A STUDY ON DIGITAL MARKETING WITH SPECIAL

REFERENCE TO GREENADS GLOBAL PVT LTD.

A Project submitted to
The Madurai Kamaraj University
towards the partial fulfillment of the requirements for the award of the degree

MASTER OF BUSINESS ADMINISTRATION

(GENERAL)

Submitted by
ANOOJ. A
Enrolment No: 21AY602800070
Master of Business Administration
(General)

Under the guidance and supervision of

Asst. Prof. S. Jeyavisahan
Department of Management
Ponjesly College of Engneering, Nagercoil.

MADURAI KAMARAJ UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

MADURAI – 21
2023

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 A STUDY ON DIGITAL MARKETING WITH
SPECIAL REFERENCE TO GREENADS GLOBAL
PVT LTD.

By
ANOOJ. A
Enrolment No – 21AY602800070

A Project submitted to
The Madurai Kamaraj University
towards the partial fulfillment of the requirements for the award of the degree
2023

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 CERTIFICATE

This is to certify that the project work entitled “A STUDY ON DIGITAL

MARKETING WITH SPECIAL REFERENCE TO GREENADS GLOBAL PVT LTD”

is a bona-fide record of independent work done by Mr. Anooj.A, Enrolment No.

21AY602800070 in partial fulfilment of the requirements for the award of the degree of MBA

from Madurai Kamaraj University under my guidance. This project work is original one

and not submitted earlier for the award of any degree/ diploma elsewhere.

Place : Nagercoil,

Date : 20.05.2023

STUDENT’S SIGNATURE GUIDE’ S SIGNATURE

.

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 GUIDE’S BIO-DATA

NAME : S. Jeyavisahan
FATHER NAME : T. Sivasubramonian
QUALIFICATION : B.E., M.B.A
DATE OF BIRTH : 25.08.1978
COMMUNICATION ADDRESS : Ananth Cottage
Pazhavilai, Kanyakumari District.
NATIONALITY : Indian

ACADEMIC DETAILS
COURSE NAME OF THE COLLEGE/ DURATION
UNIVERSITY
B.E Manonmaniam Sundaranar University 1997- 2000
M.B.A Madurai Kamaraj University 2001-2004

JOB EXPERIENCE
COMPANY YEAR DESIGNATION
ETA Engineering Pvt ltd, Mumbai 2000 - 2004 Sales cum Purchase Engineer
AHI Carrier, Sharjah 2004 - 2007 Application Engineer
M/s. Daikin Airconditioning India Pvt 2007 - 2008 Asst. Manager – VRV Sales
Ltd
M/s. Carrier Airconditioning and Ref 2008 - 2015 Divisional Manager – Toshiba VRF
Ltd, Chennai
M/s. AHI Carrier FZC, Sharjah 2015 - 2018 Head Project Management - RLC
Ponjesly College of Engineering 2018 – till date Asst. Professor

I declare that the above details are true to the best of my knowledge

GUIDE’S SIGNATURE

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 DECLARATION

I, ANOOJ. A hereby declare that the project on, “A STUDY ON DIGITAL

MARKETING WITH SPECIAL REFERENCE TO GREENADS GLOBAL PVT LTD”

submitted to the MADURAI KAMARAJ UNIVERSITY in partial satisfaction of the

prerequisites for the grant of the degree of MASTER OF BUSINESS ADMINISTRATION

is a record of unique work done by me beneath the prominent supervision and direction of

Asst. Prof. S. JEYAVISAHAN, Department of Management, Ponjesly College of

Engineering.

Place: Nagercoil
Date: 20.05.2023
Enrolment No.: 21AY602800070
SIGNATURE

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 ACKNOWLEDGEMENT

My sincere thanks to faculty Asst. Prof. S. JEYAVISAHAN for his enlightened guidance
and supervision in the preparation of this project under the title “A STUDY ON DIGITAL
MARKETING WITH SPECIAL REFERENCE TO GREENADS GLOBAL PVT LTD”

I also thank Dr. R. MENAKA, Head of Department of Management Studies, for her gesture
in approving the title of dissertation and guide.

Place: Nagercoil ANOOJ. A

Date: 20.05.2023 [Enrl No. 21AY602800070]

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 TABLE OF CONTENTS

CHAPTER NO TITLE PAGE NO

1 INTRODUCTION 1 -11
IMPORTANCE OF THE STUDY
OBJECTIVES AND SCOPE OF THE STUDY
STATEMENT OF THE PROBLEM
LITERATURE REVIEW
HYPOTHESIS OF THE STUDY
RESEARCH METHODOLOGY
LIMITATIONS OF THE STUDY

2 INDUSTRY PROFILE 12-26

GLOBAL SCENERIO
EVOLUTION OF DIGITAL MARKETING
DIFFERENCE FROM TRADITIONAL ADVERTISING
DIGITAL MARKETING INDUSTRY IN INDIA
MOBILE MARKETING
VEDIO MARKETING
EMAIL MARKETING
SEARCH & SEO MARKETING
DIGITAL MARKETING INDUSTRY REPORT 2016

3 COMPANY PROFILE 27-37

VISION & MISSION
VALUES
TECHNOLOGY
PRODUCTS PORTFOLIO
PRODUCTS
GOOGLE ADS
FACEBOOK ADS

4 DATA ANALYSIS AND INTERPRETATION 38-55

TABLES, GRAPHS & INTERPRETATIONS
CHI SQUARE METHOD

5 FINDINGS, SUGGESTIONS AND CONCLUSION 56-60

FINDINGS
SUGGESTIONS
CONCLUSION

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