Professional Documents
Culture Documents
Logistics
incoming supplies.
• focuses on the supply part of the supply-demand equation.
• refers to the transportation, storage, and
receiving of goods into a business.
• It relates to goods procurement for office use
or the production unit.
Inbound Logistics
Inbound vs
Outbound?
Inbound vs Outbound Logistics
Purchasing or Ordering
Receiving
Material Management
Transportation
potential order of the mode of trucks ad received
suppliers, goods or raw transportation receiving the material
getting price material that and discussing ordered within the
quotes, and the company price and material, and facility
managing requires. route with the ensuring its
suppliers third-party quantity and
carrier. quality.
Processes involved in Inbound Logistics Services
Inventory Management
Storing and Warehousing
Reverse logistics
Distribution and Tracking
material in the the inventory. material or raw material of
right conditions goods to the goods back to
before distributors and the facility in
transporting it tracking them case of defects,
to the in real time delivery issues,
manufacturer. repair and
other problems
Advantages of Inbound Logistics
Provide a common set of rules used for defining the responsibilities of sellers and buyers in the delivery
of goods under sales contracts. They are widely used in international commercial transactions.
INCOTERM rules are standard sets of trading terms and conditions designed to assist traders when goods
are sold and transported.
Prevent confusion in foreign trade contracts by clarifying the obligations of buyers and sellers.
INCOTERM Rule specifies
a
a IncoDocs
Groups el seein a Sea and Inland Waterway Transport Any Mode or Modes of Transport
Inc ote rm
| EXW_| FCA | FAS | FOB | CFR | CIF_| CPT | CIP | DAP | DPU | DDP_
Ex Works Free Carrier Free Free On Cost and Cost Carriage Paid} Carriage & Delivered at Delivered at Delivered
(Place) (Place) Alongside | Board (Port) | Freight (Port)| Insurance & | To(Place) }!nsurance Paid} Place (Place) [Place Unloaded] Duty Paid
Ship (Port) Freight (Port) to (Place) (Place) (Place)
Loading Charges Buyer Seller Seller Seller Seller Seller Seller Seller Seller Seller Seller
Buyer Seller Seller Seller Seller Seller Seller Seller Seller Seller Seller
Loading on Carriage Buyer Buyer Buyer Seller Seller Seller Seller Seller Seller Seller Seller
Carriage Charges Buyer Buyer Buyer Buyer Seller Seller Seller Seller Seller Seller Seller
| Insurance Negotiable Negotiable Negotiable Negotiable Negotiable *Seller Negotiable “Seller Negotiable Negotiable Negotiable
Buyer Buyer Buyer Buyer Buyer Buyer Seller Seller Seller Seller Seller
Delivery to
Destination Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Seller Seller Seller
Unloading at
Destination Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Seller Buyer
Import Duty, Taxes &
Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Buyer Seller
Customs Clearance
*CIF requires at least an insurance with the minimum cover of the Institute Cargo Clause (C) (Number of listed risks, subject to itemized exclusions)
<a **CIP now requires at least an insurance with the minimum cover of the Institute Cargo Clause (A) (All risk, subject to itemized exclusions)
. Y Tatere) Docs Create your Sales & Shipping Documents at www.incodocs.com —CoPyright ©2020 IncoSolutions Pty Ltd. All Rights Reserved.
This is general information for guidance purposes only. IncoSolutions Pty Ltd is not responsible for these contents nor do the contents listed above contain all
details. For a full and complete description, refer to the fullversionof Incoterms 2820 by the International Chamber of Commerce at the ICC website.
Transportation Definitions
• Pre-carriage - inland transportation on the
seller’s side --*empty container.
Domestic: from the place where the
shipment starts to any subsequent
transportation carriage.
International: from the place where the
shipment starts to the departure point on
the seller’s side.
• Main Carriage
Domestic: subsequent transportation
beyond pre-carriage.
International: transportation from the
point of departure on the seller’s side to
the arrival point on the buyer’s side.
Transportation Definitions
• On-carriage - *full container-unpacking
Domestic: subsequent transportation
beyond the main carriage.
