David's Tea

Key Trends 2019

Tea &
Coffee
Trends
2019
Wellness, indulgence, and on-the-go lifestyles inspire
the latest innovations in tea and coffee
Analysis
– Glob a l t ea co n sump t i o n is set to g r ow 15%
b etw een 2 016 a nd 2 02 1, a nd co f f ee is for eca st
g r ow 11. 3% in the sa me p er iod

– The g lob a l tea ma r ket is for eca st to r ea ch

a r ound $73 m b y 20 24, g r ow ing a t a CAGR of
4 . 5% , a ccor d ing to Zion Ma r ket R esea r ch

– In 2 018, the numb er of US coffee d r inker s hit a

si x- year h i g h , r ea ching 6 4 % , p er the NCA

– New RTD an d o n - t h e- g o tea a nd coffee

for ma ts comb ine conv enience w ith q ua lity

– Wellness lifestyles insp ir e p r od ucts w ith

Coffee Mate
h eal t h - b o o st i n g ad d i t i o n s such a s v ita mins or
CB D, w hile new creamers an d sweet en ers
ca ter to d iets such a s keto or p la nt-b a sed

– Ta p p ing into the tr end for new her b a l

infusions, d r inks fea tur e b ota nica ls to a d d
f l avo ur an d co l o ur in a na tur a l w a y

– Dr inks emb r a ce ind ulg ence w ith warmi n g

f l avo urs an d creamy t ext ures. F or g r ow n-up
d eca d ence, tea or coffee is incor p or a ted into
al co h o l i c d ri n ks for comp lex fla v our s

– New sp aces cr ea te eng a g ing exp er iences

a r ound tea a nd coffee, immer sing consumer s
or a d a p ting to suit d ay o r n i g h t occa sions
OddFellows Botanic Lab
Indulgent Treats

Percolate

Starbucks

OddFellows Oh How Civilized Nylon Magazine Singapore

In contr a st to the unicor n-colour ed d r inks p op ula r ised on Insta g r a m, a mor e ea r thy a nd
cla ssica l a p p r oa ch to ind ulg ence is now emer g ing a cr oss tea a nd coffee, such a s S ta r b ucks'
new Cinna mon S hor tb r ea d L a tte. Od d fellow s ice cr ea m b a r s op ened a coffee a nd ice cr ea m
ca fe in New Yor k la st yea r , ser v ing d r inks such a s the Ca fé L iég eois – esp r esso, Coffee
Cr unch ice-cr ea m, w hip p ed cr ea m a nd coffee soil. F or tea s, the Gold en Milk a t UK ca fe cha in
L eon emb r a ces the tur mer ic tr end , w hile tea la ttes w ith fr othy milk elev a te this ca teg or y to a
mor e ind ulg ent lev el. B r ow n sug a r milk tea is r ising in p op ula r ity a cr oss Asia , up d a ting the
ev er -p op ula r b ub b le tea . F ollow ing the cheese tea tr end , cheese coffee is emer g ing a s a
Leon
tr end to w a tch, a s cha mp ioned b y L A b r a nd Per cola te, w ith its B S T (B itter sw eet Tir a misu).
Botanical Flavours

Pure Leaf

Black Medicine

Nim's HopTea

F lor a l a nd b ota nica l fla v our s a r e a key focus for new tea a nd coffee la unches, a s b r a nd s look
for hea lthy, na tur a l w a ys to a d d fla v our a nd colour to d r inks. B la ck Med icine' s ca nned
L a v end er L a tte ha s flor a l, ca r a mel a nd stone fr uit fla v our notes, a nd The Coffee B ea n & Tea
L ea f' s new R ose Ha zelnut L a tte comes w ith Insta g r a mma b le p ink sp r inkles. Pur e L ea f' s Pea ch
Hib iscus tea fea tur es hib iscus fr om r ea l flow er s, w hile Nim' s tea s use d r ied v eg eta b les a nd
fr uit to cr ea te b r ig htly colour ed d r inks (the mix ca n a lso b e ea ten d r y a s a sna ck). Ta p p ing
into the r ise of hyb r id d r inks, Hop Tea is b r ew ed like a b eer a nd conta ins no ca lor ies, sug a r or
a lcohol, ca ter ing to sob er consumer s w ho still w a nt to enjoy the comp lex fla v our of hop s.
The Coffee Bean & Tea Leaf
Boozy Brews

