Ramadan Media Flight 2024

Ramadan Media Campaign 2024
(12th March - 10th April 2024)

(12th March - 10th April 2024)
(12th March – 10th April)
Channel Mix
Entertainment Channels:
1. Geo Entertainment
2. Hum TV
3. ARY Digital
4. Express Entertainment
5. Bol Entertainment
6. Green Entertainment
7. Aan TV
8. Aaj Entertainment
9. PTV
News Channels:
1. Geo news
2. ARY News
3. Samaa News
4. Dawn News Regional:
5. GTV 1. Sindh TV
6. Dunya News 2. Pushto 1
7. Hum News 3. Lahore News
8. Ab Takk 4. City 42
9. 24 News
Infotainment & Cooking:
1.Discover Pakistan
2.Hum Masala
QJS Ramadan Campaign on Major TV Channels Ramadan Transmissions
Brands In Focus:
Salient Features of the Campaign
Total Spots: 33,114
Total Channels: 24
News: 9
Entertainment: 9
Regional: 4
Infotainment: 1
Cooking: 1
Major Media Properties

Jam-e-Shirin TVC – Ramada Ka Asal Ehsas

Jam-e-Shirin Sugar Free TVC

Sharbat Illacheen TVC

Johar Joshanda – Khayal Rakhnay Ki Adat

Sharbat Faulad TVC

Qarshi Ispaghol Husk TVC

ARY Digital
Main Properties:
Ramadan Transmission: Shan-e-Ramadan
Host: Waseem Badami & Iqrar ul Hasan
• Dasterkhuwan Placement ✓
• Kitchen Placement: ✓
• Kitchen Usage: ✓
• Health TipsTemplate ✓
• Property: LPT Sponsorship
ARY Digital
GEO Entertainment
Main Properties:
Main Sponsorship Nomenclature: Tere Mere Sapne
• Fixed Spot ✓
• Kitchen Placement ✓
• Kitchen Usage ✓
• Kitchen Branding ✓
• Property: LPT Sponsorship
GEO Entertainment
Very Filmi Sponsorship

HUM TV
Focus Brands: Duration Total Spots

QJS (Ronaq Ramadan) 15 and 10 Sec
QJS Eid 15 Sec
QJS Sugar Free 15 Sec 1,934
QJJ Classic 10 Sec
Sharbat Faulad 10 Sec
Ispaghol Husk 10 Sec
Time Bands:
• Sehri Transmission
• Iftar Transmission
• Prime Time & Late Prime Time
Top Rated Shows:

Dil Pe Dastak, Very Filmy
Bol Entertainment
Show Properties:
Ramadan Transmission: Ramadan Mai Bol
• Main Sponsorship Drama ✓
• Dessert Corner placement segment ✓
• Kitchen Placement and usage ✓
• Farman-e-Elahi Template ✓
• Lahore Clock ✓
• Property: Fixed Spot
Bol Entertainment

QJS Eid 15 Sec 863
Time Bands:
Top Rated Shows:

Chand Nagar, Game Show Aisay Chalay Ga,
Aaj Entertainment
Show Properties:
• Main Sponsorship Transmission (Shehryar Asim)
• Branded Kitchen ✓
• Hadees e Nabvi Template ✓
Aaj Entertainment

QJS (Ronaq Ramadan) 10, 15, 30 Sec
QJS Eid 15 Sec 791
Time Bands:
Top Rated Shows:

Baraan e Rehmat, Aunty Parlour wali, Charahgar, Unchahee
PTV Home
Main Properties:
Nomenclature Babu Ki Dulhaniya
Dasterkhuwan Placement ✓
Kitchen Placement: ✓
Kitchen Branding ✓
Kitchen Usage: ✓
Sehar & Iftar Template ✓
Property: 5 Cities Clock (Full)
PTV Home

QJS Eid 15 Sec
QJS Sugar Free 15 Sec
QJJ Classic 10 Sec 2,966
Sharbat-E-Illacheen 15 Sec
Time Bands:
Top Rated Shows:

Babul ki dulhaniya, Box Office, Surgiyan, Sukh e Noor, Sultan Abdul Hamid
Express Entertainment
Show Properties:
Main Sponsorship: Piyara Ramadan + Aik Thi Laila
• Main Sponsorship Drama ✓

