A Project Report On

“BRAND OF LAPTOP/DESKTOP/IPAD”

Submitted in partial fulfilment of the requirement for the award of

MASTER OF BUSINESS ADMINISTRATION

From
NARAYANA BUSINESS SCHOOL,
AHMEDABAD
Subject : Business Statistics
Component : Device preference among
students: “Laptop/Desktop/iPad” usage analysis.
Submitted By ROLL NO.
Deepak Bhati (13)
Dev Joshi (14)
Ekuspreet Singh (15)
Ginni Jaisalmeria (16)
GROUP NO. - 4
BATCH : MBA 2023-25
SECTION : Omega
DATE OF SUBMISSION : 7/10/23
Under The Guidance Of
NAME : Ms. Anju Dwivedi
DESIGNATION : Assistant Professor
 TABLE OF CONTENT

INTRODUCTION
DATA COLLECTION

STATISTICAL DATA INTRPRETATION

DATA VISUALIZATION

CONCLUSION

“INTRODUCTION”
In a survey encompassing 55 students, we investigated their
device preferences and laptop brands. The majority favoured
laptops, with 54 students opting for this category, while only
one student chose a desktop, and none selected an iPad.
Additionally, we explored the distribution of laptop brands
among the respondents, revealing insights into their
preferred manufacturers.
For this project, we created a Microsoft Form and distributed
it to our Omega class. In the form, we specified name, age
group, state, city, and the preferred brand of desktop,
laptop, or iPad.
 “DATA COLLECTION”
Data of device which students prefer
DEVICE STUDENTS PREFER
LAPTOP 54
DESKTOP 1
IPAD 0
TOTAL 55

Data of brands which students use

BRANDS STUDENTS USE
HP 25
DELL 12
ASUS 6
MI 1
APPLE 6
ACER 1
LENOVO 4
TOTAL 55
Data of age group

AGE GROUP BRANDS

Acer Apple Asus Dell HP Lenovo Mi Grand Total

15 to 20 1 3 3 3 10

21 to 25 6 5 9 22 1 1 42

25 to 30 1 1

Grand Total 1 6 6 12 25 4 1 55

DATA OF STATE
STATES BRANDS
Acer Apple Asus Dell HP Lenovo Mi Grand Total
CHHATTISGARH 1 1
GUJART 1 1
GUJRAT 1 2 3 7 13 1 1 28
GUJRTA 1 1
MAHARASHTRA 1 1 1 3
MP 1 1 6 1 9
RAJASTHAN 1 2 3 3 1 10
UP 1 1 2
Grand Total 1 6 6 12 25 4 1 55

“STATISCAL DATA INTERPRETATION”

1. Device Preferences
Laptop Dominance: The overwhelming preference for
laptops is evident, with 54 out of 55 students choosing
laptops as their primary device. This indicates the widespread
use of laptops among the surveyed students.
Limited Desktop Adoption: Only one student opted for a
desktop, suggesting a marginal preference for traditional
desktop setups within this group.
No iPad Adoption: None of the surveyed students chose
an iPad, highlighting a clear preference for laptops or
desktops over tablets in this demographic.
2. Laptop Brand Preferences
HP Leads the Pack: HP emerges as the most favoured
laptop brand, selected by nearly half of the students
(45.45%).
Diversity in Choices: The distribution of other brands -
Dell, Asus, Apple, Lenovo, Acer, and Mi - indicates a diverse
range of preferences, providing insights into the popularity
of
different manufacturers among students.
3. Age Group Analysis
Predominance of 20 to 25 Age Group: The majority of
students fall within the 20 to 25 age group (48 out of
55),
suggesting that these preferences are particularly
reflective of this demographic segment.
Limited Representation in Other Age Groups: The smaller
number of students in the 15 to 20 and 25 to 30 age groups
implies that the data is primarily representative of the 20
to 25 age range.
4. Geographic Distribution
Gujrat Dominates: Gujrat stands out as the
most prominent state, with 30 students,
showcasing a concentration of respondents from
this region.
Other Significant States: Rajasthan (10 students), MP (9
students), Maharashtra (3 students), UP (2 students), and
Chhattisgarh (1 student) represent additional states in
the survey, indicating a diverse geographic spread.
This data interpretation provides insights into device
preferences, brand popularity, age group dynamics,
and geographic distribution among the surveyed
students.

“DATA VISUALIZATION”
STUDENTS PREFER

60

50

40

54
30
20

10
1 0
0
DESKTOP LAPTOP IPAD

STUDENTS PREFER

CHART OF DEVICE WHICH STUDENTS PREFER

 STUDENTS USE

25
25
20
15
12
10 6 6
4
5 1 1
0
HP ASUS DELL ACER MI APPLE LENOVO

STUDENTS USE

CHART OF BRANDS WHICH STUDENTS USE

25

20
Acer
Apple
15
Asus
Dell
10
HP
Lenovo Mi

0
15 to 20 21 to 25 25 to 30

CHART OF AGE GROUP

 UP

RAJASTHAN

MP Acer
Apple
MAHARASHTRA
Asus
Dell
GUJRTA HP
Lenovo Mi

GUJRAT

GUJART

CHHATTISGARH

0 5 10 15 20 25 30

CHART OF BRAND WHICH PREFERED BY STUDENTS FROM

PARTICULAR STATE

“CONCLUSION”
The data suggests a strong preference for laptops,
particularly HP, among students aged 20 to 25 from various
states.
Understanding these preferences is valuable for technology
manufacturers, retailers, and educators to tailor offerings and
support services to the prevalent choices within this
demographic. Further research could explore the reasons
behind these preferences, such as performance, design, or
brand perception, to provide deeper insights into the
consumer behaviour of this specific group.