PORTFOLIO

NANDINI BHARDWAJ
FASHION DESIGN STUDENT AT
PEARL ACADEMY,DELHI SOUTH
CONTACT- 8076666514
MAIL- Nandini25072@gmail.com
 TABLE OF CONTENTS

01 ABOUT ME 02 MY BRAND

GRAPHIC DESIGN DIGITAL

03 PROJECTS 04 ILLUSTRATIONS

05 PHOTOGRAPHY 06 CONTACT US
HI , I ' M NANDI N I !
As a student of fashion design, I am committed to telling stories
that have meaning and authenticity because I am passionate
about creating and I deeply recognize how powerful fashion can
be. Having been involved in every aspect of the field, from
styling to drawing, my goal is to upend stereotypes and
encourage people to value their individuality. I'm dedicated to
telling stories and hope to uplift others while advancing a more
sustainable and inclusive fashion industry. I can't wait to keep
improving my technique, developing my brand, and using
creativity and innovation to have a significant influence in the
future.
PROJECT 1
BRAND MOODS
We were tasked with conducting research on a
brand, and I chose Marks and Spencer. Our
exploration of Marks and Spencer's strategies and
practices allowed us to extract valuable insights and
ideas. After thoroughly studying Marks and Spencer, I
decided to extract valuable insights from their brand
legacy, akin to pulling a vacuum out of a treasure
chest. With this inspiration, I ventured to create my
own brand, naming it "Balmy." Balmy embodies the
essence of athleisure, blending comfort and style
seamlessly. Drawing from the lessons learned from
Marks and Spencer, Balmy aspires to offer high-
quality athleisure wear that resonates with modern
consumers. Just like Marks and Spencer's reputation
for reliability and value, Balmy aims to establish itself
as a trusted brand in the athleisure market, delivering
on both quality and affordability.
 D EDELHI
LHI

BALMY
EVERY MOMENT ON MOVE

NANDINI BHARDWAJ
BALMY
 TABLE OF CONTENTS

01 ABOUT US
08
BRAND PRISM

02 09
BRAND LOGO PERCEPTUAL MAPPING

10
SWOT ANALYSIS

03
CONCEPT NOTE

04
MISSION, VISION & VALUE 11 CAMPAIGN 1,2,3

12 COMPEITORS

05
VISION BOARDS

13 INFLUENCERS

06
PRODUCT MIX

14 DOMAIN

07
LOOKBOARD 1, LOOKBOARD 2, LOOKBOARD 3
 ABOUT US

The word "balmy" typically refers to mild, pleasant weather,

often associated with a gentle breeze or warm air.. It exudes a
calm, relaxed, and comfortable feeling. In relation to my
sportswear line, "Balmy" might conjure up sentiments of
coziness, pleasure, and satisfaction typical of an active lifestyle.
It conveys a feeling of coziness and ease, reflecting the
adaptability and comfort of your sportswear selection.

BALMY
LOGO IDEATION
 BRAND LOGO

Balmy's logo, featuring a person in a yoga pose, embodies the

essence of our brand as a lifestyle crafted for the modern,
sophisticated individual. The silhouette captures the dynamic
spirit of those who seamlessly balance the demands of the
corporate world with their commitment to an active lifestyle.
Rooted in timeless elegance and functionality, our logo
symbolizes the harmony between inner peace and outer

BALMY
strength, reflecting the ethos of Balmy as more than just a
brand, but a holistic approach to living well
 CONCEPT NOTE

Balmy is more than just a brand; it's a lifestyle crafted for the
modern, sophisticated individual who embodies an active and
dynamic approach to life. Rooted in the essence of timeless
elegance and functionality. Drawing inspiration from the classic
sophistication of Marks & Spencer's loyal clientele, Balmy seeks
to redefine active wear by infusing it with an air of refined
elegance and timeless style. Our designs are inspired by the

BALMY
seamless blend of versatility, functionality, and fashion-forward
sensibility, catering to individuals who prioritize both
performance and aesthetics. With its fusion of classic
sophistication and modern functionality, Balmy sets a new
standard for activewear, empowering individuals to embrace
their active lifestyle with confidence and grace.
CONCEPT BOARD
 CONSUMER PROFILE

Age: 25-45
Occupation: Executives, Entrepreneurs, Professionals Lifestyle: Busy professionals who lead active
lives, balancing work, fitness, and personal commitments.
Nationality: International
Social Class: Upper Middle Class
Education: Educated.

Lifestyle: A driven entrepreneur who founded a successful start-up. She leads a fast-paced life,
managing her business, attending meetings, and networking with potential investors and clients.
Despite her demanding schedule, she prioritizes her health and fitness, making time for regular
workouts and outdoor activities. She enjoys morning runs along the beach or cycling through the city
streets to clear her mind and stay energized for the day ahead. She also values spending quality time
with her family and friends, whether it's exploring new restaurants, attending social events, or
traveling to exotic destinations.

