25 Easy-To-Copy Confirmation Email Templates (+ Best Practices & FAQs) - ConvertCart

6/7/22, 12:14 AM 25 easy-to-copy confirmation email templates (+ best practices & FAQs) | ConvertCart
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Email Marketing
25 easy-to-copy
confirmation email
templates (+ best
practices & FAQs)
September 8, 2021
Most eCommerce business owners follow the

usual create and forget template model for
their confirmation emails.
Agreed, they are the no-nonsense

transactional emails every business has to
send.
They are also invaluable for customers because

of the information they provide. 64% of
customers confirm that.
But does that mean confirmation emails have

to be bland? Not unless you want them to.
Confirmation emails are a step ahead in

deepening the connection with new and
existing customers. With a little effort, you can
elevate your email confirmation messages to a
different level.
The result: a win-win situation where the

business will grab more eyeballs and the
customer will feel more engaged.
Here’s an incentive: business confirmation

emails already have high open rates (65%).
https://www.convertcart.com/blog/confirmation-email-templates 1/37
Yet many businesses don’t put in the extra

effort to grab this valuable real estate—and
make their confirmation emails stand apart.
This means a heap of lost sales.
In this post, we have put together a list of 25

super engaging list confirmation email
templates + a bonus list of best practices and
FAQs.
Ready for the ride? Read on.
Short on time? Here's a quick video

with all the brilliant examples:
25 easy-to-copy confirmation email templ…

templ…
Order Confirmation
Emails
Right after an order has been placed,
eCommerce businesses typically send out an
order confirmation email. As much as they are
transactional, these emails are meant to offer
clear direction to the customer about what’s
going to happen next. If you want customers to
trust your brand, you would want to get your
order confirmation emails right.
Here are 5 effective order confirmation email

templates and ideas we found that does
complete justice to post-purchase
complete justice to post purchase
communication with customers:
1. Make it a joy to interact with your

brand
This order confirmation email example from
Harry’s shows how well the information flows
from one aspect to another.
USP: The customer has all the information they

need in one place—including the source for
support.
Takeaways:
Be transparent. The example illustrates

how you can leverage sharing your
business processes to gain customer’s
trust.
Put some thought to email UX. This
example presents the facts in a visually
pleasing way without making the
communication look boring or cluttered.
2. Personalize with subtle cross-

promotions
Order confirmation emails are a tactical form of
communication to cross-sell and upsell. Check
how Crate & Barrel does it in the following
example.
USP: The communication is subtle and flows

easily without becoming pushy. Crate & Barrel
introduces the products casually as if they were
trying to get a customer to know them.
Takeaways:
Keep the communication simple. The

Crate & Barrel example showcases only
information that the customer would
immediately look for in an order
confirmation email.
Personalized persuasion always works.
Without making the cross-sell or upsell the
highlight of the communication, it still has
made a mention of the relevant products
that a customer may want to browse
through.
3. Make shipment tracking

something to look forward to
One of the ways that an order confirmation
email template can make its mark is by giving
shipment tracking the importance it deserves.
The following Zulily example is a classic,

especially in the way it makes tracking an
action item.
USP: In this example, visual aesthetics takes the

cake. While the communication conveys
multiple things, all of it is easy to catch and
remember—thanks to the design.
Takeaways:
Use distinct information blocks—they work

well. They call the customer’s attention to
different topics within the same email,
without seeming chaotic.
Make website links a part of the
communication. So while this does not
take the conventional route of upselling or
cross-selling, it offers the options of
merchandise exploration.
4. Offer effective, information-rich

content
After purchase, a customer is looking for
assurance that their order is on the way. As an
eCommerce brand, it’s your opportunity to
serve up content that isn’t just relevant to their
purchase but also helpful otherwise.
In the following example, check out how

Zalando does it.
USP: All buying-related information your

customers would want about the brand are in
one place.
Takeaways:
Don’t just talk about how great a brand

you are. Prove it. The clever thing that
Zalando does is to really be supportive to
people reading this communication. Right
from the one-hour cancellation disclaimer
to the FAQs, this email is one quick shot at
setting brand perceptions straight.
Declare upfront the benefits customers
can expect. The design does a great job

here by stating the advantages through
text and icons at the bottom of the page.
Calculate lost revenue from cart

abandonment
Visitors Adding to Cart
(Average Number Per Month)
Completed Orders/Purchases
(Average Number Per Month)
Average order value

