Department of Management Studies

IIT (ISM) Dhanbad

Detailed Course Structure

Effective from 2019-2022
 COURSE STRUCTURE FOR MBA PROGRAMME

Course No. Course Name L T P C

Semester 1
MSC501 Management Principles & Practices 3 0 0 9
MSC502/MSC503 Business Research Methods/ Business Statistics (Modular) 3 0 0 9
MSC504/ Financial Accounting and Reporting /
MSC505 Cost and Management Accounting (Modular) 3 0 0 9
MSC506 Managerial Economics 3 0 0 9
MSC507 Decision Modelling 3 0 0 9
MSC508 Business Analytics Lab 0 0 2 2
MSC509 Business Communication Lab 0 0 3 3
Total 15 0 5 50

Course No. Course Name L T P C

Semester 2

MSC510 Corporate Finance 3 0 0 9

MSC511 Organizational Behaviour 3 0 0 9

MSC512 Operations Management 3 0 0 9

MSC513 Marketing Management 3 0 0 9

MSC514 Human Resources Management 3 0 0 9

MSC515 Software Lab 0 0 3 3

MSC516 Personality Development and Human Behavior Lab 0 0 2 2

Total 15 0 5 50
Course No. Course Name L T P C
Semester 3
DE1 & 2
(Any Two)
MSD501 Entrepreneurship and New Ventures 3 0 0 9
MSD502 Strategic Management 3 0 0 9
MSD503 Sales and Distribution Management 3 0 0 9
MSD504 Managerial Ethics, Values and CSR 3 0 0 9
MSD505 Materials Management 3 0 0 9
MSD532 Computational Finance 3 0 0 9
SE 1 & 2
(Any Two)
MSD506 Investment Analysis and Portfolio Management 3 0 0 9
MSD507 Management of Banks and Financial Institutions 3 0 0 9
MSD508 Advertising and Promotion Management 3 0 0 9
MSD509 Digital Marketing 3 0 0 9
MSD510 Personnel Management and Industrial Relations 3 0 0 9
MSD511 Human Resources Development 3 0 0 9
MSD512 Service Operations Management 3 0 0 9
MSD513 Productivity Management 3 0 0 9
MSD533 Marketing Research 3 0 0 9

MSC595 Thesis Unit 0 0 0 18

MSS503 Summer Training Evaluation S/X
Total 12 0 0 54
Course No. Course Name L T P C
Semester 4
DE 3 & 4
(Any Two)
MSD514 Financial Econometrics 3 0 0 9
MSD515 Services Marketing 3 0 0 9
MSD516 Organisational Development and Change 3 0 0 9
MSD517 Quality Management 3 0 0 9
MSD518 Project Management 3 0 0 9
MSD536 Public Policy Analysis 3 0 0 9
SE 3&4
(Any Two)
MSD519 International Finance 3 0 0 9
MSD520 Merchant Banking and Financial Services 3 0 0 9
MSD521 Consumer Behaviour 3 0 0 9
MSD522 Marketing Analytics 3 0 0 9
MSD523 Management of Self and Behavioural Analytics 3 0 0 9
MSD524 International Human Resource Management 3 0 0 9
MSD525 Operations Analytics 3 0 0 9
MSD526 Supply Chain Management 3 0 0 9

MSC598 Thesis Unit 0 0 0 18

Total 12 0 0 54
 Management Principles and Practices
Course Course
Name of Course L T P Credit
Type Code
DC MSC501 Management Principles and Practices 0 0 3 3

Course Objective
The course aims to equip students with basic principles and practices of Management Theory and
prepare them for Managerial positions in organizations where they may work. The purpose of this
course is to provide conceptual clarity and practical finesse so that they deftly handle managerial
challenges that keep on arising in the business world.
Learning Outcomes
• The students after completing this course will be able to understand the requirements of the
corporate world and able to address the demands that arise in the fast changing scenario.

Unit
Topics to be Covered
No.
Practice of Management: Definition and
1 concepts, Complexities of the Business
Environment and the Manager
The Evolution of Management Thought
and Indian Ethos in Management, Recent
advances in Management Practice, Recent
2 6
Contributors to Management Thought
Task & Responsibilities of a Professional
3 Manager, Basic elements of Management
Function, Management Styles
Manager as a change agent, Managerial
Decision Making, Cases
4 6
Business Organizations as a creation of
Society, Corporate Social Responsibility,
5 Sustainable Business Practices.
Values and Ethics for Managers, The
Morality Quotient, Ethical Dilemma in
6 Managerial Practices, Corporate
Governance, Cases studies
Organizational Theory: Definition,
Dimensions of Organizational Structure,
7 Types, Determinants, Organizational
Design
Lecture
Learning Outcome
Hours
• The students will understand the
6 nature, concept, significance and
practice of Management
• The students will be able to
understand how Management has
emerged as a separate discipline
over the years and also the Indian
ethos vis-a-vis Management
practice.
The students will get a grasp of what
6 managers need to do
The students will understand the
basic Managerial role in steering
their organizations in a fast
changing milieu.
This will help the students to realize
the social responsibility of business
5
and its role as a corporate citizen.
The purpose of this unit is to make
the students to realize that the critical
5 role values and ethics play in a
manager's job.
This will help the students to
appreciate the organizational
5 hardware and its role in
management.

Text Books:
1. Management by Koontz and O’Donnell 10th Edition, Tata McGraw-Hill,
2. Management by Stephen P. Robbins and Mary Coulter 11th Edition, Pearson Education.
Reference Books:
1. Management by James A. F. Stoner, Daniel R. Gilbert, R. Edward Freeman,6th Edition,
Pearson
In addition students would be advised to read selected articles and cases from HBR and other
leading journals and Newspaper articles from time to time.
 Business Research Methods (MSC502) Modular

Course Course
Name of Course L T P Credit
Type Code
Modular MSC502 Business Research Methods 3 0 0 4.5

Course Objective
In this course, one will be introduced to the foundations of research methodology from business perspective.
Develop thorough understanding about sampling design, data collection, research design, and research process. This
will also give you insights on how to implement the project starting from identifying the research problem to solve
business issues.
Learning Outcomes
• To understand the concept of Management Research
• To develop understanding about sampling, data collection, analysis and reporting.
• To develop the skill in selecting a research problem, selecting an appropriate research design, and implementing
a research project.

Unit Topics to be Covered Lectu Learning Outcome

res
1. Introduction: Business research, Research process;
Defining the research problem and developing an
approach.
2. Business Research Design: Classification of
Designs, Exploratory Studies, Secondary data
Analysis, Qualitative Techniques, Descriptive
Studies, Survey and Experimental Research Design.
3. Data Information and its Source: Different Types
of data, measurement concept, scales, questionnaire
design, data collection, and sampling design.
4. Data Analysis & its Presentation: Data preparation,
data visualization, and hypothesis testing.
5. Report Writing: project work, report writing and
presentation.
4 Students will learn the fundamental concepts
of management research, and develop an
approach.
6 Students will learn business research design,
descriptive analysis and qualitative
techniques. This will help them to prepare
appropriate experimental research design for
solving variety of business problems.
6 Students will learn to find the data from
various sources. They will learn to prepare
questionnaire for solving several business-
related queries. They will be exposed to the
sampling design.
2 Students will get to learn data analysis, and
their impact on the model. Also, they will get
to learn techniques for hypothesis testing.
2 Students will get to learn the implementation
of project work related to the real-life
business problems and report writing.

References for Reading

Text Books:
1. Business Research Methods (12e Edition), Cooper, D.R., Schindler, P.S., and Sharma, J.K. (2019), Mc Graw Hill
Education (India), Pvt. Ltd, Chennai.
2. Marketing Research: An applied orientation (7th Edition), Malhotra and Dash, (2015), Pearson Pub.
Reference Books:
1. Bajpai, N (2017): Business Research Methods, Pearson India Education Services Pvt. Ltd, Noida
2. Krishnaswamy, K. N., Sivakumar, A. I., and Mathirajan, M., (2019): Management Research Methodology: Integration
of Principles, Methods and Techniques, Pearson India Education Services Pvt. Ltd, Noida
 Business Statistics (Modular)
Course Type Course Code Name of Course L T P Credit
Core MSC 503 Business Statistics (M) 3 0 0 4.5

Course Objective
This course is expected to provide the student with the fundamentals of statistics that are related to the management
and provide a basis for later topics that utilize these statistical concepts.
Learning Outcomes
To understand the basic concepts of statistical methods and their application to a business or an industrial
engineering problem. Moreover, students are supposed to learn some application software like MS Excel,
SYSTAT, SPSS for data analysis.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
1 Introduction: 2 Understand the summarization
The meaning and scope of statistics, some uses of statistical of data using graphical
methods, statistical data Presentation of statistical data: tables, techniques
graphs and charts.
2 Summarization of statistical data: 3 Understand the concept
Frequency distribution of observations, measures of central characterization of a data set
tendency, dispersion, skewness and kurtosis of distributions. using empirical distribution
3 Probability Distributions: 3 Understand the concept of
Concepts, random variables; Probability Distributions: theoretical probability
Binomial, Poisson, Normal distribution distributions
4 Statistical Estimation: 3 To get familiar with statistical
Sampling distributions; Estimation: Point and Interval estimation
Estimates of mean and proportion.
5 Hypothesis Testing: 4 Understand the concept of
Testing hypotheses of mean and proportion: one/two-sample hypothesis and the methods to
tests ; chi-square test; Analysis of variance (ANOVA) test it.
6 Simple Linear Regression: 4 To get familiar with studying
Simple regression and correlation: Making inferences about relationship between two
population parameters variables.
TOTAL 19

Text Books:
1. Statistics for Management, 7th edition, Levin & Rubin, Pearson Education Publication.

Reference Books:
1. Applied Statistics and Probability for Engineers, 6th edition, D. C. Montgomery and G. C. Runger, John
Wiley & Sons.
 Financial Accounting and Reporting (Modular)
Course
Course Code Name of Course L T P Credit
Type
DC MSC 504 Financial Accounting and Reporting (M) 3 0 0 4.5
Course Objective
The objective of the course is to enable students to understand the financial reporting system in a corporate framework.
The students will identify the usefulness of financial information for decision making and equipped with tools to
analyze the various financial statements required to measure the performance of companies.
Learning Outcomes
Upon successful completion of this course, students will:
• Develop basic understanding of the financial reporting practices in corporate sector.
• Understand the basic concept of preparing various financial statements and tools and techniques for analyzing
such statements.
• Conceptualize the process of financial decision-making using the financial statements.
Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Introduction to accounting, Accounting equation, Understanding of conceptual
Preparation of various financial statements viz. Income framework of accounting and basics
1 4
Statement, Statement of Changes in Equity, Balance sheet, of various financial statements.
and Cash Flow Statement.
Accounting Cycle, Journal, Ledger, Trial Balance, Final Understanding the steps to prepare
2 Accounts 6 various accrual based financial
statements as per user requirement.
Accounting for Inventories, Receivables, Fixed Assets, Conceptualizing adjustments for
3 Depreciation, Liabilities, and Shareholder Equity 4 these items in various financial
reports.
Statement of Cash Flows: Preparation and analysis of Understanding CFS as mandated by
4 3
different components AS-3.
Analysis of Financial Statements, Comparative Analysis and interpretation of
5 Statements, Common Size Statements, Ratio Analysis, Du- 4 statements for financial decision-
Pont Analysis making.

Text Books:
Financial Accounting –by Godwin/Alderman/Sanyal, Cengage Learning
Financial Accounting – A managerial Perspective by R. Naryanswamy, PHI
Reference Book:
Accounting Text & Cases by Anthony, Hawkins & Merchant, TMH
Case Studies - to be provided by the Instructor
 Cost and Management Accounting (Modular)
Course Course
Name of Course L T P Credit
Type Code
DC MSC 505 Cost and Management Accounting (M) 3 0 0 4.5
Course Objective
1. The objective is to enable the students to understand the usefulness of information provided by cost accounting
system to the management, which is helpful for cost control and cost reduction through functions of planning, decision
making and control.
Learning Outcomes
Upon successful completion of this course, students will:
• Understand the requirement of Cost and Management Accounting in business decision making.
• Develop the ability in cost tracing and analyzing various cost structures.
• Understand the process of implementing an appropriate control system in a corporate structure.
Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Introduction to Cost and Management Accounting, Cost Understanding the utilities of cost
Concepts, classification of cost, preparation of Statement accounting, cost classification,
1 4
of cost, Job Costing - system basic job costing for preparation of Statement of cost for a
Manufacturing Companies specific job
Absorption Costing vs Marginal Costing Systems; Cost- Understanding various costing
2 Volume Profit analysis 7 systems & the managerial
implications of marginal costing
Activity Based Costing (ABC) - Concept, System & Conceptualizing ABC system,
Limitations understanding cost allocation process
3 3
& its advantage over traditional
costing system.
Preparation of Budget and Budgetary control System Understanding the process for
preparing different types of budgets
4 4
including the master budget for an
organization.

