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!"# THE
MINDSET !" THE
Validate
THE
SOLUTION
SOLUTION !" THE
FINANCE
Understand how money works
Get
Get in
in the
the right
right headspace.
headspace. Validateyour
yourpainkiller.
painkiller.
Cultivate
Cultivate discipline
discipline and
and resilience,
resilience, Create
Createaasolution
solutionthat is is
that in a business and stay on top
and viable AND scalable. of your finances.
and overcome limiting beliefs
overcome limiting beliefs viable AND scalable.
!" THE
JOURNEY !"
!" THE
THE
STRATEGY
STRATEGY
It’s a marathon, not a sprint. Knowhow
Know howyou
you are
are going
going
Set yourself up with the right totoget
getto
toyour
yourdestination.
destination.
attitude to make your dream
business a reality
THE
!" THE CUSTOMER
EXPERIENCE
!! THE
SYSTENS !" TECH SETUP !" THE
STRUCTURE
BRAND | MARKETING
SALES | AFTERSALES
Give your business the Leverage technology, and Structure Your Business
foundations to grow and scale. create a more efficient, resilient, Honethe
your customer
right way fromjourney
the &
scalable, and secure business deliver an incredible customer
get-go.
experience
!" THE
TESTING !" THE
TEAM
UVP
This should be your focus
? Risky =
Too much good competition
X No point
Your Customers don’t need this
What Your Competitors
= Who cares What You Do Well
Do Well
What is Strategy?
© Copyright, CEO Entrepreneur 2023
THE STRUCTURE
CEO PILLAR
Admin/
Operations Finance Marketing R&D
Mgmt
Distribution
IT Intelligence After Sales
/Delivery
10 10,000 one-offs
100 1,000
100,000 upsells
1,000 100
10,000 10 recurring
100,000 1
THE
After-
Sales Customer Marketing
Experience
Sales
S ave
Y ourself
S tress
T ime,
E nergy &
M oney
© Copyright, CEO Entrepreneur 2023
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