International: transportation from the arrival
point on the buyer’s side.
• Door-to-Door – Contract of carriage that includes
pre-carriage, main carriage, and on-carriage by
the same carrier.
• Door-to-(Air)Port – Contact of carriage including
pre-carriage and main carriage to airport or ocean
port or truck terminal port or rail port.
• (Air)Port-to-(Air)Port – contract of carriage for
main carriage only
• (Air)Port-to-Door – Contract of carriage including
main and on-carriage
SHIPMENT CONTRACT – ARRIVAL CONTRACT –
Contracts
Ex-Works
(EXW)
EXW
This rule places minimum responsibility on the seller, who merely has to
make the goods available, suitably packaged, at the specified place,
usually the seller’s factory or depot.
im.
COSTS >
im wh
COSTS
dag
RISKS> RISKS —>
INSURANCE
Export Import
formalities formalities
Export Import
formalities formalities
Ex
formalities formalities
CSEar ir
DDP bDelivered Duty Paid
im hh E_| (Insert named place of
cosTS destination) Incoterms® 2020
RISKS —>
Export
formalities
Import
formalities ile
Export my
formalities formalities
RULES FOR SEA AND INLAND WATERWAY TRANSPORT
a. Pee: ae esyf
COSTS >
ot
—> COSTS
RISKS > > RISKS
Import Export Import
formalities formalities formalities
* exw —» ODP
DEPARTURE MAIN
cueAlGCARRIQQE AIN
papal ¢ ARRIAHE ARRIVAL
exw (Fr)
at PLACE
Are you ready to bear all Are you able to load the goods at the EXW
costs and risks from the Can you obtain the seller’s warehouse?
OKO ¢
seller’s warehouse? required export licences
and carry out all export
and transit formalities?
Do you accept all risks from the moment the goods are FCA
How ays 6
handed over to the carrier in the terminal?
Z.
(-.\ :
Are you ready to organize
L WY Do you accept the risks from the
FOB
moment the captain has received the
main carriage (including goods on board the ship?
consolidation), pay the Are the goods
freight and bear the risk Are the goods shipped by air, rail
until goods arrive at the shipped by (no ) or road, ora FAS
agreed place of
container? combination of
destination? modes? Do you accept the risks from the
moment the goods have been
presented alongside the (ocean)
vessel?
CPT (CIP)
YES
Do you accept the risks from the
moment the goods are handed over
CFR (CIF)
Are you ready to bear the Le Are the goods in the departure terminal for main
risks during transport but Are the goods shipped by air, rail carriage?
DPU
© Deliver Goods
© Examine
@ Request document @ Present O Deliver
for Credit and honour Documents Credit
or refuse
@ Present Documents
Importer’s bank <
Exporter’s bank or
(Issuing Bank or
Advising Bank
nominated bank)
© Send Credit
Basic Types > Sight or Term/ Usance
of
> Revocable or Irrevocable
Letters of
Credit > Unconfirmed or Confirmed
and
Definitions Spend analytics – the process of collecting, cleansing,
classifying, and analyzing spending data through either
dedicated software or one-off spend cubes.
Spend
Management
Spend Management
Systems
• Utilizing new tools to help monitor and
control spending activity and to create an
integrated process.
➢ e-sourcing – web-based systems to
collect and compare information
➢ e-procurement – a digital transaction
process that involves using the
internet to buy and sell goods and
services
➢ e-spend analytics – to gain insight
into how much money is being spent
on what types of services or products.
How Spend
Management
improves
Procurement?
How Spend Management
improves Procurement
£4229
big buys.
MW 7 Ways To Avoid Maverick Spend
OOO ey] 6G
Perform Spend Get Everyone Use E-Procurement Centralize Your
Analysis on Board Software and Contract
Automation Management
a BBE
im Be | INS]
Involves using e-sourcing tools for This SCM tools also help to
bidding and contract award develop product requirements
process. that can be sent to the suppliers,
which is typically called as
“Request for Proposal.”