Text Books:
Cost Accounting – A managerial Perspective by Horngren, Datar & Foster, Pearson
Management Accounting - Text, Problems & Cases by Khan & Jain, TMH
References:
Handbook of ICAI
Managerial Accounting by Ray Garrison , Eric Noreen & Peter Brewer
 Managerial Economics

Course
Type Course Code Name of Course L T P Credit
CORE MSC506 Managerial Economics 3 0 0 9

Course Objectives
This course deals with the application of microeconomics to the practical problems of businesses/firms in order
to facilitate rational managerial decisions and possible solutions of managerial problems.

Learning Outcomes
Understand the fundamentals of economics.
Understand the demand and supply and measure its responsiveness to various factors.
Differentiate between various costs of production.
Analyze the four basic market structure models and how price and quantity are determined in each model.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
1 Introduction to Economics- Scarcity and allocation 10 Understanding the basic
of resources, Distinction between Microeconomics concepts of managerial
and Macroeconomics, Firm- meaning and economics.
objectives; Marginal Analysis and Time Understanding the basic
Value of Money. concepts of the two main
branches of economics—
microeconomics and
macroeconomics.

2 Utility Analysis- consumer’s budget constraint, 10 Understanding different

utility maximization; Demand and supply analysis, concepts related to consumer
Government behavior.
intervention (floor price, ceiling price, tax, etc), Understanding the consumer
Consumer and producer surplus, Price, income and behavior to maximize utility
cross elasticity. with different constraints.
Define the concept and
measures of elasticity.

3 Production and Cost analysis-Production functions, 10 Understanding cost function and

production and cost in the short run and long run, the difference between short-run
Economies of scale and scope, Market Analysis- and long-run cost function.
types of market, profit maximization under perfect ∙ Isoquant and Isocost and
competition, monopoly, monopolistic finding out optimal
competition,and oligopoly combinations of inputs.
∙ Compare and contrast four
basic market types.
∙ Meaning and profit
maximization conditions under
the four market structures.

4 Price Discrimination, Pricing Strategies- cost-plus 10 Price-output decisions of

pricing, peak load pricing, product bundling, two- perfectly competitive,
part tariffs, Public Goods and Externalities, monopoly, monopolistic and
Asymmetric Information, Economics of Uncertainty oligopoly firms, both in short
and Risk and long-run.
∙ Understanding of different
pricing strategies.

TOTAL 40
Text Books:
1. Managerial Economics and Business Strategy, 8th Edition, Michael R Bay & Jeff Prince, McGraw Hill
Education (2017).
2. Microeconomics: Theory and Applications with Calculus., 6th Edition, Pearson Education.
 Decision Modelling
Course Type Course Code Name of Course L T P Credit

Core MSC 507 Decision Modelling 3 0 0 9

Course Objective
This course shall expose the candidates to various quantitative models for decision making that aim at
finding optimum or close to optimum results. Major emphasis shall be on problem formulation and selection
of appropriate software packages for solution and interpretation of results.

Learning Outcomes
Upon successful completion of this course, students will:
• Understand how to formulate a mathematical model for a business or an industrial engineering
problem.
• Get familiar with the various types of Operations Research Tools and techniques and their solution
procedure.
• Get familiar with the some application software like MS Solver, for solving OR problems.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
1 Linear Programming: 8 Understand the
Linear programming – Examples from industrial cases, fundamental concept of
formulation & definitions. Graphical Method and Simplex decision problems,
Algorithm – slack, surplus & artificial variables, mathematical formulation
computational details, big-M method, identification and of a decision problem and
resolution of special cases through simplex iterations. its solution procedure

2 Transportation problems: 4 Understand the concept of

TP - Examples, Definitions – decision variables, supply & Transportation models and
demand constraints, formulation, Balanced & unbalanced its applications
situations, Solution methods – NWCR, minimum cost &
VAM, test for optimality (MODI method), degeneracy &
its resolution

3 Assignment problems: 4 Understand the concept of

AP - Examples, Definitions – decision variables, assignment problems and
constraints, formulation, Balanced & unbalanced its applications
situations, Solution method – Hungarian, degeneracy & its
resolution

4 Queuing Theory: 5 Understand the concept of

Definitions – queue (waiting line), waiting costs, waiting line models and its
characteristics (arrival, queue, service discipline) of applications
queuing system, queue types (channel vs. phase),
Kendall’s notation, Little’s law, steady state behaviour,
Poisson’s Process & queue, Models with examples – single
and parallel server and its performance measures

5 Simulation Methodology: 5 To get familiar with the

Definition and steps of simulation; random number simulation methods for
generator; Discrete Event System Simulation; Monte problem solving
Carlo simulation; Application in Scheduling, Queuing
systems, Inventory systems

6 Game Theory: 4 To get familiar with the

concept of game theory
 Game theory to determine strategic behavior, Elements of
cooperative and non-cooperative games, Two-person
zero-sum game

7 Decision Theory: 4 To get familiar with the

Decision Making under risk and uncertainty, Pay-off concept of decision theory
matrix, Opportunity Cost Matrix; Decision trees

8 Multi Criteria Decision Making: 5 To get familiar with the

AHP and Goal Programming techniques to solve
multiple objective decision
problems

TOTAL 39

Text Books:
1. Operations Research: An Introduction- H.A. Taha, Macmillan, N.Y.
2. Principles of OR with Application to Managerial Decisions: H.M.Wagner, Prentice Hall.

Reference Books:
1. Introduction to Operations Research: F.S. Hiller and G.J. Lieberman, Addison Wesley.
2. Operations Research and Management Science, Hand Book: Edited By A. Ravi Ravindran, CRC Press,
Taylor & Francis Group.
 Business Analytics Lab
Course Type Course Code Name of Course L T P Credit

DC MSC508 Business Analytics Lab 0 0 2 2

Course Objective

Students will gain an understanding of how managers use business analytics to formulate and solve business
problems and to support managerial decision making.

Learning Outcomes

Students will gain hands-on experience of business analytics in the current business scenario

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

Descriptive Analytics, Predictive Analytics, Students will learn the hands on experience on
Linguistics Analytics spread sheet and R studio using statistical test on
Descriptive Analytics: Spreadsheet various applications.
Modelling (Data Entry, Data Preparation,
12
solving business problems with excel and
Dashboard creation

1 Statistical methods, Frequency distribution,

Graphical presentation, Measures of central
tendencies in frequency distributions,
Measures of dispersion in frequency
distributions, Moments, Skewness and
Kurtosis in frequency distributions,
Pearson’ s coefficient of linear correlation,
Simple Linear Regression

Predictive Analytics: Factor Analysis, In this section, students will learn the live
Multiple linear Regression, Classification, application of predictive Modeling
2 Clustering
9

Linguistic Analytics: Sentiment Analysis Hands-on experience of the Linguistic Analytics

3 using Text Mining using R-Studio.
5

Text Books:

1.Fundamentals of Business Analytics by R N Prasad and Seema Acharya, Wiley, 2015. ISBN 978-81-265-3203-2

2. Wayne L Winston Microsoft Excel 2013 Data Analysis and business Modeling,
Reference Books:

1.Sharma, J. K. Business statistics. Pearson Education India, 2012

 Business Communication Lab

Course Course
Name of Course L T P Credit
Type Code
DC MSC509 Business Communication Lab 0 0 3 3

Course Objective
Communication being the most important skills for managers, this course aims to enhance communication
ability of the participants through systemic grooming and training including imparting of theoretical
knowledge and practical proficiency. The emphasis will be more on a learner-centric paradigm, so that the
participants hone their skills by actions.
Learning Outcomes
After completing this course the students will be able to develop their interpersonal skills and learn
effective means of communicating.
Upon successful completion of this course, students will:
• Have an understanding about the Concept, Types, Process and Channels of effective Communication
• Have an understanding about several forms of Business communication and its significance in present
technology driven corporate scenario.
• Be able to formulate ways and means of making the business communication effective.
• Have an understanding about the Barriers to effective communication.
• Get insights about Cross cultural communications, Negotiation skills, Presentation Skills, Work-place
Etiquette & Mannerism.

Unit time to be
Topics to be Covered Learning Outcome
No. given in
hrs
Concept, Significance and Practice of • Explain the importance of
Business Communication communication.
1 6
• Business communication as a form of
problem solving.
Understanding work-place communication, • Different Forms of Communications at
Work place dynamics, Informal workplace.
2 6
communication, Organizational cases • Formal & Informal Communication.

Types & Elements of Communication, Oral • Strategies for effective reading.

and Written Communication, Developing • Writing reports that are focused,
reading and comprehension ability, objective, smoothly connected and
Importance of skillful writing, interesting.
3 12
communicating in the technology driven era,
Barriers to Communication, Communication
gap, Effect of mental set on perception and
behavior
Cross-cultural communication, • Cross Cultural differences concerning
Communication as a skill: Negotiation Skill, time, space, colour etc., and its effect
Presentation Skill on communication.
4 6
• .Learning effective Negotiation Skill,
Presentation Skill

Group Discussion, Personal Interview, Work-
place Etiquette & Mannerism, Assertiveness
Skill, Issues in Communication, Non-verbal
5 communication, Skill building exercises,
Listening and conversational skills
• Public Speaking and oral reporting.
• Effective Teamwork for preparation
and presentation of Ideas.
9 • Selecting & organizing a subject for
effective formal presentation.
• Techniques for conducting and
participating in GD&PI
 Practice sessions which includes Case Studies, Videos and Exercises to be part of every unit
1. Chinese whispers
2. Role Plays
3. Mock Interviews
4. Extempore Speeches
5. Comprehension
6. Presentation skills video
7. Assertiveness Skills Video
8. Transactional Analysis Video

TEACHING AND LEARNING STRATEGY

Scheduled teaching and learning will comprise a combination of Presentation, Role Plays, Mock Interviews, Extempore
Speeches, Comprehensions and Guest speaker sessions. The lectures are designed to provide the fundamental underpinnings
of the module while the presentations, role plays etc. provide an interactive environment for more practice. Guest speakers
from the Industry will provide opportunities for consideringthe implications of Business Communication for the industry.
The scheduled sessions will be supported by electronic resources in the form of support material for the core textbooks and
solutions to exercises. In addition, the students will be directed to relevant academic literature and they will be expected to
enhance their knowledge through reading papers located in academic journals.

ASSESSMENT STRATEGY
Three summative assessments will enable the module’s learning outcomes to be met:

• End Term Examination: worth 30% of the module mark.

o A written exam to assess the overall understanding of the candidate about the different aspects of Business
Communication.
• Continuous Assessment includes Individual portfolio of work: worth 50% of the module mark. The portfolio
will include a set of tasks designed to assess students’ ability to comprehend and apply effective communications
skills at workplace.
o The assessment will include Just A Minute (10%), Presentations (10%), Group Discussion (10%), Mock
Interview (10%) and Reflective essay (10%) which encourages students to reflect upon the skills and
competencies developed through the activities in the module and their implications for professional practice
within the industry. Also 2 quizzes will be taken of10 marks each.

Text Books:

1. Business Communication Today by Bovee & Thill 15th Edition, Prenhall.

Reference Books:
1. Effective Technical Communication by Rizvi, Tata McGraw Hill.
2. Communication Skills by Sanjay Kumar & Pushp Lata, Oxford University Press
 Corporate Finance
Course Course
Type Code Name of L T P Credit
Course
DC MSC 510 Corporate Finance 3 0 0 9
Course Objective
This course will help students to understand the significance of financial management and the role of
finance manager in the organization. The students will be equipped with all tools and techniques for effective
financial management in the organization.
Learning Outcomes
Upon successful completion of this course, students will:
understand the concepts of financial management in decision making process.
understand the various tools and techniques used for efficient financial management.
understand the role of finance manager in the corporate sector.
Unit Topics to be Covered Lecture Learning Outcome
No. Hours
Introduction to Financial Understanding the meaning, scope, goals and
Management, objectives, Agency objectives of financial management; Concepts of
1 5
Problem; Concept of Time Value of risk & return and various significant aspects
Money, Risk & return. related to financial management.
Capital Markets, Sources of Capital & Identify the different long-term and short-term
Cost of Capital sources of finance understanding the basic aspects -
2 5
of the concept of cost of capital and their
computation
Principles of Capital budgeting: Understanding the meaning and process of
3 Principles and Techniques. 9 Capital budgeting , the decision making process
under capital rationing, risk & uncertainty
Leverage: Operating, Financial and Understanding the notion & computation of
Combined Leverage, Introduction to operating, financial and combined leverage &
4 8
Optimal Capital Structure, Designing their interpretation. Analyzing capital structure
capital structure. planning, Optimal capital structure
Management of Working Capital: Analyzing the significance and able to determine
Determinants, computation working capital requirements and
5 8
& understanding the different aspects of Financing
working capital financing (Managing working capital needs.
Inventory, Receivables & Cash).
Introduction to Dividend Decisions: Understanding the connotation of management
6 factors, Bonus Shares & Stock Splits 4 of profits, various aspects of dividend policy and
recognizing the corporate dividend behavior.

