Table of Contents

About Testla...................................................................................................................................3
Mission Statement:.....................................................................................................................3
Vision Statement:.......................................................................................................................3
Business Structure.........................................................................................................................3
Board of Directors:.....................................................................................................................4
Executive Leadership Team:.....................................................................................................4
Functional Departments:............................................................................................................4
Production Facilities:..................................................................................................................4
Sales and Service Network:.......................................................................................................4
Energy Division:.........................................................................................................................4
Supercharger Network:..............................................................................................................4
Research and Development:.....................................................................................................4
Sales and Distribution:...............................................................................................................5
Teleport Wristwatch:......................................................................................................................5
Business Strategy:.........................................................................................................................6
Goals & Objectives.....................................................................................................................6
Competitive Advantage..............................................................................................................6
Unique Technology:...............................................................................................................6
First-Mover Advantage:..........................................................................................................7
Exclusive Partnerships:..........................................................................................................7
Safety and Security:...............................................................................................................7
User Experience:....................................................................................................................7
Customization:........................................................................................................................7
Global Coverage:....................................................................................................................7
Affordability:............................................................................................................................7
Sustainability:.........................................................................................................................7
Customer Support:.................................................................................................................7
Brand Reputation:...................................................................................................................7
Continuous Innovation:...........................................................................................................8
Data Privacy:..........................................................................................................................8
Market Analysis..........................................................................................................................8
Market Size & Growth:...........................................................................................................8
Market Trends:.......................................................................................................................8
 Targeted Audience:................................................................................................................8
SWOT Analysis:.........................................................................................................................9
Strengths:...............................................................................................................................9
Weaknesses:..........................................................................................................................9
Opportunities:.........................................................................................................................9
Threats:..................................................................................................................................9
Market Entry Strategy:.............................................................................................................10
Targeted Market.......................................................................................................................10
Demography:........................................................................................................................10
Behavior:..............................................................................................................................11
Strategic Planning....................................................................................................................11
Vision & Mission:..................................................................................................................11
Resources Allocation...............................................................................................................13
Risk Assessment......................................................................................................................13
Implementation & Execution....................................................................................................13
Monitoring & Adaptation...........................................................................................................13
Innovation.................................................................................................................................13
Sustainability............................................................................................................................13
About Testla
Tesla, Inc. is an American multinational automotive and clean energy company headquartered
in Austin, Texas. Tesla designs and manufactures electric vehicles (cars and trucks), stationary
battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related
products and services.

Tesla is one of the world's most valuable companies and, as of 2023, is the world's most valuable
automaker. In 2022, the company led the battery electric vehicle market, with 18% share.

Its subsidiary Tesla Energy develops and is a major installer of photovoltaic systems in the
United States and is one of the largest global suppliers of battery energy storage systems with
6.5 gigawatt-hours (GWh) installed in 2022.

Tesla was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning as Tesla Motors.
The company's name is a tribute to inventor and electrical engineer Nikola Tesla. In February 2004, via a
$6.5 million investment, Elon Musk became the company's largest shareholder. He became CEO in 2008.
Tesla's announced mission is to create products which help “accelerate the world’s transition
to sustainable energy.”

Tesla began production of its first car model, the Roadster sports car, in 2008. This was followed
by the Model S sedan in 2012, the Model X SUV in 2015, the Model 3 sedan in 2017, the Model
Y crossover in 2020, and the Tesla Semi truck in 2022. The company plans production of
the Cybertruck light-duty pickup truck in 2023. The Model 3 is the all-time bestselling plug-in electric car
worldwide, and in June 2021 became the first electric car to sell 1 million units globally. Tesla's 2022
deliveries were around 1.31 million vehicles, a 40% increase over the previous year, and cumulative sales
totaled 4 million cars as of April 2023. In October 2021, Tesla's market capitalization temporarily reached
$1 trillion, the sixth company to do so in U.S. history.

Tesla has been the subject of lawsuits, government scrutiny, and journalistic criticism, stemming
from allegations of whistleblower retaliation, worker rights violations, product defects, and Musk's many
controversial statements.

Mission Statement:

"To accelerate the world's transition to sustainable energy."

Vision Statement:

"To create the most compelling car company of the 21st century by driving the world's transition to
electric vehicles."