Developing
Supply
Strategy
Make-or-Buy Decision
Outsourcing
Buying goods or
services from
outside sources
rather than
making or
providing them
in-house
Reasons for Make-or-Buy
◦ Reasons for Making ◦ Reasons for Buying
➢ Lower production cost ➢ Lower acquisition cost
➢ Unsuitable suppliers ➢ Preserve supplier commitment
➢ Assure adequate supply (quantity or ➢ Obtain technical or management ability
delivery) ➢ Inadequate capacity
➢ Utilize surplus labor or facilities and make a ➢ Reduce inventory costs
marginal contribution
➢ Ensure alternative sources
➢ Obtain desired quality
➢ Inadequate managerial or technical
➢ Remove supplier collusion resources
➢ Obtain unique item that would entail a ➢ Reciprocity
prohibitive commitment for a supplier
➢ Item is protected by a patent or trade
➢ Maintain organizational talents and protect secret
personnel from a layoff
➢ Frees management to deal with its primary
➢ Protect proprietary design or quality business
➢ Increase or maintain size of the company
(management prerogative)
Net Income
Make Buy Increase
(Decrease)
Direct materials $50,000 $0 $50,000
Direct labor 75,000 0 75,000
Variable manufacturing costs 40,000 0 40,000
Fixed manufacturing costs 60,000 10,000
Purchase price (25,000 x $8) (200,000)
Total annual cost $(25,000)
• The process of
selecting a group of
competent suppliers
for important
materials, components,
and services that can
impact the firm’s
competitive advantage
is a complex one.
Managing and improving supplier
relationships and capabilities
Supplier Ratings
1,9% §5,3% 93,5% 15,0
Defect Rate On-Time Supplies Supplier Availability Lead Time (Days)
SER(1 TO 9) a
Supplier Defect Rate Supplier Availability Lead Time (in Days)
SSI(1-10) a o—0
PAYDEX(1-100) a 74
FSS(1 -100) ee 90
V\
= DefectRate (©) DefectRate=>2.3 =— Supplier Availability © Supplier Availability = Lead Time © Lead Time>16
Supplier 1 74% 18% 8% eet 4,0% 2,8% 2,4% 1,8% 0,7% 2,7%
Supplier
upplier 2 73% A 13% 14% m No Impact
AT%
Supplier 3 ®
60%
2 = /|mpact
Supplier 4 -
EF; a 25%
Supplier 5 2 m Rejected
32% 28%
Supplier 6
- Early =On Time m= Late Supplier 1 Supplier 2 Supplier 3 Supplier 4 Supplier S Supplier 6
Supplier Quality Management KPI Dashboard with Delivery Performance
This slide showcases dashboard ofsupplier performance KPis thatcan helpto analyze the performance ofindividual vendors andtake corrective actionin case of deviation. It key components are returnto supplier cost, rejection
rate, supplier quality rating and supplier delivery performance
Spend
‘iit
UnderSee M ea ee
nt we
Supplier 1 Glee 82,4% = > 14,0
14.3% (+6%) JE Supplier Availability =~ Jead Time (days)
Tactics to Improve your Spend
Management Process
Identify expenses
and company
spending
Centralize expense data
Spend
Analysis
Business
units
Data shared by
Purchase orders
suppliers
COMMON
PROCUREMENT
SPEND DATA
Risk reviews Credit ratings
Other internal
Transaction data systems and external
sources
Direct and Indirect
Procurement
Spend
• Direct spend – In procurement refers
to goods and services that are directly
related to making products (e.g. raw
materials, components, hardware, and
services related to manufacturing
processes).
• Indirect spend – In procurement refers
to the sourcing of goods and services
not directly related to the
manufacturing of products. (e.g.
marketing services, travel & lodging,
MRO, IT services, HR services, utilities,
etc.)
Gain full Realize
visibility savings
Implement
Support
B en efits fq Ys administrative
benchmarking
O f Spen d efficiencies
a= Analysis —_..’
Improve Improve supplier
forecasting relationships
Reduce maverick
spending
Identify Extract Cleanse
! Spend Analysis in
6 steps
'0---@----0""
Analyze Classify Enrich
Identify Data Sources
You can segment your spending into different groups and, from there,
determine all the spend data sources available from your departments,
plants, and business units.