(n USD)
CALCULATE LOST REVENUE
5. Set your brand communication

to stand apart
Most customers are sure to have an excess of
business emails in their inboxes. You don’t want
to add to them. Your aim is to make your
customer go back to your order confirmation
email again and again.
This confirmation email sample by Boden will

help you do just that.
USP: Cuts through the clutter of typical, dreary

email communication and instead, serves up
something fresh, really fresh.
Takeaways:
Copy and design can come together in an

interesting whole. One look at this
communication, and you can tell how well
these elements work alongside each
other.
Wit never gets old and can be quite
appealing, on any given day. So many
businesses say use order received but how
only a few use order received (and
understood)?
Shipping Confirmation
Emails
These are the kinds of emails businesses send
after an order has been dispatched. They
typically convey a few constant elements,
including the shipping method, which shipping
service has been used, and what date the
shipment is likely to arrive at the customer’s
door.
Shipping confirmation emails represent a great

opportunity for eCommerce businesses to
establish their brand, earn loyalty, and create
trust in the long run.
We found 5 brilliant shipping confirmation email

templates for your inspiration:
1. Make simple look chic

It’s easy to think that no matter how hard you
try, your shipping confirmation email will always
carry the same boring facts.
Chewy’s example shows how you can organize

all the technical information in a visually
pleasing way.
USP: The animated GIF of the moving truck at

the top adds fun and relevance to all the
numbers in the communication in just the right
amount.
Takeaways:
The placement of your text and other

elements matters. Right from that GIF at
the top, Chewy gets the sequential flow
right. This makes it easy for the customer
to mentally sift through the various pieces
of given information.
Highlight what needs highlighting. Make it
really easy for your customers to take
action by highlighting important
information.
2. Speak about your unique brand

strength/s
There’s a lot more to representing your brand
through email communication than taglines
and logos. A shipping confirmation email
message carries ample possibility to let
customers know that you truly care. So yes, it’s a
real opportunity for establishing a more human
connection.
Check out how Adore Me does this in its email

below.
USP: A minimal layout, complete with copy and

design, ensures the content is easy on the eyes
(and the brain).
Takeaways:
Bring out the brand voice at a relevant

juncture. The Our Promise section builds
trust subtly while offering information that
will put customers to ease (especially in
the pandemic context).
Focus on the minute details that matter.
Adore Me clearly states how much time it
might take for tracking to become
available. They also feature the image of
the product that has been ordered. These
little details add a lot of value to the final
customer.
3. Create anticipation through

your communication
Every shipping confirmation email message
carries technical information that’s important
for the customer. But very few address them
directly and speak to their feelings. As an
eCommerce business, you’d know how much
anticipation customers will have for their order.
Creating something witty yet wholesome can
help connect with them.
Like what Fitbit does in the following example.
USP: The communication creates an emotional

engagement before it goes into the more plain
facts and figures.
Takeaways:
Go for an intelligent brand-led design.

While there are very few elements in this
email communication, they have all been
used in functional ways.
Create personalized, human content. Are
you smiling? You’re totally smiling. is such
a simple bunch of words, but it sticks. And
that’s all that matters.
4. Present a compelling story

Everyone loves a good story, even those who
read emails. Especially those who read emails.
Make your next shipping confirmation email

something that’s a cut above—featuring
engaging content like a story, an imaginary
situation, or some trivia.
Check out how Frank Body does it.
USP: A catchy headline that’s sure to make

customers revisit this piece of communication
multiple times. It sets the mood for the rest of
the text, but more importantly, it mirrors the
anticipation experienced by customers knowing
their order is going to reach them soon.
Takeaways:
Inspiring imagination can be an

interesting way of capturing attention.
Notice how the headline creates a distinct
narrative to pull a reader in, instantly.
There’s no moving away from the content
of the email after that.
Giving the product a voice can be
engaging. See how the text reads after the
headline? It’s a highly personalized voice
that instantly clicks with any reader.
5. Offer rewards that are seriously

