P1_1 Name

Which of the following statements do you most

P3_6 Circle the answer
identify with:

I am trying to be more environmentally conscious,

but I feel overwhelmed by all the conflicting
information on the environment and I don’t know 1
what to believe.

Global warming & pollution is real and more people

need to get involved! But I’m too busy, maybe it will
2
be my New Year’s Resolution.

I know I need to be more environmentally conscious,

but I’m just starting on a journey of trying out
3
different ways to be eco-friendly.

I’ve grown up learning about how negatively humans

are affecting the environment. I think it’s one of the
biggest single problems facing the world today and I
4
do everything I can to help the environment – no
matter the costs.

I’m the go to person about sustainability where

people around me will always ask me for advice and
tips. I want to influence more people around me to 5
go green and zero waste.

Have you used apps in these categories on a regular

P3_7 Circle the answer
basis in the last 6 months?

Finance & Banking e.g. DBS PayLah 1

Language Learning e.g. Duolingo 2
Reference & Knowledge e.g. Little Red Book,
3
TikTok
Fitness Tracking & Exercise e.g. MyFitnessPal 4
Meditation & Relaxation e.g. Headspace 5
Dating & Relationships e.g. Bumble 6
 Regarding a health supplement brand shown in
P4_4 image below, which statement best describes your Circle the answer
experience?

I have never seen or heard of it 1

I have seen /heard of it but never used 2
I have seen it and have purchased it 3

Do you use any health supplements or prescribed

medication for diabetes or neuropathy/ peripheral
P4_5 Circle the answer
neuropathy/ nerve pain? If yes how often do you use
them?

Every day 1
4-6 times a week 2
2-3 times a week 3
Once a week 4
Once a month 5
Once every few months 6
Not used in the past 3 months, but have previously
7
used them
No - I have not used any supplements for diabetes or
8
neuropathy/ peripheral neuropathy/ nerve pain

How important is the scent to you when you

P5_1 Circle the answer
purchase consumer goods?

Scent is the most important thing when I purchase

1
consumer goods
Scent is one of the important things when I purchase
2
consumer goods
I like scent but scent is not the most important thing
3
when I purchase consumer goods
Scent is not important to me 4
I avoid choosing products which have scent 5
 Which of the following statements best describes
your role in making the purchasing decisions for hair
P5_2 care/skin care items (such as shampoo, conditioner, Circle the answer
styling products, facial moisturiser) that you,
yourself, personally use? Would you say…

I buy and I choose the products 1

I buy but someone else chooses the products 2
Someone else buys but I choose the products 3
Someone else buys and I do not influence the
4
selection
Don’t know/Refuse 5

(5) Use
(2) Use (3) Use (4) Use
(1) Use 1 day
Which of the following products do 4-6 3 days 2 days (6) Don’t
P6_1 Everyda per
you use and how frequently? days per per per use
y week or
Tick the answer in the box week week week
less
1 Facial Day Moisturizer
2 UV Facial block/moisturizer
3 Foundation (liquid/cream/powder)
4 BB or CC cream
5 Night cream
6 Serum
7 Facial treatment essence
8 Clear lotion
9 Face wash
10 Eye cream

P6_2 Thinking about your Facial Skin type, is it…? Circle the answer

Dry 1
Combination (dry normal) 2
Normal 3
Combination (greasy/oily normal) 4
Greasy / Oily 5
Other please specify 6
 In a normal week, how often do you use shampoo for
P7_1 Circle the answer
your hair?

7 or more times per week 1

6 times per week 2
5 times per week 3
4 times per week 4
3 times per week 5
2 times per week 6
1 time per week 7
Less than 1 time per week 8
Never 9

Generally speaking, how often do you use

P7_2 Circle the answer
conditioner/treatment after shampooing?