GS KN =< Tol)
Customer
Cost avoidance Maverick spend On time delivery PO coverage
satisfactir”
Types of Spend Analysis
Tail Spend Analysis
Profit Impact
Simplify Ensure supply
Volume purchased
Percentage of total purchase cost
Impact on product quality or
business growth
Supply Risk
The Kraljic Matrix — a useful tool for creating
category strategies and defining an overall approach
tant
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Greening the
Supply Chain
• is a set of green management practices to
help organizations operate more
sustainably and efficiently.
• Greening the Supply Chain initiatives are
part of the process of implementing a
sustainable development plan.
1. achieving improved HSE performance,
2. increasing efficiencies in the use of energy, water, or other natural
resources.
3. reducing the environmental and societal impact of business operations.
4. Expanding economic and quality of life-enhancing opportunities that
result from the company’s business activities
Greening the Supply Chain
• Applying common environmental and related
standards and programs across the parent
company and its suppliers, taking into
consideration local legal frameworks and culture.
• Extending management system implementation
to ensure greater accountability of supplier
performance on health, environment, safety,
resource consumption, and social.
• Examining opportunities for business process
redesign or innovation, materials substitution, or
product design.
• Adopting specific performance goals and metrics
to evaluate the performance of specific suppliers
over time.
• Developing partnerships
Corporations must also improve their
performance in a range of other
measures including:
Sales
• human rights,
• wage rates
I.T Logistics
• Anti-corruption initiatives
• Environmental compliance, etc.
GSCM
Suppliers
Initiatives
Production Finance
HR
Why is there a need
for GSCM
• Increase Environmental Constraints due
to Global Warming
• Corporate Social Responsibility (CSR)
• Beneficial for Organization
• Eco-friendly
• Increasing Environmental awareness
among stakeholders
• Evolving Consumer and Client Demand
• Response in increasing fuel prices
Benefits of
GSCM
Mitigating risks to
the business
, AN
a ae ad
+ Established either by kind of waste
yy as. sé Rives
transferred or by size.
- Active RFID systems track their
movements and locations.
* Optimization Algorithms are used.
* Helps in reducing GHG emissions.
(Resou a) (Costes )
Smart Containers
Data Management
.*
Local Composting
• Satisfactory in performance
and available at a fair and
reasonable price
Post-consumer
Content
• The percentage of materials
collected from end users
and recycled into the new
product.
RE-USE VS.RECYCLING
RECYCLE: REUSE:
a set of processes and practices that enable an organization to reduce its environmental
impacts and increase its operating efficiency.
ISO has also developed ISO 14031 an environmental performance evaluation tool which
enables organizations to measure, evaluate and communicate their environmental
performance using key performance indicators (KPIs), based on reliable and verifiable
information.
Green IK
Element
PLAN
Collectively plan
an environmental
action
ACT NN DO
Take actionbased _ a Carry out the
onthe findings — planned action
Te” J
CHECK
Review and analyse
performance of
action
Chapter 2: Purchasing
Organizations in the
Enterprise
Engr. Darlene Gayle D. Dela Fuente, MSEM, CLSSGB
Department of Industrial Engineering
IE 420
Learning outcomes
1
1 2 3 4 5 6 7 8 9
0
Describe Identify the Identify Describe Describe Identify the Describe Identify Recognize Construct
the role of difference and define the critical how key the how the and a vendor
procureme s between the four success purchasing functions difference performan describe rating
nt in the traditional stages of factors is a key of s between ce of the the types system
supply purchasing purchasing (CSFs) participant purchasing the make- purchasing of when
chain and sophisticat needed in in or-buy function purchasing making an
contempor ion the integrating decision can be strategies important
ary purchasing the and the measured purchase
purchasing function members outsourcin
of a supply g decision
chain
What is the difference
between Procurement
and Purchasing?