• Dasterkhuan Placement and usage ✓
• Farman-e-Elahi Template ✓
Express Entertainment

QJS Eid 15 Sec 190
Time Bands:
Top Rated Shows:

Pyara Ramzan, Main Kahani Hun,
Dayan, Tubelight
Properties:
Green Entertainment • Powered by Green Ramadan Show
• Host Nadia Khan & Ijaz Aslam

QJS Eid 15 Sec
Sharbat Faulad 10 and 15 Sec
Ispaghol Husk 10 and 15 Sec
Time Bands:
Top Rated Shows:
Pagal Khana, Ek Jhooti Love Story, Rafta Rafta,
Life Green Hai
Aan TV
Properties:
Ramadan Transmission: Bahar - e - Ramadan
• Dasterkhuwan Placement ✓
• Kitchen Placement: ✓
• Kitchen Usage: ✓
• Sehar o Iftar Templates ✓
• Property: Fixed Spots
Aan TV

QJS Eid 15 Sec 1,095
Time Bands:
Top Rated Shows:

Bahar e Ramzan, Ilzam, Shareek e Jurm, Ziddi
ARY News
Focus Brands: Duration Total

Spots
QJS Eid 15 Sec
Time Bands:
Top Rated Shows:

Off the Record, News Bulletin, Mehr Bukhari, 11th Hour,
The Reporters
Geo News

Spots
QJS Eid 15 Sec
Time Bands:
Top Rated Shows:

Capital Talk, Naya Pakistan, News Bulletin, ASKKS, Jirga,
Harna Mana Hai
Samaa TV

QJS Eid 15 Sec
QJJ Classic 10 Sec 566
Time Bands:
Top Rated Shows:

Ramzan ka Samaa, Aftaar ka Samaa, Nadeem Malik Live,
Mere Sawal, News Bulletin, Red Line
Dunya News

Spots
QJS Eid 15 Sec
Time Bands:
Top Rated Shows:

Nuqta e Nazr, Iktilaf, On the Front, Think Tank, Hasb-e-
Haal, Mazak Raat
Abb Takk

Time Bands:
Top Rated Shows:

Rupia Paisa, Benaqaab
GTV
Show Properties:
• Daterkhuwan Placement ✓
• Templets ✓
• Property: Islamabad Clock
GTV

Time Bands:
Top Rated Shows:

Ramazan Transmission, G For Gharida with Gharida
Farooqi, Jamhooriyat with Ameer Abbas
Hum News
Show Properties:
• Programs Sponsorship ✓
• Templets (Sehar & Iftar) ✓
• Property: Lahore Clock
Hum News

Spots
QJS Eid 15 Sec
787
Time Bands:
Top Rated Shows:

Khabar Aur Tajzia, Upfront, Hum Dekhen Gay
Dawn News

QJS Eid 15 Sec 821
Time Bands:
Top Rated Shows:

Ronaq-e-Ramzan, Live With Adil Shahzeb,
Khabar Say Khabar With Nadia Mirza
Lahore News
Show Properties:
• Programs Sponsorship: Ramadan Transmission
• Templets (Health Tips + Ahadees) ✓
• Property: Lahore Clock
Lahore News

QJJ Classic 10 Sec
Time Bands:
Top Rated Shows:

Juram Anjaam, Top Story, Lahore Nama
CITY 42

QJS Eid 15 Sec 307
Time Bands:
Top Rated Shows:

Bolo Lahore, Degree 180, Inkashaaf,
Aakhir Kiu
24 News HD
Ramadan Transmission:
Kitchen Placement ✓
Kitchen Usage ✓
Dasterkhuwan Placement ✓
Property: Lahore Clock (full)
24 News HD

QJJ Classic 15 Sec
Time Bands:
Top Rated Shows:

Noor e Ramzan, Nasim Zehra @ 8, Dastak, DNA, News
Bulletin
Sindh TV
Show Properties:
• Sehar & Iftar Countdown ✓
• Quick Recipe Template ✓
Sindh TV