Characteristics: She values style and functionality in her activewear, seeking versatile pieces that
can seamlessly transition from the gym to the office or social outings. Preferences: She prefers
activewear that offers both performance-enhancing features and elegant designs, allowing her to
maintain her active lifestyle without sacrificing style. She appreciates activewear brands that offer
elegant designs and sophisticated aesthetics, allowing her to feel confident and polished in any
setting.
MISSION
At Balmy, our mission is to design and deliver activewear
that transcends the boundaries of traditional sportswear,
offering versatile pieces that effortlessly transition from the
gym to daily life. We are committed to crafting premium-
quality garments that enhance both performance and style,
allowing our customers to express their individuality and
embrace their active lifestyle with grace and ease.
Meticulously designed with top-tier materials and attention
to detail, our pieces seamlessly transition from workout to
daily life. We empower individuals to express their unique
style while pursuing an active lifestyle. Committed to
fostering a community of like-minded individuals, our
mission is to redefine activewear as a reflection of lifestyle
and aspirations, inspiring confidence and grace in every
endeavor.
VISION
The vision of the brand is to transform the activewear
industry by redefining the way individuals perceive and
engage with their active lifestyle. We envision a world where
activewear transcends its traditional boundaries, becoming
not just a functional necessity but also a symbol of style,
sophistication, and self-expression. Our goal is to
revolutionize activewear by seamlessly merging
sophisticated style with high-performance functionality,
creating garments that empower individuals to lead active
lifestyles with confidence and elegance.
VALUE
At Balmy, we prioritize the fusion of style and functionality, crafting
activewear that seamlessly blends sophisticated design with high-
performance features. Our commitment to quality and craftsmanship
ensures that every Balmy garment is made with the finest materials and
attention to detail, providing durability, comfort, and performance. We
embrace versatility and adaptability in our designs, offering activewear
solutions that transition effortlessly from workouts to daily life. Innovation
and progress drive us forward, as we continuously evolve to meet the
changing needs of our customers. Sustainability and ethics are integral to
our brand ethos, as we strive to minimize our environmental impact and
promote social responsibility in the fashion industry. We believe
activewear is a form of self-expression, allowing individuals to showcase
their unique personality. Our goal is to empower our customers to
embrace their active lifestyle with confidence and ease, inspiring them to
live life to the fullest, one stylish and functional garment at a time.
VISUAL BOARD
VISUAL BOARD(Active wear in daily life)
VISUAL BOARD 3
 VISUAL BOARD 1
Our visual board epitomizes timeless elegance and inclusivity, showcasing a collection of high-quality, size-inclusive activewear in
classic black and neutral tones. Each piece exudes sophistication and versatility, designed to stand the test of time without
compromising on style. Through a diverse array of models with varied backgrounds and ethnicities, we celebrate inclusivity and
representation, ensuring that everyone feels seen and valued in our brand. From sleek leggings to cozy sweaters and tailored jackets,
our collection caters to individuals of all sizes and backgrounds, offering something for everyone. With a focus on quality
craftsmanship and enduring style, our visual board invites individuals to embrace their unique beauty and confidence, knowing that
they have a wardrobe filled with timeless pieces that will never go out of fashion.

VISUAL BOARD 2
Our brand epitomizes the union of functionality and style, seamlessly integrating performance-driven activewear into daily life. We
believe activewear transcends gym boundaries, becoming an essential part of navigating everyday routines. Our visual board
showcases this versatility, illustrating how our apparel effortlessly transitions from intense workouts to casual outings, maintaining
both performance and style. With a focus on innovation, our products feature moisture-wicking fabrics and breathable designs,
ensuring optimal performance in any setting. Each piece is meticulously crafted for elegance and functionality, allowing individuals to
look and feel chic wherever they go. Customer testimonials affirm our commitment to quality and versatility, while diverse
representation highlights our global appeal. Our brand celebrates inclusivity, empowering individuals worldwide to embrace their
active lifestyles with confidence and style. In essence, our visual board embodies the indispensable role of activewear in everyday
life, providing a stylish and functional companion for every step of the journey.
 VISUAL BOARD 3
Our third visual board showcases the extensive product mix of our brand, highlighting the diverse range of activewear options
available to our customers. From bras to leggings, tops to hoodies, and pants to shorts, we offer a comprehensive selection designed
to cater to every individual's unique preferences and needs.
Each product is meticulously crafted with a focus on quality, functionality, and style. Whether it's adjustable, padded, or non-padded
bras for varying levels of support, or seamless, convertible, and compression leggings for ultimate comfort and performance, we
ensure that every piece meets the highest standards of excellence.
Our visual board features models of different backgrounds and ethnicities, reflecting our commitment to inclusivity and diversity. By
showcasing a variety of styles, from racerback tanks to long-sleeve hooded sweatshirts, we aim to empower individuals of all shapes
and sizes to embrace their active lifestyles with confidence and flair.
With options ranging from maternity wear to high-visibility gear, our brand caters to a wide range of preferences and activities,
ensuring that everyone can find the perfect activewear to suit their needs. In essence, our visual board encapsulates the essence of
our brand – quality, versatility, and inclusivity – inviting customers to explore our extensive product range and find their perfect fit.
 PRODUCT MIX
BRAS LEGGINGS TOP HOODIES PANTS OUTERWEAR ACCESSORIES