MW Differences Between Procurement and Purchasing
PROCUREMENT PURCHASING
The strategy around buying goods and services The act of buying goods and services
Considers the business implications of what happens before Only considers the business implications of
and after the purchase the purchase
Ensures that all purchases fulfill long-term business needs Ensures a purchase meets an immediate need
A proactive strategy to ensure the organization has the A reactive response to fill a request to purchase
goods and services it needs goods and services
PLANERGY™
Role of • Procurement – The business functions of
procurement planning, purchasing, inventory
Procurement in
control, traffic, receiving, incoming inspection,
and salvage operations.
Supply Chain
• Purchasing – a term used in industry and
management to denote the function of and the
responsibility for procuring materials, supplies,
and services.
• Buyer – an individual whose functions may
include supplier selection, negotiation, order
placement, supplier follow-up, measurement
and control of supplier performance, value
analysis, and evaluation of new materials and
processes.
• Product - Any good or service produced for
sale, barter, or internal use.
The Supply Chain receives
so much attention because
Purchasing is the most
costly activity in most firms
Purchasing
◦ is critical to supply chain efficiency because it is the job of purchasing to
❖Select suppliers
❖Establish mutually beneficial relationships with them
◦ its goal is to develop and implement purchasing plans for products and
services that support operations strategies.
◦ Among its duties are:
❖Identifying sources of supply
❖Negotiating contracts
❖Maintaining a database of suppliers
❖Obtaining goods & and services that meet or exceed operations requirements in a timely
and cost-efficient manner
❖Managing suppliers
Purchasing Parameters
(7Rs)
• Buying the material at the right price
• Buying the material of the right quality
• In the right quantity
• At the right time
• From the right source
• At the right place
• With the right mode of transport
Roles of Purchasing
Value Analysis - examination of the function of purchased parts and materials to reduce cost
and/or improve performance.
Vendor Selection – a decision regarding whom to buy materials from, considering numerous
factors, such as inventory and transportation costs, availability of supply, delivery
performance, and quality of suppliers.
Phone Number (123) 123-4567 Delivery Address 3383 Public Works Drive Company Name: Company Name:
Chattanooga, TN, 37421
Street Address: Street Address:
Address 3383 Public Works Drive
Chattanooga, TN, 37421 City, ST ZIP Code: City, ST ZIP Code:
Phone: Phone:
Order Details
Sales Person Ship Date Terms
Traditional Contemporary
❑RFQ based on lowest ❑Requires the buying
cost assuming that organization to become
delivery and quality are partners with its suppliers
met
Traditional Contemporary
❑Cost ❑Supplier Evaluation
❑Quality ❑Supplier selection for long-term
Supplier ❑Delivery
relationships
❑Contract structuring and
Evaluation ❑Technical
❑Financial
negotiation
❑Supplier relationship
management (SRM)
❑Supply chain coordination and
collaboration
Vendor Evaluation
Purchasing
partnering so each negotiation is a step
in developing long-term relationships
and therefore not as a one-off deal.
Critical Success Factors of Purchasing
Functionality
Availability
Cost
Quality
Match Inflow and Outflow
Reduce variances in Delivery
Increase Supplier Dependability
Reduce the Bullwhip Effect
Become an Intercompany
Find sustainable Suppliers
Given the nationwide
operations, how will you
organize the purchasing
department?
Forms of Purchasing
Department
• Centralized Purchasing -
purchase of all required goods and
services by a single department for
all the branches of the entire
company.
• Decentralized Purchasing - allows
individual stakeholders to make
purchases for their department
ADVANTAGES DISADVANTAGES
Overhead expense reduction Complex management of the
company in case
Better relationships within
Advantages the organization organization becomes too large;
and Advanced control Difficulties with timely
replacement of defective
Disadvantages Team cohesion materials;
of Centralized Saved money High probability of delays – often
requisitions for goods have to be
Purchasing sent from distant areas;
Difficulties with purchasing
materials from local suppliers in
case of an emergency;
Centralized purchasing is not
suitable, if branches are in
different geographical locations.
ADVANTAGES DISADVANTAGES
Benefit of time: Better External factors
Advantages relationships within the
organization Narrow product lines
and Fosters better coordination Scattered management of
information and data.
