With effect from the Academic Year 2021-22

67453
INFORMATION RETRIEVAL SYSTEMS
(Professional Elective IV)

Instruction : 3 Periods / week Continuous Internal Evaluation : 30 Marks

Semester End Examination : 70 Marks
Credits : 3 Semester End Exam Duration : 3 Hours

Prerequisites:

1. Relational Database Management Systems

2. Data Mining

Course Objectives:

3. To use different information retrieval techniques in various application areas

4. To apply IR principles to locate relevant information large collections of data
5. To analyze performance of retrieval systems when dealing with unmanaged data
sources
6. To implement retrieval systems for web search tasks.

Unit I Introduction

Definition, Objectives, Functional Overview, Relationship to DBMS, Digital libraries and Data
Warehouses. Information Retrieval System Capabilities - Search, Browse, Miscellaneous.

Unit II - Cataloging and Indexing

Objectives, Indexing Process, Automatic Indexing, Information Extraction.

Data Structures: Introduction, Stemming Algorithms, Inverted file structures, N - gram data
structure, PAT data structure, Signature file structure, Hypertext data structure.

Automatic Indexing: Classes of automatic indexing, Statistical indexing, Natural language,

Concept indexing, Hypertext linkages.

Unit III - Document and Term Clustering

Introduction, Thesaurus generation, Item clustering, Hierarchy of clusters.

User Search Techniques: Search statements and binding, Similarity measures and ranking,
Relevance feedback, Selective dissemination of information search, Weighted searches of
Boolean systems, Multimedia Searching

Unit IV Information presentation and Text Search Algorithms

Information presentation Introduction, Presentation of the hits, Display of the Item,

Collaborative Filtering, Multimedia presentation, Human Perception and Presentation.

Text Search Algorithms

Introduction, Software text search algorithms, Hardware text search systems.

Unit V - Information System Evaluation

Introduction, Measures used in system evaluations, Multimedia Information retrieval

Evaluation, Measurement example TREC Evolution.

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Course outcomes: At the end of the course, the student will be able to
CO 1 : Understand the data structures like Inverted Indices used in Information retrieval
systems.
CO 2 : Understand the basics of web search.
CO 3 : Understand the different techniques for compression of an index including the dictionary
and its posting list.
CO 4 : Understand various text search algorithms.
CO 5 : Understand the evaluation metrics of information system.

Text Books:

1. Gerald Kowalski, Information Retrieval Architecture and Algorithms, Springer Science,

2011.
2. Ricardo Baeza-Yates, Modern Information Retrieval, Pearson Education, 2007.
3. David A Grossman and Ophir Frieder, Information Retrieval: Algorithms and Heuristics,
2nd Edition, Springer, 2004.

References:

1. William B Frakes and Ricardo Baeza - Yates, Information Retrieval Data Structures and
Algorithms, Pearson Education, 1992.
2. Robert Korfhage, John Wiley & Sons, Information Storage and Retrieval.
3. Christopher D. Manning and Prabhakar Raghavan, Introduction to Information
Retrieval, Cambridge University Press, 2008

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 With effect from the Academic Year 2021-22

67456
E-COMMERCE
(Professional Elective V)

Instruction : 3 Periods / week Continuous Internal Evaluation : 30 Marks

Semester End Examination : 70 Marks
Credits : 3 Semester End Exam Duration : 3 Hours

Prerequisites:

1. Web Technologies
2. Cryptography and Network Security

Course Objectives:

1. To understand and learn key concepts and definitions pertaining to E-Marketing and E-
Commerce.
2. To be able to understand online consumer behavior, and the changing nature of digital
technologies.
3. To be aware of the important challenges facing business managers regarding change
management in E-Business and E-commerce.

Unit I - Introduction to E-commerce

Overview: E-commerce definition, A Brief History, Difference between E-commerce and E-

business, Types of E-commerce, Unique Features of E-commerce Technology.

E-commerce Business Models and Concepts: Key Elements of a Business Model, Primary
Revenue Models, Business Strategies.

Unit II - Technology Infrastructure for E-commerce

E-Commerce Infrastructure: Key Technology Concepts, Limitations of the Current Internet,

the Future Internet.

Building an E-commerce Presence: Systematic Approach, Simple versus Multi-tiered Web

Site Architecture, Tools for Interactivity and Active Content.

Unit III - Business Concepts and Social Issues

Digital Commerce Marketing and Advertising Strategies and Tools, Internet Marketing
Technologies, Understanding the Costs and Benefits of Online Marketing Communications
Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce: Privacy and Information Rights,
Intellectual Property Rights.

Unit IV - E-Commerce Security and Payment Systems

E-commerce security environment, dimensions of e-commerce security, security threats in the

e-commerce environment, tools available to achieve security, developing an e-commerce
security plan, various payment systems, alternative online payment systems.

Unit V - Social networks, auctions, and portals

Social networks and online communities, online auctions, E-commerce portal

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 With effect from the Academic Year 2021-22

Course outcomes: At the end of the course, the student will be able to
CO 1 : Understand various types of e-commerce and business models.
CO 2 : Understand various Technologies used for ecommerce and their limitations.
CO 3 : Understand various benefits of online marketing & advertising strategies.
CO 4 : Explore various payment systems and security issues in e-payments
CO 5 : Explore different Applications and their usage.

Text Books:
1. Kenneth C. Laudon, Carol Guercio Traver, E-Commerce 2019: Business, Technology and
Society, 15th Edition, Pearson Higher Education, 2019.
2. Frontiers of electronic commerce, Ravi Kalakata, Whinston, 9th Edition, Pearson Education,
2009.

References:

1. P.T. Joseph, S.J., E-commerce: An Indian Perspective, PHI, Fifth Edition, 2015
2. Efrain Turbon, Jae Lee, David King and H.Michael Chang, E-Commerce: A Managerial
Perspective, 1st Edition, Pearson Education, 2009.
3. B.Bhaskar, Electronic Commerce: Framework, Technologies and Applications, 3 rd Edition,
Tata McGraw-Hill, 2007.

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