Fashion designer

Study

Presented by Feruza Alimatova

 Designer Profile
Introduction:

Mursak is the traditional female dress in Uzbekistan, and today we were treated to both its
classical and modern versions. Nilufar Abduvalieva founded her brand in 2013, and had
been using traditional Uzbek craftsmanship methods in her work ever since. Her design is
influenced by ethnic patterns and revisiting Uzbek Silk Road Culture while using motifs or
ornaments, while others sported gold inlays.. Her is a house of fashion from Uzbekistan.
The feature is that all designer products are created in a single copy. The clothes have
perfect cut, tailoring and correct traditional design. Bloggers and models from Uzbekistan
often dress here. She has a huge following in CIS countries and has presence in the middle
east also.

Biography:

Nilufar Abduvalieva Salimjonovna. Born: October 11, 1978, Tashkent city. She was born
and lives in Uzbekistan. She was born in a highly educated family and is the 4th of 5
children. After finishing high school in Tashkent, she graduated from Tashkent State
University of Economics in 1996. In 2000, she graduated with a master's degree in
international economic relations. Graduated from the Faculty of Law of the National
University of Uzbekistan with the 2nd degree. In 2006, she graduated from the master's
degree of the Tashkent State Law Institute. Currently, she is a 4th grade student of the
Faculty of Psychology of Tashkent State Pedagogical University. On February 23, 2013 she
founded the brand Mursak. The meaning of Mursak is derived from Mursa women's
clothing.
 Style Statement

•Satin and Silk based designs

•Bright Colors with golden silk threading
•Old meets new designs bringing back retro
Fashion looks
•Modest Designs with a modern twist
Highlights •Sustainable Fashion
 Core Values

Organic &
Integrity sustainable
materials

Local
No to Manpower
Animal Giving Back to and
Cruelty the community artisans
 Inspiration and operations
The very name of the brand connects it with the national Uzbek costume and fully reflects the
philosophy of the brand - the revival of the splendor of national clothing in its modern
interpretation. Mursak’s “secret weapon” can be called materials: Nilyufar prefers to work with
fabrics woven by hand by craftsmen from Samarkand, Bukhara and Kokand, and the best European-
made fabrics are ordered to create individual looks. All products of the Mursak Fashion House are
unique: each model is created in a single copy, and the ideas of the author's collections are not
repeated.

Mursak's assortment includes two lines: Ready-to-wear and Haute couture. The couture line is based
on dresses for brides and a traditional trousseau set (sarpa), evening and cocktail dresses. For each
look, she offers designer models of shoes, bags and various accessories.

Today, the Mursak Fashion House is one of the largest brands of national clothing in
Uzbekistan. Nilyufar Abduvalieva’s collections can be seen at national and foreign fashion shows in
Tashkent, Almaty, Hong Kong, Qatar, and Moscow. The geography of orders for unique oriental
dresses covers the countries of Central Asia and the Middle East, Europe and the USA.
Fashion week Moscow 2018 Fall collection
Silk Fashion 2019 Fall collection
A Picture Is Worth a Thousand Words Thanks for your attention