QJJ Classic 10 Sec
Time Bands:
Top Rated Shows:

Maqtal, Takrar
Hum Pashto 1
Show Properties: Ramadan Transmission

Host: Parishay Khan & Chef
• Al Quran Template ✓
Hum Pashto 1

QJJ Classic 10 Sec
Time Bands:
Top Rated Shows:

Pakhair Ramzan, Daldal, Ishq Tamasha,
Zan Mureed
Discover Pakistan
Show Properties: Ramadan Iftar Show

Host: Amin Hafeez
• Ahadees Nabvi Template ✓
Masala TV
Ramadan Transmission:
Cooking show with Chef Mehboob
• Kitchen Branding ✓

QJS Eid 15 Sec 518
Time Bands:
Top Rated Shows:
Mehboob Kitchen, Fusion Foods,
Imaan hai Ramadan Live
Digital Media Campaign
Ramadan 2024
YouTube
QJS Ramadan TVCs:

QJS Ramadan Instream Ad: 30 sec
QJS Ramadan Copy: 7, 15 & 10 sec
Bumpers: 5 Sec adapt
YouTube Instream Ad
Impressions: 31 M
Views: 2.23 M
Reach: 10.3 M
YouTube Bumper Ad
Impressions: 45.6 M
Reach: 12.3 M
YouTube
Total Impressions: 20.6 M GDN
Jam-e-Shirin - Ronaq-e- Ramadan
Jam-e-Shirin - Ronaq-e- Ramadan

New QJS TVC Digital Placements
PSL Live Streaming Youtube Placement
Instagram Placement
Facebook Placement
PSL Digital Streaming

STATS
Budget: Total Matches: Ad Slots: Spots: Estimated AD Frequency:

34 Studio Show: Estimated
PKR 48.72 M 564 17 Spots of 10 Time: Views: 6.67
Seconds
30 Seconds Pre & Audience Reach:
Post Match 5,640 Seconds 25 M 169 M
PSL Digital Streaming Partners

Brand Partner
Harna Mana Hai (During PSL) & Hasna Mana Hai (During Ramadan)
Brand Partner
Social Media
Social Media
Jam e Shirin
Social Media Posts

Social Media
Qarshi Industries
Ramadan Mubarak Post

Social Media

Social Media

Social Media

E-commerce
Qarshi Online Health Shop)
E-commerce
E-commerce Product Promotion (Social Media Posts)
E-commerce
E-commerce Product Promotion (Social Media Posts)
Jam-e-Shirin
Ramadan Outdoor Campaign 2024
QJS Outdoor Media Campaign 2024
QJS Ramadan Key Visual

Outdoor Campaign Highlights

SMD & Digital Streamers

Click here for your valuable feedback please
https://forms.gle/LLHEabbxArnWqjkT7
Thank You & Happy Ramadan…☺

Ramadan Media Flight 2024

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Ramadan Media Flight 2024

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Ramadan Media Campaign 2024

(12th March - 10th April 2024)

Total Spots: 33,114

Major Media Properties

Jam-e-Shirin TVC – Ramada Ka Asal Ehsas

Jam-e-Shirin Sugar Free TVC

Sharbat Illacheen TVC

Johar Joshanda – Khayal Rakhnay Ki Adat

Sharbat Faulad TVC

Qarshi Ispaghol Husk TVC

Very Filmi Sponsorship

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

• Main Sponsorship Drama ✓

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total Spots

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total

Top Rated Shows:

Focus Brands: Duration Total

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

Focus Brands: Duration Total Spots

Top Rated Shows:

Show Properties: Ramadan Transmission

Focus Brands: Duration Total Spots

Top Rated Shows:

Show Properties: Ramadan Iftar Show

Focus Brands: Duration Total Spots

QJS Ramadan TVCs:

Total Impressions: 20.6 M GDN

Jam-e-Shirin - Ronaq-e- Ramadan

Jam-e-Shirin - Ronaq-e- Ramadan

PSL Digital Streaming

Budget: Total Matches: Ad Slots: Spots: Estimated AD Frequency:

PSL Digital Streaming Partners

Social Media Posts

Ramadan Mubarak Post

Ramadan Mubarak Post