Disadvantages Supplier diversity and use of
Non-compliance with corporate
local alternatives
of policy and processes.
Benefit of choice
Decentralized Effective Control
Risk mitigation is not always fully
supported
Purchasing
For a single location
organization, what is much
better, a centralized or
decentralized purchasing set-
up?
Purchasing cost
ABC Premise
▪ Cost objects consume activities.
▪ Activities consume resources.
▪ The consumption of resources drives costs.
▪ The understanding of cost drivers is critical for
managing overhead expenses and minimizing cost
errors
Traditional vs ABC Model
Criteria Attributes
Quality • Quality of products
• Warranty
• Past records on the reliability of products
• Quality certification, affidavits
• Willingness to take the corrective actions
• Willingness to accept a responsibility for defects or latent deficiencies
• Prompt replacements of rejects
Price • Competitive price
• Accurate price quotation
• No hidden costs
• Correct billing/invoicing
Delivery Services • Delivery on schedule
• Delivery per routing instructions
• Delivery without constant follow-ups
• Prompt responses to emergent and rush delivery requests
• Good packaging
• Geographical location
Supplier appraisal
Criteria Attributes
Production • Adequate facility, equipment, and know-how
capacity and • Adequate housekeeping (e.g., cleanliness, maintenance)
• Good labor-management relations
technical capability
• Skilled labor
• Technical ability to innovate
• Information technology/communication system structure
• Room for growth/expansion
Financial stability • Credit rating (e.g., Dun and Bradstreet report)
• Cash flow, liquidity, and profitability
• Bank references
Poor = 40%
Total 100 93.2
Supplier B for Part Number
Factor Weights How measured? Supplier performance Ratings
(Past 12 months)
Quality 40 1% defective, subtract 5% 1.5% defective 40[100-(1.5×5)]/100 = 37
Delivery 30 1 day late, subtract 1% Average 3 days late 30[100-(3×1)]/100 = 29.1
Price 20 Lowest price paid/price P46/P47 20[(46/47)×100)]/100 = 19.6
charged
Service 10 Good = 100%; Fair = 70%; Poor = 40% 10(40)/100 = 4.0
Poor = 40%
Total 100 89.7
Q&A?
CHAPTER 1:
U N D E R S TA N D I N G
S U P P LY C H A I N
VS
SUPPLY
CHAIN?
What is Logistics?
Sd ee Retailer Customer
(— : >
:
Eo» 62> ES > oom
17 19 19
76 13 75
Vertical
ECONOMIC Logistics Mngt Integration
Mfg Mngt & OR
THEORY Mfg Mngt - first used
Developed as an
a strategy that allows
expansion of ‘physical
Smith (1776) because of the increasing distribution a company to
developed the amount of attention being management’ to cover streamline its
economic theory of paid to the management of an organization's overall operations by taking
modern production factories. flow of materials direct ownership of
and advocated the various stages of its
division of labor to OR - first developed and production process
increase efficiency. provides a scientific method
for studying and devising
solutions to managerial
problems.
GLOBAL
S U P P LY
CHAIN
ISSUES
Material Increasing
scarcity freight prices
Global Difficult
demand
Port
congestion
Supply forecasting
Chains Changing
Digital
Issues consumer
attitudes
transformation
Restructuring Inflation
Why Supply Chain Management?
Product design strategy Maximize performance at a minimum Create modularity to allow postponement
product cost of product differentiation
Pricing strategy Lower margins because price is a prime Higher margins because price is not a
customer driver prime customer driver
Manufacturing strategy Lower costs through high utilization Maintain capacity flexibility to buffer
against demand/supply uncertainty
Inventory strategy Minimize inventory to lower cost Maintain buffer inventory to deal with
demand/supply uncertainty
Lead time strategy Reduce, but not at the expense of costs Reduce aggressively, even if the costs are
significant
Supplier strategy Select based on cost and quality Select based on speed, flexibility,
reliability, and quality
Porter’s Value Chain
• It is a strategic management
tool developed by Harvard
Business School professor
Michael Porter.
