PRESENTATION - GROUP 3

Trần Đăng Thanh Trúc Lê Nguyễn Quỳnh Trân

31221020787 31221024739

Lê Chí Trường Nguyễn Thị Phương Thảo

31221024799 31221025192
 Contents
1. Overview
Corporate social
4. responsibilities (CSR)
Current global business
2. activities

5. Recommendations
Shinhan’s strategy and
3. mode of entry
Overview

1982: Established first president of the

Korean bank: Mr.Se-Chang Kim

1993: Open the first representative

office in Ho Chi Minh City
 Overview
2022, Standard & Poor's rated Shinhan
2021: 50% of overseas income came Bank Vietnam at the highest level in
from Shinhan Bank Vietnam. Vietnam (BB) with a "Positive" outlook

Quarter 3/2022: Top 10 largest

banks in Vietnam with nearly
530 trillion VND of total assets
 BALANCE SHEET (31/12/2022)
2022 2021 2020
Unit: Billions VND Unit: Billions VND Unit: Billions VND

TOTAL ASSETS 176,960 149,021 131,418

Growth rate
18.74% 13,39%

1,000 largest income

INCOME STATEMENT
tax paying enterprises
2022 2021 2020 rd
Unit: Billions VND Unit: Billions VND Unit: Billions VND 2019: Shinhan : 33
th
PROFIT AFTER TAX 3,705 2,527 2,443 HSBC : 34
th
2021: Shinhan : 59
HSBC : 84th
 Current global business
activities
International Markets

Contribution of International Revenue/Profit

Business Segments

Expansion Strategie
Contribution of International
Revenue/Profit

Shinhan Financial Group Co revenue for the quarter ending September

30, 2023 was $6.596B, a 18.27% increase year-over-year.

Shinhan Financial Group Co revenue for the twelve months ending

September 30, 2023 was $24.467B, a 35.63% increase year-over-year.

Shinhan Financial Group Co annual revenue for 2022 was $21.537B, a

34.85% increase from 2021.
Contribution of International Revenue/Profit
Business Segments

Shinhan Bank engages in various business segments

internationally catering to the needs of different client
segments in these markets.
Business Segments
Expansion Strategy

Shinhan Bank pursues expansion strategies in international

markets to capture growth opportunities, enhance market
presence, and strengthen its competitive position.
Expansion Strategy
ESG is rarely about profit, but it is about almost everything else;
the way a company runs, the way it treats its workers, the way it
interacts with the market, and the impact it has on society. It can
be a lot to process without a structured approach, fuelled by
experience and good research.

An ESG strategy will provide guidance around three core pillars:

environmental protection, embracing social issues, and
ensuring the company is run in the right way.
Shinhan Bank’s Strategy
and Mode of Entry
In industries such as banking, opting for
a new subsidiary proves to be a prudent
choice.

Given the substantial reliance on the

legal framework of the host country,
establishing a new subsidiary emerges
as a distinct advantage in navigating
the intricacies of the local environment.
“Becoming a true local bank
for Vietnamese customers”
- Shinhan Bank’s Strategy
 SHINHAN CORPORATE
SHINHAN CORPORATE
SOCIAL RESPONSIBILITIES
SOCIAL RESPONSIBILITIES
 DO YOU KNOW THAT

more than

79 BILLION VND

is the total cost of Shinhan’s CSR activities

 Green Day is a social activity which is
organized by Shinhan Bank Vietnam Branches.

aims for Sustainable

Development Goal 15

Participating in these activities will

exemplify the message of protecting
the environment to the community
around Shinhan.
SHINHAN HAPPY MEAL
Since 2015,
the program "Happy Meal" has
become one of the annual CSR
activities of Shinhan Bank. Every
year, Shinhan staff will come
together to charity food stores
and cook lunches themselves to
serve people in need.

This CSR aims for Sustainable

Development Goal 2 - Zero
Hunger
 DO YOU KNOW THAT
more than

15000 MEALS

have been served by Shinhan staff to poor people with

the selling price of only 1,000-2,000 VND/serving .