Borough Market

Detour Coffee

Saxon + Parole Cafe Agave

As tea a nd coffee d r inking str etches a cr oss the d a y, a lcoholic ser v es ev olv e w ith a focus on
new fla v our p r ofiles. Detour Coffee' s K ill B ill Tod d y is a hot cockta il tha t conta ins g r een tea ,
lemon zest, lemon syr up , a nd S a tsuma S hir a na mi S hochu, w hich is ma d e fr om sw eet
p ota toes. The Cold B r ew ed B oulev a r d ier a t New Yor k' s Mid d le B r a nch b lend s coffee liq ueur ,
Ca mp a r i, Av er na a nd b our b on for a b oozy b uzz. At S a xon + Pa r ole, R enew a b le Ener g y is a
susta ina b le cockta il ma d e b y cold -b r ew ing used coffee g r ind s a nd a d d ing cinna mon,
ca r d a mom, a g a v e a nd Ang ostur a cr ea m. L ond on' s B or oug h Ma r ket ha s cr ea ted a n Ea r l Gr ey
tea -fla v our ed b eer , cold -b r ew ed w ith loose lea v es for a touch of citr us. Ca fe Ag a v e' s sp iked
Middle Branch
R TD cold b r ew s ha v e a hefty 12 . 5% AB V, w ith a fer mented a g a v e a nd w ine b a se.
Convenience Formats

Joe Coffee Company

Soma

Leão RebelliouS

Insta nt a nd p or ta b le for ma ts a r e emer g ing to ca ter to b usy lifestyles w ithout comp r omising
on q ua lity or ta ste. The S oma B r ew B ottle ena b les consumer s to ma ke fr esh coffee or loose
lea f tea d ir ectly in a p or ta b le fla sk, w hile Dr inkfinity coffee p od s a r e p r ep a r ed in a fla sk w ith
cold w a ter . S a chets p r ov id e a n ea sy, sing le-ser v e op tion for tr a v eling . Joe Coffee' s insta nt
coffee p ouches, cr ea ted in colla b or a tion w ith S w ift Cup , a r e ma d e b y b r ew ing a coffee
concentr a te a nd fr eeze d r ying it to ma inta in ma ximum fla v our . R eb elliouS sa chets conta in
p r e-b r ew ed liq uid g r een tea to ma inta in fla v our a nd a ntioxid a nts, w hile Chā L eāo' s yer b a
ma té tea p od s a r e comp a tib le w ith Nesp r esso ma chines.
Drinkfinity
Drinks With Benefits

Sunup

Tea+

Smári MaterniTea

New b eneficia l a d d itions a im to g iv e consumer s a conv enient b oost. Tea +' s d r inks conta in the
full R DA of essentia l v ita mins, w hile the Tea Ap otheca r y K it fr om Da v id ' s Tea a llow s
consumer s to mix their ow n w ellness b lend s, comb ining tea s w ith ing r ed ients such a s
cha momile. Ta p p ing into the tr end for na tur a l ener g y d r inks, S unup ' s g r een coffee d r inks,
w hich a r e ma d e fr om g r een coffee b ea ns, g iv e the ener g y up lift of coffee, b ut w ith the lig hter
ta ste of tea . K a ffi a p p ea ls to p r otein-focused consumer s such a s those on the keto d iet,
fea tur ing Icela nd ic skyr for 10g p r otein in ea ch b ottle. Ma ter niTea ' s b lend s conta in a ctiv e
ing r ed ients to sup p or t d iffer ent p ha ses of p r eg na ncy: the b r a nd ' s Ca p a ciTea , for exa mp le,
David's Tea
conta ins r ed r a sp b er r y lea f to help p r ep a r e the uter us for b ir th.
CBD Wellness

Minor Figures

Sol-ti

Diamond CBD The Canna Kitchen

New la unches b r ing tog ether the w ellness b enefits of CB D w ith the ener g y b oost of tea or
coffee. CB D is a d d ed to coffee to help r ed uce the p ost-coffee jitter s w hile still d eliv er ing a n
ener g y b oost. The Ca nna K itchen in B r ig hton offer s CB D coffees, w hile Dia mond CB D ha s
cr ea ted Chill coffee a nd tea p od s w hich conta in 2 5mg of CB D oil for a ca lming sta r t to the
d a y. Minor F ig ur es' CB D p ost-coffee d r op s a r e d esig ned for use in or a fter d r inking coffee to
r ep lenish the b od y. R TD CB D b ev er a g es a r e a lso a r ising a s consumer s seek out a lter na tiv es
to hig h-sug a r soft d r inks. S ol-ti' s CB D-sp iked ice tea comes in fla v our s such a s Hib iscus L ime
a nd Ging er L emon, w hile B ota nic L a b ha s la unched the fir st CB D soft d r ink in the UK w ith its
Botanic Lab
CB D B ota nica l Tea .
Creamers & Sweeteners