Text Books:
Financial Management (11th Edition)- By I.M.Pandey – Vikas Publishing
Financial Management – Texts, Problem & Cases (7th Edition) – By Khan & Jain – Tata McGraw Hill Financial
Management (9th Edition) – By Prasanna Chanadra – Tata McGraw Hill

Reference Book:
Principles of Corporate Finance (11th Edition) – by Brealey, Myers, Allen & Mohanty- MC Graw Hill Education

Course Type Course
Core MSC512
Course Objective
This course introduces the students with the theories and practices of operations management. The objective is to
understand the tools and techniques of operations management for enhancing the firm’s competitive advantages.
Learning Outcomes
At the end of the course the students will be able to: (a) Understand the roles/functions of operation management in the
context of business enterprise; (b) develop skills for solving operation management problems.
SN Topic
1 Unit I: Introduction to
Operations Management and
basic concepts. Basic
forecasting concepts and
related models like Moving
Average, Exponential
Smoothing and Regressions.
Concepts of forecasting
error. Case studies.
2 Unit II: Concept of Aggregate
Production Planning and
related strategies like Chase,
level and Mixed.
Basic Concept of
Materials requirement
Planning and numerical
problems. Case studies.
3 Unit III: Job Shop
Scheduling and sequencing
strategies, Johnson Rule and
Extension of Johnson Rule.
Introduction to inventory
management. Basic inventory
models and problems. Case
studies.
Operations Management
Code
Name of Credit L T P
Course
Operations 9 3 0 0
Management
Tentative Learning outcomes
Lecture
Hours/Lecture
6 After completing the section student should able to -
o understand the basic concept of operations
management
o Understand the three-time horizons and which
models apply for each use
o Explain when to use each of the four qualitative
models
o Apply the naive, moving average, exponential
smoothing, and trend methods
o Compute three measures of forecast accuracy
o Conduct a regression and correlation analysis
8 After completing the section student should able to -
o Understand the concept of aggregate planning
o Identify optional strategies for developing an
aggregate plan
o Solve an aggregate plan
o Build a gross requirements plan
o Build a net requirements plan
o Determine lot sizes for lot-for-lot, EOQ
10 After completing the section student should able to -
o Apply the assignment method for loading jobs
o Name and describe each of the priority sequencing
rules
o Use Johnson’s rule for scheduling the jobs
o Learn the extension of t he Johnson rule
o Understand basic inventory management theories
o Conduct an ABC analysis
o Explain and use the E OQ model for independent
inventory demand
o Compute a reorder point and safety stock
o Apply the production order quantity model
4 Unit IV: Facility Layout
and various algorithms,
Facility Location theories
and mathematical models
(Fixed charged location
allocation problem,
capacitated problems).
5 Unit V: Concept of
Operations Strategy and
related examples,
Product and Process
Design, Concept of JIT.
Case studies
Text & Reference books:
1. Operations Management, Jay Heizer & Barry Render, Pearson
2. Operations Management, William J Stevenson, McGraw-Hill
8 After completing the section student should able to -
o Identify and explain major factors that
affect location decisions
o Apply various mathematical models to
solve facility location problems.
o The student can successfully develop the
facility location models.
o Understand various issues in facility layout
o The student can apply various layout
algorithms to develop optimized layouts.
7 After completing the section student should able to -
ounderstand product life cycle and
product development
system
o understand how products and services are
defined
o understand the importance of operations
strategy for manufacturing and services
o distinguish between local and global
operations strategy
o Define just-in-time, TPS, and lean
operations
o Define the seven wastes and the 5 Ss
o Explain JIT partnerships
o Explain the principles of the Toyota
Production System
 Organizational Behaviour
Course Type Course Code Name of Course L T P Credit

DC Organizational Behaviour 3 0 0 6

Course Objective

The course aims to provide the participants insights into Human Behavior in general and in the context of organization
in particular, so that they are able to develop an understanding of human nature and are able to get along with them
more effectively resulting in better managerial action. Some changes have been made keeping in view the advances in
human behavior and organizational dynamics.

Learning Outcomes

The students after completing this course will be able to understand the dynamics of human interactions in
organizational settings and develop sophistication to work with and through people.

Unit
Topics to be Covered
No.
People as the competitive advantage - OB for
1 understanding human behaviour. OB as a
contrived discipline, An overview of OB
Personality and individual differences, role of
2
nature and nurture in shaping personality
Foundations of Individual Behavior -
Learning, Perception, Values, Attitudes, Job
3 Satisfaction, Motivation: Contributions of
Maslow, Herzberg and Vroom; Stress and
behaviour,
Group Processes in Organizations, Group
4
dynamics
Leadership- theories, concept and practice;
5 Emotional Intelligence and Managerial
Effectiveness
Conflict and Negotiation, Culture, concept
6 and meaning, Organizational culture,
Behaviour modification at the work place
Case Studies
7
Text Books:
Lecture
Learning Outcome
Hours
5 The student will get an introduction to the subject
of Organizational behaviour
6 The student will know about various issues
related to Personality
8 The student will be able to know various concepts
of individual behavior in work organizations
6 The student will be able to know various concepts
of group behavior in work organizations
6 The student will be able to know various issues
related to leadership behavior in work
organizations
8 The student will be able to know various issues
related to interpersonal dynamics in work
organizations
8 The student will be provided with real life cases
of organizations

1. Organizational Behaviour by Stephen P Robbins, 16th Edition, Pearson

2. Organizational Behaviour by Fred Luthans, 12th Edition, McGraw Hill
 Human Resource Management
Course Type Course Code Name of Course L T P Credit

DC Human Resource Management 3 0 0 6

Course Objective

To provide basic inputs regarding the various topics in the area of Human Resource Management

Learning Outcomes

The student will be able to appreciate the various processes related to Human Resource Management at the
Workplace

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Definition and Concept; Challenges of HRM; 4 The student will get an introduction to the subject
1
HR as a factor of Competitive Advantage of Human Resource Management
Human Resource Planning; Job Analysis, Job 8 The student will know about Planning and
2
Description various issues related to it.
Recruiting Talent, Selecting Talent; 8 The student will be able to know how do
3 Appraising and Managing Performance: Organizations induct human resources
Process and Types
Compensation: Types & benefits; 10 The student will be able to know what do
4 Maintenance & Separation; Training & Organizations do to handle human resources
Development
Gender Issues at work place. Human 6 The student will be able to know how are Gender
5 Resource Information Systems (HRIS) issues handled in Organizations and about the use
of technology in in human resource management
Case Studies 4 The student will be provided with real life cases
6.
of organizations

Text Books:

1. Mamoria: Personel Management

2. Dessler and Varkkney: Human Resource Management

 Marketing Management
Course
Code Name of Course L T P
MSC513 Marketing Management 3 0 0

Course Objective
To introduce basic concepts of marketing management as a basic management functions and marketing strategies with special
emphasis on changing nature of marketing in dynamic environment
Learning Outcomes
Upon successful completion of this course, students will be able:
• to understand the concept of various management functions
• to take the right decisions to formulate marketing strategy in the dynamic environment
• customizing the marketing strategy in the competitive market

Unit
No. Lecture
Topics to be Covered Learning Outcome
Hours

Marketing Concepts & Approaches
Module to marketing, Marketing mix,
I Functions of Marketing
Marketing environment, Analysing
Module needs & trends in macroenvironment
& micro environment
II
Understand fundamental marketing concepts, theories and
principles in areas of marketing policies.
5
To understand the interaction of marketing and environmental
forces through an understanding of marketing decisions and
5 practices with social, technological, economic, and political
forces.

Marketing Process, Market To understand how marketing strategies align with corporate
Module Segmentation, Market Targeting & strategies and explain the purpose of segmentation and targeting
III Positioning Strategies, B2B & B2C 6 in marketing
Marketing

New Product development, To understand the new-product development process - a

Module packaging, Product life cycle balanced portfolio containing products at the various stages of
5
IV the product life cycle.
Physical distribution-Importance & To understand how to use distribution channels to market an
Module role of distribution in marketing, organization’s products and services effectively
introduction to various channels of 5
V
distribution

Promotion Tools- sales promotion, To understand integrated marketing communication (IMC) and
Advertising, Personal selling, its connection to the organization’s marketing strategy, factors
Module Integrated marketing communication to consider when selecting marketing communication methods
Direct Marketing and Online 6 to execute the strategy, common methods of marketing
VI
Marketing communication, their advantages and disadvantages

To understand how price affects the value of the organization’s

Pricing Strategy products or services, Explain the primary factors to consider in
Module Branding and Packaging pricing, Compare common pricing strategies, Analyze elements
VII Recent Trends in Marketing of a brand and explain how the brand-building process
contributes to the success of products or services, Use
7 foundational skills knowledge to
remain current with marketing and management strategies
and trends and employ them in new business environments
Text Books:

1. Marketing Management: Philip Kotler, Keller, 15 Edition, Pearson

References
1. Namakumari, Ramaswamy – Marketing Management
2. Meenakshi, Arun Kumar - Marketing Management
3. Cases and articles provided by instructor
 Software Lab

Course Course Code Name of Credit L T P

Type Course
Core MSC515 Software Lab 3 0 0 3

Course Objective
The course aims to understand the steps of the modeling for management problems.
Learning Outcomes
1. The students can define business problems in logistics, supply chain management and finance with specific
objectives and constraints.
2. The students can analyze different optimizing problems by using excel spreadsheet.
3. The course will help to interpret the optimal solutions given by computer from the management perspective.

Module Experiments Topics Learning Outcomes

Experiments on basic Linear programming Helps to understand the LP

1 1 formulation and solving.

Experiments on the mixed-integer problem, Helps to understand the mixed integer

2 integer problem, Binary problem and related issues
problems, and Sensitivity analysis. Case studies.

Experiments on Binary problems and Sensitivity Helps to understand the binary problems
3 analysis. Case
studies.

Experiments on operations Management Helps to understand the specific OM

2 4 Problems. problems

Experiments on forecasting problems and Helps to understand the forecasting

5 calculation of errors. problem

Experiments on capacitated facility location Helps to understand the supply chain

6 model, Capacitated problems
supplier selection problem. Case studies.

Experiments on Financial Modeling: Helps to understand the financial

3 7 Calculation of NPV, IRR, models
Payback time.

Experiments considering TAX, Depreciation, Helps to understand the specific

8 and Inflation. financial issues
 Probabilistic capital budgeting models. Case
studies.
Experiments considering Probabilistic capital Helps to understand the uncertainty
9 budgeting models. Case studies. issues
Experiments on Multi-criteria Decision-making Helps to understand the MCDM
4 10 tools: AHP problem

Experiments on Multi-criteria Decision-making Helps to understand the MCDM

11 tools: TOPSIS problem

Experiments on goal programming for various Helps to understand for managing

12&13 management problems. multiple goals
Case studies.

** Each experiment is for 3 Hours.

Text Books:

1- Optimization Modeling with LINGO by Linus Schrage., 5th Edition

2- Data, Models and Decision making by Albright, Winston and Zappe, Cengage Publication,
4th Edition
3- Financial Management by P.K. Jain and M.Y. Khan, McGraw-Hill, 8th Edition
4- Operations Research by J.K. Sharma, Trinity Publication, 6th Edition
 Project Management

Course Course
Name of Course L T P Credit
Type Code
DE MSC519 Project Management 3 0 0 3

Course Objective
The uniqueness of each project needs an expertise to bring the most productive outcome for the organization and
society.
This course is framed to offer you a knowledge sharing through the application of tools, techniques and discussions
of case studies
Learning Outcomes
After attending this course, the students will be expected to get a developed understanding on:
• How to evaluate and select a project
• How to manage and control the stakeholders, cost, schedule and quality while managing all the project risks and
other threats.
• This course will bring the learnings on different qualitative skills and quantitative tools to understand and lead a
successful project.

Unit Topics to be Covered Lecture Learning Outcome

1 Introduction to Project Management and
Project lifecycle
2 Organization Structure and Culture
3 Project Selection techniques
-Financial Analysis
-Non- Financial Analysis
Market and Demand Analysis
Technical Analysis
4 Defining the Project: Project scope
planning and Work Breakdown Structure
5 Project scheduling:
Estimations of Project time and cost
reducing Project duration.
Scheduling resources
Hours
1 Understanding of what is project and project
management, the drivers of project management,
and project governance, etc.
2 Understanding of existing project management
structures in organizations. Relationship of
Program, portfolio, and project.
3 Understanding of organization’s strategy and
Project Selection Criteria: Financial (NPV and
Payback methods) and non-financial (MCDM
techniques etc.)
3 Understanding on how to establish Project
Priorities by creating the Work Breakdown
Structure and responsibility matrix and its
communication Plan
9 -Developing, constructing and computing the
Project Network, AOA and AON fundamentals
using Forward and Backward pass information,
CPM, slack and float, Probability Models in
networks, PERT etc.

