SWOT ANALYSIS OF TESLA

SUBMITTED BY:

SUBMITTED BY:
MUSTAFA ATTARI
DIMPLE BADLANI
 INTRODUCTION ABOUT TESLA

 Tesla founded in 2003 is named after Nikola Tesla, a famous scientist and inventor.
 Tesla’s energy-saving approach and luxury centric designs have made it one of the top
automobile industries worldwide.
 Tesla revolutionized the automobile industry by its clean energy model and created a huge
global impact. Tesla’s first vehicle, the Roadster became the first automobile to use lithium
battery cells.
 BENEFITS OF SWOT ANALYSIS : TESLA

SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. These are the internal and external factors which help
understand the strategy of any business. A SWOT analysis of Tesla will help determine the current positioning of the company and
evaluate its potential business predictions and future plans.

Strengths: These are the qualities of the company that helps it accomplish the organization's mission. For example huge financial
resources, employee competency, brand loyalty, products and services, etc.
Weakness: These qualities prevent the organization from accomplishing its goals. Examples of weaknesses can be poor decisions
making, lack of USP, insufficient research, etc. Weakness should be eliminated.
Opportunities: These are created in the environment in which the company operates. For example, opportunities can arise from
market, industry, government, consumer etc.
Threats: Threats arise when external factors can interrupt the company’s process. Examples of threats can include employee unrest,
changing technology, increased competition etc.
TESLA SWOT ANALYSIS
 STRENGTHS

 Energy Efficiency - Tesla is a leading pioneer when it comes to electric vehicles due to its prominent use of
renewable energy sources like solar power.
 Partnership - Tesla is collaborating with big giants like Southeast APDA, Yes Energy etc. These
collaborations help is expanding Tesla’s renewable energy efforts and in the global market.
 Highly innovative - Tesla’s design is top class. And they put a lot of thought during engineering and
designing of their electric vehicle to give extreme comfort to their consumers.
 Sturdy Brand Image - The market trusts and expects the company to develop clean energy and profitable
products. It has gained immense fame.
 WEAKNESS
 Limited Presence - On the one hand, Tesla is working on establishing themselves in a hypercompetitive
automobile market and on the other they are trying to expand globally.

 Premium Product Range - Tesla is an established premium clean energy brand. One of the setbacks they
can face is in terms of affordability and a consumer’s trust when it comes to electric vehicles.

 Succession Strategy - Elon Musk has become the brand face od Tesla and it is accepted as a one-man-
show. Although Elon Musk himself has a lot on his plate.
 OPPORTUNITIES
 Autonomous Driving Technology - Tesla’s autopilot technology has gained it fame for its safety and
convenience. Making it trustworthy by consumers and the share market. Tesla’s work in autopilot is
constantly evolving.

 Environment-friendly cars - As consumers are becoming more environmentally conscious, the need for
more electric vehicles is growing along with the need to minimize fuel-driven cars.

 Battery Production Technology - Tesla is planning on manufacturing its battery cell in-house. This can
be a game-changer as it will help the company lower its production cost. And will also create many
jobs, in turn, helping the economy.
 THREATS
 Increased Competition - Heavy research is being done for automobiles powered by renewable energy and
many big companies like BMW and Volkswagen are becoming Tesla’s competitors.

 New technologies - There are innovative ways of energy being used in vehicles. Competitive pressure can lead
to high operational costs and decreased profit margins.

 Long Term Sustainability - It is essential to maintain long term sustainability for a clean energy automobile
company. This is a potential threat due to Tesla’s unstable manufacturing conditions and limited EV support
infrastructure in North America and several parts of Asia.
 KEY TAKEAWAYS

Tesla is an established pioneer in sustainability and innovation. In the SWOT analysis, Tesla has the strengths to
remain successful. There are certain challenges the company is likely to face. In terms of expansion in Asia and
other parts of the world. Tesla needs to re-evaluate strategies and focus on gaining popularity globally. Based on
SWOT analysis, Tesla needs to -

 Continue and increase research for renewable energy sources.

 Work on establishing consumer trust and establishing long term confidence in the company.
 Expand overseas and work on securing production globally.
THANK YOU