ST.

FRANCIS INSTITUTE OF TECHNOLOGY

Mount Poinsur, S.V.P. Road, Borivali (West), Mumbai - 400103
Computer Engineering Department
Academic Year: 2023-2024 Semester: VIII
Subject: Social Media Analytics Class / Division: BE CMPN A2
Name: Greeshma Hedvikar Roll Number: 26
Experiment No.: 7

Aim: Develop a dashboard and reporting tool based on real-time social media data.

THEORY:
Q1. What is Power BI? Advantages. Limitations etc

Power BI is a collection of software services, apps, and connectors that work together to turn
your unrelated sources of data into coherent, visually immersive, and interactive insights. Your
data might be an Excel spreadsheet or a collection of cloud-based and on-premises hybrid data
warehouses. Power BI lets you easily connect to your data sources, visualize and discover what's
important, and share that with anyone or everyone you want.

Power BI consists of several elements that all work together, starting with these three basics:

● A Windows desktop application called Power BI Desktop.

● An online software as a service (SaaS) service called the Power BI service.
● Power BI Mobile apps for Windows, iOS, and Android devices.

Advantages of Power BI:

1) User-Friendly Interface: Power BI offers a user-friendly interface with drag-and-drop
functionality, making it easy for users to create interactive visualizations and reports without
needing advanced technical skills.

2) Integration with Microsoft Products: Power BI seamlessly integrates with other Microsoft
products like Excel, SharePoint, and SQL Server, allowing users to leverage existing data
sources and workflows.

3) Powerful Data Modeling Capabilities: With its robust data modeling capabilities, Power BI
allows users to manipulate, transform, and analyze large datasets to derive meaningful insights. It
supports complex calculations, relationships, and data-shaping operations.

4) Scalability and Performance: Power BI is designed to handle large volumes of data

efficiently, providing fast performance even when dealing with massive datasets. Additionally, it
offers scalability options, including cloud-based services, to accommodate growing business
needs.
Disadvantages of Power BI:
1) Cost: While Power BI offers a free version with limited features, more advanced
functionalities require a paid subscription. For organizations with budget constraints or smaller
businesses, the cost of licensing and maintaining Power BI can be a significant drawback.

2) Steep Learning Curve for Advanced Features: Although Power BI's basic functionalities
are easy to grasp, mastering its advanced features such as DAX (Data Analysis Expressions)
formulas and complex data modeling techniques may require significant time and effort.

3) Dependence on Microsoft Ecosystem: While integration with Microsoft products can be

advantageous for users already using these tools, it can be a disadvantage for organizations
primarily relying on non-Microsoft platforms. Power BI's compatibility with non-Microsoft data
sources may not be as seamless.

4) Limited Customization Options: While Power BI offers a wide range of visualization

options, customization capabilities may be limited compared to other business intelligence tools.
Users may find it challenging to create highly customized visualizations or reports tailored to
specific needs without extensive workarounds.

Q2. What is a social media reporting tool?

A social media reporting tool is a software application or platform designed to collect, analyze,
and present data related to social media performance and activities. These tools aggregate data
from various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube,
and others, providing insights into metrics like engagement, reach, audience demographics,
impressions, and more.

Key features of social media reporting tools typically include:

● Data Aggregation: Gathering data from multiple social media platforms into a single
dashboard or interface, allowing users to view and analyze metrics from different channels
in one place.
● Analytics and Insights: Providing in-depth analysis of social media performance metrics to
help users understand trends, identify successful strategies, and pinpoint areas for
improvement.
● Customizable Reports: Offering the ability to create customized reports tailored to specific
metrics, periods, and audience segments. Users can often customize the format and layout of
reports to suit their needs.
● Automation and Scheduling: Automating the process of data collection and report
generation, as well as enabling users to schedule reports for regular distribution to
stakeholders.
● Competitor Analysis: Some social media reporting tools may include features for
monitoring competitors' social media activities and benchmarking performance against
industry peers.
● Real-time Monitoring: Providing real-time or near-real-time monitoring of social media
metrics, enabling users to track performance as it happens and respond promptly to
emerging trends or issues.
● Audience Insights: Offering demographic and behavioral insights about social media
followers and audiences, helping users better understand their target demographics and
tailor content accordingly.
Conclusion-
Developing a dashboard and reporting tool based on real-time social media data using Power BI
offers a comprehensive solution for monitoring and analyzing social media performance. With
Power BI's user-friendly interface and powerful data visualization capabilities, users can create
dynamic dashboards that provide real-time insights into key metrics such as engagement, reach,
and audience demographics across multiple platforms. By leveraging Power BI's integration
capabilities, the tool can seamlessly aggregate data from various social media sources, allowing
for a holistic view of social media activities. Customizable reports and interactive visualizations
enable stakeholders to track campaign performance, identify trends, and make informed
decisions to optimize social media strategies effectively.