Seiko Brand

Development
Julian Lee S. Velasco
“Always one step
ahead of the rest.”
SEIKO IS ALL ABOUT REVOLUTIONIZING THE
WATCH INDUSTRY.
Seiko 5 Sports
GMT
LUXURY MADE AFFORDABLE

This watch introduced the GMT complication into the

affordable sphere, extending its already legendary dive watch
lineage. What was once a luxury staple, can now be attained for
a fraction of the price; complete with Seiko’s penchant for eye-
catching designs, an in-house automatic movement powering
the watch, and the brand’s horological significance. It is
currently the quintessential unit for those venturing into the
world of complicated timepieces.

Seiko Brand Development

Seiko 5 Special
Edition Resin
ILL-FATED MOVING WITH THE TIMES

This watch saw Seiko attempting to capitalize on the popularity

of the Swatch x Omega MoonSwatch. In this failed attempt to
own a trend, they failed to capture the reason why people
loved the Swiss offering - it had a unique and stable identity.
This piece was confused about whether it was a lightweight
version of the Seiko 5 Sports, meant for beating, or an
alternative to the bioceramic MoonSwatch, meant for casual
wear.

Seiko Brand Development

 Stay true to the brand.

EVOLVE LEAD COMMIT

Retain the eye toward moving the brand Continue pushing the boundaries and Fully lean into new ventures; establish an
to new horizons. redefine the meaning of affordability. ever-unique identity.