• In his 1985 book Competitive
Advantage, Porter explains that
a value chain is a collection of
processes that a company
performs to create value for its
consumers.
FIRM INFRASTRUCTURE
» Company's support system and the functions that allow it to maintain operations.
» Includes all legal, administrative and accounting.
PROCUREMENT
>»
INBOUND OUTBOUND MARKETING
OPERATIONS SERVICE
LOGISTICS LOGISTICS SALES
Primary Activites
This include the receiv- Procedures required For Activities and system Strategies to enhance Activities required to
ing, warehousing and converting raw materials required to distribute visibility and target maintain products and
inventory control of a or resources into a a Final product to appropriate customers— enhance consumer
company’s raw materials. Finished product or a consumer such as advertising, experience after sale of
It also covers the service. promotion, and procing. product or service.
relationship required
y,
with the supplier.
E.g. Installation,
E.g. Customer access, E.g. Branch operations, E.g. Order processing, E.g. Sales force,
Customer support,
data collection, Assembly, component warehousing, report promotion, advertising,
complaint resolution,
incoming material, fabrication preparation website
repair
storage
Financing, Planning,
Investor relations
Recruiting, training,
compensation system
Services, machines,
Advertising, Data
STARBUCKS VALUE CHAIN
PRIMARY ACTIVITIES
Inbound Logistics Operations Outbound Logistics Marketing and Sales Services
• The Starbucks value • Starbucks operates more • Starbucks does not tend • Starbucks is one of the • The company aims to
chain begins with buyers than 32,000 stores in 80 to employ a B2B model world’s most build brand loyalty
purchasing high- quality different countries. Stores where other brands recognizable brands, through a superior in-
coffee beans from are either company- distribute its products, and for good reason. store experience. After
primary producers in owned or licensed to but a small selection of The company can witnessing the café
Asia, Africa, and Latin other companies that coffee products can be promote its brand with culture in Italy, CEO
America. The beans are have access to desirable found in supermarkets. consistent messaging Howard Schultz wanted
roasted and packaged – retail spaces such as • Most products are across social media, to bring a similar
which adds value to their those inside airports. transported from video, television, events, experience to American
sale price – and sent to a • Starbucks also owns a warehouses and and various in-store coffee lovers.
mixture of Starbucks- range of related brands distribution centers and experiences such as new • Starbucks “as a third
owned and third-party such as La Boulange, then sold in Starbucks product sampling. place between home and
distribution centers. Teavana, Ethos Water, stores and cafés around work, an extension
• Note that the and Seattle Coffee Co. the world. between people’s lives,
procurement process is at a time when people
never outsourced to have no place to go.”
ensure quality standards • Invests heavily in
are enforced from the customer service training
start of the chain. to add value to the chain.
STARBUCKS VALUE CHAIN
SECONDARY ACTIVITIES
Firm Infrastructure HR Management Research & Dev’t Procurement
• This encompasses • Starbucks is well known • Each Starbucks store • As we noted earlier,
various departments that for its effective human provides unlimited procurement for
are necessary to maintain resource management. bandwidth free of charge Starbucks means
company operations, Employees are offered a which creates significant sourcing coffee beans
such as finance and legal. range of perks, including value for casual diners directly from primary
• Starbucks also employs health coverage, paid and businessmen alike. producers on several
business managers in leave, retirement plans, The company also uses continents. Purchasing
corporate offices and subsidized university technology to ensure the agents that are employed
store managers in each education, company taste of its coffee is by the company form
café to oversee the stock plans, and consistent across its strategic partnerships
baristas. discounts on work- stores. with each producer and
related transportation • The Starbucks Rewards communicate the
expenses. program app is another standards they must meet
example of the café chain in terms of bean quality.
using technology to its
advantage.
Key takeaways: Porter’s Value
Chain
Improved Overall
Increased Revenues
Performance
Satisfied Customer
Demand
Customer
Analysis
Order
Purchasing/
Fulfillment
Supplier
Partnering
Integrated Inventory
Storage &
Transportation Supply Chain Management
and Control
Management
Materials
M///f
Management
Supply Chain
Management Drivers