Name: Engr. Joy Cosme G. Amores, Jr.

Subject: DENG 606 - Strategic Technology Management

Course Specialist: Dr. Melito Baccay

Activity #4: Reaction Paper: What went wrong at Eastman Kodak – George Mendes

Analysis of Kodaks' Strategic Failures

A thorough examination of Eastman Kodak's strategic

failings and their effects on technology management
can be found in the article "What Went Wrong at
Eastman Kodak?" The report explains how Kodak's
competitive position was harmed by its over-reliance on
traditional film technology and its inability to adapt to the
digital age. It highlights how crucial it is to know how to
carry out strategic change in the face of ongoing
change, especially in the technology industry. The
Kodak case study illustrates how a company's capacity
to adapt can be severely harmed by taking the incorrect
approach to strategic change, particularly in the quickly
changing technological context.

The Paradox of Globalization and Localization

The case study also explores the strategic contradiction of global convergence versus
localization, which is especially pertinent to technology management. It addresses the difficulties
multinational corporations encounter when determining whether to take the lead locally or
globally, as well as the effects of standardizing products, services, and procedures across
culturally disparate regions. The Kodak case study also emphasizes the value of preserving
naturally changing methods, an essential component of technology management given the
frequent changes in customer preferences and quick improvements in the field.
Kodak's Attempts to Adapt

Kodak's attempts to adapt to the digital age, including agreements with Cingular Wireless and
Nokia as well as acquisitions of businesses like Algotec Systems and Creo, to assess the
ramifications of the company's strategic failures for technology management. These initiatives
highlight the opportunities and difficulties in technology management, especially when it comes
to switching from analog to digital technologies.

Conclusion: Lessons from Kodak

The article's analysis of Kodak's strategic failures provides valuable insights for technology
management, emphasizing the need for organizations to adapt to technological advancements,
implement strategic change effectively, and maintain dynamic strategies in the face of constant
change. The implications of Kodak's case study offer valuable lessons for technology
management, particularly in understanding the challenges of digital transformation, global
convergence, and localization in strategy.