Business Management IA

Rebranding of
Warner Bros.
Discovery, Inc.
concept: creativity
Miera Tripathi IB 2A
 what is Warner Bros.
Discovery, Inc.

Warner Bros. Discovery is a leading global media and entertainment

company that creates and distributes the world's most differentiated
and complete portfolio of content and brands across television, film
and streaming.
 Timeline
1. Merger Announcement (May 2021):
- WarnerMedia announces plans to merge with Discovery, Inc.
- Aim: Create a new media powerhouse in response to evolving streaming landscape.
2. Rebranding Strategy Development (May 2021 - January 2022):
- WarnerMedia and Discovery, Inc. develop strategy for unifying brands.
- Goal: Create a new corporate identity reflecting combined strengths and values.
3. Name and Logo Selection (January 2022):
- Warner Bros. Discovery, Inc. announces new name and logo.
- Name "Warner Bros. Discovery" chosen to reflect legacy and expertise.
- Logo features Warner Bros. shield and Discovery globe.
4. Brand Positioning (January 2022 - April 2022):
- Warner Bros. Discovery, Inc. positions itself as global leader in entertainment, storytelling, and technology.
- Emphasis on delivering premium content across multiple platforms.
5. Launch and Integration (April 2022):
- Official launch of Warner Bros. Discovery, Inc. coincides with merger completion.
- Integration of operations, brands, and content assets begins.
- Aim: Leverage synergies and maximize growth opportunities in media landscape.
Sources of
Information
Financial Report
2020:
https://www.annualreports.com/HostedData/AnnualReportArchive/d/NASD
AQ_DISCA_2020.pdf
2021:
https://www.annualreports.com/HostedData/AnnualReportArchive/w/NASD
AQ_WBD_2021.pdf
2022:
https://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ
_WBD_2022.pdf
 Financial Data- websites
https://finance.yahoo.com/quote/WBD/financials/
https://www.google.com/finance/quote/WBD:NASDAQ?
sa=X&ved=2ahUKEwjIis-Mi7eFAxXKyDgGHTgWAPQQ3ecFegQIORAf
https://www.wsj.com/market-data/quotes/WBD/financials
Reports:
2020: https://ir.corporate.discovery.com/financials/quarterly-
results/default.aspx
2021: https://ir.corporate.discovery.com/news-and-events/financial-
news/financial-news-details/2021/Discovery-Inc.-Reports-First-Quarter-2021-
Results/default.aspx
2022:
https://www.sec.gov/Archives/edgar/data/1437107/000143710722000135/a20
22331-ex991pressrelease.htm
Articles
https://www.bloomberg.com/news/newsle
tters/2023-04-12/hbo-and-warner-bros-
discovery-to-rebrand-streaming-service-
as-max

https://www.musicweek.com/labels/read/
global-rebrand-for-warner-bros-
records/076312

https://www.thewrap.com/warner-bros-
discovery-q2-2023-earnings/

https://www.bloomberg.com/news/article
s/2023-04-12/warner-bros-drops-hbo-
name-from-streaming-to-widen-its-appeal
Business Management
Tools
Ansoff matrix- diversification
PEST [political (international trade), economic, social, &
technological]
Ratio analysis (pre and post acquisition) [financial statements; net
profit margin, return on capital employed, market share prices (?)]
Share price and market share analysis.
Red ocean strategy [why did Warner Bros. Discovery, Inc.
rebrand from Warner Bros. Pictures]
(SWOT) [introduction]
leadership styles; mission and vision statement culture of 2
companies [BCG]
Thank You