MANAGEMENT

INFORMATION SYSTEM

PRM-44
Instructor : Lalit Pankaj
ORGANIZATIONAL LIFECYCLE
Effectiveness

Time

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 MIS AND ORGANISATIONAL LIFECYCLE
1. Startup/Introduction Phase: In the early stages of an organisation,
MIS focuses on establishing basic systems to support initial business
operations. The technology is usually straightforward but scalable.

2. Growth Phase: As the organisation grows, there is a greater

demand for more sophisticated MIS capabilities to handle increased
operational complexity, data volume, and decision-making needs.
This may involve integrating and adaptable advanced systems,
implementing data analytics, and enhancing cybersecurity measures.

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MIS AND ORGANISATIONAL LIFECYCLE

3. Maturity Phase: In this phase, the organisation requires

highly efficient and reliable MIS systems. The focus shifts
to optimising and streamlining existing systems, improving
user interfaces, and leveraging data for strategic decision-
making.

4. Decline/Revitalization Phase: An organisation might

need to reevaluate its MIS strategy. This could involve
adopting new technologies to revitalise the business or
downsizing systems in response to shrinking operations.
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PRODUCT LIFECYCLE
https://www.youtube.com/watch?v=Vp_Ndyq_p2g

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PRODUCT LIFECYCLE MANAGEMENT

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 MIS AND PRODUCT LIFECYCLE

1. Development/Introduction Phase: During the product

development and introduction phase, MIS systems are used for
market research, product design, and development
management. They assist in gathering consumer insights and
managing the product development process.

2. Growth Phase: As the product gains market acceptance, MIS is

crucial for increasing production demands, supply chain
logistics, marketing strategies, and customer relationship
management.
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MIS AND PRODUCT LIFECYCLE
3. Maturity Phase: In this phase, MIS plays a role in
sustaining product growth, analysing market trends and
customer feedback for product improvements, and
maintaining competitive advantage through efficient
operations and market analysis.

4. Decline Phase: During the decline phase, MIS can

provide insights into market changes and consumer
behaviour shifts, and help make decisions about product
discontinuation, modification, or diversification.
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TECHNOLOGY LIFECYCLE

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 TECHNOLOGY LIFECYCLE

R&D Phase: During the initial phase, the technology is being developed,
and investments are made in research and development. This is a period of
negative cash flow, where the costs are high, and there is no income from
the technology because it has yet to be commercialised. There's also a high
risk of failure.

Ascent Phase: This phase begins once the technology has been
commercialised and starts to recover the initial R&D costs. The ascent
phase is characterised by growing adoption and increasing financial returns.
The technology moves beyond a certain breakeven point 'A' on the TLC and
gains momentum in the market.
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 TECHNOLOGY LIFECYCLE

3. Maturity Phase: The technology has been widely adopted, and its financial
gains are high and stable. It reaches a saturation point 'M' in the market,
indicating that most of the potential stakeholders have adopted the technology, and
there are very few new to acquire.

4. Decline Phase: After reaching point 'D', the technology begins to see a decrease
in its utility and financial returns. Newer technologies may emerge, consumer
interests might shift, or the market may become saturated. This phase involves
gradually reducing market share and profitability until the technology eventually
exits the market or becomes obsolete.
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TRUE OR FALSE?
MIS can follow and support the technology lifecycle.

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 ASSOCIATION OF MIS WITH THE
TECHNOLOGICAL LIFECYCLE
1. During the R&D Phase: MIS can support the research and development
process by providing data analysis, project management tools, and
facilitating collaboration among the R&D team. It helps in tracking
progress, managing resources, and capturing knowledge.

2. During the Ascent Phase: As the technology ascends, MIS is crucial for
supporting the scaling up of operations, managing increasing amounts of
data, and optimising processes.

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 ASSOCIATION OF MIS WITH THE
TECHNOLOGICAL LIFECYCLE
3. During the Maturity Phase: At this stage, MIS is used to maintain a
competitive edge, streamline operations, and improve technology offerings.
It provides insights into market trends and customer behaviour, essential for
sustaining growth and profitability.

4. During the Decline Phase: MIS helps identify declining trends and make
strategic decisions about whether to discontinue the technology, find ways to
rejuvenate it or pivot resources to more promising areas. It can also manage cost
controls and optimise remaining operations to maximise the remaining value.

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AGILE ORGANIZATION
https://www.youtube.com/watch?v=TIeHv-mlnXo

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 CAN WE HAVE
ORGANISATION,
PRODUCT AND
TECHNOLOGY Yes, but not the same as
earlier cycles

LIFECYCLES IN THE Why not same?

DEVELOPMENT SECTOR
AS WELL?

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