attractive
Every eCommerce business sends out similar
shipping confirmation emails. The difference
comes when you think about going beyond
customer expectations and wowing them. An
incentive is a great way to do this. The wow
effect ensures they develop a connection with
your brand and also open any email that might
come from your end.
In the following example, Tradesy ensures this

happens by promising a tidy referral reward.
USP: A casual, easy-on-the-eye design layout

that shows a balance between visual and text.
Takeaways:
Plug into their emotions. The email talks of

friends and referrals in a conversational
style, and warms up to readers with a
social quotient.
Balance between fun and facts. While the
referral aspect instantly gamifies the
context, making it more interesting, the
technical information ensures the
customer is updated on what matters the
most—the order.
Account Confirmation
Emails
Emails
eCommerce businesses send account

confirmation emails to ensure the details you’ve
provided during an account sign-up are all
valid. Now while they are essentially sent for re-
clarification of information, they don’t really
have to be drab and uninteresting.
Next are 5 account confirmation email

examples for your inspiration:
1. Clarity is king
When a customer engages with your brand
through account confirmation emails, they are
looking for the next steps i.e. how the product
works, what they may need to do to have a
great experience etc. What they need from you
is guidance through clear information.
Exactly what Ibotta achieves in the following

example.
USP: Deep personalization in messaging and

content.
Takeaways:
The easier the first brand experience, the

higher the chances of the customer
returning or staying on. By hand-picking a
few rebates for the customer, Ibotta proves
that it’s on top of its game.
Place your elements intelligently. See how
well they have achieved a balance
between text, icons, and imagery?
2. Set the mood for your brand

experience
Account confirmation emails are elementary
pieces of communication that your brand can
use to develop an early connection with the
customer. Set the tone, establish the mood, tell
them what to expect.
Check out what Warby Parker does and you’ll

know why we are saying what we are.
USP: Strikingly visual; something that is simple

yet memorable
Takeaways:
Keep your copy simple and clever. The two

simple yet smart headlines convey what
the customer immediately needs to know
—they now have an account and that
Warby Parker is a brand that they will enjoy
engaging with.
Show your brand’s cool quotient in the
communication. Be it the chosen image or
the way the language is constructed, the
customer will get a glimpse of the brand
essence.
3. Explain how your brand operates

Account confirmation emails are one of the
very first pieces of communication you will send
your customers. So it’s a great opportunity to
set the tone of how your brand works and what
the customer can expect engaging with it.
Here’s how wonderfully Patagonia does it.
USP: Such crisp copywriting that one doesn’t

really mind that it’s only text.
Takeaways:
Use conversational language. Though it’s

essentially a one-sided piece of
communication, the style Patagonia has
adopted is easy and everyday. This makes
it instantly stand out among emails that
are long and technical.
Convey brand reliability and accessibility.
It’s done so subtly that you may not even
notice it at first. Clearly laying out what
content customers can expect and
doubling to ensure that it won’t spam
them—this is how a brand can earn early
trust, quickly and simply.
4. Show appreciation openly

Starting your account confirmation emails with
how thrilled you are to have customers join your
pack works great. When you bring appreciation
to the forefront as a brand, your customers
appreciate you so much more.
Here’s an example of how Ralph Lauren does it.
USP: The headline clearly promises something

big once the customer is in And it does that in
big once the customer is in. And it does that in
a fetching, relatable style.
Takeaways:
Use simple but strategic content. Notice

what Ralph Lauren has chosen to display
in the slabs of text. The customer will at
once find all of it relevant and relatable.
Use brand elements subtly. Be it their logo
or the chimp saying howdy, friend—it
carries brand nuances tastefully.
5. Build your brand essence

When looking at a confirmation email message,
customers want to know why they should buy
from you. If a brand can offer this sense of ease
in a simple and accessible way, then customers
will remember.
Just how NYDJ does in the following example.
USP: Clear communication about how the

brand means what it says and is inclusive in
spirit.
Takeaways:
State the variety of choices. The copy

states every single body type will find
something flattering—this makes the
brand inclusive for all customers.
Make it human. This is a great example of
how images used in an account
confirmation email can relay human
moods and emotions. Makes it way more
convincing.
Cancellation/Unsubscribe
Confirmation Emails
Cancellation confirmation emails might throw
off many eCommerce business owners.
However, by sending unsubscribe confirmation
emails, you offer your customers the choice to
discontinue viewing your brand’s emails, offer
updates, or any other free content. It’s often
considered a great way to wheel back new and
old loyalists, if you can get this piece of
communication right.
Here are 5 templates for your inspiration:
1. Make it about the customer

A cancellation email can be tricky so
A cancellation email can be tricky so
communicating that the choice remains in the
customer’s hands creates a good impression.
The following example of Abercombie & Fitch

prioritizes the task at hand, and how!
USP: Keeping it stark, simple, and noticeable.
Takeaways:
A limited number of fields can be helpful.

