A SUMMER INTERNSHIP PROJECT REPORT IN

THE AJMERA CEMENT PVT. LTD.

ON
“EFFECTIVENESS OF CHANNEL OF DISTRI-
BUTION”
SUBMITED TO

NARANDAS JETHALAL SONECHA MANAGEMENT & TECHNICAL INSTITUTE

AT: - CHANDUVAV
IN PARTIAL FULLFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE
DEGREE OF
MASTER OF BUSSINESS ADMINISTRATION (M.B.A.)
UNDER
GUJARAT TECHNOLOGICAL UNIVERSITY (G.T.U.)

UNDER THE GUIDANCE OF

PROFESSOR :- BHARAT BARAD

Prepared by:-
MR.KIRAN KUMAR D.MER (ENRL.NO.158170592031)
MR.JAYESH B.CHARIYA (ENRL.NO.158170592004)
M.B.A. – 3RD SEMESTER
AUGUST – 2016
 INSTITUTE CERTIFICATE

Certified that this Summer Internship Project Report Titled “EFFECTIVENESS OF

CHANNEL DISTRIBUTION” are the bonafide work of KIRAN KUMAR D. MER (En-
rollment No. 158170592031) & JAYESH B.CHARIYA (Enrollment No.
158170592004) who carried out the research under my supervision. We also certify
further, that to the best our knowledge the work reported herein does not form part
of any other project report or dissertation on the basis of which a degree or award
was conferred on an earlier occasion on this or any other candidate.

Sign. Of the Faculty H.O.D. (M.B.A.)

Mr. BHARAT BARAD Mr. PRADIP MEHTA

(Assistant Professor)
 DECLARATION
We are KIRAN KUMAR D. MER & JAYESH B.CHARIYA students of NARANDAS
JETHALAL SONECHA MANAGEMENT & TECHNICAL INSTITUTE studying in
M.B.A. here by declare that the report for Summer Internship Project entitled EF-
FECTIVENESS OF DISTRIBUTION CHANNEL is a result of our own work and our
indebtedness along with the guidance of staff of AJMERA CEMENT PVT. LTD. and
Mr. BHARAT BARAD and the faculty member of our college.

Date :- Signature

Place :- Veraval KIRAN KUMAR D. MER

JAYESH B.CHARIYA
 PREFACE

Today, when the whole world becomes a small village, India is moving a step ahead
& expanding its horizons in management. India is heading toward a profession is in-
crease day by day.

It is obvious that with the change in the level of the study, the deep knowledge about
the specialized subject is required. Especially in MBA program, the practical
knowledge with theory is required deeply. So in the second year, the student has to
undergo with specialized subject’s project.

As I have chosen “Marketing Management” as a specialized subject. I had prepared

a project report on the topic of Marketing Management i.e. Industry sectors. EF-
FECTIVENESS OF CHANNEL DISTRIBUTION provide by the Industry namely “AJ-
MERA CEMENT PVT. LTD.
 ACKNOWLEDGEMENT
Acknowledgement is the way of conveying gratitude and thinking the people who
have supported and guided me achieving success in every manner.

In this acknowledgement I would like to thank whole-heartedly every- one who has
supported me in preparing this project report.

Firstly I would like to express my deepest gratitude toward MY PARENTS for sup-
porting me.

I would like to convey my whole hearted thanks to the H.R.MANAGER MR MANOJ

JOSHI & ALL THE STAFF MAMBER OF ACPL for preparing this project

I would like to thank my college i.e. NARANDAS JETHALAL SONECHA MANAGE-

MENT & TECHNICAL INSTITUTE AT CHANDUVAV and all the staff member for
giving me this opportunity.
 INDEX

SR NO. PARTICULAR PAGE NO.

1 General Information
 Introduction of Cement Industries 2
 Company Profile 3
 Name and Address of Company 4
 Present Managing Body 5
 History of Unit 6
 Organization Chart & Structure 7
 Size & form of Organization 9
 Types of Product & Manufacturing Pro-
cess 10
 Time Keeping System 12
 Employees Welfare Services 13
 Contribution of Unit 14
2 Marketing Department
 Introduction 16
 Objective of Marketing 17
 Organization of Marketing Department 18
 Market Segmentation 19
 Product Planning 20
 Pricing Policies 21
 Advertisement 22
 Channel Distribution 23
 Sales Promotion 25
 Marketing Research 26
 Factors Affecting Channel Selection 27
3 Research Part
 Literature Review 30
 Objective of Study 32
 Problem Statement 33
  Research Methodology 34
 Collection of Data 35
 Data Analysis & Interpretation 36
 Hypothesis Testing 54
 Findings 56
 Suggestion 58
 Limitation of the Study 59
4 Conclusion 60
5 Bibliography 61
6 Appendix 62