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CH 5 - Strategies in Action RRS
CH 5 - Strategies in Action RRS
Strategies in Action
Strategic Management:
Concepts & Cases
13th Edition
Fred David
Ch 5 -1
BY:MADDY.KALEEM
Ch 5 -2
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Long Term Objectives
Quantitative Challenging
Measurable Hierarchical
Realistic Obtainable
Understandable
Ch 5 -3
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Ch 5 -4
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Financial vs. Strategic Objectives
Financial Objectives
Growth in revenues
Growth in earnings
Higher dividends
Larger profit margins
Greater ROI
Higher earnings per share
Rising stock price
Improved cash flow
Ch 5 -5
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The Balanced Scorecard
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Levels of Strategies –
Large Company
Ch 5 -7
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Levels of Strategies –
Small Company
Ch 5 -8
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Types of Strategies
Forward
Integration
Vertical Backward
Integration Integration
Strategies
Ch 5 -9
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Vertical Integration Strategies
Forward Gaining ownership or increased
Integration control over distributors or retailers
Ch 5 -10
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Types of Strategies
Market
Penetration
Intensive Market
Strategies Development
Product
Development
Ch 5 -11
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Intensive Strategies
Seeking increased market share for
Market present products or services in
Penetration present markets through greater
marketing efforts
Ch 5 -12
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Types of Strategies
Related
Diversification
Diversification
Strategies
Unrelated
Diversification
Ch 5 -13
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Diversification Strategies
Unrelated
Adding new, unrelated products or
Diversification services
Ch 5 -14
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Types of Strategies
Retrenchment
Defensive Divestiture
Strategies
Liquidation
Ch 5 -15
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Defensive Strategies
Regrouping through cost and asset
Retrenchment reduction to reverse declining sales
and profit
Ch 5 -16
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