This shows the brand is considerate of
your customer’s time. Also, the most
relevant form fields can make it easy for
the customer to choose.
An uncomplicated color code prevents
distraction. The customer can be
convinced that you are not trying to
distract them with products and discounts.
On that note, notice how this brand has still
placed links to shopping on the top bar.
Discreet and smart.
2. Offer multiple choices upfront

While cancellation confirmation emails mostly
give the customers the choice to leave, it can
also give them reasons to stay.
The following Alibris example shows us why

offering multiple choices upfront might just be
the way to wheel back a customer in
the way to wheel back a customer in.
USP: Alibris shows us that even a cancellation

confirmation email can have a warm,
communicative tone about it.
Takeaways:
Offer communication that builds

connection. The brand does not make this
part of the process sound transactional
anywhere. This makes it likely that
customers will consider staying back on
their email list.
Be nuanced in sharing options. It’s
interesting how you can introduce
nuances in the way you offer options to
customers. I would like to keep receiving
coupons (but stop all other emails) is a
great example.
3. Make choosing a fun thing

We’re back to talking about multiple choices in
a cancellation confirmation email, but the
question is how do we keep things interesting?
In the following example, Refinery29 shows us

how.
USP: An otherwise technical and transactional

piece of communication assuming an
attractive and fun interface.
Takeaways:
Create copy that reads like you’re directly

talking to the customer. That’s the most
engaging part of this email, we thought.
The way the words have been chosen and
used, despite it being one-way
communication.
Display the content in interesting,
consumable blocks with CTAs. This makes
it a joyride because it presents the
information clearly and helps customers
make a decision.
4. Make space for real feedback

Acknowledging that there might be something
to improve from your end is a good
communication approach for an unsubscribe
confirmation email. The reason is simple—every
customer wishes the brand would really care
about their needs and try to understand why
they may be leaving.
Barneys New York makes for a lovely example

to elaborate on this point.
USP: The tone of voice conveys an attempt to

understand the customer and their needs
deeply.
Takeaways:
Always aim for the human touch. It starts

with the headline you will be missed and
then is followed up by the multiple choices.
Text-only confirmation emails needn’t be
boring. Text is used intelligently,
communicatively, and with the intent to
build a deeper connection.
5. Bring back the memories

A cancellation confirmation email is an ideal
opportunity to remind customers of what they
might miss if they unsubscribe. This approach
also establishes a brand voice that customers
will remember you for.
Puma is worth mentioning in this context.
USP: The cancellation confirmation is made an

USP: The cancellation confirmation is made an
event here, creating an unparalleled
memorability.
Takeaways:
A bold, humanistic headline can make all

the difference. Notice that much of this
piece of communication is only about the
headline. The rest is all supporting text to
convey facts.
The opportunity for a customer to jump
back in. Alongside the cancellation, the
brand also keeps another option open. If
the customer changes their mind, they can
make their way back.
Newsletter Confirmation
Emails
Sending newsletters is a way for any brand to
develop long-term communication with
customers. If they sign up, it indicates trust and
interest in the brand. This is why newsletter
confirmation emails—when crafted effectively—
can do more than confirm subscriptions.
Here are 5 newsletter confirmation templates to

help you create your own:
1. Create an attention-grabbing
design
Among countless email newsletters if yours has
to stand out, it has to be unique.
In the following example, Chipotle nails their

newsletter with a quirky design.
USP: The striking quality that text, design, and

imagery create together.
Takeaways:
The art of using contrasting colors. This

newsletter shows how a contrasting brand
colors can be used to the advantage. It
highlights the communication aptly and
makes the email look more striking.
Provide options for the next course of
action. Once the primary purpose of the
email is solved, you can direct the
customer to take further actions—like find
a store, browse the menu, or order.
2. Make the journey fun