-Understanding on how to crash the Project

durations by construction of Project cost-duration
graph and its evaluation.

-Understanding on types of Resource Constraints,

Resource Allocation Methods, splitting activities,
critical chain approach.

-Understanding the factors influencing the Quality

of Estimates, and guidelines for estimating times,
costs and resources, Top-down and bottom-up
estimating, learning curves, etc.

6 Measuring Project Performance: 4 Understanding on how to monitor and control the

Implementation and Control projects using Earned value analysis technique,
cost-schedule graph, Gantt Chart, etc.
 7 Managing Projects Risks
8 Project Quality Management
9 Procurement Management
10 Project Leadership and Managing teams
and stakeholders
11 Project Audits and Project Closure
Detailed Project Report
12 Project Management Information systems
4 Understanding on Risk Management Processes,
Risk identification, assessment, mitigation and risk
control etc.
Monte Carlo Analysis and Decision Tree Analysis
3 Understanding the Six sigma tools and other quality
control tools in project management
2 Understanding the steps of the procurement
activities, contract management
for projects, etc.
2 Learning the five-stage team development model,
Managing stakeholders, ethics of Project
management, conflict management etc.
3 -Understanding the types of Project Closure, post
completion evaluation and documentations etc.
-Discussion on the documentations in a detailed
project report
3 Understanding the supporting information system
to perform, manage, and control the projects.

Text Books:
3. Gary, C.F., Larson, E.W. and Desai, G.V., Project Management: The Managerial Process, Edition VI, McGraw
Hill Education (India) Private Limited, 2004.
4. Maley, Claude H. Project management concepts, methods, and techniques. Auerbach Publications, 2012.

Reference Books:

1. PMBOK® Guide – Seventh Edition (2021).

2. Meredith, Mantel and Gopalan, Project Management: Core Text Book, Wiley India, 2006.
 Quality Management
Course
Name of Course L T P
Code
MSC 520 Quality Management 3 0 0

Course Objective
To learn the basic concepts of quality management, statistical quality control and six sigma and their
applications.
Learning Outcomes
Upon successful completion of this course, students will be able:
• To learn the basic concepts of quality and quality management from organizational point of view.
• To learn the concept of quality management from western and Japanese approach.
• To be aware of international/national Quality awards.
• To learn basic concepts of statistical quality control and six sigma methodology.

Unit
No.
Topics to be Covered
Evolution of Quality, Basic concepts of
Quality, Role of Quality in an
I organization, Quality Characteristics and
Quality Measures, Dimensions of
Quality, Consequences of poor Quality
Quality improvement process, Quality
planning process, Quality control
process, Cost of Quality, Trade-off
II
between Quality of Design and Control.
Quality management systems (ISO 9000
series), Environment management
III system (ISO 14000 series), Quality
assurance audits, Quality performance
assessment and reporting.
Approximate
Learning Outcome
Lecture
Hours
After completing this section student should
able understand the evolution and history of
3 Quality Management and also its
importance in an industrial/organizational
setting.
After completing the section student should
able to understand various costs related to
3 poor quality and basics of quality control
and improvement process.
After completing the section student should
able to understand the various ISO systems
used in organizations and also importance
2
of quality audits.

Continuous process improvement, Total After completing the section student should
Quality Management (TQM), able to understand concepts of Total Quality
Benchmarking, Quality function Management and its importance and also
IV 3
deployment, Taguchi Quality Loss about the application of Quality Function
function. Deployment.

Statistics as a basis for Quality Control, After completing the section student should
Statistical tools, Normal distribution, able to apply various statistical tools and
Binomial distribution, Poisson distribution for quality management in the
V 8
distribution, Sampling inspection, organization.
Acceptance sampling plans, Operating
characteristics curve.
Quality Control tools, Control charts for After completing this section student should
variables, Control charts for attributes, be able to apply various quality control
VI 7
Statistical process capability analysis. charts for monitoring and controlling
quality in the organization.
Six Sigma concepts, DMAIC After completing this section student should
methodology, Project selection for six be able to understand the need, importance
VII 8
sigma, Tools and techniques for six and application of six sigma methodology
sigma. in the organization.
 Introduction to Experimental design for
Quality management, Taguchi method,
VIII Reliability and failure analysis.
After completing this section student should
be able to understand the concept of design
5 of experiments for quality management and
also techniques for measuring reliability of
the machines.

Text Books:

• Juran's Quality Planning and Analysis for Enterprise Quality by Frank Gryna, Richard Chua and Joseph Defeo, McGraw
Hill Education, 5th edition
• Fundamentals of Quality Control and Improvement by Amitava Mitra Wiley, 3rd edition
• Total Quality Management by Dale Besterfield, Pearson, 5th edition
 Computational Finance

Course
Course Code Name of Course L T P Credit
Type
DE MSD532 Computational Finance 3 0 0 9

Course Objective
• The aim of this course is to give exposure to the basics of financial modeling and its
application to the financial markets.
Learning Outcomes
• To develop the basics understanding of tools and techniques for financial modeling and its
application to the financial markets.
• Able to apply Advanced Univariate and Multivariate Models for financial Modelling
• Able to understand, build and estimates the financial forecasting models.
• To develop an understanding of the concepts of modeling, measuring and managing
financial risk.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Introduction to Computational Finance and To develop the basic
Financial Modelling: Scope and Applications of understanding of univariate and
Computational Finance, Fundamental Theories in multivariate statistical techniques
Finance and Financial Modelling, Techniques to for financial data analysis
1 Prepare Financial Data for Modelling using 8
Statistical Software, Choice of Univariate and
Multivariate Statistical Techniques for Financial
Data Analysis using Statistical Software

Financial Forecasting Tools and Techniques: To familiarize the student with

Introduction to Forecasting Methods for Financial the financial forecasting and its
Data, Application of Forecasting Tools and tools and techniques
2 6
Techniques using Statistical Software, Measuring
Forecast Accuracy using Statistical Software

Financial Risk Modelling: Introduction to Understanding the concepts of

Financial Risk Modelling, Foundations of Risk financial risk and modeling of
3 Management, Introduction to statistics and 5 financial risk factors
econometrics for Modelling Financial Risk factors

Market Risk Management: Introduction to Market To make student conversant with

Risk, Scope of Market Risk in Equity, bond,
derivatives and forex markets, Market Risk
4 Management, Advanced Univariate and
Multivariate Models for Risk Modelling: VAR
/backtesting/stress testing/scenario /sensitivity
analysis etc. using statistical software
Credit and Operational Risk Management:
5 Introduction to Credit and Operational Risk, Scope
of credit and operational risk in financial markets,
financial risk management and
introduce them to models for
8 market risk modeling
To familiarize the student with
6 credit and operational risk
management and techniques for
 Techniques for Modelling credit and operational modeling credit and operational
Risk: Probability of default/loss given default, Risk- Risk
Adjusted performance, Basel norms etc., Evolving
issues in Risk Management.

Principal Component Analysis (PCA) and Understanding the scope of

Cluster Analysis: Application of Principal Principal Component Analysis
Component Analysis (PCA) and Cluster Analysis in and Cluster Analysis and its
6 Financial Modelling using Statistical Software: 6 application in Financial
Scope and Introduction to the Techniques, Potential Modelling
Applications, Assessing the Validation of the
Models

Text Books:

1. Financial Risk Manager Handbook by Philippe Jorion, 6th Edition, John Wiley & Sons Inc.
(2003)
2. Forecasting Methods and Applications by Makridakis, S., Wheelwright, S. C., & Hyndman, R.
J., 3rd Edition, John Wiley & Sons Inc. (2008)
3. Analyzing Multivariate Data by Lattin, J. M., Carroll, J. D., & Green, P. E., 1st Edition, Cengage
Learning India. (2006).

Note: Case Studies and relevant research papers will be provided by the instructor
 Service Operations Management

Course Type Course Code

Name of Credit L T P
Course
SE MSD512 Service 9 3 0 0
Operations
Management
Course Objective
The objective of the service operations management course is to provide students with an understanding of the analysis,
decision making and implementation issues of managing the operational aspects of a service. The course illustrates students
the concepts and tools necessary to effectively manage a service operation.
Learning Outcomes
- The students will able to understand the basic theories regarding service industry
- After completing the course the student can manage the service industry efficiently.

Unit No. Learning Outcome

Topics to be Covered
Introduction to service operations
Module I management and nature of services.
Formulating Strategy for managing
services. SWOT analysis, Porter’s
Model Cases.
Module II Strategic Positioning and Service
Strategy; Application of
technologies in Services. Managing
Service Experiences. Cases
Concept of Service Quality and
Module III measurement tools; Matching Supply
and Demand for service industry,
Forecasting tools for services, Concept
of seasonality and trend in services.
Cases
Module IV Inventory Management in Services;
Newsvendor model for services,
Payoff matrix concept for services,
Site Selection for Services. Different
algorithm for site selection, Case
studies.
Approximate
Lecture Hours
8 ➢ Helps to understand the central
role of services in an economy.
➢ Helps to understand various
strategies of the services
11 ➢ Facilitates to understand the
various positioning of the
strategies
➢ Helps to understand the roles of
the technologies for developing
service strategies.
8 ➢ Facilitates to understand the
concept of matching supply
with demand in services
➢ It also helps to understand the
service quality
12 ➢ Facilitates to understand various
inventory management tools
➢ The effect of uncertainty is
explained
➢ It also helps to understand the
facility location, forecasting

Text Books:
Service Management: Operations, Strategy, Information Technology by James A. Fitzsimmons and Mona J.
Fitzsimmons, 2005, McGraw Hill, 8th Edition
Successful Service Operations Management - by Metters, King-Metters, by Pullman & Walton, Cengage
Learning., 2nd Edition

Entrepreneurship and New Ventures

Course Type Course Code Name of Course L T P Credit

DE MSD501 Entrepreneurship and New Ventures 3 0 0 3

Course Objective

This course is designed to provide a broad overview of the concept and evolution of Entrepreneurship management. It
focuses on different aspects of entrepreneurial activities line concept of creativity and innovation, strategies for startup
businesses, designing a business plan for starting a business, knowledge about entrepreneurial finance like venture
capital and angel investors and regulations in starting a business.

Learning Outcomes

Upon successful completion of this course, students will develop:

● To understand the broad concept, evolution and framework of entrepreneurship.

● To develop thorough understanding about the various aspects of designing a strategic and business plan.
● To understand the concept, functioning and regulations in startup ventures.
● To develop understanding about the financial aspects of Entrepreneurship and New Ventures.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

Unit I: • To develop an understanding of Concept

• Concept and Evolution of
Entrepreneurship
• Entrepreneurial Process
1 Entrepreneurs
• Classification and type of
Entrepreneurs
• Creativity and Innovation,
Opportunity Assessment
• Idea Generation and Evaluation
Unit II:
• Introduction to Entrepreneurship
17
• Preparation of strategic and
2
business plan
• Business Strategies of start-up
companies
• Business Model of innovative
companies
and evolution of Entrepreneurship
• To explore the possibility of innovation
and creativity and its relation with
7
• To learn the process to observe the
entrepreneurial opportunities and its
evaluation
• To develop an understanding of
preparation of feasibility plan and
business plan
• To understand the environmental factors
affecting entrepreneurship.
• To evaluate the strategies and business
model of various start-up companies.

Unit III: • Provide students with an understanding of

sources of finance for entrepreneurs.
9 •
• Sources of Finance for To analyze the venture capital and angel
Entrepreneurship investing as source of funds for
• Venture Capital innovative business.
3
• Venture capital and Angel • To understand key techniques of
Investing valuation of start-up companies.
• Valuation Techniques of start-up • To evaluate the financial strategies of
companies start-up companies
• Financial Strategies of start-up
companies
 Unit IV:
• Entrepreneurial issues in various
4 cultural context
• Real-time case studies on
Entrepreneurship
• To develop an understanding of learning
from experiences of other Entrepreneurs
and their real time case studies
6 • Enable to relate the difference of cultural
contexts in order to develop Entrepreneur
skills

Text Books:

1. Entrepreneurship- Rajeev Roy, Oxford Higher Education

2. Entrepreneurship- Strategies and Resources- Dollinger, Pearson Education

Reference Books:

1. Cases in Entrepreneurship- Morse and Mitchell, South Asian Edition

2. Entrepreneurship and Small Business- Schaper, Volery, Weber and Gibson, Wiley
3. Entrepreneurship- Hisrich, Peters and Sheperd- Tata Mc Graw Hill Publication
4. Case Studies and Reports in Entrepreneurship- to be provided by the instructor
 Strategic Management

Course
Name of Course L T P
Code
MSD502 Strategic Management 3 0 0

Course Objective
The main objective of the course is to expose students to various perspectives and concepts in the field of Strategic
Management. The course would enable the students to understand the why and how of strategy formulation,
implementation and control in organizations. This will help students develop skills for applying these concepts to the
solution of business problems

Learning Outcomes
Upon successful completion of this course, students will be able:
• to understand the concept of various strategic management functions
• to enable students to take the right decisions to formulate strategy in ever dynamic environment
• Formulating the competitive strategy in the competitive market

Un
it Approxim
Topics to be Covered Learning
N ateLecture
Outcome
o. Hours
Introduction to Corporate Understand the basic concepts and principles of
I Strategy, the strategic 7 strategic management, Learn to analyze the main
management process structural features of an industry and develop
strategies that position the firm most favorably in
relation to competition and influence industry
structure to enhance industry attractiveness.