Every time you shampoo 1

More than half of the time you shampoo 2
About half of the time you shampoo 3
Less than half of the time you shampoo 4
Never 5

(2) Use
(1) Use (3) Use (4) Use (5) Use (6)
Which of the following products do you use several
P7_3 Everyd once per monthl occasion Don’t
and how frequently? times per
ay week y ally use
Tick the answer in the box week
1 Cosmetic shampoo (e.g. Pantene, Dove)
Anti-Dandruff shampoo (e.g. Head &
2
Shoulders, Clear)
3 Rinse-off conditioner
4 Leave-in conditioner/treatment
5 Hair mask
6 Hair serum
7 Hair oil

In one hair wash session, how many times do you

P7_4 Circle the answer
apply shampoo?

Once 1
Twice 2
More than twice 3
 Which of the following best describes the length of
P8_1 Circle the answer
your hair?

Very short/close cut (i.e. shorter than ear length) 1

Ear length 2
Between ear and shoulder length 3
Shoulder length 4
Longer than shoulder length but less than mid-back 5
Mid-back and longer 6

P8_2 Thinking about your hair type, is it…? Circle the answer

Dry 1
Balanced (neither dry nor oily) 2
Oily 3
Oily at roots and dry at tips 4
Others, please specify 5

Achieving great hair style and end look every day is

P8_3 Circle the answer
very important to me.

Strongly Agree 1
Agree 2
Neither Agree nor Disagree 3
Disagree 4
Strongly Disagree 5
 Please select the TOP barriers on why you are not Circle the
P8_4
achieving great hair style and end look every day. answer

My hair is damaged 1
I can't get the look/results I want to last long enough
2
because of my hair type.
My scalp gets smelly at the end of the day. 3
Lack of sleep 4
My active lifestyle 5
My scalp gets greasy/ oily too fast. 6
My hair just doesn’t cooperate. 7
Too much humidity 8
Stress 9
My hair gets greasy/ oily too fast. 10
Sun/UV 11
I can't get the look/results that I want to last long
12
enough because of my hair products.
My hair is thinning. 13
My scalp is too dry 14
I don’t know how to style my hair in the right way. 15
My hair is dry. 16
I don't know what the right hair care products are for
17
my hair
Not having the time to wash my hair 18
My hair lacks volume or gets flat too fast. 19
None of the above / Not Applicable 20
Others, please specify 21

When was the last time you had chemical colour

P8_5 treatment on your hair, e.g. Highlights, Colouring Circle the answer
etc.?

Past 1 to 3 months 1
Past 3 to 6 months 2
More than 6 months ago 3
More than a year ago 4
Never 5
 When was the last time you had chemical treatment
P8_6 but NOT for colouring on your hair, e.g., rebonding, Circle the answer
perming, keratin treatment etc.?

Past 1 to 3 months 1
Past 3 to 6 months 2
More than 6 months ago 3
More than a year ago 4
Never 5

P8_7 How satisfied are you with your hair? Circle the number scale

I don’t need to do
much. I have great I have to work to make
hair just the way it my hair look and feel
is (1) the way I want (5)
我不需要做很多， 我需要打理才能让头发
我头发原本的样子 有我想要的效果
就很好

P8_8 How would you define your hair style? Answer in Numeric

Classic 1 Edgy
Elegant 100 Innovative
Refined Noticeable

This question is asked on a sliding scale of 0 to 100 with definitions at each end
 Which of the following hair conditions or problems
do you have and that bother you, enough that you
P8_9 Circle the answer
would buy a product or look for a solution against it?
Please select all that apply.

Hair is not strong enough / breaks easily 1

Hair is dry / brittle / rough 2
Hair is damaged / porous 3
Hair is too soft 4
Hair is too hard 5
Hair easily falls out / hair loss 6
Hair has too little volume / is flat & limp 7
Hair has too much volume / is too big 8
Hair is not resilient or bouncy or springy 9
Hair ends are split or yellow or lacking nutrition 10
Hair is dull/not shiny 11
Hair color fades or falls out 12
Hair won't grow fast enough 13
Hair grows too fast 14
Hair is turning grey 15
Hair is aging (the hair I have now as I get older is
16
different than I had before)
Hair & scalp are oily 17
Hair gets dirty/oily too fast 18
Hair does not have uniform texture throughout the
19
head
Hair is frizzy 20
None of the above 21

Thank you