: 0 Y: 68 K: 0
R: 252 G: 76 B: 2 R: 0 G: 175 B: 102
HEX: FC4C02 HEX: 00AF66

Remachine Script TO BE USED IN HEADLINES OR TO

HIGHLIGHT IMPORTANT WORDS Time Off Support Financial Wellness

PANTONE 2612C PANTONE 313C

C: 67 M: 100 Y: 0 K: 5 C: 100 M: 0 Y: 11 K: 2
R: 119 G: 37 B: 131 R: 0 G: 146 B: 188
HEX: 772583 HEX: 0092BC

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Photography Graphic Elements

DO Positive, people
focused imagery
• Capture real moments
• Focus on the result. Depict
the positive outcome that
Total Rewards provides.
• Use images that use the
pillar brand colours
• Use images that are
clean, without any added
special effects or graphic
embellishment
• Use images that appear
natural and warm
• Use images that directly
relate to the 4 reward pillars
FINANCIAL WELLNESS
Rounded

Pension
rectangles
The TMMC pension team is
pleased to introduce the first
Pension Newsletter. Your
retirement is important and
Script font used we are here to help. We are
committed to helping you
in headline for

NEWS
understand TMMC’s retirement Plus sign from
added interest program. We can be reached
iconography
at TMMCPension@toyota.com
anytime. Feel free to provide used as a graphic
feedback or ask your pension
related questions!
element

DON’T WHAT PLAN AM I IN?

AON is our Defined Benefit Pension
Plan Administrator. They manage
the Hand drawn
Defined Benefit Pension Assistance
If your permanent hire date is before January 1, 2014, you are a
Line and handled more than 2,500 arrows for a
• Use expressions or poses member of the Defined Benefit Pension Plan (DB). If eligible,* you
may also have a Defined Contribution Overtime Account.
calls in 2020! personal touch
that do not feel natural If your permanent hire date is on or after January 1, 2014, you
The Defined Benefit Pension
Resource (DBPR) online pension
are a member of the Defined Contribution Pension Plan (DC). If estimator tool was also busy at work...
• Use cliches eligible,* your Defined Contribution Overtime Account is included our Team Members ran 5,157 lump
in this. sum pension estimates and 6,053

• Use special effects unless monthly pension estimates.

it’s part of the core idea

• Close crop imagery to
*Eligibility for DC Overtime: Permanent production TMs, production GLs, production TLs, production Managers, maintenance TMs, maintenance
GLs, maintenance TLs and maintenance Managers who are eligible for overtime pay

exclude faces or heads

Simplified Total
Rewards logo used
on individual pillar
focused piece

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 Visit www.tmmc.ca
for more information.

10 | TMMC TOTAL REWARDS STYLE GUIDE