Tutorial Letter:

Prescribed Textbook

Marketing Research (MR) / Marketing Research 3 (MR301)

Semester One 2013

Dear student

Please note that the prescribed textbook for the Marketing Research/Marketing Research 3
module will only be available from mid-February 2013:

Wiid, J. and Diggines, C. 2013. Marketing Research. 2nd Ed., Cape Town: Juta.

To assist you with your studies and preparation for the assignment, the first three chapters of
the textbook are available on your student portal and can be printed. Chapter 5 and 6 can
only be accessed via the portal but cannot be printed due to copyright issues.

We apologize for the inconvenience.

Good luck with your studies!

The IMM GSM Team

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© IMM Graduate School of Marketing
Tutorial Letter: Textbook 2013 MR/MR301