ASSIGNMENT 5

By: Hamza Naeem

DESIGNER PROFILE

• FASHION DESIGNER STUDY

• INSPIRED DESIGN
• FASHION ILUUSTRATOR STUDY
FASHION
DESIGNER &
ILLUSTRATOR
STUDY
PRESENTATION BY: HAMZA NAEEM
 INTRODUCTION

Born on 13 September 1971 (Age 48), raised in London

and the English countryside, Stella McCartney graduated
from Central St Martins in 1995.

CAREER

• In 1997, Stella McCartney was appointed the Creative

Director of Chloe in Paris and enjoyed great success
during her tenure.
• Stella McCartney launched her own fashion house under
her name in a partnership with Kering as a 50/50 joint
venture and showed her first collection in Paris in
October 2001.
• Stella McCartney now operates 51 freestanding stores in
locations including Manhattan’s Soho, London’s
Mayfair and Brompton Cross, LA’s West Hollywood,
Paris’ Palais Royal, Milan, Tokyo, Shanghai and
Beijing. Her collections are now distributed in 77
countries through 863 doors including specialty shops,
and department stores, as well as shipping to 100
countries online.
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 STYLE
STATEMENT

Sharp Tailoring
Micro tweed tailoring appeal
through unexpected details such as
zip trims and cinch bowties: a
versatile look for the modern
woman. The lining of all tailoring
and coats is a blend of organic
cotton and sustainable viscose as
part of sustainable ethos.

Confidence & Femininity

On-the-go style, chic simplicity
with effortless switch-ups.
A re-energised working wardrobe
to stay naturally confident.
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 CORE VALUES

Respect for People

Respect for Animals
As a vegetarian brand,
Stella McCartney
promotes cruelty free
methods and treats
animals and their
habitats with respect.
From the farmers who
grow the crops to the
customer, Stella
McCartney ensures a
positive impact on all the
people involved in the
supply chain.

Circular Solutions Respect for Nature

The brand follows the
principles of circular
fashion by using
regenerative and restorative
production methods.
Protecting the planet by
sourcing sustainable
materials such as cashmere,
organic cotton or fibers
from the forest and
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renewable sources.
 FASHION &
SUSTAINABILITY
Responsible luxury is McCartney’s calling card-
she was raised, in part, on an organic farm and is a
lifelong vegetarian.
She refuses to use leather or fur, aiming for clothes

ABOUT THE PRODUCT

that are at once elegant and ethical.
All of accessories are also made from cruelty-free, non-
leather materials.
Stella McCartney are members of the Sustainable
Apparel Coalition and have set some
good environmental standards. They use numerous eco-
friendly materials including recycled polyester, organic
cotton, and regenerated cashmere.
They are working to reduce the environmental impacts of
Metal consumption by investing in low-impact,
recycled or recyclable metals.
Stella McCartney’s commitment to sustainability is
evident throughout all her collections and is part of the
brand’s ethos to being a responsible, honest, and modern
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company.
 FASHION CAMPAIGNS Autumn/Winter 2017

Spring 2014 Autumn/Winter 2019 Summer 2018

COLLABORATIVE
PROJECTS 7
AWARDS & RECOGINATION
Stella McCartney received the Vogue Designer of the
Year award in 2000 in New York. In 2000, McCartney
received the Woman of Courage Award for work against
cancer (2003). The Glamour Award for Best Designer of
the Year (2004, London), the Star Honoree at the Fashion
Group International Night of the Stars (2004, New York),
the Organic Style Woman of the Year Award (2005,
New York), the Elle Style Award for Best Designer of
the Year Award (2007, London), Best Designer of the
Year at the British Style Awards (2007, London), Best
Designer of The Year at the Spanish Elle Awards (2008,
Barcelona), the Green Designer of the Year at the ACE
Awards (2008, New York) and in 2009 she was honoured
by the NRDC, featured in the Time 100 and recognised
as a Glamour magazine Woman of the Year. In
November 2011 she was presented with the Red Carpet
Award by the British Fashion Council. She was
appointed Officer of the Order of the British
Empire (OBE) in the 2013 New Year Honours for
services to fashion. In 2016, Awarded with British Brand
of the Year at the ELLE Style Awards. In 2017, She was
Honoured with the Humanitarian Award at David Lynch
Foundation Annual ‘Women of Vision’ luncheon to 8
benefit the Women’s Health Initiative in New York.
 FALL 2020
Ready to Wear Collection
Paris Fashion Week March 2020

HIGHLIGHTS OF THE SHOW

Baby trees were handed to Stella McCartney’s guests,
explaining that planting them will help offset the carbon
dioxide produced by the designer’s show.
This Paris Fashion Week has felt deadly serious at times,
with the threat of the coronavirus behind every cough and
sneeze.
A special collaboration with the archives of Erté, the
fashion illustrator of the 1920s, gave her the opportunity to
add whimsy via prints and embroideries while retaining the
unfussed appeal of her relaxed silhouettes.
She really played up with accessorizing many of the looks
with earrings, brooches, and necklaces in the shapes of wild
animals. Flat lay blue stylish summer t-shirt
Targeted consumers who are looking for alternatives to
animal by-products.

https://www.youtube.com/watch?v=wqCK9Oq-j6I
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An Illustration inspired by Stella McCartney
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 FASHION
ILLUSTRATOR
JaeSuk Kim (JSK) is a fashion illustrator and art
director based in Sydney and Seoul. Kim’s illustration
career began, when he first designed a series of quirky
shaped bag in early 2010 under the name of Susu. Along
with the bag, he developed a signature character to support
his bag design; Long legged, small pouty lips and short
haired with playful and fashion forward attitude. As the
founder and creative brain behind his personal
brand Susu, he has been illustrating Susu girls, which
caught the attention of Bloomingdale's.

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Since then, he has creatively collaborated with Bloomingdale's, Style.com Korea, Swide.com, Vogue
Korea, W Korea, Vogue Girl Korea, Allure Korea, GQ Korea and Chic Mademoiselle, Draw a door and
many other clients such as Bulgari, Cartier, Dolce & Gabbana, Marc Jacob, Valentino’s design
headquarters and many more.
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 STYLE & TECHNIQUE

The ethereal garments are created primarily using

water-based media, and they’re vibrant explosions
of color—Kim often lets his pigment flow freely
over the page, embracing the diffused edges as if
they’re bunches of lightweight fabric or feathers.
“I add shapes, lines and textures spontaneously to
create an abstract and fluid form to represent
couture-like dresses,” Kim explained on Instagram
post. Describing one of his favorite approaches, he
said, “I squeeze water droplets from the brush, then
watercolors are added onto these droplets.” While
unpredictable, Kim knows that even blunders can
yield something unexpectedly delightful.
“I think the beauty of watercolor is that even if you
make a mistake, it somehow adds a special touch to
it.” – JaeSuk Kim

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THANKS
Does anyone have any questions?

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 REFERENCES

https://motif.org/news/top-sustainable-fashion-designers/

https://www.stellamccartney.com/experience/us/about-stella/

https://www.vogue.com/fashion-shows/designer/stella-mccartney

REFERENCES
https://graziadaily.co.uk/fashion/news/stella-mccartney-facts-
sustainable-fashion/

https://jsk.bigcartel.com/about

https://www.so-susu.com

https://mymodernmet.com/jaesuk-kim-fashion-illustrations/

http://www.theessentialistblog.com/interviews/five-minutes-with-
illustrator-jaesuk-kim/

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