Newsletter confirmation emails can be a
wonderful gateway into the thinking customer’s
heart and mind—something that can be used
for instant connection. So there’s absolutely no
reason why you should go the boring way. One
surefire way of achieving this is to establish
your brand identity right from the start.
Take a look at how PrettyLittleThing does this

below.
USP: A distinctive voice that speaks to

customers in a fun and quirky tone.
Takeaways:
Start with gratitude. If you notice, the

example has a great headline. What
makes it powerful is how it communicates
gratefulness about the customer signing
up. The emoji prevents it from being too
formal.
Create a strong brand identity. The use of
brand colors and copy such as bae and
SLAY the world together presents a strong
brand identity.
3. Offer the luxury of choice

Customers love to see personalized content.
And if you can offer choice through
personalization, then nothing like it.
Look at how Rhone presents curated bestsellers

for their various customer segments—offering
multiple choices.
USP: The communication is detailed but it has

been laid out in a way that’s easily understood.
Takeaways:
I ii th t ’ i i
https://www.convertcart.com/blog/confirmation-email-templates
ti If 29/37
Inspiring the customer’s imagination. If
you look carefully, you’ll see what the
offering of bestseller choices does here. It
instantly engages the customer at a
deeper level and makes it necessary for
them to act.
A balance between photography and text.
This ensures the email communication
looks interesting while continuing to be
relevant.
4. Make the details looks attractive

Given how many emails customers receive
daily, most look at long emails with a certain
amount of wariness. But not when you make
the email interesting to consume.
Take a look at how Boden makes the detailed

email look readable.
USP: A large chunk of text, highlighted with

multiple fonts and styles and a smart, pleasing
layout.
Takeaways:
Create a brand buildup to convince

customers. The Boden newsletter
confirmation email highlights several
brand USPs such as 365 days peace of
mind returns to build a case for customers
to remain hooked.
Social proof can be a significant addition.
See how Boden uses customers using its
products to create an enticing layout?
5. Stress on how exclusive it is

Every eCommerce store owner wants their
emails to stand out. Exclusivity is a great trick to
use to do just that.
Check out how deftly Headspace does it.
USP: Short, convenient, easy to read, and easy

to act on.
Takeaways:
Short is sexy. Make the newsletter

confirmation email to the point and avoid
making it unnecessarily long.
Throw in a bit of urgency. See how it
mentions that the link is valid only for 24

hours—it makes customers decide to verify
faster.
6 confirmation email best

practices to drive more
repeat purchases
a) Set clear expectations. The idea of any
confirmation email is to set the customer on a
path to certain relevant actions. Make sure that
comes across in your communication. Layer
information in a way that they know what
needs to be done next and how it can be done.
CTAs are absolutely essential.
b) Include all essential information. In a world

where there were fewer emails, perhaps only
the cost and shipping information would count
in this list, but hey, times have changed. Here’s a
quick view of elements you MUST ABSOLUTELY
include in your confirmation emails:
A subject line that captures the customer’s

attention right away.
All relevant costs that might be involved in
the transaction.
Shipping details that include delivery time
and carrier information.

Marketing banners that make it clear the
communication is an extension of your
brand.
Product recommendations that are made
specifically to match the buying behavior
of the customer.
c) Add a human touch. While the transaction

you’re highlighting in the confirmation message
might be technical, customers want more than
that. At a subliminal level, they are expecting
you to work towards building a connection with
them. Make sure the copywriting (including the
CTAs) reflect that and so does the design.
d) Be on-brand. Pay attention to the branding

elements you use in the communication,
including logo, templates, and typography.
They might be subtle but rest assured, your
customers always pick up on the nuances.
Recognizability and recall are the two of the
most important goals of a confirmation email.
e) Take UX design into consideration. Figure

how all the relevant information can be packed
in without the quantity of text going overboard.
Make the communication flow easily
skimmable. Also, ensure that the email can be
read just as effectively on mobile devices.
f) Add incentives. Because well, who doesn’t

love some appreciation or a good reward? If
you want existing loyal customers to continue
walking the road with you, throw in incentives
for special occasions, offer exclusive discounts,
etc.
Confirmation Email FAQ