Environmental appraisal Learn to analyze strategic macro environmental

II issues, to analyze the internal and external
6 environment of business. To analyze industry
factors, and identify their impact on profitability
and strategic positioning; analyze the
competitive situation and strategic dilemma in
dealing with dynamic global business
environment in terms of rapidly changing market
trends and technological advancement

Organisational appraisal & Appraise the resources and capabilities of the

III Competitive advantage firm in terms of their ability to confer sustainable
6 competitive advantage and formulate strategies
that leverage a firm’s core competencies. Assess
organisational performance, identify strategic
capabilities and gaps, demonstrate understanding
of the concept of competitive advantage and its
sources and the ability to recognize it in real-
world scenarios.

Corporate level strategies Appraise the resources and capabilities of the

IV firm in terms of their ability to confer sustainable
Growth and 8
Diversification, strategies competitive advantage and formulate strategies
that leverage a firm’s core competencies. Assess
 organisational performance, identify strategic
capabilities and gaps, demonstrate understanding
of the concept of competitive advantage and its
sources and the ability to recognize it in real-
world scenarios.

Strategic analysis & choice, Develop and prepare organizational strategies

V Implementation of Strategy that will be effective for the current business
7 environment

Changing nature of Recognize strategic decisions that pose

Strategies in New
VI Millennium & The role of
Corporate Strategy in
International Business
challenges in changing market scenario.
6 Formulate strategies for exploiting international
business opportunities including foreign entry
strategies and international location of
production.

Text Books:

1. Strategic Management- Thompson & Strickland 10 Ed

2. Case Studies will be provided by the instructor
 Investment Analysis and Portfolio Management
Course Course Name of Course L T P Credit
Type Code
SE MSD Investment Analysis and Portfolio 3 0 0 9.0
506 Management
Course Objective
This course provides a comprehensive coverage of theory, tools and techniques relating to investments,
focusing mainly on stock market instruments. It enables the participants in understanding the regulatory
framework, theoretical expositions and practical applications of
various investment tools and techniques.
Learning Outcomes
Upon successful completion of this course, students will:
• Understand the availability of various investment alternatives, functioning of Indianfinancial and
stock markets, leading stock exchanges and their trading structures;
• Conceptualize different aspects of security analysis viz. EIC analysis, technical analysis etc.;
• Understand various approaches to portfolio construction, optimization and evaluation.
Unit Topics to be Covered Lecture Learning Outcome
No. Hours
Introduction to investment, Indian Financial System, Understanding various
Financial Markets: Money Market, Capital Market investment alternatives,
1 (Primary market & Secondary 5 functioning of Indian
market), stock market indices, case discussion. financial & stock markets.
Equity Valuation, Bond Valuation, Fundamental Understanding different
(EIC) Analysis, Technical analysis, Indicators & aspects of security analysis.
2 Oscillators, Efficient 15
Market Theory, case discussion.
Risk and Return of Individual Assets & Portfolio; Understanding various
Portfolio Selection Models - Markowitz and Sharpe’s approaches to portfolio
3 Single Index Model, CAPM, APT, Portfolio 19 construction, optimization and
Evaluation, Portfolio evaluation.
Revision, case discussion.

Text Books:
• Security Analysis and Portfolio Management – Punithavathy Pandian, Vikas
• Security Analysis and Portfolio Management – Fischer, Jordan & Pradhan, Pearson
References:
• Investments: Analysis and Management – Charles P Jones, Wiley
• Financial Markets and Institutions – Saunders and Cornett , McGraw Hill
• Indian Financial System – H R Machiraju, Vikas Publishing
• Investment Analysis and Portfolio Management – P Chandra, McGraw Hill
• Case Studies and Reports in Financial Markets- to be provided by the instructor
 Management of Banks and Financial Institutions

Course
Course Code Name of Course L T P Credit
Type
DE MSD507 Management of Banks and Financial 3 0 0 9
Institutions

Course Objective
This course is designed to familiarize students with operational aspects of Commercial Banking
and Financial Institutions. It focuses on operational efficiency, productivity, capital structure,
regulatory aspects and new international norms for banking operations and supervisions.

Learning Outcomes
1. To understand the history and evolution of banking sector and the various regulations governing
the sector.
2. To develop understanding about the functioning of the banking sector in India and various tools and
techniques used to manage the risk in the banking sector.
3. To understand the role of Financial Institutions in economic development of the country.

Unit
Topics to be Covered
No.
Introduction to Banking Sector, Evolution of
Banking Sector, Role of RBI in regulating Banking
Sector, Cardinal Principles of Lending, Working
1 13
Capital Assessment in Banks Electronic Banking,
Priority Sector Lending, Reverse Mortgage in
Banks
Introduction to financial Institutions in India,
Evolution of Provide students a conceptual
framework to understand and analyze the risk
2 management of banks such as interest rate risk,
credit risk and operational risk. Developments in
Financial Institutions
Recent Trends of NPA in India, Provisioning
Norms of NPA’s, Classification of Assets as NPA,
Management of NPAs in Banks, Tools to manage
3 10
NPA’s
Risk Management in Banks
Credit Ratings Models in Banks
4 Recent Developments in Banking Sector
Banking Products and Services
Financial Inclusion
Lecture
Learning Outcome
Hours
To develop an understanding of
the broad concepts, evolution,
framework and recent trends in
the banking sector.
To develop an understanding of
major financial institutions such
as commercial banks, investment
8 banks, insurance company,
mutual funds etc., how they
operate, who uses them and their
role in economies.
To analyze and comprehend the
current problem of NPA’s in the
banking sector and
familiarizewill the tools
available to banks to manage
their NPA’s
Provide students a conceptual
framework to understand and
8 analyze the risk management of
banks such as interest rate risk,
credit risk and operational risk.
Text Books
1. Principles & Practices of Banking – Indian Institute of Banking & Finance, MacMillan
Publishing
2. Banking Theory & Practice – K C Shekhar and L Shekhar – Vikas Publishing
3. Fabozzi, F. J., Modigliani, F., & Ferri, M. G. (1994). Foundations of Financial Markets and
Institutions. Pearson Education India. (4 ed.)

References
1. Bank Management and Financial Services–Rose and Hudgins, McGraw Hill
2. Management of Banking and Financial Services- Suresh and Paul, Pearson
3. Indian Financial System – H R Machiraju, Vikas Publishing
4. Case Studies and Reports in Banking Sector- to be provided by the instructor
 Financial Econometrics

Course Course Name of L T P Credit

Type Code Course
SE MSD514 Financial Econometrics 3 0 0 9

Course Objective
Provide knowledge of modern econometric techniques commonly employed in the finance literature

Develop an understanding of statistical tools in the area of finance.

Learning Outcomes
Understand the essential foundations of time series models.
Construct and evaluate forecast models using financial time-series. Explain and apply models of volatility using
financial time-series.
Understand and estimate the relationship between variables using financial time- series.

Unit Topics to be Covered Lecture Learning Outcome

No. Hours
: Overview of the classical linear regression model (CLRM)- 10 Understand the essential foundations
Recent development and analysis of the CLRM, CLRM of time series models. Construct and
1
assumptions and diagnostic tests, Univariate time series evaluate forecast models using
modelling and forecasting- Moving average processes, financial time-series. Explain and
Autoregressive processes, ARMA processes, Building apply models of volatility using
ARMA models: The Box--Jenkins approach. financial time-series.
Multivariate models- Vector autoregressive models, Impulse 10 Understand and estimate the long
responses and variance decompositions. Modelling long-run run relationship between variables
2 using financial time- series.
relationships in finance- Stationarity and unit root testing,
Cointegration, Equilibrium correction or error correction
models, Testing for and estimating cointegrating systems
using the Johansen technique based on VARs
Modelling volatility and correlation- Autoregressive Understand and estimate the
volatility models, Autoregressive conditionally 10 volatility models
3 heteroscedastic (ARCH) models, Generalised ARCH
(GARCH) models

4 Panel data models-The fixed effects model, Time-fixed Understand, construct and estimate
effects model, The random effects model. Limited 10 panel data models. Understand and
dependent variable models- The linear probability model, estimate the limited dependent
The logit and probit models, Multinomial linear dependent variable models.
variables.

References:
1. Introductory Econometrics for Finance, 2nd Edition, Chris Brooks, Cambridge University Press (2014)
2. Introduction to Econometrics, 4th Edition, Christopher Dougherty, Oxford University Press (2011).
 International Finance

Course
Course Code Name of Course L T P Credit
Type
DE MSD519 International Finance 3 0 0 9

Course Objective
This course is designed to familiarize students with different aspects of global financial management. It
focuses on foreign exchange markets, balance of payments, risks in foreign exchange markets, instruments
to hedge the risk and influence of macro-economic parameters in the functioning of the foreign exchange
market.
Learning Outcomes
1. To understand the functioning and regulations of foreign exchange market.
2. To develop understanding about the macro economic factors affecting foreign exchange market.
3. To understand the various risks and instruments to hedge the risk in foreign exchange market.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Introduction to Foreign Exchange Market, To develop an understanding of
Exchange Rate Determination- PPP, IRP & Fischer the broad concepts, evolution,
Effect, Balance of Payment, International framework and recent trends in
1 13
Monetary Systems, Case Study in Foreign the foreign exchange market.
Exchange Market

Risk Management in Foreign Exchange Market, To develop an understanding of

Transaction, Economic & Translation Exposure the various exposure in foreign
2 6 exchange market and its impact
on the business

Derivatives- Forwards and Futures, Options, To develop an understanding on

Swaps, Other Derivatives Instruments, Pricing of the various risks in foreign
Derivatives instruments, Derivatives Market in exchange market and equipped
India, Trading Mechanism of Derivatives with instruments to hedge the risk
3 Instruments, Clearing and Settlement of 14 in foreign exchange market.
Derivatives Instruments

Case Study on Risk Management and Derivatives

instruments
To develop an understanding on
Various Approaches to Exchange Rate Forecasting, the basics and fundamentals of
4 06
Theories of International Trade theories of international trade
and exchange rate forecasting

Text Books
1. International Financial Management –P G Apte, Tata Mc Graw Hill Education
2. International Financial Management- Alan C Shapiro and Peter Moles, Wiley Publisher

References
1. Multinational Business Finance – Eiteman, Stonehill, Moffett and Pandey, Pearson Education
2. International Finance – R Srivastava, Oxford Higher Education
3. Case Studies and Reports in International Finance - to be provided by the instructor
 Marketing Research
Course Type Course Code Name of Course L T P Credit

SE MSD533 Marketing Research 3 0 0 6

Course Objective

To get basic insights of research principles, tools and its role in business.

2. Gain an operational knowledge of research and be able to apply them in the various stages of the marketing process.

3. To be able to integrate the concepts and techniques learned in the preparation and presentation of marketing research
papers.

Learning Outcomes

● This course will provide a comprehensive overview of the subject of marketing research, and discuss some key
concepts, process and techniques, and their applications.
● Students will gain an appreciation for some of the breadth and depth of this subject and its significance for a
business enterprise.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

Marketing Concepts, significance of building The students will get a comprehensive

relationship and understanding behaviour of understanding about the concept of marketing
1 consumers, Marketing Data Bases, Marketing and the relevance of marketing research.
Research (history / growth /opportunities), 6
Research fits in the product life cycle

Marketing Research Process: Review
business situation / define marketing Issue /
2 Review available research, Division of
Responsibility between Marketing and
Marketing Research, Problem Identification /
definition
Research Design, Desk Research / Secondary
Data, Primary Research (Types of Research -
3 Consumer/Retail/Media), Research Proposal,
Qualitative Research: Focused Group
Discussions, In-Depth Interviews, Projective
techniques, Observation
Quantitative Research, Methodology:
Hypotheses development, Sampling,
4 Questionnaire design, Measurement Scaling,
Data Collection, Field Procedures
This section deals with the detailed
understanding of marketing research process and
activities involved at each stage of marketing
research process.
6
The students will learn about the detailed
procedure necessary for obtaining the
10 information needed to structure and / or solve
marketing research problems.
This section deals with the hypothesis
development and detailed activities undertaken to
test the hypothesis.
8

Data analysis: Types of data, Cross Learn important statistical methods to analyze the
tabulations, Descriptive statistics, Statistical data and develop reports.
5 analysis, Introduction to multivariate data 8
analysis Writing the Research Report/
Summary/Insights

Text Books:

1. Marketing Research: An applied orientation (7th Edition), Malhotra and Dash, (2015), Pearson Pub.
 Sales and Distribution Management
Course Type Course Code Name of Course L T P Credit

DE MSD503 Sales and Distribution Management 3 0 0 6

Course Objective

The course attempts to expose students to the tools and strategies necessary for designing and motivating sales &
distribution management systems. It will sharpen decision-making skills of future sales and distribution managers.

