9

Special Program in Arts

Quarter 1– Module 1:
Media Arts
(The Values System as
Described by Media)

CO_Q1_SPA7_Module1
SPA– Grade 9
Media Arts
Quarter 1 – Module 1: The different Layout principles and color theory of graphics in
Print Media
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Eugenio T.Arao II, Kenwee D. Alipato, Marty C. Luntad,

Ramarie C. Pasamante
Editors: Leo S. Dayot, Benilda M.Tambanillo
Reviewers: Paul Elijah G. Casiano, Kenwee D. Alipato
Illustrator: Jose Kharlo L. Gambale
Layout Artist: Roxan E. Del Castillo. Gilbert Paulo C.Pagapang
Management Team: Ramir B. Uytico,Pedro T.Escobarte
Elena P. Gonzaga, Donald T. Ginine
Allan B. Yap, Ermi V. Miranda
Althea V. Landar, Celestino M. Dalumpines IV
Ma. Lourdes V. Teodoro, Leo S. Dayot
Raymund L. Santiago, Roxan E. Del Castillo

Printed in the Philippines by ________________________

Department of Education –Region VI Western Visayas

Office Address: Duran Street, Iloilo City, Philippines, 5000

Telefax: (003) 336 – 2816, (003) 509 – 7653
E-mail Address: deped6@deped.gov.ph
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Special Program in Arts
Quarter 1 – Module 1:
The Values System as
described by Media
Introductory Message

For the facilitator:

Welcome to the Special Program in Arts Grade 9 Alternative Delivery Mode (ADM)
Module on Media Arts (The different Layout principles and color theory of graphics
in print media).
This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

For the learner:

Welcome to the Special Program in Arts Grade 9 Alternative Delivery Mode (ADM)
Module on Media Arts (The different Layout principles and color theory of graphics
in print media).

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled into process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.
At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!
 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the Media Arts – print media. The scope of this module permits it to be used in many
different learning situations. The language used recognizes the diverse vocabulary
level of students. The lessons are arranged to follow the standard sequence of the
course. But the order in which you read them can be changed to correspond with
the textbook you are now using.

• Lesson 1 – The values system as described by print and digital media

After going through this module, you are expected to:

1. Discern the values system as described by media

 What I Know

True or False. Read the statement and identify whether it is True or False. Write your
answer in a separate sheet of paper.

1. Print media does not allow you to choose your own space for advertisement.
2. Print media is an easy medium to spread awareness or advertise to any
particular geographical area.
3. Digital Media does not allow you to select the type of news you are into.
4. Digital Media Benefits some professionals who are sound with the latest
technological concepts.
5. Every piece of update you receive is through electronic media hence saving
the environment.

Lesson
• SPA: MEDIA ARTS (The Values System As

1 Described by Media)

In this lesson you will be able to learn about print media. You will also learn
the brief history, traditional functions, and how it changes peoples’ way of life and
beliefs. This lesson will help you to understand what are the different Lay out
principles and color theory of graphics in print media.

CO_Q1_SPA9_Module1
 What’s In

CROSS WORD PUZZLE

Direction: Supply the missing letter to form the correct words. Write your answer in
a separate sheet of paper.

M D

I N E N T I

E T

S C A L

Notes to the Teacher

Let the learners answer the following activities that will challenge
their memory to identify and familiarize the lesson.

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 What’s New

One of the most popular and growing industries is the print media and the
reason being the fact that it is one of the easiest ways to reach targeted customers
by advertisers and marketers. These advertisers and businessmen make the most of
all forms of print media like magazines, newspaper, leaflets etc. If you want to know
more about print media, then read this article as we bring to you the advantages and
disadvantages of print media here. Read on to find out what are they.

Digital News Media shapes up the way you stay up to date with the goings-on around
the world. A daily dose of updates is what you look for every morning when you wake
up. For digital platforms impacts the society and lets you stay alert while you are on
the move, it has become the need of the hour. Let's discuss some Advantages and
Disadvantages of Digital News Media in detail.