ADJUSTABLE HIGH WAIST TANK SWEATSHIRT SWEATPANTS JACKET DUFFLE BAG

PADDED TUMMY CT COMPRESSION PERFORMANCE JOGGERS WINDBREAKER ORGANISER INS

NON PADDED SEAMLESS SEAMLESS THERMAL TRACK TRACK SUIT WATER BOTTLE

SEAMLESS COMPRESSION RAGLAN STRETCH FIT YOGA VEST GLOVES

CONVERTABLE CONVERTABLE PERFORMANCE FLEECE FLEECE WATERPROOF BAND SETS

COMRESSION COMRESSION LONG SLEEVE CROPPED SHORTS PUFFER HYDRA PACK

CONVERTABLE MATERNITY LONGLINE HYBRID SKIRTS QUARTER ZIP

LOW IMPACT POCKET HOODED ZIP UP WIDE LEG BOMBER

RACERBACK SCALLOPED RIBBED ULTRA LIGHT PERFORMANCE QUILT

CONVERTABLE FLEECE COTTON COTTON MIX COTTON MIX VARSITY

LONGLINE BOXY HIGH VISIBLITY PERFORMANCE BLAZER

MESH BABY COTTON MIX

PLUNGING LOW IMPACT

LOOK 1
LOOK 2
LOOK 3

Physique
Sleek and Sophisticated
Athletic, functional and quality
Relationship
Balmy builds trust, listens to
customers, exceeds
expectations, and fosters
loyalty through transparency,
communication, and shared
values, ensuring exceptional
experiences.
Reflection
Reflects aspirations, inspires
dynamic living, embodies
authenticity, self-expression.y
PICTURE OF
SENDER
Personality
Modern sophistication
Attention to detail
Timeless aesthetic
Culture
Fosters empowerment,
inclusivity
BRAND PRISM Authenticity, celebrates
diversity, encourages self-
expression, integrity,
respect, collaboration,
community, and belonging
Self Image
Balmy boosts confidence,
empowerment, pride,
promotes self-care, self-
expression, strength,
resilience, self-assurance.
PICTURE OF
RECIPIENT
 PERCEPTUAL MAPPING
High Price

BALMY

Low Quality High Quality

Low Price
 SWOT ANALYSIS
STRENGTS
Commitment to revolutionizing the activewear industry sets it apart, WEAKNESS
offering versatile and high-quality activewear that transcends
traditional boundaries.
The brand prides itself on meticulously crafted garments using top- Limited Brand Recognition: If Balmy is relatively new or faces stiff
notch materials, ensuring superior performance, durability, and competition, building brand awareness and gaining market share may
customer satisfaction. pose challenges.
Balmy's activewear seamlessly integrates into customers' lives beyond Pricing Strategy: Premium-quality activewear often comes with a
the gym, catering to modern lifestyles and offering functional yet higher price point, potentially limiting accessibility to budget-conscious
stylish pieces for various activities. consumers and niche markets
Empowers customers to express their unique personality and sense of
style through activewear, fostering a strong emotional connection and
brand loyalty.
Brand's focus on community-building cultivates a loyal customer base

BALMY
of like-minded individuals passionate about fashion, fitness, and living
life to the fullest.

OPPORTUNITIES THREATS
There's room for growth by expanding Balmy's presence into new
The activewear market is highly competitive, with established brands
geographic regions or online marketplaces, tapping into a broader
and new entrants vying for market share, posing a threat to Balmy's
customer base.
growth and market
Collaborating with influencers, athletes, or other brands can enhance
Economic downturns, fluctuations in consumer spending, or changes in
brand visibility and attract new customers, while strategic partnerships
disposable income levels can impact consumer purchasing behavior,
can leverage complementary strengths and resources.
affecting demand for premium activewear.
Introducing new product lines or expanding into related categories
Copycat products or counterfeit activewear can undermine Balmy's
such as athleisure wear, accessories, or wellness products can cater to
brand integrity and reputation, diluting its differentiation and market
evolving consumer preferences and lifestyle trends.
competitiveness.
CAMPAIGN 1
CAMPAIGN 2
CAMPAIGN 3
FIBRE TEXTURES
MOTIF INTO
PATTERN
FABRI C RENDERI NG
PROJECT 3
DI GI TA L
I LLUSTRATIONS
STREETS
PROJECT 4
PHOTOGRAPHY
NATURE

DATE December 22, 2023 DATE July 17, 2021

DATE August 18, 2023 DATE December 22, 2023
FASHION

DATE December 22, 2023 DATE July 17, 2021

LFW 2023

DATE October 10, 2023 DATE October 10 2023

STREETS

DATE August 3, 2023 DATE Sept 26, 2023

PEOPLE

DATE December 26, 2020 DATE December 26, 2020

 CONTACT

Phone : 807666514
Email : Nandini25072@gmail.com
Address : Indirapuram, Ghaziabad