Learning Outcomes

Students should be able to understand the diverse variables affecting the sales & distribution function for developing
sales and distribution framework.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

Introduction to Sale Management; Selling 2 The students will get a comprehensive

1 process understanding about the concept sales
management and selling process.

Sales strategy; Managing sales information: 6 This section deals with the detailed
2 Forecasting and budgeting understanding of sales strategy and sales
forecasting techniques.

Management of sales territories and quotas, 6 The students will learn about the territories
3 use of IT for designing sales territories management and application of IT in managing
territories.

Sales Force Management: Training, 6 This section deals with the various methods for
4
Motivation, Compensation, Control managing sales force.

Introduction to Distribution Channel 6 The students will get a detailed understanding

5 Management; Designing Customer-oriented about design and management of distribution
Marketing Channel channel.

Channel Information System; Channel
6 Institutions; Market logistics and supply chain
management- IT enabled logistics function,
technology in logistics
Managing Channel partners: Relationships,
7
channel power and control, channel conflict
10 This section deals with deep understanding of
supply chain logistics and application of
technology to manage supply chain effectively.
4 The students will learn about various ways and
means to manage channel partners.

Text Books:

Sales and Distribution Management, 2nd edition, T K Panda and S Sahadev, Oxford University Press

2. Sales and Distribution Management, 3rd edition, K K Havaldar and V M Cavale, McGraw Hill Education India
 Marketing Analytics
Course Type Course Code Name of Course L T P Credit

SE MSD522 Marketing Analytics 3 0 0 6

Course Objective

This course intend to impart students how to build realistic and actionable models of marketing actions and customer
reactions by collecting, using different type of data and applying different quantitative and qualitative methods to
validate the marketing strategy designs and its implementation. This will be a hands-on course based on the different
software like, EXCEL, SPSS, SYSTAT, STATA etc., which will be applied by the students to study the actual business
situations.

Learning Outcomes

This course will strengthen and refine the analytical abilities of students by introducing various marketing analytics
tools for developing marketing insights in areas which include segmentation, targeting and positioning, satisfaction
management, customer lifetime analysis, customer choice, customer behavior and intention, and product and price
decisions etc.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

Introduction to Multivariate statistics and 6 The students will get a comprehensive

1 marketing analytics understanding about the multivariate statistics in
marketing context.

Measuring customer attitudes and factor 4 This section deals with the application of factor
2
analysis analysis like, customer attitude measurement.

Regression analysis and relationship 4 The students will learn about the explanatory
3 estimation model and relationship estimation using multi
variate regression analysis.

Brand choice and logit models 4 The application of logistic regression to ascertain
4 the customers’ likelihood to behave in marketing
environment.

ROMI (Return on Marketing Investment), 6 The students will learn various designs of
5 experiments and ANOVA- promotional mix experiments to examine the causal relationship in
effectiveness marketing environment.

Segmentation and cluster analysis 4 This section deals with application of cluster
6 analysis for market segmentation and as a
classification tool.

New products and part worth estimation using 4 The students will learn to analyze the customers’
7
conjoint analysis preference using conjoint technique.

Drivers of customer satisfaction and path 4 This section deals with customer satisfaction
8
models analysis using structural equation modelling.

Brand positioning- Perceptual maps and 4 The students will learn about the brand image
9 multidimensional scaling analysis using multi-dimensional scaling
technique.
Text Books:

1. Multivariate Data Analysis (7th Edition), Hair and Anderson, Pearson Pub.
2. Marketing Research: An applied orientation (6th Edition), Malhotra and Dash, Pearson Pub.
References

1. Doing Statistical Mediation & Moderation, (13th Edition), Paul E. Jose, The Guilford Press, New York , London
2. Software: MS Excel, SPSS, SYSTAT, STATA.
 Supply Chain Management
Course Type Course Code Name of Course L T P Credit
DE MSD 526 Supply Chain Management 3 0 0 9

Course Objective
A supply chain is comprised of all the parties involved in fulfilling a customer request. The integrated management of
this network is a critical determinant of success in today’s competitive environment. This objective of this course is to
provide students with a strong understanding of supply chain management concepts
Learning Outcomes
Learning the key concepts and techniques will allow students to analyse, manage and improve supply chain processes,
assess supply chain performance and make recommendations to increase supply chain competitiveness

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Introduction : Definition of supply chain, 6 1. What does supply chain
Emergence of SCM, Realization of SCM, management (SCM) mean?
Decision phases in supply chain 2. What are the possible opportunities
1
as well as the liabilities of channel
alliances?

Achieving strategic fit and scope : Supply chain
2
performance, Supply chain drivers and obstacles
Strategic decisions : Role of distribution in supply
3 strategic level?
chain, Network design in a supply chain
Aggregate level decisions : Demand forecasting in
supply chain, Aggregate planning, and Managing
4
predictable variability
Sourcing and Transportation decisions
5
Supply chain coordination, Information
Technology in Supply chain
6
E-Business
7 information managed for business
TOTAL
6 1. Which are the long-term/ strategic
decision?
6 2. How is SCM implemented at the
6 1. Which are the medium-
term/aggregate level decisions?
2. How is SCM implemented at the
aggregate level?
6 1. How to integrate logistics decision
across the supply chain?
2. Which are the sourcing decisions and
how are they determined?
6 1. How are relationships managed
with channel partners?
2. What is the role of Information
technology in reducing organization slack?
3 How are the flow of material, funds, and
transaction over the internet?
39

Text Books:
1. Supply chain management: Strategy, planning, and operation, Chopra, S., &Meindl, P. (2016.)
Pearson Publication
References:
1. Fundamentals of supply chain management: twelve drivers of competitive advantage, Mentzer, J. T.
(2004), Sage.
2. Supply chain logistics management, Donald, J. B., Closs, D., & Cooper, M. B. (2002), The McGraw-
Hill Companies, Inc.
 Productivity Management
Course Type Course Code Name of Course L T P Credit
DE MSC 519 Productivity Management 3 0 0 9

Course Objective
Productivity improvement in an enterprise is a function and a result of management efficiency, synonymous with good
management. It is a prime management objective and responsibility to increase productivity. The objectives of this course
is for students to acquire the fundamentals of productivity concepts, principles, tools, and techniques
Learning Outcomes
This course shall familiarize the student with various models of productivity indifferent situations. Students will be able
to: calculate the basic work content, analyze the existing methods of working and develop an improved method, and
calculate basic, allowed and standard time, of a specific job. The students will also be able to analyze and calculate the
level of risk in the job causing stress, fatigue and musculoskeletal disorders and design appropriate work systems.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Introduction to Productivity Management: 6 What is productivity?
Concept of Productivity- Partial and Total Productivity, Models What is its significance?
for Productivity measurement, Productivity management cycle, How to measure
1 Causes for poor productivity in Indian industry productivity?
What are the causes of
poor productivity?

Work Study and Method Study: Steps for conducting method 6 How do we select the
study, Charts and diagrams for conducting method study, work to be improved?
2 Principles of motion economy, Threbligs How do we determine the
standard method by which the
work is done?
Work Measurement Techniques: Time study, Work 6 How do we determine the time
3 Measurement, Analytical Estimation etc., and their application, required to do the work using
incentive plan the standard method?
Introduction to Ergonomics: Significance, Manual work 3 Why is it important to consider
4 design, MSD, CTD, RSI, Common Causes, Signs, Symptoms, humans capabilities and
Cost limitations in design of method?
Focus of Ergonomics: Administrative controls, Work practice 18 How to design work considering
5 controls, Design of workstations, Design of tools, Design of human factors?
Work environment, Design of Cognitive work
TOTAL 39

Text Books:
1. Productivity engineering and management: productivity measurement, evaluation, planning, and
improvement in manufacturing and service organizations, Sumanth, D. J. (1984). McGraw-Hill
College.
2. Niebel's methods, standards, and work design (Vol. 700), Freivalds, A. (2009). Boston, Mass.:
Mcgraw-Hill higher education.

References:
1. Motion and time study: design and measurement of work, Ralph, M. B. (1980), John Wiley & Sons
 Materials Management

Course Type Course Code Name of Course L T P Credit

DE MSD505 Materials Management 3 0 0 9

Course Objective
The objectives of this course are:
(a) to impart functional knowledge of Materials Management, Materials Procurement, Inventory Control as well as
Warehousing for both service as well as manufacturing sectors;
(b) to provide theoretical and practical exposure for application of such concepts
Learning Outcomes
The course helps to understand fundamentals of Materials Management.
At end of this course, students would be able to make decisions regarding practical aspects of Materials Management
like purchasing, inventory management and warehouse management.

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Objectives, Functions, and need for integrated To understand the concept of materials
approach to Materials Management; Materials management and the importance of purchasing
Planning & Budgeting; Codification and 7 for efficient functioning of an organization.
1 Standardization of materials; Sourcing of
materials & purchasing; Procedures adopted
for purchasing; Supplier Rating; Price
forecasting
Inventory management & associated costs; To develop an insight into the inventory
EOQ models available for inventory management of an organization.
management; P-System, Q-System, and Two- 15
bin system of inventory management;
2 Probabilistic Inventory model; Classification
of inventory using various analyses, like
ABC, VED analysis, etc.

Importance of Stores management; Records
3 maintained for Stores Management; Stores
accounting and control
Concept of Learning Curve and its
application; Concept and application of MRP
-1;MRP-II and ERP its application
4
To develop an insight into the stores management
5 of an organization.
To develop an understanding of the latest
techniques of materials management.
6

JIT System and its application in Material To understand the importance of lean materials
management; Lean Management; Circularity 6 management and JIT concepts in inventory
5
and sustainable stores management; Materials management
Accounting and Information Systems
Suggested Readings:
Textbooks:
1. Materials Management: An integrated Approach by P. Gopalakrishnan and M. Sundaresan.
2. Purchasing and Materials Management by P. Gopalkrishnan

Reference Books:
1. Materials Management: Text, Cases and Procedures by A.K.Dutta.
2. Operations Research by R Paneerselvam
3. Operations Research - A M Natarajan, P Balasubramani, and A Tamilarasi
 Merchant Banking and Financial Services

Course
Course Code Name of Course L T P Credit
Type
DE MSD520 Merchant Banking and Financial 3 0 0 9
Services

Course Objective
This course is designed to provide a broad overview of the merchant banking functions and different
aspects of financial services globally and in India. It focuses on different aspects of financial services
like leasing, hire purchase, factoring, mutual funds, venture capital, consumer finance, insurance and
credit rating services along with merchant banking activities.

Learning Outcomes
1. To understand the basic evolution, functioning and regulations in Financial Services.
2. To develop thorough understanding about the various Financial Services operating in India.
3. To understand the concept, functioning and regulations in Merchant Banking sector in India

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Merchant Banking Activities To understand the concept and
1 Capital Issue Management: Pre and Post Issue 6 theoretical framework of
Management, Case Studies in Merchant Banking Merchant Banking Activities
Financial Services Industry in India-An To develop an insight into the
Overview, Role of SEBI and RBI in Financial regulations of Financial
2 6
Services Sector, Case Studies in regulations of Services in India.
Financial Services
Leasing: Lease Evaluation and Accounting To develop an understanding of
Hire Purchase and its Evaluation the concept, accounting norms
Factoring and Bill Discounting and innovations in different
Consumer Finance types of Financial Services.
3 Insurance 27
Mutual Funds
Venture Capital
Credit Rating
Case Studies in Financial Services

Text Books
Textbooks:
1. Management of Financial Services – C A Rama Gopal, Vikas Publishing
2. Financial Services – M Y Khan, Tata Mc Graw Hill Education
References:
1. Financial Services and Markets- P Pandian, Vikas Publishing
2. Indian Financial System – H R Machiraju, Vikas Publishing
3. Financial Services- The Institute of Chartered Financial Analysts of India
4. Case Studies and Reports in Merchant Banking- to be provided by the instructor
 CONSUMER BEHAVIOUR
Course Course
Name of Course L T P Credit
Type Code
DE MSD521 CONSUMER BEHAVIOUR 3 0 0 9

Course Objective
Course Objectives: The course attempts to provide students with a usable, strategic
understanding of consumer behavior. The knowledge of the factors that influence consumer
behavior can, with practice, be used to develop sound marketing strategy.

