Compared to many other large companies Tesla has not been around that long.

Tesla was founded on July 1, 2003 by Martin Eberhard, JB Straubel, Marc Tarpenning,
Ian Wright and the best known Elon Musk. It ́s dedicated to designing, manufacturing
and selling electric cars. Not only that but they also sell components for electric vehicle
propulsion, solar roofs, solar photoelectric installations and home batteries. Tesla is a
very large company but much of its success has to do with the way it ́s managed and
how it deals with its people. Over time, Tesla has been innovating the way it works and
has been able to develop in different areas of work. Tesla began with the purpose of
making electric energy become the new fuel in order to reduce environmental pollution
by a good amount. Tesla's purpose has not changed over the years but it has been able
to develop in other fields of work. Mainly by the multibillionaire Elon Musk, who has also
been able to make the company not only manufacture car parts but also create rockets
and make trips to space, has driven this development.

Tesla believes the world will be better off the sooner, we move away from re-
liance on fossil fuels and towards a zero-emission future. In 2008, the Roadster intro-
duced Tesla's cutting-edge battery and electric propulsion system technology. That year
Tesla unveiled its first electric-powered car, the Tesla Model S. With performance, ele-
gance and safety, the Tesla Model S made a big impact for the company. However, it
also had a great impact on the world, because thanks to this it was able to restore the
world's expectations for the treatment of the environment and how in the XXI century
would be more important cars that would have electric energy. The Tesla Company had
a great takeoff from that year. It began to bring out more cars and trucks with the same
objective that electric energy would be its main energy source.
The reason for this event is to know that the ideology of the company is to use energy
that does not pollute the environment so much. Therefore, in the ethical idea of the cre-
ators is the awareness that a lot of damage is being done to the environment. There-
fore, they are looking for other alternatives that help to not damage the planet so much.

International environment
 The marketing plan begins with a presentation of the company, a description of
its trajectory in the development of electric vehicles and its commitment to innovation.
On the other hand, the current situation of the sector is considered and the most out-
standing differentiating elements of the company, so far, in relation to it are outlined.

The challenge of this project is to achieve the most detailed analysis possible of the en-
vironment, based on quantitative data obtained from quality secondary sources, from
which a diagnosis of the company's internal and external situation can be made. On the
other hand, we also seek to know the existing subsidies and purchase aids for the elec-
tric vehicle, and the movements of the competition.
After obtaining a true reflection of the company's situation, the objectives to be achieved
in this marketing plan are set out, which are as follows: an increase in sales, an im-
provement in profitability and greater brand awareness.

These begin to generate lines to be followed in the long term. In order to achieve better
results for the company. This helps Tesla to increase the number of followers annually
as they see how the company does its job well, gives quality products and above all
gives you a guarantee that the company takes the time to ensure that their products are
of good quality. These plans that the company has are always controlled by a group of
people. Which also poses a hypothetical case if the plan will fail. These people make
what could be called a plan B or a backup plan so as not to have very large financial
losses.
Internationally, the company's approach is to improve the quality of its work. That these
quality improvements are noticed and seek to generate more competition. Over the
years Tesla has increased its popularity but it is not simply a matter of fate. Tesla has
worked to improve the quality of its products and at the same time try to take care of the
environment as much as possible. This has led many people who follow these ideals to
choose them over other companies. It's simple, you have a car that technologically is
one of the best there is and it doesn't pollute like the others do. That is what motivates
people to buy products from this company.

International Strategy