What is It

Advantages of Print Media

• Flashy magazines are always popular among consumers and are often read by
them for a particular period of time in a month. The monthly magazines are the
best way to bring attention to any advertisements.

• Print media is an easy medium to spread awareness or advertise to any particular

geographical area. Like, a local newspaper is the best way to spread the news about
any local event of the place.

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• Some forms of the print media have huge and trusted followers. This is definitely a
great boost to attract readership.

• Print media allows you to choose your own space for advertisement, thus, you can
manage your budget and expenses while planning for the advertisement.

Disadvantages of Print Media

• If you are targeting the global audience, then this is not the medium you should go
for. Instead, the internet has a much wider reach than print media in this.

• Placing an advertisement in print media requires a lot of planning and time. In this
case, you are faced with flexibility problem, particularly when you work in tight
deadlines.

• In fact, there are many limitations when it comes to targeting your audience as the
particular newspaper may not be available to the audience all the time. On the
other hand, a person can get access to the internet from anywhere and everywhere.

• Besides, most of the time, your advertisement might get lost among all other ads
and editorials. Plus, the lifespan of newspaper and magazines is very short as
people have a tendency to throw them or keep them aside after one day of reading.

There are both advantages and disadvantages for print media. We have to keep all
these in mind and make the right planning to make the optimum use of print
media.

Advantages of Digital Media

1. Information Goes Paperless

• Every piece of update you receive is through electronic media hence saving
the environment. A tree flourishes for every paper saved. With apps available
for every newspaper, Media companies can contribute to utilizing natural
resources sustainably.

2. Updates on the Go
• Digital News Media allows you to select the type of news you are into, and
these updates are just a tap away. News Apps provide you relevant content as
per your preference that you can access with ease anywhere and at any time
of the day. So, don’t worry if your newspaper guy does not show up at times.

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3. Digital Media Keeps you Socially Active
• More and more users receive updates through social platforms like Facebook
and Twitter. As celebrities and leading politicians use such platforms to deliver
their concerns, many people are influenced by what appears on their profiles.
You can share your general views about any of the content that seems
sparking.

4. Vast Employment Options

• Digital Media Benefits some professionals who are sound with the latest
technological concepts. Digital News Platforms and forums are suitable
career launch pads for such people who can join the revolutionizing world and
influence their followers. Jobs like social media moderator, Social Media
Manager, Social Media Strategist, and Chief Marketing Officer are some
renowned profiles in the Digital Media sector.

5. Digital Journalism
• With everything moved to the digital platforms, digital reporting or digital
journalism has turned into a much easier choice of career for many. Many
Journalism Institutes have launched digital programs to get the youngsters
going with their skills to reporting and spreading an occurrence swiftly as it
happens.

6. Globalization
• Thanks to the internet that enables News Media to bring coverage to the global
audience. News channels are not just restricted to a particular now, as you
can access content from anywhere. Digital News Media removes regional
restrictions by presenting the regional events to the world expanding their
viewership.

Disadvantages of Digital News Media

1. Fabricated Content/Hoax
• A sudden wave of fake news hits a wider part of global population when
circulated through digital platforms like Facebook, Twitter, and WhatsApp.
Concern about misinformation and disinformation remains high despite
efforts by leading online journalism platforms to build public confidence.

2. Negative Content
• Accessing the internet is more convenient to everyone. It’s easier for
unscrupulous elements to spread negativity about a particular individual or
group. The spread of unfounded rumors has led to a spate of uncivilized acts
in countries like India. Several countries have set up ‘tip lines’, appealing to
the public to flag illegal or dangerous content.

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 3. Paid Subscription for Daily News
• Many popular news media allow access to readers only after a paid
subscription. Paid subscriptions for daily news is practiced majorly to
contribute to revenue. Although it’s a must-do for news media these days,
many readers would disagree with paying extra money given that there are
plenty of other news websites to get the recent news.