On November 25, 2021, Shinhan Bank
Vietnam donated 32,000 Air Queen
Nano medical masks,, worth VND 4.5
billion to the State Bank of Vietnam
(SBV)
Shinhan’s support for the
prevention and control of
COVID-19
-> aims for Sustainable
Development Goal 3
The friendly cooperation
relationship between
Vietnam and Korea.
 RECOMMENDATIONS
TARGET

RETAIL BANKING SMEs COMPETITIVE

Focus on small and INTEREST RATES, FEES
Lending activities (home
medium enterprises, Offer competitive interest
loans, car loans and
rates on savings accounts
consumer loans) and card which is an advantage of
and loans
business local banks
 RETAIL BANKING
Growth potential
Figure for personal consumer debt to GDP in
Vietnam is only about 30%, much lower than
Malaysia, Thailand, and China. In addition, the
spread rate of products for individual customers in
Vietnam such as home loans, credit cards or life
insurance through banking channels is currently not
high.

To boost Retail Banking:

Expand new branches, not only in big industry
province but also developing provinces.
Improve digital transformation (improving user
experience in digital banking platforms
Improving user experience
in digital banking platforms,
100% digital activities
Form partnerships with retailers, e-commerce
platforms to offer joint promotions or
discounts, cashback, to the bank's customers,
especially in online shopping events.
Small & Medium Enterprises
Reality
In recent years, Shinhan has paid little attention to small and medium-sized enterprises (called SMEs)
in the past. This is the direction to make high profits in the Vietnamese market, which has many small
businesses, and Vietnamese banks pay great attention to this segment. In order to compete with local
bank, Shinhan need to focus on this segment.

Recommendation
Improve appraisal process (since it is from Korea, so appraisal process is slow)
Actively recruit qualified and experienced personnel from branded banks such as ACB,
Sacombank, Vietcombank.
COMPETITIVE INTEREST RATES AND FEES

Offer competitive interest rates on

savings accounts and loans to attract
and retain customers.

Keep fees transparent and reasonable

to enhance customer satisfaction.
 REFERENCES
1. 2022, Shinhan Bank Business Review.
https://shinhan.com.vn/public/uploads/Business%20Review/2022/Biz2022_eng.pdf
2. 2022, Shinhan Financial Group Annual Report.
https://www.shinhangroup.com/en/invest/finance/annual_report01.jsp
3. 2019-2022, Shinhan Bank Financial Statement.
https://shinhan.com.vn/en/financial-statement
4. 2021, Shinhan Bank CRS.
https://shinhan.com.vn/en/about-corporate-social-responsibility
5. Macrotrends.net. (2023). Shinhan Financial Group Co Revenue 2010-2023 | SHG.
https://www.macrotrends.net/stocks/charts/SHG/shinhan-financial-group-co/revenue
Le, M. (2024, February 16). Shinhan Bank Việt Nam: Dự báo kinh tế Việt Nam tiếp tục phục
hồi. Tap Chi Dien Dan Doanh Nghiep.
https://diendandoanhnghiep.vn/shinhan-bank-viet-nam-du-bao-kinh-te-viet-nam-tiep-
tuc-phuc-hoi-258722.html
 REFERENCES
6. Minh Tam. (n.d.). Shinhan Bank Việt Nam bứt tốc mảng bán lẻ sau thương vụ với ANZ.
Forbes Vietnam.
https://forbes.vn/shinhan-bank-viet-nam-but-toc-mang-ban-le-sau-thuong-vu-voi-anz
7. Cat Lam. (2023, December 5). Shinhan Bank Việt Nam: Từ rào cản văn hoá… đến “ngân
hàng bản địa” cho người Việt. Viet Stock.
https://diendandoanhnghiep.vn/shinhan-bank-viet-nam-du-bao-kinh-te-viet-nam-tiep-
tuc-phuc-hoi-258722.html
8. Minh Vy, (2023, January 24). Năm 2023 đặc biệt của 11 ngân hàng. Cafef.vn
https://s.net.vn/MAgn