6/6/22, 11:59 PM 10 tips to get more bookings on your website - SimplyBook.

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Business tips and advice

10 tips to get more bookings on your website

admin October 25, 2018 3571 3

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Letting your customers book online does not just increase sales but also reduce no-
shows and increases customer lifetime value. According to GetApp’s research, 70% of
people prefer scheduling appointments online over other methods and a part of them
do so outside of business hours. So it’s no surprise that our users increased their
bookings by 28% on average using our appointment scheduling software. A beautiful
design for your booking website is a good start. Here are some more ways to get
more bookings on your website.

Make sure Google knows you exist!

Most people search for businesses via Google, so it´s crucial that your business shows
up when people are looking locally for services that you provide. Today Google
usually shows on top a map of local businesses, and that is where you want to be.
Make sure your business in listed on Google My Business and add the link to your
own website or your SimplyBook.me booking website. We truly recommend using
images as well as it enhances your business appeal.
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Include a Call-to-Action
A CTA compels your visitors to take action. Trigger your customers to schedule an
appointment online by simply adding a “Book Now” button on your Website.

Social Media – Embed your scheduling page

Use social media to get more bookings on your website. Promote your booking
website on your Facebook profile, showcase your Instagram posts on your booking
page, and encourage your customers to post the results of your services on their
pages. In addition, make it easy for your customers to share your content by adding
share buttons on your website.

List your business on Yelp and other directories

Yelp is an online directory where people can find your business and add reviews. You
can add your business to Yelp through this link and make sure that you add a link to
your SimplyBook.me booking website. Explore other relevant directories and add
your business there too, it will also help you to rank higher in search engines!

Get your booking website link to your customers

Let your clients know that you have a booking website where they can book your
services 24/7, you can even offer them some discounts when paying online to get
them into the habit. So how do you let them know that you have a booking website?
Here are a few tips:

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Send your client mailing list a link to your booking website, if you need any help with that,
see this help center article about how to import client lists.

Include your business website link on your business cards, and distribute them whenever
your clients pay for your services.

Record a voicemail message which tells people that you have an online booking platform
available

Post a sign on your store front to inform clients that they can schedule an appointment
online.

Use Images
People are 65% more likely to remember information when it’s paired with visuals and
Visually appealing images can tempt your customers to book directly on your website.
You can create your own or find tons of beautiful free stock photos online.

Use Social Proof to get more bookings on your website

Ask clients for feedback and publish their reviews on your booking site. You can do
this by sending emails with feedback request forms after they have received your
services. Another good example of social proof is to get your customers to post about
your services for you. For example, you can ask for them to share their new hairstyle
on their social pages and tag your brand. Using social proof to get more online
bookings works so well because people tend to trust service providers and products
more if others are positive about it.

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Make it easy to pay online

By providing multiple methods of payment for your clients, you’ll make it easy for your
customers to book on your website. You definitely don’t have to provide every
possible option but rather try to find out which ones are mostly used in your area and
for the services you provide.

Send follow-ups and reminders

According to the GetApp survey, 60% of respondents would be less likely to miss an
appointment if they got an SMS reminder 2 days before. Sending reminders is not just
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a great way to ensure fewer no-shows. Do you provide services which people can use
on a regular basis? Sending follow-ups and reminders by email or text encourages
customers to come back for their next service.

Offer a Loyalty Program or subscription

Another way to get your clients to get more bookings on your website on a recurring
basis is to offer discounts or other benefits by creating memberships. You can reward
your customers with for their next booking, offer subscriptions, or let only members
book specific services.

Discounts and Promotions

For special days and holidays, you can offer your clients discounts or promotions. For
example a Black Friday sale, lower rates for bookings in a low season, and special
offers for birthdays (if you store this information). Do you want to encourage your
customers to book online in order to reduce the time spent on phone calls or
answering emails? Try offering discounts for bookings made on your booking website
versus on the phone.

Did you know you can integrate email automation with our booking software?

Create more content for more bookings on your

website
One way to do this is by creating trust adding more pages with more information
about your company and services. Another good way to get more bookings on your
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website is to start blogging. This will take a little bit more time and effort but if you are
able to create valuable content for your customers, they will keep coming back to you.

Our appointment scheduling system offers all these features and more.

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Comments 3 comments

July 5, 2019
JTS Board-サロン予約システム

I enjoyed reading about your software. Could you give me an approximate time frame for conversion and if you
handle transferring of information at set-up.

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SimplyBook.me is an outstanding online scheduling solution for small and medium-sized businesses of all types. We provide
high-quality booking services for companies all over the world and help them to grow and prosper. Our reputable and secure
appointment system is designed to make bookings easy and comfortable for both our users and their clients!

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