CUSTOMER

CUSTOMER PERSONA
PERSONA -- MSI
MSI GAMING
GAMING LAPTOP
LAPTOP

DEMOGRAPHIC
Age: 18-30 Gender: Male Occupation: Students, Office Worker
Geographic: Big cities in VN (HN, HCM, Danang)
BEHAVIOUR
Play games everyday for 2-3 hours after work/study
Use games as a way to communicate and strengthen relationships with friends
On-the-go person. Use computer at school, company, cafe, etc.

MOTIVATION
Low-cost - High performance
A elegant, manly and minimal design to fit his taste

FRUSTRATION
Normal laptops often get over-heated when playing games
Short lifespan

GOAL
Play games conveniently with his friends everyday, everywhere without lagging

TYPICAL MEDIA CONSUMPTION

Youtube, Discord, Tiktok, Facebook