Learning Outcomes
Learning Outcomes: The course should enable students to connect consumer behavior concepts
with the development of appropriate marketing strategies that are consumer based and create and
enhance customer value.

Upon successful completion of this course, students will:

• Understand, describe, explain and apply basic concepts of Consumer Behavior AND the
role of Consumer behavior and the marketing mix
• Understand the Psychological issues in consumer behavior
• Understand the various components of Personality, Perception; Learning and its importance
for consumers
• Analyze Sociological issues in consumer behavior
• Examine contemporary issues and importance of innovations in consumer behavior
• Discuss the Current trends and developments in consumer behavior,
• Understand the importance and intricacies of Organization Buying Behavior

Unit Lecture
Topics to be Covered Learning outcome
No. Hours
Unit I: Importance of consumer
Introduction to Consumer Behavior: The behavior for a marketer and
1 importance of understanding consumer 6 the consumer himself
behavior

Unit II: Psychological issues in consumer Psychological issues in

behavior: Drive, motivation and hedonism; consumer behavior: Drive,
Goals, risk and uncertainty; Personality and motivation and hedonism;
2 12
self-concept; Perception; Learning; Attitude Personality and self-concept;
formation; Attitude change Perception; Learning

Unit III: Sociological issues in consumer Sociological issues in

behavior: The environment, class and culture; consumer behavior namely
Peer and reference groups; The family influence of class, culture,
3 9
Peer and reference groups and
family on consumers

Unit IV: Decisions and their aftermath: Decisions and their aftermath:
Consumer Information Processing, New and Consumer Information
4 8
repeat buying behavior; Diffusion of Innovation Processing, New and repeat
buying behavior; Diffusion of
 ; High involvement purchase behavior; Post- Innovation ; High involvement
purchase behavior purchase behavior; Post-
purchase behavior

Unit V: Consumer behavior and the marketing Consumer behavior and the
mix; Current trends and developments in marketing mix; Current trends
5 consumer behavior, Organization Buying 4 and developments in consumer
Behavior behavior, Organization
Buying Behavior

Text Books:
1. Consumer Behaviour - L Schiffman, 11th edition, L Kanuk, and S R Kumar. Pearson
Education.
2. Consumer Behaviour: Insights from Indian Market, Ramanauj Majumdar, PHI Learning
Reference:
1. Consumer Behaviour, 10th edition, Blackwell, Miniard, Engel , India Edition, Cengage
Learning
2. Consumer Behaviour: Building Marketing Strategy, 12th edition, Hawkins, Motherbaugh,
Mookerjee , McGraw Hill Education
 Services Marketing
Course Course
Name of Course L T P Credit
Type Code
DE MSD515 Services Marketing 3 0 0 9

Course Objective
Course Objectives: To provide an overview of marketing of services and focus on the key elements
(culture, communications, strategy, operations, people and technology) that marketers must integrate
to establish and sustain service excellence and provide customer value.
Learning Outcomes
Upon successful completion of this course, students will:
• demonstrate an understanding of services marketing;
• describe the effective marketing strategies needed to maximize productivity of
service providers
• understand the factors influencing the Growth of the Service sector at the
Global level

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Understanding service products, Difference between To understand the basics of
Products & services, Key service marketing and the role it
characteristics of services consumers and markets: plays in creating value of brand
1 8
Creating value in the service economy; in competitive environment. Also
understanding service consumers; positioning students will learn key characteristics
services in competitive markets of services
Services Marketing Mix decisions, SERVQUAL Be able to understand the services
model, Applying the 4Ps of marketing to services: marketing mix decisions
Developing service products and brands; distributing
2 10
services through physical and electronic channels;
service pricing and revenue management; service
marketing communication
Managing customer interface: Designing service Understand the importance of
processes; balancing demand and capacity; crafting customer interface, balancing
3 10
the service environment; managing people for demand and capacity and how to
service advantage craft the service environment
Developing customer relationship: Managing Understand importance of
relationship and building loyalty; complaint handling loyalty, customer relationship
4 8
and service recovery and complaints handling
mechanism
Striving for service excellence: Improving service Understand in-depth the
quality and productivity; building world class service ingredients of service excellence
5 4
organization and what goes to make a world
class service organization.

Text Books:
Services marketing: Govind Apte, oxford University Press
References:
Service marketing: texts and cases by Steve Baron and Kim Harris, Palgrave Mac Millan
Service marketing: Zeithaml, Bitner and Gremler, 4th edition, Tata McGraw-Hill Education
 Advertising & Promotions Management
Course Course
Name of Course L T P Credit
Type Code
SE MSD508 Advertising & Promotions Management 3 0 0 9

Course Objective
Course Objectives: To provide an overview of Advertising and Promotions Management and focus on the
key aspects of advertising and promotion of products and its importance in today’s cut throat competitive
era.

Learning Outcomes
Upon successful completion of this course, students will:
• Understand, describe, explain and apply basic marketing & advertising concepts,
• Understand the process of performing research in advertising and integrated marketing communications
• Understand the various components of advertising within organizations for decision making,
• Analyze advertising problems and/or opportunities; advertising strategies and marketing mix in
advertising,
• Examine contemporary issues and technological initiatives in advertising and promotions and their
applications in business,
• Recognize the uses of marketing information & decision support systems as a strategic ingredient in
advertising world.

Unit
Topics to be Covered
No.
Introduction to Advertising. Definition of
Advertising. The place and role of Advertising in
Integrated Marketing Communications and
1 positioning decisions
Classification And Types Of advertising, Models of
2 advertising
Setting Advertising Objectives, Advertising
Budgets: Approaches, Media Planning, Copy
3 Decisions, Copy Testing
Evaluating Advertising Campaigns, Advertising
4 Research Techniques,
Advertising Agencies, PR as an element of
Marketing Mix, Various PR tools,
5 4
The Social and Economic effects of Advertising,
Ethical issues in advertising.
6 4
Lecture
Learning Outcome
Hours
To understand the basics of
advertising and the role it plays
in marketing mix. Also students
6 will learn place and role of
Advertising in Integrated
Marketing Communications and
positioning decisions
Be able to understand the
10 advertising models and how they
are integrated
Understand the importance of
placing the message in media.
10 Process of setting, objectives,
budgets, media planning, copy
testing and decisions.
Be able to identify, analyze, and
6 understand the advertising
research techniques
Understand the structure of the
advertising industry. Understand
the importance of PR and how PR
is embedded in marketing mix.
To understand the what effect
advertising have on social fabric
of nations, the economic effects of
advertising and the ethical
perspective of advertising
Text Books:
1. Advertising Management, by Batra, Myers and David Aaker, Pearson Education; 5 edition
References
1. Advertising and Promotion: An Integrated Marketing Communications Perspective (SIE) Paperback by
Belch, McGraw Hill Education; Ninth edition
2. Advertising Management, Paperback by Jaishri Jethwaney and Shruti Jain, Oxford India Press, 2nd
Edition.
3. Advertising, Promotions and other aspects of IMC by Terence A Shimp, 7th Edition, Thomson
Southwestern Publishers
4. Advertising and Promotion: An IMC Perspective, Kruti Shah, Alan D'Souza, TMH Publications, First
Edition.
5. Advertising and promotion management Marketing Series McGraw-Hill series in Management by John
R. Rossiter
 Personnel Management & Industrial Relations
Cou
Course Code Name of Course L T P Credit
rse Type

DE Personnel Management & Industrial Relations 3 0 0 6

Course Objective

To provide basic inputs regarding the various topics and statutory laws in the area of Personnel Management and
Industrial Relations

Learning Outcomes

The student will be able to take better decisions in view of the various statutory provisions at work place and handling
various issues related to personnel

Unit
Topics to be Covered
No.
Personnel Management: Nature & Evolution,
1 Personnel as a Specialist Function, Qualities
of a Personnel Manager, Personnel Policies,
Discipline & Grievance Procedure:
Definition, Disciplinary Procedure Model
2 Termination of Employment: Retirement,
Resignation & Termination of Contract,
Layoff & Exit Interview, Dealing with Human
Aspects of Termination,
Industrial Relations: Definition, Approaches
3
to IR, Parties to IR
Industrial Worker in India: Profile of Indian
4 Workers in India, Problems of Industrial
Worker
Industrial Dispute: Causes, Types, Settlement
of Disputes
Lecture
Learning Outcome
Hours
3 The student will get an introduction to the subject
of Personnel Management
The student will know about how to
organizations handle various issues related to
personnel
5
3 The student will get an introduction to the subject
of Industrial Relations
2 The student will be able to know about the
various issues related to the Industrial worker
The student will be able to know about the
various issues related to the Industrial disputes

Collective Bargaining: Prerequisites, Process,

5 Growth of Collective Bargaining in India; 9

Workers Participation in Management:

Concept, Purpose, Workers Participation
Scheme in India
Trade Unions: Origin, Growth, Structure, 4 The student will get an introduction to the various
8.
Problems in India issues related to Trade Unions
Labour Welfare: Concept, Purpose, Statutory 16 The student will get an introduction to the
& Non-Statutory Provisions: Contract Labour concept of Labour welfare and the various
Act 1970, statutory laws in the country
9.
Laws related to Remuneration: Payment of
Wages Act 1936, Minimum Wages Act 1948,
Payment of Bonus Act 1965, Equal
Remuneration Act 1976, -
 Laws related to Industrial Relations:
Industrial Disputes Act 1946, Industrial
Employment (Standing Orders) Act 1946,
Trade Union Act 1926 –.

Laws related to Social Security: Workmen

Compensation Act 1926, Employee State
Insurance Act 1948, Employee Provident
Funds & Miscellaneous Provisions Act 1952,
Maternity Benefit Act 1961, Payment of
Gratuity Act 1972, -
Current Developments & Amendments in 2 The student will be able to know about the latest
11.
various Laws – amendments in Labour and Industrial Laws

Text Books:

1. Manoria, Gankar and Gankar – Indusstrial Relations

2. Sinha, Sinha & Sinha – Industrial Relations

Reference Books:

1. Venkataratnam and Dhal – Industrial Relations

 Human Resource Development
Cou
Course Code Name of Course L T P Credit
rse Type

DE Human Resource Development 3 0 0 6

Course Objective

To provide basic inputs regarding the various processes and developments in the area of Human Resource Development

Learning Outcomes

The student will be able to appreciate the various processes related to Human Resource Development

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours
Definition & Background, HRD & Economic 2 The student will get an introduction to the subject
1
Development of Human Resource Development
Development of Individual through 6 The student will know about how to
Training:Training need analysis, Designing organizations approach the concept of human
2
Training Programs: On –the Job, Off-the Job resource development
Methods –
Oher methods of HRD: Suggestion schemes, 16 The student will be able to know about the
Counselling, career planning, talent various methods of human resource development
3 management, Competency Mapping,
Employee empowerment and engagement,
Organizational Socialization, Mentoring –
Strategic Interventions: HRD in Service and 6 The student will be able to know about the
4 Information Technology Sectors, HRD for various intereventions related to human resource
Women ; HRD for Workers development
HR Audit: Audit Methodology, HRD Audit 6 The student will be able to know about the
5
for Business Improvement, HRD in India various issues related to human resource audit
Cases in PSUs and Private Sector Enterprises 6 The student will be provided with real life cases
6 of organizations with respect to the concepts
dealt in the course

Text Books:

1. Werner & DeSimone – Human Resource Development

2. Rao,, TV – Human Resource Development

Reference Books:

1. Wilson – Human Resource Development

 International Human Resource Management

Course Course
Name of Course L T P Credit
Type Code
DE MSD524 International Human Resource Management 3 0 0 9

Course Objective
To provide an overview of - International Human Resource Management and focus on the key rudiments of
culture, motivation, leadership, and communications that managers must integrate to establish and sustain
competition.

Learning Outcomes
Upon successful completion of this course, students will:
• Demonstrate an understanding of international human resource management;
• Understand, describe, explain and apply issues at cultural diversity at workplace
• Describe the dimensions of culture and its effect on human resource practices
• Describe motivation, leadership and communication across the boundaries
• Describe the intricacies of Recruiting and Selecting, development and retention of rightworkforce for an
MNE.