Business Structure
Tesla, Inc. was organized as a publicly traded company with a corporate structure that includes
the following key components:
Board of Directors:

Tesla has a board of directors responsible for overseeing the company's management and strategic
decisions. Elon Musk, the CEO of Tesla, was also the chairman of the board at that time. However, the
roles and composition of the board may change over time.

Executive Leadership Team:

Tesla's executive leadership team, including the CEO and other top executives, is responsible for
day-to-day operations and executing the company's strategy. Elon Musk has played a central role in
shaping Tesla's direction.

Functional Departments:

Like most large corporations, Tesla has various functional departments such as research and
development (R&D), manufacturing, sales and marketing, finance, human resources, and more. Each
department has its own responsibilities and contributes to the overall functioning of the company.

Production Facilities:

Tesla has manufacturing facilities around the world where it produces electric vehicles (EVs) and
energy products like batteries and solar panels. Some of its well-known facilities include the Tesla
Gigafactory in Nevada, the Shanghai Gigafactory in China, and the Gigafactory Berlin-Brandenburg in
Germany.

Sales and Service Network:

Tesla operates a global network of stores, galleries, and service centers to sell and service its
products. This network allows customers to purchase Tesla vehicles and receive maintenance and support
services.

Energy Division:

In addition to electric vehicles, Tesla has a division focused on sustainable energy products,
including solar panels and energy storage solutions like the Powerwall and Powerpack.

Supercharger Network:

Tesla operates a network of Supercharger stations that provide fast-charging capabilities for Tesla
vehicle owners, enabling long-distance travel.

Research and Development:

Tesla invests heavily in research and development to advance electric vehicle technology, battery
technology, and autonomous driving capabilities.
Sales and Distribution:

Tesla primarily sells its products directly to consumers through its website and retail locations.
However, it also has partnerships with select third-party retailers in some regions.

Teleport Wristwatch:
We are about to launch a Teleport watch in
2050 in Pakistan. There is still a machine invented
which is used to teleport but it is not in the access
of everyone. And relatively difficult to use for
individual. Our team came up in a discussion and
this product is suggested by CEO and after several
discussion and arguments we come up to conclude
the idea after clearing the vision and idea to the
team and team suggested and accepted this product
to be launched in Pakistan.
In the earlier discussion, our team was
confusing in the cost of Teleport Watch and a
Bollywood movie Mr. India, they think both the
ideas are quite similar but there is a difference in
our Idea with the concept of Mr. India. Mr. India
was a concept of Invisibility of a person but he was
present in the same place. It could bridge the gap
of invisibility that will be helpful for Police and other detective agencies, while our idea is for the normal
users of our society.
The prime goal is to provide the fastest source of transportation by innovating the way of
transportation. It will be less time consuming and safe
to move from one place to another. The gap which it
will be bridging is that, there is a lot of persons who
works simultaneously in different organization i.e.
different university, different coaching, different office
organization, different branches and they have to be the
different office in a same day, so they assume some
time to reach there and half an hour on average they
have to travel but our product will bridge the gap to
wait to arrive and start work. It will be the most suitable means of travelling for everyone.
The features of this particular device will be; it will have advance city map along with extension
with other cities as well after some installation. It will be user friendly; one has to select the map first
where to go, and then select the time when to reach, it will have schedule feature as well. It will work in
real time mechanism. One will have some interface like that it will be further upgraded to hologram phase
as well, which will provide a unique and different experience of excellence to our customers
It will have several qualities which will be in favor of customers, society, and nature as well. i.e.
1. Our customer will not have to pay the regular fuel expenses of vehicles and their
expenditure of maintenance that will reduce the monthly expenses and can save an
amount of handsome figure on yearly basis.
2. It will reduce the risk of accidents on road which causes the death and severe injuries in
our society, according the report of “World Health Organization” every year
approximately 1.3 millions of people die in Road Injuries.
3. It will reduce the uses of our natural resources i.e. Fuel and other resources for the
vehicles.
4. In addition to it, there will not be need to create tracks and roads in the cost of our forest
and forest lives. As we know there is a great importance of forest in our world but due to
deforestation our forest and wild life is in danger and there is not any alternate to cope up
with this situation. Builders and developers and other constructing industry create route
and track in forest areas, so our product will also in the favor of forest and other nature.
5. There is also a great importance of our product because our product will not harm
environment as many other products do in today’s world such as Ozone is in danger due
to pollution caused by vehicles.