Blue Diamond

Coffee Mate

Kiss My Keto Vital Proteins

New cr ea mer s a nd sw eetener s a r e ca ter ing to d iffer ent w ellness lifestyles w ith innov a tiv e
for mula s. Accor d ing to r esea r ch fr om Da ta ssentia l, 83% of US consumer s a r e inter ested in
using p la nt-b a sed cr ea mer s or milks in their coffee. B r a nd s a r e innov a ting a r ound p la nt-
b a sed cr ea mer s to g iv e coffee a r ich, cr ea my textur e: Coffee Ma te ha s r elea sed a v eg a n
a lmond -coconut ha lf-a nd -ha lf a nd a n oa t cr ea mer , a nd B lue Dia mond ha s r elea sed a n a lmond -
b a sed cr ea mer . Veg a n-fr iend ly sw eetener s a r e a lso emer g ing : D' Va sh' s d a te a nd sw eet
p ota to syr up s a r e a n a nima l-fr ee a lter na tiv e to honey in tea or coffee. F or a functiona l
a p p r oa ch, K iss My K eto' s K eto Cr ea mer is a na tur a lly sw eetened MCT oil p ow d er for use in
D'Vash
coffee, w hile Vita l Pr oteins offer s a Colla g en Cr ea mer in fla v our s such a s Mocha .
New Spaces

Teatulia

Porteñas

Roasting Plant Starbucks

New sp a ces a r e cr ea ting immer siv e exp er iences a r ound tea a nd coffee. Por teña s ca fe in
Willia msb ur g , New Yor k, is d ed ica ted to yer b a ma te, a nd exp er iments w ith new w a ys to ser v e
the S outh Amer ica n d r ink, such a s a d d ing r ose p eta ls a nd cinna mon. S p a ces a r e a lso
a d a p ting to suit d iffer ent occa sions: G&Tea a t The S ta r Ca sino in S yd ney hosts tr a d itiona l
Chinese tea cer emonies b y d a y a nd b ecomes a tea -insp ir ed G&T b a r b y nig ht, w hile Tea tulia
Tea B a r in L ond on ser v es cockta ils a nd tea in a b ook-filled setting . New to L ond on fr om the
US , R oa sting Pla nt' s coffee is ma d e b y a ma chine ca lled a Ja v a b ot for a hi-tech exp er ience.
The new S ta r b ucks coffee sa nctua r y in B a li immer ses v isitor s in the full b ea n-to-cup jour ney
G&Tea
w ith inter a ctiv e elements such a s a coffee seed ling nur ser y a nd ta sting session.
Action Points
– Creat e an en g ag i n g exp eri en ce: look for
w a ys to b uild exp er ience a r ound p r od uct,
w hether it' s a n ev ening a tmosp her e w ith
coffee-b a sed cockta ils, or a n inter a ctiv e
sp a ce for consumer s to lea r n

– Cel eb rat e wel l n ess i n g red i en t s:

incor p or a te tr end ing w ellness ing r ed ients
such a s CB D or v ita min b ooster s into
p r od ucts to a ttr a ct hea lth-focused
consumer s a s w ell a s cur ious food ies

– Th i n k ref i l l ab l e, reusab l e an d
recycl ab l e: w hen d esig ning R TD
p r od ucts, exp lor e how a mor e susta ina b le
a p p r oa ch thr oug h r eusa b le v essels or
ea sy-to-r ecycle ma ter ia ls

– Emb race co si n ess: a s consumer s

incr ea sing ly look to enjoy cosy, ind ulg ent
exp er iences b oth a t home a nd in p ub lic,
cr ea te d r inks tha t fea tur e w a r ming
sp ices, or r eima g ine cla ssics such a s
fr othy la ttes w ith new p la nt-b a sed
ing r ed ients

Swift Cup
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