Unit Topics to be Covered Lecture Learning Outcome

No. Hours
Unit I: Introduction: Management World in the New To provide an overview of
Millennium, Differences between of Domestic HRM and International Human Resource
IHRM, Management and focus on the key
1 6 aspects of human resources from
international perspective. for proper
management in today’s cut throat
competitive era.
Unit II: Issues in Cultural Diversity at Work,Global Be able to understand Issues in
Business Environment - Human & Cultural Variable , Cultural Diversity at Work and
2 Cultural Differences & Managerial Implications, 12 Models of Culture, Cultural
Models of Culture Differences & Managerial
Implications
Unit III: Motivation for IHRM, Cross Cultural Understand the importance of
3 Leadership, Cross Cultural Communication 12 motivation, communication,
leadership and negotiation
Unit IV: Recruiting and Selecting workforce for Recruiting and selecting the
4 International Operations, 5 workforce. The impact of the
environment, competition and
the dynamics of HR Planning
Unit 5- Development and Retention in GlobalContext Compensation and its performance
5 4 appraisal acrossborders.
Text Books:

• International Human Resource Management: Globalization, National Systems and

Multinational Companies: Tony Edwards and Chris Rees(Pearson Education)

Reference books:

• International Management: Culture, strategy and behavior: Richard M. Hoggets , Fred

Luthans and J. P. Doh (TMH Publication)
• International Human Resource Management by K Aswathappa and Sadhna Dash ,TMGH
• International Human Resource Management, FIFTH EDITION, Sage Publications Edited by: B.
Sebastian Reiche - University of Navarra, Spain, Anne-Wil Harzing - Middlesex University
London, UK, Helene Tenzer - University of Tubingen, Germany
• International Human Resource Management (Global HRM) 2nd Edition by Dennis
Briscoe (Author) Routledge; 5 edition
International Human Resources Management: Peter J. Dowling & Denice E.Welch(Thomson
 Course Type Course Code Name of the Course L T P Credit
DE MSD536 Public Policy Analysis 3 0 0 9

Course Objectives
The course will provide an overview of actors, outputs, models and theories involved in formation
and implementation of public policy. It will help students analyze role of public policy in any
sector or on an issue. Overarching focus of the course will be India, and theory will be linked to
actual policies through a critical analysis of complexity that accompanies politics in public policy
making in the country.
Learning Objectives
• Key theoretical concepts in public policy formulation and implementation
• Tools and perspectives to puzzle and understand public policy making in India

Unit Topics to be covered Lecture Learning outcomes

hours
Defining public policy, elements of
1 3
policy making system
Framing and implementation of public
policy- official and unofficial actors in
policy process, agenda setting, power and
2 interest groups, policy types, decision
making and policy analysis, policy design
and tools, policy implementation, failure
and learning
Theory in public policy - kingdon’s
multiple streams approach, advocacy
coalition framework, punctuated
3 equilibrium, institutional analysis,
personal and collective utility, positive
and normative political economy,
principles of public policy
Public policy in India – historical and
structural context to policy making,
4 policy reforms in India, market and non-
market policies
Policy issues in India – clean
environment, agricultural and rural
5 distress, public private partnership,
corporate social responsibility, privacy
and transparency
• Essential concepts in public
policy analysis
• Steps involved in policy framing
and implementation
• Complexity at each stage of
10 policy framing and
implementation
• Key theories, models and
principles of public policy
formulation and implementation
12
• Political processes that shape
public policy in India
10 • Market and non-market
instruments used by state to
satisfy policy goals
• Key debates in contemporary
policy problems in India
4 • Critical analysis of public policy
on key issues

Textbooks:
1. Thomas Birkland (2020) An Introduction to the Policy Process: Theories, Concepts and Models
of Public Policy Making (Routledge: New York)
2. Kuldeep Mathur (2013) Public Policy and Politics in India: How Institutions Matter (Oxford
University Press: New Delhi)
3. IMD Little (2002) "Ethics, Economics, & Politics: Principles of Public Economics", Oxford
University Press
 Course Type Course Code Name of the Course L T P Credit

DE MSD538 Development Economics 3 0 0 9

Course Objectives

This course deals with theory and concepts of economic growth and development. It aims to equip
students with an understanding of intra-country and inter-country reasons for disparities in income levels
and standard of living, main theories of economic growth, domestic issues in development and
international issues in development.

Learning Objectives

● Key theories and concepts in development and economic growth of countries

● Models for applied research in development economics

Unit Topics to be covered Lecture Learning outcomes

hours
Unit 1: Introduction : Economic view of ● Meaning and multidimensionality
development, Core values and objectives of of development
1 development, Millennium development 3 ● Measuring development and
goals, Indicators of development, comparison across countries
Comparative economic development

Unit 2: Theories of economic growth: ● Concepts and models in economic

Linear stages theories, Structural change growth theories
2 models, International-dependence models, 12 ● Applications of economic growth
Neoclassical growth theories, theories
Contemporary models of development

Unit 3: Key Issues in Development ● Evolution of development issues

(Domestic): Inequality, Population growth, over time
3 Education, Health, Agriculture and rural 15 ● Theoretical foundation and
development, Environment, Gender,
various facets of key domestic
Corruption, Technology and learning
issues in development

Unit 4: Key Issues in Development ● Theoretical justifications for

(International): Globalization, Trade theory international trade, finance and aid
4 9
and development strategy, Foreign finance, ● Impact of intl. trade, finance and
investment and aid aid in development of countries

Textbooks:
1. Michael P. Todaro and Stephen C. Smith (2014) Economic Development, Pearson Education
Limited
2. Debraj Ray (1998) Development Economics, Princeton University Press
 Course Type Course Code Name of the Course L T P Credit
DE MSD537 HR Analytics 3 0 0 9
Course Objectives
The course will provide an overview of HR analytics from its emergence to its future scope. It will
help understand the critical stakeholders of HR analytics and the benefits of using analytics in HR.
Tools and techniques for using HR analytics would be discussed in details. Students will learn to
create dashboards and use data visualization tools like Tableau. Case studies will enrich the
understanding of the use of HR analytics for the various HR functions.
Learning Objectives
• Key theoretical concepts in HR analytics.
• Tools and techniques of HR data collecting, examining and analyzing.
• Application of HR analytics in business.

Unit Topics to be covered Lecture Learning outcomes

hours
Introduction to HR Analytics:
1
Traditional human resource
management, strategic human resource
management, emergence of HR analytics
Comprehending HR analytics: Models of
HR analytics, critical stakeholders,
2 holistic approach to application of HR
analytics, benefits of HR analytics to
business
Tools and Techniques for HR data
analysis: Information vs data, data
3
collection, data cleaning, data analysis-
regression analysis, classification
analysis, clustering analysis, association
analysis, and anomaly detection analysis
Evaluation of each HR functions using
HR analytics: recruitment and selection,
4
training and development, performance
appraisals, talent management, employee
engagement, compensation management
and expatriate management
Case studies on HR analytics: Evaluation
of each HR functions using HR analytics
5 case studies, application of analytic tools
on primary and secondary data
Present and future prospect of HR
analytics in organizations: Challenges of
6 establishing a HR analytics unit, factors
determining adoption of HR analytics,
HR analytics and job market
• Phase-wise evolution of HRM
2 • Rationale behind emergence of
HR analytics
• Identification of critical
stakeholders
6 • Application of analytics to a
business problem
• Types of data gathered by HR
professionals
8 • Applying statistical techniques
and conducting various types of
analysis on data gathered by HR
professional
• Application of HR analytics in
various HR functions
10 • Creating dashboards using MS
Excel and Tableau
• Interpretation of HR analytics
data
10 • Importance of data visualization
tools
• Creating HR analytics reports
• Understand the process of
building an HR analytics unit
3 • Understand the linkage between
HR analytics and business

Textbooks:
Rama Shankar Yadav & Sunil Maheshwari (2021). HR Analytics: Connecting Data and Theory.
Wiley.
Shivinder Nijjer & Sahil Raj (2020). Predictive Analytics in Human Resource Management: A
Hands-on Approach. Taylor & Francis.
 Course Format:
Course Type Course Code Name of Course L T P Credit

DE Management of Self in Organizations 3 0 0 6

HRM SPECIALIZATION ELECTIVE

Course Objective

Course Objectives: To provide basic inputs regarding the various processes related to behaviour of the individual at
the work place
Learning Outcomes: The student will be able to appreciate the various individual and group processes related to
Human Resource which will equip them to take better decisions towards various processes of development of
human resources

Prerequisite: The student may have completed courses on Organizational Behaviour and Human Resource
Management

Learning Outcomes

The student will be able to appreciate the various basis of Individual Behaviour in order to excel in their professional
field

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

.Unit I - Individual and Interpersonal 4 The student will get an introduction to the the
1 Behavior-Developing Self Awareness – concept of Self
concepts

Unit II - Effective Problem Solving, 10 The student will know manage individual basis of
Managing Stress, Assertiveness, Trust behaviour
2 Building; Developing good work habits,
Developing self-confidence and becoming a
leader
Unit III- Organizational Success Through 10 The student will be able to appreciate various
Effective Team work, Getting along with aspects of group behaviour
3 People (co-workers, Boss), Managing
Emotions at the work place, Emotional
Intelligence
Unit IV - Self, Personality and Psychological 5 The student will be able to know about the
4 Assessment-Evolution, Theory and issues of various issues related to the evolution of
Psychological Assessment psychological testing

Unit V - Assessment Centre, developing 5 The student will be able to appreciate current
5 Personal Profile. Current developments in developments
industry –
Cases 6 The student will be able to know about the
6
application of the concepts

Text Books: 1. Psychological Testing – Anastasi & Urbina

2. Journal articles and Standardized Instruments
 Course
Course Code Name of Course L T P Credit
Type

DE MSD539 Financial Analytics 3 0 0 9

Course Objective

This course will provide students the opportunity to learn about the applications of various analytical
methods in Financial business problems. Students will also learn the foundations of FinTech and would
focus on how FinTech has impacted the traditional finance industry and hence the nature of financial
business problems
Learning Outcomes

• Students will be able to develop financial models by implementing analytical methods on various
financial business problems
• Students will be able to comprehend on the key concepts of FinTech and their impact on the future
of financial services industry. They will also be able to understand how these new developments
are going to impact the nature of financial business problems

Unit Lecture
Topics to be Covered Learning Outcome
No. Hours

Introduction to Financial Analytics: 3 Students will get an overview of financial

1
Concept, Evolution, Applications analytics domain

Financial Risk analysis and Modeling: Students will learn and practice the business
Introduction to Financial Risk factors, applications of various analytical methods in
Sources of Risk, Types of Risk, Modeling modeling various types of risks and financial
2 Risk factors for various types of risk 11 forecasting
Financial Forecasting: Concept, Types,
ML Techniques for Forecasting and
Applications in Finance
Anomaly Detection: Introduction, Students will learn and practice application
Anomaly Detection Methods and their of fraud detection and anomaly detection
Applications in Finance methods. They will also learn when to use a
3
10 particular method
Fraud Analytics: Concept, Types of
Frauds, Fraud detection methods and their
applications in Finance
FinTech: Concept, Emergence and Students will get an overview of FinTech
Growth, Regulations, Impact on Banking followed by how FinTech has impacted the
Industry 6
payment industry. Students will do hands-on
4
learning using related case-studies
PayTech: Concept, Foundations of
Payment Methods, Current Global
Trends in Payment Technology, Future
 of Payment Technologies and related
Regulations
CreditTech: Concept, Platform Lending 9 In this section, students will get hold on how
– Technology and business models, types FinTech has impacted credit, investment,
and risks; Smart Banking – FinTech and payment industries. They will also be
Banks, BaaS concept and equipped with the cryptocurrency
implementation; foundations. They will be able to visualize
5
the future of financial industry with hands-
InvestTech: Concept, Robo-Advising-
on experience gained from relevant case-
Concept and Functions;
studies
Cryptocurrency: Concept, Evolution and
Mechanism

Text Books:
Fintech: The Technology Driving Disruption in the Financial Services Industry by Parag Y.
Arjunwadkar, CRC Press, 2018 or latest
The Basics of Bitcoins and Blockchains: An Introduction to Cryptocurrencies and the Technology that
Powers Them by Antony Lewis, Mango Media, 2021
Financial Risk Manager Handbook by Phillippe Jorion GARP, Wiley, 5th Edition or latest
Anomaly Detection Principles and Algorithms by Kishan G Mehrotra, Chilukuri K Mohan and
HuaMing Huang, Springer, 2019 or latest
Fraud and Fraud Detection: A Data Analytics Approach by Sunder Gee, Wiley, 2015 or latest
Forecasting Methods and Applications by Spyros Makridakis, Steven C Wheelwright and Rob J
Hyndman, Wiley, 3rd Edition or latest

Reference Books:
Fintech Future: The Digital DNA of Finance by Sanjay Phadke, SAGE 2020 or latest
Banks and Fintech on Platform Economies: Contextual and Conscious Banking by Paolo Sironi, Wiley,
2021
Blockchain Bubble or Revolution: The Future of Bitcoin, Blockchains, and Cryptocurrencies by Neel
Mehta, Adi Agashe and Parth Detroja, Paravane Ventures, 2021
Operational Risk Modeling in Financial Services: The Exposure, Occurrence, Impact Method by Patrick
Naim and Laurent Condamin, Wiley, 2019 or latest
Fraud Data Analytics Methodology: The Fraud Scenario Approach to Uncovering Fraud in Core
Business Systems by Leonard W. Vona, Wiley, 2017 or latest