Tugas Clustering_132021012_Kevin Gazkia Naufal

-To assist a supermarket increase their membership card conversion rate, explore
different clustering techniques and perform a customer segmentation analysis.
-Customer segmentation describes the process of identifying similar groups of

customers based on commonalities like shopping preferences and purchasing history
and allows companies to market to each group more effectively.
-Please develop several clustering models to gain a better understanding of the types of
customers the company has and identify strategies to increase their membership
conversion rate, including K-Means Clustering, Hierarchical Clustering, and DBSCAN.
In [1]: #K-Means Clastering

import numpy as np
import matplotlib.pyplot as plt
import pandas as pd
In [2]: kevin = pd.read_csv('Mall_Customers.csv')

kevin.head()
Out[2]: CustomerID Genre Age Annual Income (k$) Spending Score (1-100)
0 1 Male 19 15 39
1 2 Male 21 15 81
2 3 Female 20 16 6
3 4 Female 23 16 77
4 5 Female 31 17 40
In [3]: x = kevin.iloc[:, [3,4]].values
In [4]: from sklearn.cluster import KMeans
wcss = []
for i in range(1, 11):

kmeans = KMeans(n_clusters = i, init = 'k-means++', random_state = 42)
kmeans.fit(x)
wcss.append(kmeans.inertia_)
plt.plot(range(1,11), wcss)
plt.title('The Elbow Method')
plt.xlabel('Number of clusters')
plt.ylabel('WCSS')
plt.show()
C:\Users\LENOVO\AppData\Local\Programs\Python\Python311\Lib\site-packages\sklea
rn\cluster\_kmeans.py:870: FutureWarning: The default value of `n_init` will ch
ange from 10 to 'auto' in 1.4. Set the value of `n_init` explicitly to suppress
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
In [5]: kmeans = KMeans(n_clusters = i, init = 'k-means++', random_state = 42)
y_kmeans = kmeans.fit_predict(x)
the warning
warnings.warn(
In [6]: y_kmeans
Out[6]: array([8, 7, 3, 7, 8, 7, 3, 7, 3, 7, 3, 7, 3, 7, 3, 7, 8, 7, 8, 7, 8, 7,
3, 7, 3, 7, 8, 0, 8, 7, 3, 7, 3, 7, 3, 7, 3, 7, 8, 7, 8, 7, 8, 0,
8, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0,
0, 0, 0, 0, 0, 0, 0, 0, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5,
5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5,
5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 5, 4, 1, 4, 1, 4, 9, 4, 9, 4,
1, 4, 9, 4, 9, 4, 9, 4, 9, 4, 1, 4, 9, 4, 1, 4, 1, 4, 9, 4, 9, 4,
9, 4, 9, 4, 9, 4, 1, 4, 9, 4, 1, 4, 9, 4, 1, 4, 9, 4, 9, 4, 9, 4,
9, 4, 9, 4, 1, 2, 6, 2, 1, 2, 6, 2, 6, 2, 6, 2, 6, 2, 6, 2, 6, 2,
6, 2])
In [7]: plt.scatter(x[y_kmeans == 0, 0], x[y_kmeans == 0,1], s= 100, c= 'blue', label =

plt.scatter(x[y_kmeans == 1, 0], x[y_kmeans == 1,1], s= 100, c= 'yellow', label
plt.scatter(x[y_kmeans == 2, 0], x[y_kmeans == 2,1], s= 100, c= 'red', label = '
plt.scatter(x[y_kmeans == 3, 0], x[y_kmeans == 3,1], s= 100, c= 'green', label =
plt.scatter(x[y_kmeans == 4, 0], x[y_kmeans == 4,1], s= 100, c= 'orange', label
plt.scatter(kmeans.cluster_centers_[:,0], kmeans.cluster_centers_[:,1], s=300 ,
plt.title('clusters of customers')
plt.xlabel('Annual Income')
plt.ylabel('Spending Score')
plt.legend()
plt.show()
In [8]: from sklearn.cluster import KMeans
from sklearn.preprocessing import StandardScaler
In [9]: #praproses
scaler = StandardScaler()
x = scaler.fit_transform(x)
x[:5]
Out[9]: array([[-1.73899919, -0.43480148],

[-1.73899919, 1.19570407],
[-1.70082976, -1.71591298],
[-1.70082976, 1.04041783],
[-1.66266033, -0.39597992]])
In [10]: #Evaluasi
#sum of Squared errors
sse = []
index = range(1, 11)
for i in index:
kmeans = KMeans(n_clusters=i, random_state=42)
kmeans.fit(x)
sse_ = kmeans.inertia_
sse.append(sse_)
print(i, sse_)
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
the warning
warnings.warn(
1 399.99999999999994
2 270.70426664306717
3 157.70400815035947
4 108.92131661364357
5 65.56840815571681
6 55.057348270386
7 44.91118554999014
8 37.7364034625416
9 32.37525368158286
10 29.090568897369717
the warning
warnings.warn(
In [11]: plt.plot(index, sse)

plt.xlabel('n_cluster')
plt.ylabel('SSE')
plt.show()
In [ ]:

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-To assist a supermarket increase their membership card conversion rate, explore

different clustering techniques and perform a customer segmentation analysis.

-Customer segmentation describes the process of identifying similar groups of

In [1]: #K-Means Clastering

In [2]: kevin = pd.read_csv('Mall_Customers.csv')

In [3]: x = kevin.iloc[:, [3,4]].values

In [4]: from sklearn.cluster import KMeans

for i in range(1, 11):

In [7]: plt.scatter(x[y_kmeans == 0, 0], x[y_kmeans == 0,1], s= 100, c= 'blue', label =

Out[9]: array([[-1.73899919, -0.43480148],

In [11]: plt.plot(index, sse)

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