4. Advertising
• Whether you watch your news segment online, on TV, or through an app, you
are more likely to spend time on advertisements. Mobile Apps ask you to pay
for an ad-free version, which comes as one of the most troubling disadvantages
of digital new media these days.

5. News Overload
• Apart from the leading international news channels, internet has helped many
less popular news channels to evolve at a rapid rate. There is more news
around the web circulating through different platforms. This is rather more
confusing than to figure out what’s going on really.

What’s More

Activity 1.1 Understanding the advantage and disadvantage of

print/ digital media.
Direction: Tell whether the statement is advantage or disadvantage in print and
digital media. Put a check on the corresponding box.

Statement Advantage Disadvantage

• 1. Flashy magazines are always popular
among consumers and are often read by

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 them for a particular period of time in a
month. The monthly magazines are the best
way to bring attention to any advertisements.

• 2. Placing an advertisement in print media

requires a lot of planning and time. In this
case, you are faced with flexibility problem,
particularly when you work in tight
deadlines.

3. With everything moved to the digital

platforms, digital reporting or digital
journalism has turned into a much easier
choice of career for many. Many Journalism
Institutes have launched digital programs to
get the youngsters going with their skills to
reporting and spreading an occurrence
swiftly as it happens.

4. A sudden wave of fake news hits a wider

part of global population when circulated
through digital platforms like Facebook,
Twitter, and WhatsApp. Concern about
misinformation and disinformation remains
high despite efforts by leading online
journalism platforms to build public
confidence.

5. Accessing the internet is more convenient

to everyone. It’s easier for unscrupulous
elements to spread negativity about a
particular individual or group. The spread of
unfounded rumors has led to a spate of
uncivilized acts in countries like India.
Several countries have set up ‘tip lines’,
appealing to the public to flag illegal or
dangerous content.

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 What I Have Learned

1. What are the advantages and disadvantages of print and digital media

What I Can Do

ORGANIZE ME
Direction: Base on your experience, what are the advantages and disadvantages of
the following words. Write your answer on separate sheet of paper.

Advantage Disadvantage

1. Facebook

2. Mobile Phones

3. Computer

Assessment

MULTIPLE CHOICE
Direction: Choose the letter of the best answer. Write the chosen letter on a separate
sheet of paper.

1. It is an easy medium to spread awareness or advertise to any particular

geographical area.
a. internet

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 b. print media
c. mass media
d. social media

2. This media allows you to select the type of news you are into.
a. digital media
b. social media
c. mass media
d. advertisement

3. This enables digital media to bring coverage to the global audience.

a. facebook
b. twitter
c. youtube
d. internet

4. It is a sudden wave of fake news that a wider part of global population.

a. Negative content
b. positive content
c. fabricated content
d. news overload

5. It is a popular form of print media and are often read by the consumers for
a particular period of time.
a. magazine
b. news
c. advertisement
d. brochure

Additional Activities

Direction: Analyze the impact of print and online media like facebook, twitter,
magazine etc. in your community by interviewing your local leaders and community
members. Prepare your guide questions. Write your answer in a separate sheet of
paper.

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 18
What I Know What's In
1. False 1. media
2. True 2. internet
3. False 3. news
4. True 4. social
5. True 5. digital
What's More What I Can Do Assessment
1. advantage 1. B
2. disadvantage 2. A
3. advantage 3. D
4. disadvantage 4. C
5. disadvantage 5. A
Answer Key
References
Sharath Krishnan +91-8095-6716-02 sharath@foradian.com, Fashid N.P +91-9886-
7966-96 fashid@foradian.com “The Advantages and Disadvantages of Print Media,
published on February 27, 2014
https://fedena.com/blog/2014/02/advantages-disadvantages-print-media.html

“Advantages and Disadvantages of Digital News Media” of myayan.com

https://www.myayan.com/advantages-and-disadvantages-of-digital-news-media

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For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph