Professional Documents
Culture Documents
Oligopoly
Introduction
• Oligopoly is a market structure in which a few large firms produce
homogeneous or differentiated products.
• The firms in such market are highly interdependent. i.e., the decision of
any one firm will have considerable impact on others leading to strategic
behavior.
• Before making a decision, each firm must consider how the other firms
will react to its decision and influence its profit.
2
Assumptions
• Small number of firms where two or more large firms dominate the
market.
3
Entry Barriers
• Legal barriers like patents.
4
Oligopoly Models
• There are different types of oligopoly models, and thus there is no single
general model.
• If there are two firms in the market, there are four variables: P1, P2, Q1
and Q2.
• And there are different scenarios under which a firm makes decisions
regarding these four variables depending on the type of oligopoly.
5
Oligopoly Models
• There are two types of oligopoly: (1) Non - collusive
oligopoly, and (2) Collusive oligopoly
o The firm might be price leader (set price before the other firm).
o The firm might be price follower
o The firm might be quantity leader (choose quantity level first
than the other firm)
o The firms might be quantity followers
7
Kinked Demand Model
• Kinked demand model is emerged as a tool of analysis from the
intersection of Chamberlin market share curve (D) and expected
sales curve (d) where now the model is applied to small number of
firms.
• The model assume that oligopolist often have strong desire to keep
stable price.
• Even under the condition when cost and demand changes, firms are
reluctant to change their prices.
8
Kinked Demand Model
• If costs fall or market demand declines, they fear that the lower
prices send the wrong message to their competitors and initiate
price war among them.
• If costs and demand rises, they do not increase price because they
are afraid that their competitors may not raise their price.
• The kinked demand curve is the result of the expectation that the
competing firms will follow price cuts by an individual firm but not
price increase.
9
Kinked Demand Model
• For price reduction
below P (which
correspond to point of
kink), the share of the
market demand curve is
the relevant demand
curve.
• Ed is flatter than ED
which shows that Ed is
more elastic than ED.
10
Kinked Demand Model
• The discontinuity (between A and B) is a range within which costs
may very without affecting price and quantity of the firm.
• The kink explains why firms keep their price and output constant
while their cost structure is changing.
• In general, the kinked demand curve model does not explain how
equilibrium price and output is determined like other models,
rather, it explain why price once set remain rigid in oligopoly
market.
11
Kinked Demand Model
• But if the rise in cost
affects all firms equally
and the firm is aware of
this, then it can certainly
expect that the other
firms will follow to
simultaneously raise
price and equilibrium
will shift up.
12
Kinked Demand Model
• Furthermore, there is a
range through which
demand may shift
without change in price
though quantity will
change.
• If there is increase in
market demand, the
demand curve shifts
upward and will change
the equilibrium level of
output but not the
price level as long as
the cost passes through
the discontinuity of the
new MR.
13
Cournot’s Duopoly Model
• In this model a firm is consider as trying to forecast its rival’s output
before it makes decisions about its optimal output.
• Given this forecast it chooses the profit maximizing output for itself.
• And price will be a function of the total quantity available for sale,
𝑃 = 𝑓(𝑄) = (𝑄1 + 𝑄2𝑒 ).
14
Cournot’s Duopoly Model
• The profit maximization problem of firms 1 is maximization
of π1 = 𝑃𝑄1 − 𝑇𝐶1 given expected output of firms 2, 𝑄2𝑒 .
• Given any belief about firm 2’s output 𝑄2𝑒 , there will be
specific optimal output for firm 1 (i.e., 𝑄1 ).
15
Cournot’s Duopoly Model
• Similarly firm 2 solve its profit maximization problem given
expected output of firm 1, (𝑄1𝑒 ).
• The reaction function for the firms will be derived from the
isoprofit functions and the reaction curves are derived from the
isoprofit curves.
𝑃 = 𝑎 − 𝑏𝑄 𝑤ℎ𝑒𝑟𝑒 𝑄 = 𝑄1 + 𝑄2
𝑃 = 𝑎 − 𝑏 𝑄1 + 𝑄2 = 𝑎 − 𝑏𝑄1 − 𝑏𝑄2
16
Cournot’s Duopoly Model
• For simplicity assume that cost of production equals zero.
17
Cournot’s Duopoly Model
• Profit for firm 2 is, π2 = 𝑇𝑅2 − 𝑇𝐶2
18
Cournot’s Duopoly Model
19
Cournot’s Duopoly Model
• The further the isoprofit curves (for substitute
commodities) lie from the axes, the lower is the profit.
• The locus of such tangency points defines the reaction curve of firm
2, given output choice of firm 1.
21
Cournot’s Duopoly Model
• Similarly, for any given output that firm 2 may produce, there will
be unique level of output for firm 1 which maximizes the latter’s
profit.
• The locus of such points defines the reaction curve of firm 1, given
output choice of firm 2.
22
Cournot’s Equilibrium
• Cournot’s model, it is assumed that a firm expects the other firm to
keep its output constant while making its optimization decisions.
• Each firm acts independently under the assumption that the other
firms will not react under similar behavioral pattern.
23
Cournot’s Duopoly Model
• Cournot’s
equilibrium is
determined by the
intersection of the
two reaction
curves.
• It is a stable
equilibrium.
24
Cournot’s Duopoly Model
• To see that, let us examine the situation arising from firm 1’s
decision to produce quantity A1, lower than the equilibrium
quantity Q1*.
25
Cournot’s Duopoly Model
• What will be the values of Q1* and Q2*? To get the equilibrium
quantities, solve the reaction functions of the two firms
simultaneously.
• …… follow class lecture
• Note that when firms act independently the industry’s profit is not
maximized.
• Industry profit could be made higher if the two firms were to act
jointly (i.e., through collusion).
• …… follow class lecture
26
Cournot’s Duopoly Model
• Point E is Cournot’s
equilibrium.
• At point B, firm 2
will earn the same
profit but firm 1
will have a higher
profit level.
27
Cournot’s Duopoly Model
• So if the firms move from point ‘e’ to a point between
‘A’ and ‘B’ the firms will get higher profit levels.
28
Bertrand’s Duopoly Model
• In cournot model, we have seen that firms are choosing quantities
of output produced and letting the market to determine price.
• However, in case of Bertrand model, firms set their price and letting
the market to determine the amount of output sold.
29
Bertrand’s Duopoly Model
• The model also assumes that firms operating in the
industry produce homogenous product with identical cost.
• This implies that each firm faces the same demand curve
and consumer will prefer to purchase from lower price
seller or firm.
• Thus if the two firm charge different price, lower price firm
will supply the entire market while the firm which charges
higher price sell nothing.
[ 𝑝1 − 𝑐 𝑦 𝑝1 ] … … … 1
1
• 𝜋 1 𝑝1 , 𝑝2 = [ 𝑝1 − 𝑐 𝑦 𝑝1 ] … … (2)
2
0 … … … … … … … … … (3)
31
Bertrand’s Duopoly Model
• The equilibrium price level of Bertrand model can be determined
through reaction curve approach.
32
Bertrand’s Duopoly Model
𝑃1 = 𝑓(𝑃2 )
P1 P2 P3
• For example if the competitor of a firm cut price, the firm also
adjust its price to maintain its profit at the same level.
• If the competitor cut price beyond the minimum point, the firm
cannot adjust its price to keep the same level of profit.
• The profit of the firm decreases due to fall in price and increase in
output level which is indicated by moving to the lower level of
Isoprofit curve.
34
Bertrand’s Duopoly Model
• The Isoprofit curve found nearer to the price axis of the duopolist
represent lower level of profit.
• They are locus of point firm 1 can attain by charging a certain price,
given the price of its rival.
• The reaction curve for firm 2 also derived in the similar way by
joining the lowest point of isoprofit curves given the price level of
firm 1.
35
Bertrand’s Duopoly Model
• Any point other than
‘e’ is not stable.
36
Bertrand’s Duopoly Model
• When firms operate under Bertrand’s assumption selling
homogeneous product, equilibrium will turn out to be
competitive market equilibrium (P = MC).
37
Bertrand’s Duopoly Model
• Although the Bertrand model used to understand the
strategic interaction of oligopolist on price setting, it
has plenty of shortcomings for various reasons.
44
Stackelberg’s Duopoly Model
• This recognition will permit firm 1 to choose to set its own output
at the level which maximizes its own profit.
• This is point ‘a’ which lies on the lowest possible isoprofit curve of
firm 1, denoting the maximum profit firm 1 can achieve given firm
2’s reaction curve.
45
Stackelberg’s Duopoly Model
• Given the reaction function of the follower firm, firm 1
maximizes its profit by operating on the isoprofit curve that
represents the highest possible profit for itself.
47
Stackelberg’s Duopoly Model
• In summary, if only one firm is sophisticated, it will emerge as the
leader and a stable equilibrium will emerge, since the naive firm will
act as a follower.
• The leader takes a larger share of the market and profit (given
identical cost structure).
• However, if both firms think that they are dominant, instability will
occur because both firms will look for the larger share of the
market.
• In the instability, there may be price war until one surrenders and
agrees to be follower; or the firms may create collusion.
48
Stackelberg’s Duopoly Model
• If the rivals recognize
their interdependence,
each firm can be at
higher profit level by
operating on the
contract curve.
49
Collusive Oligopoly
• One way of avoiding the uncertainty arising from oligopolistic
interdependence is to enter into collusive agreements.
o Cartels
o Price leadership
50
Cartels
• Cartel is an association of producers who agree to fix common
price and outputs quotas in an oligopolistic market.
51
Joint – Profit Maximizing Cartel
• Firms agree to maximize group (industry) profits by jointly
determining the industry output and the price at which it is
sold and the share of each member on the industry output.
52
Joint – Profit Maximizing Cartel
• The total output will be shared by the member firms by equating the
individual firms MCs to the MR at the industry equilibrium, i.e., MC1 =
MC2 = MR
53
Joint – Profit Maximizing Cartel
• Note that the firm with lower costs produces a larger amount of
output.
• However, this does not mean that the firm will also take the larger
share of the attained join profit.
• The total profit is the sum of profits from output of the two firms.
54
Mergers
• An amalgamation of two or more firms into a new firm.
55
Joint – Profit Maximizing Cartel
• We found from
Cournot’s model
that industry’s
profit is maximized
along the contract
curve.
• Contract curve
equation gives us
different
combination of Q1
and Q2 that
maximize cartel
profit.
56
Market Sharing Cartels
• This form of collusion is more common in practice because
it is more popular.
57
Non-price competition
• It is not a strong cartel as compared to a joint profit
maximizing cartel.
58
Non-price competition
• There price level is determined by bargaining (negotiation).
• The high cost firm negotiates for high price level and the low cost
firm negotiates for low price level.
• But this is unstable because the firm with low cost will have an
incentive to cheat and lower price level.
• Soon it will be known by the other firm because the firm will lose
his customers.
59
Non-price competition
• Then, the firm will react on one of the following two alternatives:
• 1. There may be price war until only the stronger firm with low cost
stay in market.
• 2. The other firms altogether may engage in price war with the one
who has cheated until the cheated is driven out of business.
60
Non-price competition
• At price level Pm, both firms get positive profit level. But firm B has
incentive of lowering price to PB and driving out the high cost firm i.e.
firm A.
• This is because at PB, for firm A, the AC is greater than the price level.
61
Non-price competition
• Not only when firms have different costs but also when
firms have the same cost the cartel is unstable.
62
Sharing of the market by agreement on Quotas
• Here the firms will agree on the quantity that each member may
sell at the agreed price.
• If the two firms have identical costs, the market will be shared
equally at the monopoly price.
• The monopoly price is Pm and the quotas which will be agreed are
QA = QB = ½ (Q).
• But if the costs are different, the quotas and shares of the market
will differ.
• Similar to the above case the cartel is unstable under different costs
of production.
63
Sharing of the market by agreement on Quotas
• Quota shares will be determined by bargaining.
• During the bargaining process two main statistical criteria are most
often adopted: quotas are decided on the basis of past level sales
and on the basis of ‘productive capacity’.
• The past- period sales and/or the definition of ‘capacity’ of the firm
depend largely on their bargaining power and skill.
• Generally, factors that affect the share of a firm in the total market
output include : cost differences, productive capacity, past level of
sales and geographic proximity.
64
Sharing of the market by agreement on Quotas
• This form of market sharing is also unstable because low cost firms will
always have incentive the violate the deal.
• If entry is allowed, the instability will increase as the behavior of the new
entrant is not known.
65
Price Leadership
• Firms follow the price leader to avoid the uncertainty about the
firms reactions even if this implies departure of the followers from
their profit maximizing position.
66
Price leadership by low-cost firm
• There are two firms that produce homogeneous product at
different costs, which clearly must be sold at the same price.
• In the cases of cost differences, the high cost firm may agree to
adopt whatever price the lowest cost firm sets in the market
because it is impossible to compete with this kind of firm.
• The low cost firm sets price at MR=MC level for itself.
• The high cost firm adopts this price level even if it does not
maximize its profit.
67
Firms sharing the market equally
• When the firms have identical
demand curve the market will
be shared equally. The low
cost firm (firm 1) set the price
level P1 by the equalization of
MR1 =MC1. The high cost firm
(firm2) will adopt this price
even though it will not
maximize profit of the firm.
68
Firms sharing the market unequally
• When the firms have
different demand curves,
the market will be shared
unequally. The low cost firm
(firm 1) determines the
price level, P1, by equating
MR1 to MC1.
69
Dominant Firm Price Leadership
• This is a model when there exists one large and dominant firm with
a considerable market share and some other smaller firms with
small market share.
• The smaller firms may think that it is difficult to compete with the
dominant firm and may simply adopt whatever price it sets in the
market.
• The smaller firms take the price determined by the dominant firm
as given and maximize profit by equating it (the price) to their MC.
70
Dominant Firm Price Leadership
The dominant leader is assumed to know the supply of each firm at each
price level. And the dominant firm can determine total output supplied by all
small firms by adding horizontally each firm supply.
Therefore, at each price level the dominant firm can sell the part of the
market demand that could not be satisfied by the smaller firms.
71
Dominant Firm Price Leadership
• At price PL, the total market demand is ‘ac’ and part of it i.e. ‘ab’
amount is supplied by small firms and the remaining by the
dominant firm i.e. bc = 0Q - QL.
• Once the dominant firm determine its residual demand (dL) and
given his MC curve the leader sets price using its MC=MR condition
to maximize profit. Accordingly, the leader sets rice at PL and sells
QL.
• The smaller firms adopt the same price (PL) and sells Qf. The
smaller firms are price takers who may or may not maximize their
profits depending on their costs structure.
• If the small firms got maximum profit, it is not due to the actions of
these firms. It is only by accident. Market output (Q) = QL + Qf
72