a) How to make my confirmation emails
comply with the CAN-SPAM and GDPR rules?
Since 2018, data privacy has come into focus

with the activation of the GDPR or General Data
Protection Regulation. Consent of the data
subject is of main importance under GDPR. So
featuring check-boxes and questions in your
confirmation email that enable the customer to
offer consent for the future use of their data, is
critical. Similarly, the CAN-SPAM Act has made it
necessary for you to send an actual physical
address with your confirmation email, along
with a suitable header and subject line.
b) Am I required to A/B test confirmation

emails?
It’s a wonderful idea to set up confirmation

emails for A/B testing because the ultimate
outcomes you’re hoping for are better
conversions and retention. A/B testing can
effectively reveal which elements are
performing well for what kind of audiences and
how your content & design may need to
change to make your confirmation emails more
productive.
c) How do I write a confirmation email?
While there are many different kinds of

confirmation emails, as you may have already

noticed above, some pointers stay the same.
Here’s a quick flow that you can take to write a
confirmation email:
Confirm the reason for sending the email

Add an appropriate subject line
Address the customer and tell them what
the next steps are
All relevant details of the transaction
Include a relevant CTA (or two) the
customer can access‍
d) When is the best time to send a

confirmation email?
It is often thought that confirmation emails

consist of a single email that a business sends
to confirm an order or verify signup. However,
depending on the outcome expected, you may
need to send a series of them. After sending the
first email, you could wait 24 to 48 hours to
send shipping information or a reminder. A third
email could possibly be sent within another 48
hours talking more at length on what the
customer can anticipate and the final one can
be sent post-delivery seeking feedback. There
are no right or wrong answers here because
the outcome might vary, but make sure you
build an email cadence so that customers
learn to look forward to this form of brand
communication.
ConvertCart
500+ brands across 35 countries, including Everlast,
USA Hockey, American Heart Association use
ConvertCart to boost traffic-to-sales conversion rate—

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6/7/22, 12:14 AM 25 easy-to-copy confirmation email templates (+ best practices & FAQs) | ConvertCart

Products  Pricing Why ConvertCart  Talk to sales Free Audit

Most eCommerce business owners follow the

Agreed, they are the no-nonsense

They are also invaluable for customers because

But does that mean confirmation emails have

Confirmation emails are a step ahead in

The result: a win-win situation where the

Here’s an incentive: business confirmation

Yet many businesses don’t put in the extra

In this post, we have put together a list of 25

Ready for the ride? Read on.

Short on time? Here's a quick video

25 easy-to-copy confirmation email templ…

Here are 5 effective order confirmation email

1. Make it a joy to interact with your

USP: The customer has all the information they

Be transparent. The example illustrates

2. Personalize with subtle cross-

USP: The communication is subtle and flows

Keep the communication simple. The

3. Make shipment tracking

The following Zulily example is a classic,

USP: In this example, visual aesthetics takes the

Use distinct information blocks—they work

4. Offer effective, information-rich

In the following example, check out how

USP: All buying-related information your

Don’t just talk about how great a brand

can expect. The design does a great job

Calculate lost revenue from cart

Average order value

CALCULATE LOST REVENUE

5. Set your brand communication

This confirmation email sample by Boden will

USP: Cuts through the clutter of typical, dreary

Copy and design can come together in an

Shipping confirmation emails represent a great

We found 5 brilliant shipping confirmation email

1. Make simple look chic

Chewy’s example shows how you can organize

USP: The animated GIF of the moving truck at

The placement of your text and other

2. Speak about your unique brand

Check out how Adore Me does this in its email

USP: A minimal layout, complete with copy and

Bring out the brand voice at a relevant

3. Create anticipation through

Like what Fitbit does in the following example.

USP: The communication creates an emotional

Go for an intelligent brand-led design.

4. Present a compelling story

Make your next shipping confirmation email

Check out how Frank Body does it.

USP: A catchy headline that’s sure to make

Inspiring imagination can be an

5. Offer rewards that are seriously

come from your end.

In the following example, Tradesy ensures this

USP: A casual, easy-on-the-eye design layout

Plug into their emotions. The email talks of

eCommerce businesses send account

Next are 5 account confirmation email