“MARKETING PLAN OF BRIGHT LIFE ELECTRONICS”

By

Bibek Suyal

Ghanshyam Rajbanshi

Subrat Panta

Sudip Bhurtel

Yogesh Thing

A project work report submitted to Pushpa Khanal in partial fulfillment of the

requirement for the assignment of

Principles of Marketing

at the

Apex College

Pokhara University

Kathmandu, Nepal

January 2024
 DECLARATION

We hereby declare that the project work entitled “MARKETING PLAN OF

BRIGHT LIFE ELECTRONICS” submitted for BBA-BI is our original work
and the project work report has not formed the basis for the award of any degree,
diploma, or other similar titles.
 CERTIFICATE

This is to certify the project Work entitled “MARKETING PLAN OF BRIGHT

LIFE ELECTRONICS” submitted by Bibek Suyal, Ghanshyam Rajbanshi,
Subrat Panta, Sudip Bhurtel, and Yogesh Thing for the partial fulfillment of the
requirement of BBA-BI embodies the Bonafede work done by him under my
supervision.

_____________________

Signature of the Teacher

Name: Pushpa Khanal

Date:
 ACKNOWLEDGEMENT

The project entitled “MARKETING PLAN OF BRIGHT LIFE ELECTRONICS”

has been prepared to fulfill the partial requirements for the internal assignment of
Principle of Marketing of the degree Bachelor of Business administration-banking
and Insurance (BBA-BI) 5th semester, Apex College for Pokhara University.

Thank you,

Bibek Suyal

Ghanshyam Rajbanshi

Subrat Panta

Sudip Bhurtel

Yogesh Thing
 TABLE OF CONTENTS

Section: I Company Profile

Section II: Executive Summary

Section III: SWOT Analysis

Section IV: Marketing Goals and Analysis

Section V: Market Segmentation

Section VI: Target Market

Section VII: Positioning

Section VIII: Current Market Situation/Situation Analysis

Section IX: Marketing Strategy: Product

Section X: Marketing Strategy: Pricing

Section XI: Marketing Strategy: Promotion

Section XII: Marketing Strategy: Distribution

Conclusion
 SECTION I

COMPANY PROFILE

Company Name: Bright Life Electronics

Industry: Consumer Electronics

Founded: January, 2024

Headquarters: Kathmandu, Nepal

Mission:

To enrich lives through innovative and user-friendly electronic products, setting

new standards in the consumer electronics industry.
 SECTIO II

EXECUTIVE SUMMARY

Bright Life Electronics is a dynamic player in the consumer electronics market,

offering a range of high-quality and cutting-edge devices that cater to the evolving
needs of modern consumers. Our commitment to innovation and customer
satisfaction sets us apart in a competitive landscape.
 SECTION III

SWOT ANALYSIS

The SWOT Analysis of our company are categorized into the following ways:

Strengths:

 Strong focus on research and development.

 Established brand reputation and quality.

Agile and responsive customer service.

Weaknesses:

 Limited market presence.

 High dependency on specific suppliers.
 Potential vulnerability to rapid technological changes.

Opportunities:

 Growing market for smart home devices.

 Expansion into untapped market sectors.
 Collaborative opportunities with Tech startups.

Threats:

 Intense competition from established brands.

 Economic fluctuations affecting consumer spending.
 SECTION IV
MARKETING GOALS AND OBJECTIVES

The marketing goals and the objectives of our company can be listed below:

Goals:

 Achieve a 20% increase in revenue within the next fiscal year.

 - Expand market share in the smart home device sector by 15%
 - Enhance brand awareness and loyalty through targeted marketing
campaigns.

Objectives:

 Launch two innovative products in the next quarter.

 Establish partnerships with major retailers to increase product visibility.
 Implement a customer feedback program to continuously improve product
offerings.
 SECTION V
MARKET SEGMENTATION

For the market segmentation, Bright Life Electronics caters to:

 Tech Enthusiasts.
 Family-oriented Consumers.
 Professionals on the Go.
 SECTION VI
TARGET MARKET

Our target customers are individuals and families who seek reliable, user-friendly,
and innovative electronic products that seamlessly integrate into their daily lives.
 SECTION VII
POSITIONING

Bright Life Electronics positions itself as a brand that delivers not only cutting-
edge technology but also an enhanced lifestyle experience through its products,
combining functionality with aesthetics.
 SECTION VIII
CURRENT MARKET SITUATION/SITUATIONAL ANALYSIS

Bright Life Electronics has maintained a strong position in the market,

experiencing steady growth despite economic challenges. The demand for smart
home devices and portable electronics presents an opportunity for further
expansion.
 SECTION IX
MARKETING STRATEGY: PRODUCT

Introduce a new line of eco-friendly smart home devices with enhanced

connectivity and user-friendly interfaces.
 SECTION X
MARKETING STRATEGY: PRICING

Implement a competitive pricing strategy that reflects the value and quality of our
products, ensuring accessibility to a broad consumer base.
 SECTION XI
MARKETING STRATEGY: PROMOTION

Utilize a comprehensive digital marketing approach, leveraging social media,

influencers, and content marketing to create awareness and engagement.
 SECTION XII
MARKETING STRATEGY: DISTRIBUTION

Establish strategic partnerships with both online and offline retailers to ensure the
widespread and convenient availability of our products.
 CONCLUSION

Bright Life Electronics is poised for continued success in the consumer

electronics market, driven by a commitment to innovation, quality, and customer
satisfaction. Our strategic marketing initiatives aim to strengthen our market
position, capture new opportunities, and bring unparalleled value to our
customers.